Why Google+ Pages for IR?
Google+ is becoming an important social media tool as
Google integrates it with Google
Search, Gmail, YouTube, and Chrome, which all dominate
their respective applications.
Key Branding Points
Google+ pages are much like Facebook with cover photos
and a profile image. Fill out your profile completely and
follow our tips on branding as your profile and posts will be
indexed around the web.
Use Relevant Cover Images
Cover images grab the audience’s attention. Add stock information or
additional branding; even variations in logos can be eye-catching.
For maximum effect, change your cover image regularly. Trade
shows, events, or a news release are all great opportunities to take
advantage of on-screen real estate.
Add Other Social Media Links
Building links between your social media profiles, website, and press
releases gives you a better change of controlling search branding. Thus
join your Google+ page to all of your other networks.
Key Engagement Points
Creating enthusiasm around a Google+ page can be really
tough. Focus on engagement instead of followers. By
following the tips on the next few slides, you’ll be able to
achieve a much greater level of visibility for your page and
Mention Other Google+ Pages in Your
When you find good content, don’t pass it off as your own. Find the
author, add that page to a circle, then mentioned them when you repost the content, increasing your chance of getting you in front of their
audience as well.
Use Hashtags on Posts
Much like Twitter, Google+ allows for hashtags of keywords and phrases
to assist others in finding content.
Vary Post Content
Mix up your content rather than just posting press releases.
Engagement rates are high on photos and videos. Also create
slideshows or infographics from data published in your news releases.
Add Events and Hangouts
Events with Google+ work similar to Facebook, and it’s possible to
schedule a live event known as a “Hangout.” This provides a way for a
company to hold a forum or Q&A session with directors and
management, and even record them to publish on YouTube later.
Use Saved Searches
A unique feature with Google+ is the ability to save searches, then
check them periodically to see what is being discussed on the network.
This can provide dozens of engagement opportunities daily. Start with
your company name, industry, partners, and competitors.
Google+ Ripples. Google provides
insights into how your post performs as it
moves out into social media and away
Analytics Social Conversions. It’s great if
all of your posts reach large
audiences, but we run Google+
campaigns to get more eyes on press
releases and important items. Social
coversions comes through Google
Analytics when running these
Visit our website @ Social Media for Investor Relations
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