Beyond technology, why the
 mobile experience matters

                      Yusuke Kanda
             CEO, ACCESS Systems...
A Provocative Question…




                             Why should enterprises
                              care about w...
A Different Angle…



                                    Why the mobile
                                  experience matt...
… revealing Critical Questions

      • How to provide the optimal user experience
        which is the condition of real ...
The Key Factors

                                                                   Industry
             Innovative devic...
ACCESS Linux Platform value proposition




                                                                 Platform
    ...
Where the platform matters…

      • Advanced ALP 3.0 UI capabilities
              – next-generation UI engine allows the...
Innovation AND standardization




       • Open
       • Advanced
       • LiMo - compliant



© 2009 ACCESS CO., LTD. Al...
Advanced User Experience environment

Application                                   Application     Application
          ...
Advanced UX integrated in the platform

      • Exposes all platform capabilities to UI designers
              – Simultan...
NetFront Browser: full access to the “cloud”

      • Most widely deployed: over
        700 millions deployments
        ...
Another rich UI approach: NetFront Widgets

      • Simplify access to Internet content, easy and fast
      • Bring “smar...
NFB Widget Services Support

• NFB Widgets supports Web 2.0
  Services
• NFB Widgets supports existing
  and new services
...
Access to new Mobile Content and Services




                           Emergency



       Weather
       forecast      ...
The value of the the ecosystem

                                                 Silicon
                       OEMs / ODM...
ACCESS Connect Ecosystem: ACE™

 • Global ecosystem partner
   program for all ACCESS
   products
 • Premier ecosystem for...
Over 100 ACE partners




       Confidential
Thank You!




© 2009 ACCESS CO., LTD. All rights reserved. | Confidential
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W&M 2009 – Beyond technology, why the mobile experience matters- ACCESS Systems’ views into what can bring exceptional mobile usage value to enterprises and users alike

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W&M 2009 – Beyond technology, why the mobile experience matters- ACCESS Systems’ views into what can bring exceptional mobile usage value to enterprises and users alike

  1. 1. Beyond technology, why the mobile experience matters Yusuke Kanda CEO, ACCESS Systems Europe © 2009 ACCESS CO., LTD. All rights reserved. | Confidential
  2. 2. A Provocative Question… Why should enterprises care about which OS runs on their mobile? © 2009 ACCESS CO., LTD. All rights reserved. | Confidential 2
  3. 3. A Different Angle… Why the mobile experience matters for enterprise and users alike © 2009 ACCESS CO., LTD. All rights reserved. | Confidential 3
  4. 4. … revealing Critical Questions • How to provide the optimal user experience which is the condition of real results • At the same time securing a scalable answer to enterprise needs Not just the mobile OS, but a combination of factors © 2009 ACCESS CO., LTD. All rights reserved. | Confidential 4
  5. 5. The Key Factors Industry Innovative devices Standards Consistent User Customized Experience access capabilities New usages User empowered and services Fast, cost-effective Rich ecosystem developments © 2009 ACCESS CO., LTD. All rights reserved. | Confidential 5
  6. 6. ACCESS Linux Platform value proposition Platform Extensions World Class Application Experience Suite ACCESS Optimized Developer Middleware Network Integration Linux Core Services © 2009 ACCESS CO., LTD. All rights reserved. | Confidential 6
  7. 7. Where the platform matters… • Advanced ALP 3.0 UI capabilities – next-generation UI engine allows the creation of a highly effective and customized User Experience. • LiMo compliance – helps reduce handset development requirements and time-to-market for handset manufacturers, operators and application developers. • Operator platform extensions – provides time to market advantages for device vendors, and can be licensed by ALP customers interested in pursuing opportunities with an operator. © 2009 ACCESS CO., LTD. All rights reserved. | Confidential 7
  8. 8. Innovation AND standardization • Open • Advanced • LiMo - compliant © 2009 ACCESS CO., LTD. All rights reserved. | Confidential 8
  9. 9. Advanced User Experience environment Application Application Application Application Advanced UI Engine Presentation Presentation Presentation logic Controls Controls Controls Actor separated (Look & Feel) Core from Application Logic Application Application Logic Logic Engine Director presentation layer Application R&D investments are preserved Deep, easy customization possible Consistent user experience © 2009 ACCESS CO., LTD. All rights reserved. | Confidential 9
  10. 10. Advanced UX integrated in the platform • Exposes all platform capabilities to UI designers – Simultaneous rendering of data from various sources – Concurrent rendering of 2.5D and 3D graphical environments – Outstandingly smooth transition between applications • Integration removes boundaries – Construct cutting-edge, consistent user experiences – Creativity and customization pushed to the limits of the hardware © 2009 ACCESS CO., LTD. All rights reserved. | Confidential 10
  11. 11. NetFront Browser: full access to the “cloud” • Most widely deployed: over 700 millions deployments worldwide • Broad embedded platform compatibility • Standards-based • Full-internet experience • Easily customizable, adaptable to OEMs requirements • Scalable to broad scope of devices © 2009 ACCESS CO., LTD. All rights reserved. | Confidential 11
  12. 12. Another rich UI approach: NetFront Widgets • Simplify access to Internet content, easy and fast • Bring “smartphone quality” user experience to a feature phone • Fully standards-compliant with BONDI and W3C • Interoperable through several platforms – Mobile: BREW 3.1.5, Windows Mobile, S60 – PC: Windows XP Service Pack 2 and above, and Windows Vista Service Pack 1. © 2009 ACCESS CO., LTD. All rights reserved. | Confidential 12
  13. 13. NFB Widget Services Support • NFB Widgets supports Web 2.0 Services • NFB Widgets supports existing and new services • Hi Functionality NFB Widgets – Widgets interact with other applications, – C an use several web API’s from different domains – SIP/IMS (Presence / IM / DLNA widgets) © 2008 ACCESS CO., LTD. All rights reserved. | Confidential 13
  14. 14. Access to new Mobile Content and Services Emergency Weather forecast Multimodal Services Mobile Wallet Digital TV 14
  15. 15. The value of the the ecosystem Silicon OEMs / ODMs / vendors Consumer Linux electronic community manufacturers Mobile network Service operators providers Content Strategic providers ISVs System Middleware/ integrators/ infrastructure distributors partners Confidential
  16. 16. ACCESS Connect Ecosystem: ACE™ • Global ecosystem partner program for all ACCESS products • Premier ecosystem for innovative products in convergence and mobile solutions • Accelerate specific integrated solution development Confidential
  17. 17. Over 100 ACE partners Confidential
  18. 18. Thank You! © 2009 ACCESS CO., LTD. All rights reserved. | Confidential

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