Connecting To Buyers in a Networked World
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Julie Fraser, President, Cambashi Inc. ...
Julie Fraser, President, Cambashi Inc.
Nearly all instruments and controls have information network connections today, so it’s not necessarily a differentiating capability, even if your products have the latest in wireless or Ethernet. Yet industrial networking is a growing share of automation projects. For buyers, communication networks can be confusing and frustrating, because of the complexity of technologies, layers, and players in the channel. Learn how networking can be a productive topic of discussion, particularly if taken out into a broader business context. You’ll need to understand who needs to “buy in” on sales in a networked environment, and how to approach them effectively.
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