FundraisingINFOGRAPHIC: Red Cross Disaster Response in 2011
Marketing Levi’s and Water.Org: Levi’s Water Tank
Pros1. Easy to read and understand2. Attention-catching3. Help to deal with information overload4. Easy to share and distribute (via facebook, Twitter, Pinterest)5. Transcend language barriers
Limitations1. Time-consuming to create2. Unreadable by search engines3. Inaccessible to the visually impaired4. Not every story can be told with a picture5. Mandatory to understand target audience
Differences in Perceptions, Reactions and Interpretation of Colours Red Green OrangeWestern Danger Spring Harvest, TrafficCountries Stop Go LightEastern/Asian Celebration Infidelity Sacred Good LuckNorth Africa CorruptionAfrica Wealth
Icons & Symbols Market Stall Currency “Apple”North Stall=4 legs Currency Associated withAmerica/Europe tilted top & symbols more Health shade effective than those depicting coins/bank notesAsia/Africa Stall with wheels Same ???computers?? & umbrella ? shade Single currency such as US Empty stalls had dollar, not seen negative favourable connotations outside US/Europe.
Cultural Context Educational campaign. Problem: Read Right to Left
Cultural Sensitivity Human figuresUse simple outlines(ex. In the Islamic world there areprotocols around how both men andwomen are portrayed).
Case StudyBackground• an accounting and bookkeeping software company for small businessesGoal• Increase ranking on search engines and traffic on websiteStrategy• Link building campaign
Results Dec. 10 - 1,000 visitors 4,000 view by the end of December 123 Facebook likes 41 tweets 3,740 views on StumbleUpon 135 Diggs 30 organic links from eCommerce and finance articles and blogs26% traffic increase compared to previousyear