Customers love white papers. White papers demonstrate the strengths of your company and your products in a very credible way. In this session, you will learn how to use white papers as an effective tool for lead generation, client development, and customer retention.
George Buckbee, V.P. Marketing, ExperTune Inc. is the author of dozens of popular white papers for the automation industry.
Clipping is a handy way to collect important slides you want to go back to later.