Facebook Pages for Investor Relations


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How should your public company be using Facebook Pages in it's Social Media for Investor Relations strategy? We take a look at the branding and engagement strategies that will help your corporate Facebook Page become an effective IR tool.

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Facebook Pages for Investor Relations

  1. 1. Facebook Pages forInvestor RelationsWhen Pages first came out, everyonethought they would be the next bigthing in Investor Relations.It hasn’t quite turned out that way. ButFacebook Pages (esp. with Timeline)are still a great way to connect withprimary stakeholders.
  2. 2. Key Branding Points
  3. 3. 1. Create Relevant Cover Images Not just your website header Provide value to the visitor with stock information Give the page context with a tagline overlay your company logo or another branding asset Change your cover image regularly (monthly) If you have a trade show coming up or a news release just out, add this information to the cover image
  4. 4. E.g. Cover Images…
  5. 5. 2. Claim A Vanity URL One of the simplest branding principles on Facebook, though still one of the most overlooked Make sure your company is recognizable through your Facebook Page URL. To set this, visit: facbeook.com/username/ E.g.
  6. 6. 3. Highlight Your Corporate Presentation “Highlighting” is a new feature of Facebook Timeline to replace Tabs. By highlighting your Corporate Presentation, you’ll keep it visible at the top of the page
  7. 7. 4. Highlight Your Corporate Video The same process as for Presentations. Highlight the most relevant content of the two first.
  8. 8. 5. Add Maps and Location Info Adding location info to a Social Media listing gives it a higher chance of appearing in location-based search The headquarters of your company is a vital piece of information that stakeholders will seek out
  9. 9. Key Engagement Points
  10. 10. 1. Mention Other Pages In Your Posts When you find good content, dont try pass it off as your own. Instead, find the original creator, "Like" their page and then mention it when you re-post the content. Its well worth taking the time to generate that new social connection. It’s likely the original content creator will re-share the post on your wall that mentions them
  11. 11. E.g. Mentioning Pages
  12. 12. 2. Comment As Your Company Page Facebook released this feature in June It gives you the ability to function online as your company Facebook Page, not just inside the network Create huge opportunities for visibility through blog, forums and news websites that make use of the Facebook Comments plugin.
  13. 13. E.g. Commenting
  14. 14. 3. Vary Post Content Since company press releases are usually quite dull in terms of formatting, its good to share multimedia Engagement rates increase significantly when posting single images and videos to the Timeline Graphically displayed data is shown to greatly enhance comprehension Share Slideshows and Info-graphics from the data in your press releases in the weeks after theyre published
  15. 15. E.g. Multimedia
  16. 16. Key Reporting Metrics
  17. 17. 1. Reach Engagement is driven by high-quality, well-timed content. The result is a high level of Reach Total Reach is the best measure of the ROI of your Facebook strategy If you see it dipping, your audience is not being engaged by your content Stem the tide and be more pro-active in engaging with users using the steps outlined in this presentation
  18. 18. E.g. Reach
  19. 19. 2. Facebook to Web Conversions Ultimately, you run a Facebook campaign to get more eyes on our press releases and company content An excellent measure of this is the Facebook to Web conversion metric provided by Google Analytics The idea is to make the spikes on the next page as high as possible by maintaining that engaged audience through slow news periods
  20. 20. E.g. Web Conversions
  21. 21. Q&A?To read our full blog post on this topic, checkout: Blog: irsmartt.com/newsOr for more information on IR Smartt and our Social Mediaproducts and services please, contact us: Email: get @ irsmartt.com Website: irsmartt.com/contact
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