How should public companies quantify Social Media ROI?

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Sheryl Joyce and Darrell Heaps of Q4 Web Systems and Tim Howard from IR Smartt join together to answer the question "How should public companies quantify Social Media ROI?".

Post Resources:
http://socialmediaweek.org/blog/category/business-media-communications/analysis-business-media-communications/
http://www.ccgir.com/ccgir/white_papers/pdf/Measuring%20the%20ROI%20of%20IR%20Oct08.pdf
http://revolvemarketing.ca/blog/investor-relations-social-media-faq-part-2/

General Resources:

http://q4websystems.com
http://q4blog.com
http://irsmartt.com

Published in: Investor Relations
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