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Bips Deck Presentation
Bips Deck Presentation
Bips Deck Presentation
Bips Deck Presentation
Bips Deck Presentation
Bips Deck Presentation
Bips Deck Presentation
Bips Deck Presentation
Bips Deck Presentation
Bips Deck Presentation
Bips Deck Presentation
Bips Deck Presentation
Bips Deck Presentation
Bips Deck Presentation
Bips Deck Presentation
Bips Deck Presentation
Bips Deck Presentation
Bips Deck Presentation
Bips Deck Presentation
Bips Deck Presentation
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Bips Deck Presentation

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  • 1. Project Lisbon, October 27th, 2010 Diana Almeida Suzy Vasconcelos Roberto di Cera Maria Ferraz Product Development Project Manager IT Research Manager UI DevelopmentPAGE: 1 of 16 ISCTE-IUL MIT Portugal Venture Competition
  • 2. the problem Is this what you want for your investment?PAGE: 2 of 16 ISCTE-IUL MIT Portugal Venture Competition
  • 3. the problem Important questions to answer... Visitors only crossing through Density maps Ranking of the most visited places Percentage of Employees vs Visitors True footfall Average visiting time How can you answer them?PAGE: 3 of 16 ISCTE-IUL MIT Portugal Venture Competition
  • 4. this is the reality Times Square counting - summer 2010PAGE: 4 of 16 ISCTE-IUL MIT Portugal Venture Competition
  • 5. actual solutions How can you answer them? Passive counters Facial recognition Mobility market studies Observation studies Body temperature observationPAGE: 5 of 16 Time ? ISCTE-IUL MIT Portugal Venture Competition Cost
  • 6. the solution we proudly present you Tagless Real Time Location SystemPAGE: 6 of 16 ISCTE-IUL MIT Portugal Venture Competition
  • 7. how it works How it works✓ BluetoothPAGE: 7 of 16 ISCTE-IUL MIT Portugal Venture Competition
  • 8. how it works How it works✓ Bluetooth2011 GSMPAGE: 7 of 16 ISCTE-IUL MIT Portugal Venture Competition
  • 9. how it works How it works✓ Bluetooth2011 GSM2011 CDMAPAGE: 7 of 16 ISCTE-IUL MIT Portugal Venture Competition
  • 10. how it works How it works✓ Bluetooth2011 GSM2011 CDMA2012 Wi-FiPAGE: 7 of 16 ISCTE-IUL MIT Portugal Venture Competition
  • 11. how it works How it works✓ Bluetooth2011 GSM2011 CDMA2012 Wi-Fi privacy is never compromisedPAGE: 7 of 16 ISCTE-IUL MIT Portugal Venture Competition
  • 12. who can benefit safety architecture security retail traffic real estate brands airportsPAGE: 8 of 16 ISCTE-IUL MIT Portugal Venture Competition
  • 13. opportunity What Google & Amazon did in the virtual world google analytics - web analytics for the real world Imagine we can do it in the real worldPAGE: 9 of 16 ISCTE-IUL MIT Portugal Venture Competition
  • 14. business model - Multi-Site Data Aggregation BIPS Network Revenue Streams =++)>%.?#)@";+%2,-) !"#$%&()*+,&+%&,-) *.%/")0,.1(2#3) 4&%"1"33)5..)0,.1(3&3) Integrated *+6&1")078"%23&,-) Data Service 9:"%)3;"#&<#).;;1&#.2+,3) One location - Multiple clients Additional revenue stream Multiplier effect Information is valuablePAGE: 10 of 16 ISCTE-IUL MIT Portugal Venture Competition
  • 15. Portugal Technological Fair - September 2010 Proof of concept at Pav. 3 FILAverage visit duration: 34 min.Ratio exhibitors: 24 % people/hoursPAGE: 11 of 16 ISCTE-IUL MIT Portugal Venture Competition
  • 16. Benefits of Tagless Real Time System BIPS vs Actual Solutions 200 Lower Cost (up to 89% savings) 150 Real Time data 89 % 100 Scalable & Precise Pervasive (always tracking) 50 Multi Technology Lite 0 € Normal Premium Privacy aware BIPS traditional market studiesPAGE: 12 of 16 ISCTE-IUL MIT Portugal Venture Competition
  • 17. potential market 1b USD World Wide Market PotentialTotal Market (market research): 33.9b USD *Sales projections of almost 1b USD (gtmp) By Region By Market 46% North America 42 % Retail 31% Europe 29 % Security & Safety 23 % Asia 11 % Traffic Control 18 % Other applications* “Gartner Reveals Five Business Intelligence Predictions for 2009 and Beyond”, Gartner, 2009 PAGE: 13 of 16 ISCTE-IUL MIT Portugal Venture Competition
  • 18. our team, accomplishments and future 4 full-time team members Networks & Telecommunications background 20k € founder investment for research & 200k € IVC award Indoor Positioning Patent pending US #61378936 Advisory Board: FCUP | INESC-Porto | SERRALVES node prototypeAccolades • 2008 - 1st Prize “Securitas Niscaya Systems” • 2008/2009 - 3 projects selected to Sapo Summerbits • 2010 - Finalist of “Criative Industries National Prize” - Selected to be Incubated at INSerralves • 2010 - Selected as one of the 20 most innovative projects of NEW NORTH by CCDR-N • 2010 - Winner of the ISCTE | MIT Portugal Caixa Empreender + AwardPAGE: 14 of 16 ISCTE-IUL MIT Portugal Venture Competition
  • 19. how we will invest your money Funds used to establish an investable company GSM/CDMA prototype: Product Prove Model: Q4 - 2011 enhancement: 3 customers by the -> system extensions end of 2011 -> analytics -> web reporting (33% achieved)PAGE: 15 of 16 ISCTE-IUL MIT Portugal Venture Competition
  • 20. Thank you for your attention Tagless Real Time Location SystemPAGE: 16 of 16 ISCTE-IUL MIT Portugal Venture Competition

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