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IPRA Section Blogs 101
IPRA Section Blogs 101
IPRA Section Blogs 101
IPRA Section Blogs 101
IPRA Section Blogs 101
IPRA Section Blogs 101
IPRA Section Blogs 101
IPRA Section Blogs 101
IPRA Section Blogs 101
IPRA Section Blogs 101
IPRA Section Blogs 101
IPRA Section Blogs 101
IPRA Section Blogs 101
IPRA Section Blogs 101
IPRA Section Blogs 101
IPRA Section Blogs 101
IPRA Section Blogs 101
IPRA Section Blogs 101
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IPRA Section Blogs 101

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This is a brief overview of how Illinois Park & Recreation Association sections can benefit from their own section blog - how to get started - and how to use some of the features.

This is a brief overview of how Illinois Park & Recreation Association sections can benefit from their own section blog - how to get started - and how to use some of the features.

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  • 1. IPRA Section Blogs 101 advancing professionals
  • 2. Topics
    • Blog? What’s that?
    • How would we benefit?
    • Examples in action
    • Getting started with your section blog
    • Other fun features
    • Questions?
  • 3. Blog? What’s that?
    • Wikipedia definition
      • Blog is the contraction universally used for weblog, a type of Web site where entries are made (such as in a journal or diary), displayed in a reverse chronological order.
    • Our really simple definition
      • A blog is two-way communication between an organization and its users.
  • 4. Blog? What’s that?
    • So what’s it used for?
      • Provide commentary or news on a particular subject.
      • Combines text, images and links to other blogs, web pages, and other media related to its topic.
      • Part of a wider network of social media.
  • 5. Blog? What’s that?
    • So is a blog like a Web site?
      • Yes…well, kind of.
      • Think of a Web site as your one-way communication.
        • Most static information on pages.
      • A blog is two-way communication.
        • Has static pages as well as journal entries (blog posts) that allow for interactivity and sense of community.
  • 6. Blog? What’s that?
    • The BIG difference…
      • A blog is quicker and cheaper to develop.
      • You control the content and not your web developer.
      • Constant and immediate communication.
      • Feedback…feedback…feedback!
  • 7. Blog? What’s that?
    • Popularity
      • Blogs began in 1996 with around 100 journals
      • Currently over 60 million blogs worldwide
    • It’s not just teenagers with blogs
      • Government
      • Corporations
      • Small businesses
      • Everyone!
  • 8. How would we benefit?
    • Brand building
      • Additional channel to put your section in front of the members and keep shaping its unique identity.
    • Direct communication
      • Speak directly and candidly with your members.
      • Frequently update members.
    • Position your section as an expert
      • Articulate your viewpoints, knowledge, and expertise on matters pertaining to your section’s interests.
  • 9. How would we benefit?
    • Build membership
      • Introduce your sections to new prospects.
    • Search engine marketing
      • Increased presence on major search engines like Google, Yahoo! and other blog SERPs.
  • 10. Examples in action…
  • 11. Getting started
    • Define your team and leaders
      • 2-4 team members control blog
      • Option to allow all members to contribute
    • Get acquainted with the blog
      • Play around with it
      • Understand what’s what
  • 12. Develop content
    • Develop the “About Us” section
      • About the section
      • Section leadership
      • How to get involved, etc.
    • Decide on “Categories” for posts
      • Meetings & Workshops
      • Resources, etc.
  • 13. How to register as author
    • Register as an author
      • Allows for posting and editing
    • Steps:
      • Click Login
      • Click Register
      • Enter personalized Username and email
      • Temporary password will be emailed
      • Login with Username and password
      • You’re ready to write!
  • 14. How to write a post
    • Title of post
      • Limit to a few words
      • Attention grabbing
    • Body of post
      • Keep your posts somewhat short
      • Use hyperlinks wherever possible
      • Text formatting possible but can be annoying
      • Pictures are fun!
      • Uploading files to drag and drop
  • 15. How to write a post
    • Allow discussion?
      • You can block commenting
    • Select a category
      • Archiving and quick searches
      • Deselect “uncategorized”
    • Preview your post
      • Click on “save and continue editing”
    • Publish your post
      • Click “publish” and you’re done!
  • 16. How to comment on a post
    • Benefits of commenting
      • Two-way communication
      • Help out others
      • Networking
      • Position yourself as “expert”
    • Steps:
      • Click “post a comment” or “# Comments”
      • Enter information
      • Write comment
      • Click “add my comment”
  • 17. How to subscribe to blogs
    • Get email notifications
      • Constantly updated via emails
      • Only emailed IF something is posted
      • Only 1 email per day
    • Steps:
      • Enter your email address in “subscribe” area of the blog
      • Click “subscribe”
      • OR click icon to add to feed reader
  • 18.
    • Thank you for your membership and commitment to IPRA.

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