W&M 2009 – Removing supplier lock-in in the mobile space
 

W&M 2009 – Removing supplier lock-in in the mobile space

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  • Symbian Software Limited founded by Nokia, Ericsson and Psion in 1998 10 year history of Symbian Software, 250+ products, 250,000,000+ handsets sold Symbian OS licensed by Symbian Software, UI added for distribution (S60, UIQ, MOAP(S)) June 24 2008 – Nokia announce takeover of Symbian Software, completed Nov 2008 Symbian Foundation Limited incorporated August 2008 Copyright © 2009 Symbian Foundation.
  • Open Symbian Foundation formed to develop the Symbian Platform into the most widely used software on the planet To do this through use of open source development and the generation of a community Independent No shareholders or owners – limited by guarantee Acquired the Symbian trademark from Nokia Proven Contributions from Nokia, SEMC and NTT DoCoMo Based upon software with 10 years of development and shipping history in phones Free Not for profit: Software licensed royalty-free EPL allows commercial resale of code Funded by members fees Diverse Since 1 April we have 70+ members from all over the world and industry Strategic direction from industry leaders AT&T, DoCoMo, Nokia, SEMC, Samsung, STEricsson, TI, Vodafone All sit on board Complete Comprised of Symbian OS plus technology from S60, UIQ and MOAP(S) – 40,000,000 lines of code 14 technology areas from OS Base to Multimedia Apps Symbian Foundation has no internal developers Software split into 100+ packages – all package owners outside the Symbian Foundation Collaborative development model right through the platform Source code publicly available (on web site) Opens up much wider developer base for development and testing Improves innovation inside and outside the platform Improves quality Strong project governance via 4 member councils Copyright © 2009 Symbian Foundation.
  • Symbian Foundation has no internal developers Software split into 100+ packages – all package owners outside the Symbian Foundation Collaborative development model right through the platform Source code publicly available (on web site) Opens up much wider developer base for development and testing Improves innovation inside and outside the platform Improves quality Strong project governance via 4 member councils Copyright © 2009 Symbian Foundation.
  • The Mobile Software Platform is a commodity Companies need to spend cash on differentiating Open source software platform allows: Sharing of the cost of the development of a commodity item Delivery of a common platform – higher volume - more attractive to development, services and content community Cash is freed up across the industry to spend on differentiating features, applications and services rather than low end features and ‘porting’ that are invisible to consumers Copyright © 2009 Symbian Foundation.
  • Proprietary Most if not all functionality (server, device, applications) sourced from a single supplier as a package Fully integrated solution Open Platform Service elements chosen around an software platform with published APIs Services / Applications from multiple suppliers Open source platform As open platform but APIs may be modified by development community Copyright © 2009 Symbian Foundation.
  • When considering the relative merits of open and closed platforms in mobile enterprise I think that there are 4 parameters to What does this mean for enterprise: Open Platforms: iPhone, Android, Symbian, Palm Closed platforms: Blackberry, Microsoft? I was asked to talk about supplier lock-in in the mobile space, open platforms bring about a change that will render supplier lock-in impossible This is a logical conclusion of examination of 4 parameters or decision points that cover both corporations making procurement decisions on this point and also the companies providing the services and the strategies that they will adopt Parameters considered by both Corporate Consumers Enterprise Service Providers Copyright © 2009 Symbian Foundation.
  • The line between enterprise and consumer is narrowing On open platforms, a wide range of applications exists and will grow due to Faster speed of development on open platforms – full access to source code Open environment fosters innovation – support network Smooth route to market for developers – and a huge market at that – serious money can be made in the 1 billion devices per year Enterprises who limit themselves to a closed system will fall behind others who embrace this diversity of mobile functionality and innovation Copyright © 2009 Symbian Foundation.
  • Demands on devices are changing Rapid convergence of functionality: Voice, Web, Music, Maps, Social networking, Increased power of devices The way that devices are used will change: single processor / single contact point concept Convergence and applications means that the future Symbian device is a compelling business and consumer device. Copyright © 2009 Symbian Foundation.
  • Software Platforms are a commodity In Symbian Software we used to explain to handset manufacturers that the cost of delivering advanced functionality to proprietary Oss was prohibitive This is even more true in now that mobile platforms are becoming open CLICK I mentioned before that the demands on devices are changing due to convergence and consumer expectations. The development cost for these devices is huge. In order to keep up proprietary platforms will have to suffer this cost alone, whilst their competitors are sharing the cost of a commodity platform. This doesn’t make economic sense. By sharing the cost of OS development manufacturers can spend more effort on the real differentiators such as applications, functionality and general user experience, this will give the users of the open platform an advantage over their closed rivals They will also have more capacity to pass savings on to their customers and so will be more competitive on price and function, a winning strategic position. The result of this will be that users of closed systems will have to migrate to an open model. Ref: the difference in cost of using blackberry versus using ms activesync versus using gmail on Symbian Copyright © 2009 Symbian Foundation.
  • Your enterprise assets are stored on mobile devices Control the storage of your enterprise assets on mobile devices (fat / thin client) Independent open source platforms have no vested interest in your data Security in open mobile platforms is not yet trusted by corporate IT departments – not usually early adopters There is work to be done in the mobile industry to achieve trusted status The open source collaboration process allows enterprise solution providers to scratch this itch Innovation in this area will lead to better solutions Through Symbian Signed, Symbian devices demonstrate a proven and industry leading security model Copyright © 2009 Symbian Foundation.
  • SYMBIAN EXPERIENCE Focus on choice for employees Technical staff base Open communication standard Mix of MacOS and Windows desktop Email / Calendaring: Google Apps Chosen over MS Exchange despite better mobile experience due to wider compatibility and much lower cost Mail sync over IMAP (and Google Gmail app) Goosync calendar sync – but no scheduled sync Mobile applications Skype / Asterisk (Open Source PBX) No fixed line – mobile twinning / single number / voicemail lower cost per call due to efficient call routing Gravity Twitter client Fring – mobile IM on Googletalk Navigation - Google Maps and Latitude Copyright © 2009 Symbian Foundation.
  • Symbian Foundation needs Enterprise companies to join and influence the development / evolution of the platform Get involved. We are in listening mode Copyright © 2009 Symbian Foundation.

W&M 2009 – Removing supplier lock-in in the mobile space W&M 2009 – Removing supplier lock-in in the mobile space Presentation Transcript

  • Removing Supplier Lock-In in the Mobile Space Tim Holbrow Leadership Team – Finance and Operations SYMBIAN FOUNDATION
  • INTRODUCTIONS
  • Once upon a time … 1998 2009 Symbian Foundation 250+ individual products 250,000,000+ handsets sold created Nokia purchase Symbian
  • Symbian Foundation – What’s it for? The most widely used software on the planet Symbian Platform Enable an ecosystem that collaborates to create the richest and most satisfying mobile user experiences Symbian Foundation Independent Open Proven Free Complete Diverse
  • Open Source? Zero employed Software Engineers Governance via member councils Features / Roadmap Architecture Release UI
  • But - why? How does it add up? Commodity Software Platform Differentiating Layer
  • Mobile Enterprise Models Proprietary Open Platform Open Source Platform
  • Cost Choice Data & Security Open vs. Proprietary Parameters
  • Choice: Applications / Services
    • Simplified story for Application Developers
    • Large opportunity for monetisation
    • Many channels to market e.g., OviStore
    Tools Support Signing Channel The Developer Story:
  • Choice: Devices Navigation Email Voice Instant Messaging Social Networks Calendar Imaging Web Music Enterprise <-> Consumer SQL database Battery life Performance
  • Cost Proprietary Open Platform Functionality / Time Cost Open Source Platform
  • Data and Security
    • Independent open source platforms have no vested interest in your data
    • Security in open mobile platforms is not yet trusted by corporate IT departments
    • Itch needs scratching
  • SUMMARY Symbian Platform is the most open, independent, complete, proven and free mobile software platform The open software model delivers the choice of applications, services and devices that successful enterprises will demand The efficiency of collaborative development allows organisations to redirect resources towards differentiating their offering These factors will drive openness and efficiency in the mobile enterprise space
  • QUESTIONS?
  • www.symbian.org
  • Removing Supplier Lock-In in the Mobile Space Tim Holbrow Leadership Team – Finance and Operations SYMBIAN FOUNDATION