Automotive IQ (www.automotive-iq.com) Media Kit

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Automotive IQ (www.automotive-iq.com) is the fastest growing premier global online community of technical automotive industry professionals. It features valuable technical content written exclusively for the auto industry. A spin-off from our automotive conferences, Automotive IQ utilizes its long-standing industry relationships to bring our members up-to-date, relevant information about trends and developments.

Members of Automotive IQ have access to our full library of technical presentations and whitepapers, topic articles, weekly / monthly columns, and a plethora of expert interviews all logically categorized. Our team is constantly speaking with experts in different areas of the automotive industry in order to provide relevant, high quality information.

Enhance Your Brand
> Banner Advertising
> Sponsored Content

Generate Quality Leads
> Whitepapers
> Webinars

Educate the Market
> Webinars
> Presentations
> Podcasts

Who is our audience?
> 7000+ members including weekly newsletter circulation
> The fastest growing technical online automotive community in the world
> Thousands of unique visits a month and growing
> Backed by one of the largest B2B automotive databases in the world with in excess of 50k records

Visit the website for further information:
www.automotive-iq.com/?shownewswindow=1

Published in: Business, Technology
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Automotive IQ (www.automotive-iq.com) Media Kit

  1. 1. The premier online global community for technical automotive industry professionals Automotive iQ Media Kit 2013 1 Automotive-iQ.com Automotive-iQ.com | Media Kit 2013
  2. 2. What is Automotive iQ ? About Us Automotive IQ (www.automotive-iq.com) is the fastest growing premier global online community of technical automotive industry professionals. It features valuable technical content written exclusively for the auto industry. A spin-off from our automotive conferences, Automotive IQ utilizes its long-standing industry relationships to bring our members up-to-date, relevant information about trends and developments. Members of Automotive IQ have access to our full library of technical presentations and whitepapers, topic articles, weekly/ monthly columns, and a plethora of expert interviews all logically categorized. Our team is constantly speaking with experts in different areas of the automotive industry in order to provide relevant, high quality information. Enhance Your Brand 3 Banner Advertising 3 Sponsored Content Generate Quality Leads 3 Whitepapers 3 Webinars Educate the Market 3 Webinars 3 Presentations 3 Podcasts Our member base includes senior representatives from nearly every major OEM as well as comprehensive representation from leading Tier 1 and Tier 2 companies. The most prominent job titles are technical, involving R&D and Analysis. Therefore, our website represents a unique opportunity to reach this target group. We look forward to helping you and your company achieve its goals. Automotive-iQ.com | Media Kit 2013 2
  3. 3. Meet Our Members by Segment Automotive IQ Who is our audience? 3 6000+ members including weekly newsletter circulation 3 The fastest growing technical online automotive community in the world 3 Thousands of unique visits a month and growing 3 Backed by one of the largest B2B automotive databases in the world with in excess of 50k records Engineering/R&D Business Development Consultancy Management OEM Government Other University Academic Tier 2 Tier 1 Automotive-iQ.com | Media Kit 2013 3
  4. 4. Genuine International Reach Geo Spread Europe 70% (DACH 32%) North America 14% Asia 7% Other 9% Germany U.S. U.K. France Italy India Belgium The Netherlands Sweden Austria S. Korea Spain Canada China Japan Switzerland Malaysia Romania Turkey Taiwan Czech Republic Denmark We address topics in critical areas including: 3 Chassis 3 Powertrain 3 Car Body/Materials 3 Electrics/Electronics Automotive-iQ.com | Media Kit 2013 4
  5. 5. Enhance Your Brand Use the IQ to Educate Your Market Does your company, product or service suffer from low levels of brand awareness ? Would your business benefit from increased profile and exposure in front of your prospects ? Are you looking for a cost effective and year round advertising and education platform that will enhance your level of brand awareness and help grow your business ? Do you have a limited marketing budget and limited internal marketing resources which prevent you from achieving your marketing objectives ? Automotive IQ provides our customers with a highly cost effective marketing platform that will help you to achieve your marketing and education objectives. We do this using: 3 Company, product and executive profiles 3 Press releases 3 E-newsletter advertising 3 High profile banner advertisements 3 Sponsored content 3 Interviews Tailor Made Packages Let Automotive IQ work with you to create a bespoke package designed specifically to suit your needs. We can combine traditional banner advertising with a variety of sponsored content pieces to improve both your company’s visibility and brand image. Throughout the campaign, you will be supported by our professional automotive editor and marketing manager to ensure that your goals are accomplished. Automotive-iQ.com | Media Kit 2013 5
  6. 6. Advertising with Automotive IQ Online Banner Advertisements 1 Marketing Your Online Initiatives All of our online platforms benefit from a defined marketing program designed to ensure that Automotive IQ reaches a mass audience effectively, raising brand awareness in a crowded market. Using e-marketing and advertising opportunities via Automotive IQ will give you instant reach across more than 6000 senior level members as well as all non-member visitors. Banner Position 1 Leaderboard 728w x 90h pixels In addition, unlike other websites and portals, Automotive IQ can breakdown membership information to a granular level and enable you to target specific job functions, roles, regions or industries. 2 Banner Position 2 Right column upper MREC 300w x 250h pixels Advertising on Automotive IQ ensures your brand and product offerings are highlighted to the most relevant and engaged decision-makers. Opportunities include a run-of-site campaign with banner positioning in one of two premium locations on the website or a featured campaign in our weekly newsletter. Banner Type/Position Banner Type/Position 3 Price per month Price per month Position 1 € 1.500,- Leaderboard (728w x 90h) Position 2 Banner Position 3 Right column lower MREC 300w x 250h pixels Upper MREC (300w x 250h) Position 3 Lower MREC (300w x 250h) € 1.000,€ 500,- Automotive-iQ.com | Media Kit 2013 6
  7. 7. Advertising with Automotive IQ Email Newsletter Banner advertisements in the weekly opt-in newsletter provide a channel to reach 6000+ members every week. The newsletter highlights a round up of all the new content live on the site each week, as well as drawing attention to the latest top stories and commentary. Newsletter Banner 250w x 250h pixels € 3,000 for 4 insertions (minimum of 4) which equates to 1 per week. *Multiple booking discounts apply. Please contact us for special rates. Click to see sample newsletter 3 Sample Newsletter 7 Automotive-iQ.com | Media Kit 2013 7
  8. 8. Let the IQ Work For You Lead Generation Would your business benefit from bringing warm, qualified leads into your sales funnel rather than reaching outward to cold, questionable targets ? Is your company looking for a partner that can help generate reliable, accurate, and high quality leads ? Does your company have interesting and unique content, media and case studies that you are prepared to share with our automotive community ? We provide our customers with qualified leads and prospects. We generate these leads through jointly sourced remarkable content including 3 Webinars 3 Podcasts 3 Whitepapers 3 Industry surveys For more information or to discuss your specific needs please contact: sponsorship@automotive-iq.com Automotive-iQ.com | Media Kit 2013 8
  9. 9. Thought Leadership White Papers Marketing experts consistently rank white papers as one of the best ways to generate leads, demonstrate thought leadership, inform potential customers and reaffirm knowledge with incumbent and existing customers. Marketing experts consistently rank white papers as one of the best ways to generate leads... Hosted on the main Automotive IQ homepage, white papers are an extremely powerful means of demonstrating thought leadership and educating your target audience about a particular topic, expertise, solution or client success story. Automotive IQ will help you to develop a white paper or can support your decision-making around topic selection for white paper content. This white paper will be posted live on the site and remains accessible on the home page as a profiled content item for 2 weeks and then searchable through the site after that (there is no end date to availability). Investment required A marketing investment of € 1,500 is required per whitepaper hosted on Automotive IQ. Automotive-iQ.com | Media Kit 2013 9
  10. 10. Thought Leadership Webinars What is a webinar ? A webinar is an on-demand or pre-recorded presentation to a registered engaged audience through the format of our bespoke webinar platform. Presentations last for 35 minutes with ten minutes allocated for Q&A and are set up with the logistics support of the Automotive IQ team. N.B.: Webinar packages can be tailored as bespoke for clients depending on their requirements. Webinars can be singular presentations or a series of 3-5 ongoing presentations on a chosen subject. As a webinar partner, you have the opportunity to sponsor a cutting-edge, thoroughly researched topic on the Automotive IQ calendar or develop a custom webinar around a topic of your choice. An Automotive IQ webinar will firmly highlight your organisation as an industry expert and will allow you to demonstrate how your solution / service has positively impacted your audience. Webinars are now considered one of the most accessible thought leadership opportunities to a highly targeted and engaged audience. Whether it’s a live webinar or on-demand, information about companies who have expressed interest in your content will be shared with your organisation; a perfectly targeted and real-time lead generation strategy.en subject. What will you get as a webinar partner? As a webinar partner you have the option to create a bespoke content package for lead generation and presentation of content. On-demand / Pre-recorded webinars are gated for significant lead generation activity. Coupled with each screening is an advanced marketing strategy, placing the partner’s brand at the forefront of prospects’ minds, ultimately shortening sales cycles. 3 Profiled details of ALL registrants 3 3 3 3 3 3 3 3 provided to webinar partner Webinar streamed to all registrants Full freedom of topic with full editorial support from Automotive IQ Webinar to be made available ‘on-demand’ for 12 months Webinar promoted for 6 weeks to entire prospective audience (members and non-members) to drive registrations using the full online marketing mix, including: Onsite banner advertising E-newsletter promotion to entire membership base Social media activity, including Linkedin, Twitter, Facebook and Xing Partnership and affiliate marketing Investment Requirement Pricing for this investment is dependent on the client’s unique requirements and the number of webinars included in the package. Automotive-iQ.com | Media Kit 2013 10
  11. 11. Thought Leadership Podcasts Automotive IQ works with sponsoring partners to create podcasts as an additional tool for strengthening your brand to members as well as all traffic flow to the site. Podcast sponsorship offers you the opportunity to moderate or participate in a panel sessions with industry experts, or to engage personally in an interview style piece related to your recent experience, success stories or a specific subject matter. Podcasts are highly rated as content on the site and widely downloaded by members and non-members alike. Automotive IQ recommends a podcast content series of 3-5 Podcasts for maximum impact in a subject area. Podcast opportunities include: one-off podcast, podcast series around a subject matter, podcast case study/client case study or moderation of podcast panel of experts. Automotive IQ will facilitate the recording, management, hosting and promotion of a podcast. It will be featured on the home page of the site for two weeks and then fully searchable through keywords within the site from that point on (with no end date for accessibility). Automotive IQ can also support your decision-making around topic idea generation for this podcast. Investment required An investment of € 1,000 is required per podcast that is hosted and sponsored on Automotive IQ. Podcasts are featured in the weekly Automotive IQ newsletter to 6000+ members. Automotive-iQ.com | Media Kit 2013 11
  12. 12. Take Your Brand to the Next Level Contact Us Now You've gotten to know Automotive IQ, now meet the people behind it. sponsorship@automotive-iq.com MANAGING EDITOR Will Hornick STRATEGIC DIRECTOR Silke Klaudat BUSINESS DEVELOPMENT DIRECTOR Max Ribitzky Automotive-iQ.com | Media Kit 2013 12

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