'Integrating and Managing Mobile Business Applications in the Cloud‘<br />SYMON BLOMFIELD<br />Founder & CEO  <br />Presen...
'Integrating and Managing Mobile Business Applications in the Cloud‘<br />Is it real?<br />What type of applications?<br /...
Is it real?<br /><ul><li>The move to Cloud-based computing is accelerating, Gartner predicts revenues will grow almost thr...
 Globalisation –  the need for speed and agility
 Growth in home and mobile working
 Improvements in technology and bandwidth
 The need for better control, security and accountability
 Success of vendors like Salesforce.com
 Threat of ‘over-the-top’ services</li></ul>2009Presence Networks Limited. All Rights Reserved<br />
What type of applications will be in the Cloud? <br />CRM, marketing, sales management, AV and hosted e-mail have already ...
The questions I am aiming to suggests answer for:<br />In the Cloud:<br /><ul><li>Who are the Stakeholders?
What is their motivation for making Cloud-based computing a success?
What about compliance and security?
Is integration with existing services practical?
What about adding new SaaS applications in the future?
Can each user be treated as an individual?
How does IT avoid being disenfranchised?
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W&M 2009 – Integrating and Managing Mobile Business Applications in the Cloud

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W&M 2009 – Integrating and Managing Mobile Business Applications in the Cloud

  1. 1. 'Integrating and Managing Mobile Business Applications in the Cloud‘<br />SYMON BLOMFIELD<br />Founder & CEO  <br />Presence Networks Limited<br />©2009Presence Networks Limited <br />
  2. 2. 'Integrating and Managing Mobile Business Applications in the Cloud‘<br />Is it real?<br />What type of applications?<br />Who are the stakeholders?<br />What is their motivation?<br />What are their business issues?<br />How can technology resolve them?<br />2009Presence Networks Limited. All Rights Reserved<br />
  3. 3. Is it real?<br /><ul><li>The move to Cloud-based computing is accelerating, Gartner predicts revenues will grow almost threefold from US$56.3 billion to $150 billion in 2013…</li></ul>This is why I think it is real<br /><ul><li> Lack of capital available for new projects
  4. 4. Globalisation – the need for speed and agility
  5. 5. Growth in home and mobile working
  6. 6. Improvements in technology and bandwidth
  7. 7. The need for better control, security and accountability
  8. 8. Success of vendors like Salesforce.com
  9. 9. Threat of ‘over-the-top’ services</li></ul>2009Presence Networks Limited. All Rights Reserved<br />
  10. 10. What type of applications will be in the Cloud? <br />CRM, marketing, sales management, AV and hosted e-mail have already gained considerable acceptance particularly with SMEs<br />Applications such as expense management, procurement, and supply-chain management, e-archiving and discovery, collaboration and Unified Comms are predicted to grow rapidly<br />Specialist Vertical Industry-specific applications that become the de facto standard <br />Note: Forget Mobile or PC Apps…it’s access all devices<br />2009Presence Networks Limited. All Rights Reserved<br />
  11. 11. The questions I am aiming to suggests answer for:<br />In the Cloud:<br /><ul><li>Who are the Stakeholders?
  12. 12. What is their motivation for making Cloud-based computing a success?
  13. 13. What about compliance and security?
  14. 14. Is integration with existing services practical?
  15. 15. What about adding new SaaS applications in the future?
  16. 16. Can each user be treated as an individual?
  17. 17. How does IT avoid being disenfranchised?
  18. 18. Where and how do Channel Partners fit in?
  19. 19. Is there a Killer Application and if so what is it?</li></ul>2009Presence Networks Limited. All Rights Reserved<br />
  20. 20. Who will be hosting/delivering/maintaining?<br />Software Developers – offering their own applications as hosted SaaS these include:<br /><ul><li>Major players e.g. Microsoft and IBM bundling their Apps into SaaS delivered direct to customers
  21. 21. Specialist niche SaaS Developers e.g. for specialist Vertical Solutions</li></ul>Cloud Aggregators<br /><ul><li>Those already in the Cloud now enabling Apps to be combined with their existing services to add value e.g. Google and Salesforce.com
  22. 22. Service Providers – Fixed Line Operators, Mobile Operators, Systems Integrators and ISPs seeking to add value to, and protect their existing customer base and revenues</li></ul>Large scale enterprises hosting their own Cloud <br />2009Presence Networks Limited. All Rights Reserved<br />
  23. 23. Motivation - what are Service Providers expecting?<br />Benefits:<br /><ul><li> Increasing revenue
  24. 24. Adding value to existing voice and data services
  25. 25. Increasing network traffic
  26. 26. Locking-in customers and moving up the ‘food-chain’
  27. 27. Protecting their market against ‘over-the- top’ offers from the Aggregators and direct Vendors</li></ul>Requirements:<br /><ul><li> Low cost of entry - reserving capital and cash flow
  28. 28. Ease of sale, delivery, maintenance and support
  29. 29. Minimising additional new resource needs
  30. 30. Integrating with existing operations e.g. OSS/ Billing
  31. 31. Capability to enable their own Channel and control process
  32. 32. To retain ownership of their Customers</li></ul>2009Presence Networks Limited. All Rights Reserved<br />
  33. 33. Motivation - what should Enterprise Providers/Customers expect?<br />Benefits:<br /><ul><li> To deliver measurable and very quick ROI
  34. 34. To add value to existing voice and data services
  35. 35. To improve business productivity
  36. 36. To gain competitive edge
  37. 37. To meet user demands ( especially younger, mobile, App savvy)</li></ul>Requirements:<br /><ul><li> Low cost of entry - reserving capital and cash flow
  38. 38. Ease of delivery, maintenance and support
  39. 39. To ensure business continuity and high availability - 99.999
  40. 40. To maintain and improve security
  41. 41. To meet Compliance and Corporate Governance requirements
  42. 42. Easy connectivity into their legacy systems e.g. Active Directory
  43. 43. To retain control over their users and data</li></ul>2009Presence Networks Limited. All Rights Reserved<br />
  44. 44. What are Users expecting from SaaS?<br /><ul><li> It to make their life easier
  45. 45. To work less and deliver the same, or better, results
  46. 46. To avoid computer hassles
  47. 47. To have complete trust in security
  48. 48. Access to what they need whenever, wherever, any device
  49. 49. Preferably to never have to read a User Manual or go on a training course again…so keep it simple!</li></ul>2009Presence Networks Limited. All Rights Reserved<br />
  50. 50. Core Requirement – Authentication<br />SERVICE PROVIDER <br />EMAIL<br />USER AUTHENTICATION <br />LDAP Authentication<br />ENTERPRISE<br />Active<br />Directory<br />USERS <br />2009Presence Networks Limited. All Rights Reserved<br />
  51. 51. Add in Accountability, Compliance and Security<br />SERVICE PROVIDER <br />EMAIL<br />USER AUTHENTICATION <br />Evidential Weight Archiving and e-Discovery<br />LDAP Authentication<br />RECORD, ARCHIVE, DISCOVER, AUDIT<br />ENTERPRISE<br />Active<br />Directory<br />USERS <br />2009Presence Networks Limited. All Rights Reserved<br />
  52. 52. Integrate Voice and Data Services<br />SERVICE PROVIDER <br />SMS GATEWAY<br />SIP SERVER/PSTN<br />EMAIL<br />LDAP AUTHENTICATION <br />Evidential Weight Archiving and e-Discovery<br />LDAP Authentication<br />RECORD, ARCHIVE, DISCOVER, AUDIT<br />ENTERPRISE<br />Active<br />Directory<br />USERS <br />2009Presence Networks Limited. All Rights Reserved<br />
  53. 53. Integrating SaaS Applications to build a Portfolio<br />SERVICE PROVIDER <br />SMS GATEWAY<br />SIP SERVER/PSTN<br />EMAIL<br />CRM<br />FILE SHARE<br />LDAP AUTHENTICATION <br />MORE APPS<br />Evidential Weight Archiving and e-Discovery<br />LDAP Authentication<br />RECORD, ARCHIVE, DISCOVER, AUDIT<br />ENTERPRISE<br />Active<br />Directory<br />USERS <br />2009Presence Networks Limited. All Rights Reserved<br />
  54. 54. Presence enabled Unified Communications will prove to be the Killer Application…<br />SERVICE PROVIDER <br />SMS GATEWAY<br />SIP SERVER/PSTN<br />EMAIL<br />CRM<br />FILE SHARE<br />PRESENCE STATUS<br />LDAP AUTHENTICATION <br />MORE APPS<br />Evidential Weight Archiving and e-Discovery<br />LDAP Authentication<br />ENTERPRISE<br />Active<br />Directory<br />Unified Communications all devices<br />USERS <br />2009Presence Networks Limited. All Rights Reserved<br />
  55. 55. Enable Sales Channel and Empower Customers<br />Roles/Permissions-based User Management System<br />SERVICE PROVIDER <br />SMS GATEWAY<br />SIP SERVER/PSTN<br />EMAIL<br />CRM<br />FILE SHARE<br />PRESENCE STATUS<br />LDAP AUTHENTICATION <br />MORE APPS<br />Distributor Level <br />Reseller Level<br />Evidential Weight Archiving and e-Discovery<br />LDAP Authentication<br />ENTERPRISE<br />Active<br />Directory<br />Unified Communications all devices<br />USERS <br />2009Presence Networks Limited. All Rights Reserved<br />
  56. 56. For Service Providers, multi-tenancy is a key requirement<br /> Permissions/roles based provisioning and SaaS management is vital enable control to be devolved to customer<br /> All parties should be open to hybrid solutions e.g. application in the Cloud, content archive in Customer’s network<br />2009Presence Networks Limited. All Rights Reserved<br />
  57. 57. Come and talk to us on the RIM (Blackberry) Stand 806 <br />Presence Networks Limited<br />Tel 0870 345 7900<br />www.presence-networks.net<br /><ul><li>NetWorker™ Collaboration Suite
  58. 58. Unity™ SaaS User Management & Provisioning System
  59. 59. LDAP Authentication Server
  60. 60. Evidential Weight Archiving/e-Discovery Integration</li></ul>White Label Hosted, Part Hosted & Deployed Solutions <br />for Service Providers and Enterprise Customers<br />2009Presence Networks Limited. All Rights Reserved<br />2009Presence Networks Limited. All Rights Reserved<br />
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