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  • 1. Alana Fata, Meredith Evans, Herminam Rai, Indu Shah and Matthew Edwards
  • 2. Video
  • 3. Agenda Application  Marketing  PR/Communications  Fundraising Pros / Cons of Pinterest Case Study on UNICEF UK
  • 4. Introduction What is Pinterest? Mission statement What does it do?
  • 5. Application Marketing PR/Communications Fundraising
  • 6. Marketing Targets a specific audience Increases social reach Identifies and engages influencers http://pinterest.com/peugeotpanama/
  • 7. PR/Communications Showcases impact Community building Dimension http://pinterest.com/nwfpins/
  • 8. Fundraising Engages donors Non-visual to visual Highlights ambassadors & celebrity endorsements http://pinterest.com/avonfoundation/pin-it-to- end-it/
  • 9. Pros of Pinterest Popularity of social media  23,525,135 unique visitors in September 2012  Represents 17.4% of social media revenue (April, 2012)
  • 10. Pros of Pinterest Visually appealing and simple to use
  • 11. Pros of Pinterest Female market
  • 12. Cons of Pinterest Female market
  • 13. Cons of Pinterest Copyright issues
  • 14. Cons of Pinterest ‘Re-pinning’ loses original sources
  • 15. Case Study: UNICEF UK
  • 16. Effectiveness of UNICEF UK Reaches public at an emotional level through a personalized story of poverty Targets a profitable audience Easy to learn & even easier to share Successfully connects communications & fundraising
  • 17. Questions?
  • 18. Thank You!
  • 19. References http://www.socialnomics.net/2012/07/24/the-marketing-case- for-pinterest-and-how-to-use-it-successfully/ http://www.prweb.com/releases/2012/4/prweb9461317.html http://info.cocommunications.com/blog/bid/120948/Using- Pinterest-as-a-Nonprofit-Communications-Tool http://www.guardian.co.uk/world/poverty- matters/2012/oct/09/pinterest-povery-ngos-africa http://pinterest.com/AmiMusa/pins/ http://mashable.com/2012/09/10/pinterest-unicef/ http://www.forbes.com/sites/marketshare/2012/05/24/why- online-marketers-better-get-an-interest-in-pinterest-fast/