Bibliomist Slideshow Citizen Survey


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Results from the 2009 national survey of Ukrainian library visitation, by age.

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Bibliomist Slideshow Citizen Survey

  1. 1. Year 1 National Citizen Survey Results BIBLIOSTATS March 2010
  2. 2. LIBRARIES AND INTERNET USAGE BY AGE GROUPS From December 2009 to January 2010, Bibliomist conducted a survey of citizens across Ukraine to assess perceptions of libraries, library usage and value, and internet and computer usage and skills. The survey aimed to create an accurate, geographically and demographically representative picture covering all of Ukraine. Bibliomist conducted in-person interviews of 2530 people, distributed among every oblast and among population centers of all densities. * Survey of Ukrainians ages 14+
  3. 3. LIBRARIES AND INTERNET USAGE BY AGE GROUPS Youth are more likely to visit Interest in Internet and Computers libraries, are more likely to in Libraries by Age I am check out books, and are interested in significantly more likely to have 69% using free public library experience with computers and 60% 57% internet the internet. 50% 42% 34% I would likely Older citizens are less likely to 16% attend a free computer visit the library, and are less 13% course in my likely to attend free computer library courses in the library or visit the 14-29 30-44 45-59 60+ library were it to receive new computers. * Survey of Ukrainians ages 14+
  4. 4. LIBRARIES AND INTERNET USAGE BY AGE GROUPS Internet Usage over the Last Month by Age 64.4% Children under 13 are by far 42.4% Ukraine’s strongest library 20.9% 6.3% users, with 54.5% having visited 14-29 30-44 45-59 60+ a library within the last year. After age 13, the library visitation rate decreases Library Visitation over the Last Year by Age rapidly. Youth are the most likely to have advanced skills in 54.5% 38.6% computers and the internet. As 21.7% 18.1% expected, youth are far more 12.7% likely than adults to have used 6-13 14-29 30-44 45-59 60+ the internet within the last month.
  5. 5. Youth ages 14-26 tend to use libraries for leisure activities, including finding new and interesting books, finding information about hobbies, skills and other personal interests, and meeting with other people. With low expectations about libraries, youth—as other populations—are very satisfied with the present level of services, but it is notable that they are more likely to see libraries as a source of relevant information and a place where computers and the internet can be accessed than are other groups.
  6. 6. Public Libraries Should Be... 17% 14-29 Years 11% 10% 10% 7% 6% Average across all age groups A place where I A place where A place where can get up-to- one can access people can use date information the internet for computers for for school or free free work Youth are also significantly more interested in using the internet and computers in their public libraries, and would be more likely to attend a free computer course in their libraries.
  7. 7. PRELIMINARY IMPLICATIONS Because youth are the most frequent users, the most likely to use the internet, and the most likely to attend computer courses, they are likely to be the easiest target of library outreach. Youth are also the most ready to see the library for different services, as they are currently the most frequent users for libraries for non-book activities. Moreover, because of their higher visitation rates, they are more likely to be advocates for the library. As has already been seen in some libraries, youth can serve as volunteers and for outreach for libraries. To take advantage of this low-hanging fruit, librarians can specifically target youth in advertising new services, and are likely to easily gain a committed constituency.
  8. 8. PRELIMINARY IMPLICATIONS (CON’T) As expected, attracting older community residents to the library will be more difficult. However, given the stereotypes present in Ukraine associating technology with youth, successes with older users will be more profound and serve as an important marketing tool. Librarians will clearly need to make intensive efforts to bring in older users, and by doing so, demonstrate trends that reverse the figures presented above. When such numbers become available, they will become an indispensable tool for library advocacy, supporting the argument that when library services improve and information and technology are made accessible, libraries as an institution become more useful to the entire community and can break out of their currently narrowly-defined role
  9. 9. Contact: Web: & Email: Blog:
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