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W&M 2009 – Business needs vs. consumer demands


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  • 1.  
  • 2. Business Demands Versus Consumer Needs Matt Cooke Senior Product Marketing Manager 20 th May 2009
  • 3. Mobility Trends
    • Consumerisation
      • Users are driving the behaviour of IT
    • Globalisation
      • High-speed access is becoming more ubiquitous
    • Mobilisation
      • The world is becoming increasingly mobile
    “ Enterprise IT managers face challenges supporting the multitude of employee-owned mobile devices that are making their way into business settings.” Eric Paulak Managing Vice President Gartner Inc
  • 4. CIOs Must Facilitate Change
    • Facilitate, not hinder connections from any device
      • Mobile email
      • ActiveSync
      • Cloud applications
      • Transparent VPN
    • Embrace the perimeter-less environment
    • Consider the risks, apply the security policies through technology and education
    • Establish a new support relationship with users
      • Enterprises must understand the impact of change 1
  • 5. Individual Responsibility
    • Users must accept the responsibilities that come with personal technology
      • Device knowledge
      • Personal support
      • Content and device security
    • Calling enterprise support and asking how to get email working on their latest gizmo will not be acceptable
      • Support should be prepared to offer the service details (e.g. ActiveSync server)
    • Impact of data synchronisation on user costs
      • 3G Roaming
  • 6. Connectivity Options
    • Probably not......
      • Roaming costs
      • Coverage - in and out of buildings
      • Performance – contention and user demand for richer content
      • Device Support - does my device support the latest quickest flavour of 3G?
    3G will do it all, right?
  • 7. Why Wi-Fi Matters For Users And The Enterprise
    • Device Support - plethora of Wi-Fi enabled devices
      • Wi-Fi chipsets were sold in a total of 387 million units in 2008 1
    • Coverage
      • Venue based
      • In building, on trains and on planes
    • Performance
      • Typically high bandwidth, low latency, less contention
      • VoIP and video applications become a reality
      • Some 3G carriers promote offload to Wi-Fi
    • Cost
      • Flat rate Wi-Fi covering the globe – predictable costs, avoid roaming fees
      • Free Wi-Fi, Home Wi-Fi
    • Education - consumer friendly technology
      • Dongle dock – 3G to Wi-Fi for Wi-Fi only devices
    1Research by In-Stat and Wi-Fi Alliance – Jan09
  • 8. One Size Does Not Fit All
    • A hybrid of consumer and business only device models will exist, extending beyond the smartphone
    • Enterprise IT must embrace the challenges of consumer devices
    • Offering connectivity options for all devices will provide cost control and ensure the best available connections are used
    • A hybrid of Wi-Fi and mobile broadband will exist going into the 4G world
  • 9. © Copyright 2009 iPass Inc. All rights reserved.
  • 10.