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Blogging 101 - Creating a Buzz Around Town
Blogging 101 - Creating a Buzz Around Town
Blogging 101 - Creating a Buzz Around Town
Blogging 101 - Creating a Buzz Around Town
Blogging 101 - Creating a Buzz Around Town
Blogging 101 - Creating a Buzz Around Town
Blogging 101 - Creating a Buzz Around Town
Blogging 101 - Creating a Buzz Around Town
Blogging 101 - Creating a Buzz Around Town
Blogging 101 - Creating a Buzz Around Town
Blogging 101 - Creating a Buzz Around Town
Blogging 101 - Creating a Buzz Around Town
Blogging 101 - Creating a Buzz Around Town
Blogging 101 - Creating a Buzz Around Town
Blogging 101 - Creating a Buzz Around Town
Blogging 101 - Creating a Buzz Around Town
Blogging 101 - Creating a Buzz Around Town
Blogging 101 - Creating a Buzz Around Town
Blogging 101 - Creating a Buzz Around Town
Blogging 101 - Creating a Buzz Around Town
Blogging 101 - Creating a Buzz Around Town
Blogging 101 - Creating a Buzz Around Town
Blogging 101 - Creating a Buzz Around Town
Blogging 101 - Creating a Buzz Around Town
Blogging 101 - Creating a Buzz Around Town
Blogging 101 - Creating a Buzz Around Town
Blogging 101 - Creating a Buzz Around Town
Blogging 101 - Creating a Buzz Around Town
Blogging 101 - Creating a Buzz Around Town
Blogging 101 - Creating a Buzz Around Town
Blogging 101 - Creating a Buzz Around Town
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Blogging 101 - Creating a Buzz Around Town

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Presented at the annual Illinois Park & Recreation Association Association conference. This presentation will help give an understanding of blogging and how to implement blogs at individual park …

Presented at the annual Illinois Park & Recreation Association Association conference. This presentation will help give an understanding of blogging and how to implement blogs at individual park districts.

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Transcript

  • 1. Presented by: Matt White & Dean Comber
  • 2. TOPICS OF DISCUSSION
    • Current communication mix
    • What are blogs?
    • How would you benefit?
    • Examples in action
    • Getting started with your blog
    • Possible uses for you
    • Other fun Web 2.0 stuff
    • Questions?
  • 3. WHAT IS YOUR COMMUNICATION MIX?
  • 4. blogs…huh?
  • 5. BLOG? WHAT’S THAT?
    • A type of Web site where entries are published online and displayed in a reverse chronological order
    • Updated regularly with new content – providing constant communication
    • Often allows readers to comment on entries
    • Requires no HTML knowledge
  • 6. POPULARITY OF BLOGS
    • Blogosphere is doubling every 5 months
    • Roughly 70 million blogs worldwide
  • 7. IT’S MORE THAN
    • It’s not just teenagers who have blogs
      • Governmental groups and politicians
      • Corporations and small businesses
      • Families and friends
  • 8. IS A BLOG LIKE A WEB SITE?
    • Web site = one-way communication
      • Mostly static information on pages
      • The agency’s resume
    • Blog = two-way communication
      • Journal entries are frequently written and published online that allow for interactivity
      • The agency’s “clearinghouse” for news AND gathering of feedback
  • 9. THE BIG DIFFERENCE…
    • A blog is quicker and cheaper to develop
    • You control the content and not your web developer
    • Constant and immediate communication
    • Feedback…feedback…feedback!
  • 10. BENEFITS TO YOU
  • 11. DIRECT COMMUNICATION
    • Additional channel to reach your audience
      • Brochures, Web site, newsletters…BLOG
    • Speak directly and candidly with them
      • Increase the frequency of communication
      • A sense of getting “insider information”
      • Get feedback and provide timely responses
    • RSS/ATOM
      • Allow people to subscribe to your information for instant updates
  • 12. BE THE EXPERT
    • Share your knowledge on matters pertaining to the agency/program/event
    • Stay one step ahead of the competition
  • 13. DISCOVER OPPORTUNITIES
    • Awareness from readers leads to involvement
      • Increased presence on major search engines
      • Establish relationships with new users
    • Staff writers contribute to the growth
      • They’ll learn new things…so will you
      • They’ll want to be more innovative
  • 14. LET’S TAKE A TOUR
  • 15. TIME TO GET TO WORK
  • 16. DEFINE YOUR TEAM
    • 2-4 key people
    • Other staff and board members contribute
  • 17. CREATE A PROJECT PLAN
    • Discuss your needs and wants
    • What kind of content? Who manages it?
    • You need a marketing plan
  • 18. START DEVELOPING
    • Search online for blogging platforms or contact a vendor that can help you out
  • 19. PROVIDE TRAINING
    • Overview of blog and features
    • Practice posting to the blog
  • 20. GO LIVE WITH NEW BLOG
    • BETA at first
    • Report and bugs
    • Post new entries
    • Promote your blog!
  • 21. TIME TO THINK AND SHARE
  • 22. POSSIBLE USES FOR BLOG
    • Online press releases
    • Highlight new programs and events
    • Survey the community
    • “Message from the Director”
    • Update sports league standings
    • Field conditions
  • 23.  
  • 24. FUN WITH WEB 2.0
    • Podcasts
      • Add audio messages to your blog
    • Photo sharing
      • Share event/park/facility pictures
    • Syndication
      • Email subscriptions
      • Feed readers
    • Surveys and polls
      • Free market research
  • 25. PODCASTING
  • 26. PHOTO-SHARING
  • 27. FEEDREADERS
  • 28.
    • KEY LEARNINGS
    • Communicate more often
    • Cheaper way to promote
    • Gain feedback
  • 29. QUESTIONS?
  • 30. PRESENTED BY:
    • Matt White
      • Matt White is currently the Director of Marketing and Communications for the Illinois Park & Recreation Association.  He brings a well-rounded knowledge base to the association after years of working in the Chicago ad agency world for national clients like Sears, Die-Hard, Holiday Inn, several kid brands like Barney and the Veggie Tales, as well as numerous regional home builders and resort chains.  Matt also has a parks and recreation background after spending some time with the Roselle Park District prior to coming to IPRA…as well as a wife and father-in-law in the field.  A graduate of the Iowa State University (go Cyclones!), he is trained in various specialties including marketing, media planning and buying, copywriting and graphic design.  Now he’s added “Web 2.0 junky” to his line-up.
    • Dean Comber
      • Dean Comber is currently the Information Technology Director for the Illinois Park and Recreation Association. Prior to joining IPRA, he was an IT Project Manager for Follett Corporation (River Grove, IL) in the Enterprise Information Technology department and also was a Web Developer for the Energy and Environmental Research Center in Grand Forks, ND. A graduate of the University of North Dakota (B.B.A. Management Information Systems), Dean has over 9 years of Information Technology experience in the non-profit and corporate sectors focusing on web development, project management, and systems design and analysis.
  • 31. EXAMPLES IN ACTION
    • Blogs to check out
      • IPRA’s The Blog Spot – http://blog.ILipra.org
      • Rec Section Blog – http://recreation.ILipra.org
      • C&M Section Blog – http://cm.ILipra.org
      • A&F Section Blog – http://af.ILipra.org
      • Referendum Committee – http://citizensforparks.com
      • Blogging Mayor – http://eroundlake.com/blog/
      • Sports Blog – http:// windycitysportsblog.com

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