FICO Medication Adherence Score

FICOMEDICATIONADHERENCESCORE

NON-ADHERENCE INAMERICAScale and impact of medication non-adherence in theU.S.

ADHERENCE IS A NATIONALPROBLEM• 20% of patients never fill their first prescription• 24% take less than the recommended dosage• Half of all people discontinue prescriptions in the first six monthsThe situation is even more challenging in some disease states:For example, up to 72% of asthma patients report that they take theircontroller medications less than prescribed. Taking that medicine can reducehospital and emergency visits by 80%. It‟s a huge impact on both patients andpractitioners.

THE RESULT• Nearly 125,000 deaths each year are associated with non-adherence to a medication• Poor medication compliance costs the U.S. healthcare system $290 billion in avoidable medical spending each year.• Non-adherence is 13% of the nation‟s total healthcare expenditure

FICO MEDICATIONADHERENCE SCOREPredictors of adherence, understanding the score, andapplications

PREDICTORS OF ADHERENCE Stability Personal Demographics Resources Support Conscientiousness

PREDICTORS OF ADHERENCE Stability: • Job tenure • Transient history Stability Demographics: • Age & Gender • Geography • Hobbies PersonalDemographics Resources Support: • Family structure (spouse, children) Conscientiousness: • “Responsibility” Support Conscientiousness • Ex: People with high discretionary income who have low spending/debt Personal Resources: • Home Value • Car Ownership • Income

UNDERSTANDING THE SCORE• Data-driven predictive model that assesses an individual‟s likelihood of filling future prescriptions• Therapeutic category and brand-specific adherence models (not one universal score)• Entire process and implementation are fully HIPPA compliant - Requires only a consumer‟s name & address - No self-reported information or Protective Patient Information (PPI) used** Medication Adherence Score does not take an individual’s FICO Credit Score intoConsideration due to Fair Credit Reporting Act

UNDERSTANDING THE SCORE • Collect de-identified prescription records for drugs used to treat a specific condition Compile • Third party „predictor‟ data is cross-referenced to create a data set Data • FICO uses data sets to identify the best predictors of medication adherence and non-adherence Analysis • Model is developed using the identified predictors of adherence • Model is validated using patient populations to ensure strength and robustnessDevelopment • Results and top predictive attributes are shared with the respective FICO client • FICO hosts the information in its secure service bureau • Consumer names and addresses are run through model and scored; the scored fileDeployment of consumers is then provided to the client

APPLICATIONSThe FICO Medication Adherence Scoreprovides the opportunity for pharmamarketers to OPTIMIZE their resourceallocation. • Improved message targeting • Develop refined intervention programs • Implement „Test & Learn‟ strategies

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FICO Medication Adherence Score

by IQ the innovation lab of GSW Worldwide on Oct 22, 2011

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FICO Medication Adherence Score — Presentation Transcript