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Why Don't CEOs Use Social Media?

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After reading a great report by CEO.com, we took the top reasons why Fortune 500 CEOs don't use Social Media and tried to break the down and show why they don't matter. …

After reading a great report by CEO.com, we took the top reasons why Fortune 500 CEOs don't use Social Media and tried to break the down and show why they don't matter.

It's all a matter of phrasing with CEOS. Give them simple, digestible tasks and they can do Social Media really easily.

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  • 1. Why Fortune 500 CEOsDon‟t Use Social Media
  • 2. "If Social Media is a vital part of todays onlineexperience, why do so many CEOs neglect it?”This awesome question was posed by the guys at CEO.comin their latest info-graphic:
  • 3. (Part Of) The CEO.com Infographic
  • 4. Why CEOs Don‟t Use Social Media1. Social Media seems over-whleming2. Risk of sharing the wrong information3. All mistakes are magnified4. No time for Social Media5. Unfamiliar with Social Media6. Too much commitment to justify7. Too old for Social Media8. They‟ve „Tried it”
  • 5. 1. Social Media seems overwhelming
  • 6. 1. Social Media seems overwhelming…Social Media should be boiled down to its most basicelements so CEOs can digest it easily. Give them simpletasks to complete and that‟s all you need from them: Can they send a text? Cool. Then they can send a Tweet. Can they write an email? Cool. Then they can write a blog post. Can they take a photo with their phone? Cool. Then they can shoot a 90-second video.
  • 7. 2. Risk of sharing the wrong information
  • 8. 2. Risk of sharing the wrong information This risk exists in any form of communication Social Media is just a series of tools You still control your message Social Media means greater access to your Company but not necessarily more content being distributed If you stick to publicly available information you‟ll always be fine with the SEC
  • 9. 3. All mistakes are magnified
  • 10. 3. All mistakes are magnified People are already talking about your company Staying silent in Social Media is a greater risk than being active and saying the wrong thing Compare Tony Haywards characterization of the BP Oil Spill with Steve Jobs laughing about MobileMe when releasing iCloud Theres a huge difference between how your mistakes are viewed when you have a public persona and when you don‟t
  • 11. 4. No Time For Social Media
  • 12. 4. No Time For Social Media You dont have time for your shareholders? Who else is better placed to communicate your companys story? Social Media actually saves time for a public company It provides the ability to speak on a 1-to-manybasis rather than just 1-to-1 CEOs shouldn‟t really be „doing‟ Social Media, they should be focused on creating content
  • 13. 5. Unfamiliar With How To Use Social Media
  • 14. 5. Unfamiliar With How To Use Social Media As a CEO, the best thing about Social Media is that you dont need to understand it one iota to be successful All you need is to be able to handle the tools that create Social Media content If youre an IR rep, thats how Social Media should be framed for your boss As long as you have high-quality strategy and oversight that you trust, you can do without a complete understanding
  • 15. 6. Too Much Commitment To Justify
  • 16. 6. Too Much Commitment To Justify Stories (and PR) need to have legs or be carried Is getting your latest Press Release an extra couple hundred views too much time commitment to justify? Social Media is not a short-term strategy, so as a CEO you shouldnt think of it that way either Its a question of how stakeholders are being prepared to receive your message when it is released
  • 17. 7. Too Old For Social Media
  • 18. 7. Too Old For Social Media You can create Social Media content without ever visiting a Social Network With a tricked-out smart phone or tablet, you have the most powerful story-telling device you or your company will ever need Demographics in Social Media are equalizing fast The majority of your 50+ stakeholders are on LinkedIn in some capacity so thats a good place to start
  • 19. 8. Theyve "Tried It"
  • 20. 8. Theyve "Tried It" ‘We paid a ‘Social Media’ company once before and their services gave us no value” – sound familiar? That songs tends to come with a natural tendency to stay well clear of Social Media in the future Most CEOs seem worried about making another bad decision To them we say, “You just didn‟t find the right company” 
  • 21. More info?To read our full blog post on this topic, checkout: Blog: irsmartt.com/newsOr for more information on IR Smartt and our Social Mediaproducts and services please, contact us: Email: get @ irsmartt.com Website: irsmartt.com/contact