ISC Marketing - Example of Cafe Viet Online Marketing campaign
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

ISC Marketing - Example of Cafe Viet Online Marketing campaign

on

  • 766 views

ISC Marketing - Example of Nestle - Cafe Viet Online Marketing campaign

ISC Marketing - Example of Nestle - Cafe Viet Online Marketing campaign

Statistics

Views

Total Views
766
Views on SlideShare
766
Embed Views
0

Actions

Likes
1
Downloads
5
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

ISC Marketing - Example of Cafe Viet Online Marketing campaign Presentation Transcript

  • 1. CAFÉ VIET
  • 2. THE BRAND CAFÉ VIET is a coffee marrying the NESCAFE international expertise with the traditional taste of Vietnamese filtered coffee in an instant format
  • 3. THE SITUATION In the economic downturn, a sachet of CAFÉ VIET is much cheaper than a glass of street filtered coffee
  • 4. THE TASK Making coffee drinkers realize the difference, hence go for CAFÉ VIET
  • 5. THE IDEA SAVE MANLINESS FOR JUST 2800D A GLASS
  • 6. CAMPAIGN Our conversation with people will be in 2 partsNARRATIVE
  • 7. I 2 TEASE MAIN Objective: Objective: Create intrigue in the problem of Establish the solution of Café Viet nowdropping masculinity and establish save man for just 2800 D a glass the solution of 2800 D Message: Message: Café Viet is for 2800 D that can help Masculinity is dropping. Solution save manliness costs 2500 D Touch points: Touch points: TV (Infomercials), Web app., SocialWeb banners, Web app., Social media media Duration: Duration: 2 weeks 6 weeks
  • 8. CAMPAIGN WEB BANNERSNARRATIVE
  • 9. CAMPAIGN WEB APPNARRATIVE
  • 10. CAMPAIGNNARRATIVE
  • 11. CAMPAIGN VIDEONARRATIVE
  • 12. CAMPAIGN SEEDING - ANGELSNARRATIVE
  • 13. I 2 TEASE MAIN Objective: Objective: Create intrigue in the problem of Establish the solution of Café Viet nowdropping masculinity and establish save man for just 2800 D a glass the solution of 2800D Message: Message: Café Viet is for 2800 D that can help Masculinity is dropping. Solution save manliness costs 2800 D Touch points: Touch points: Forums, Facebook, OnlineWebsites, Forums, Facebook, Online communities, Video Sharing communities Community Duration: Duration: 2 weeks 6 weeks
  • 14. CAMPAIGN TIMINGNARRATIVE Jul 17th.