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W&M 2009 – Beyond technology, why the mobile experience matters- ACCESS Systems’ views into what can bring exceptional mobile usage value to enterprises and users alike

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  • 1. Beyond technology, why the mobile experience matters Yusuke Kanda CEO, ACCESS Systems Europe © 2009 ACCESS CO., LTD. All rights reserved. | Confidential
  • 2. A Provocative Question… Why should enterprises care about which OS runs on their mobile? © 2009 ACCESS CO., LTD. All rights reserved. | Confidential 2
  • 3. A Different Angle… Why the mobile experience matters for enterprise and users alike © 2009 ACCESS CO., LTD. All rights reserved. | Confidential 3
  • 4. … revealing Critical Questions • How to provide the optimal user experience which is the condition of real results • At the same time securing a scalable answer to enterprise needs Not just the mobile OS, but a combination of factors © 2009 ACCESS CO., LTD. All rights reserved. | Confidential 4
  • 5. The Key Factors Industry Innovative devices Standards Consistent User Customized Experience access capabilities New usages User empowered and services Fast, cost-effective Rich ecosystem developments © 2009 ACCESS CO., LTD. All rights reserved. | Confidential 5
  • 6. ACCESS Linux Platform value proposition Platform Extensions World Class Application Experience Suite ACCESS Optimized Developer Middleware Network Integration Linux Core Services © 2009 ACCESS CO., LTD. All rights reserved. | Confidential 6
  • 7. Where the platform matters… • Advanced ALP 3.0 UI capabilities – next-generation UI engine allows the creation of a highly effective and customized User Experience. • LiMo compliance – helps reduce handset development requirements and time-to-market for handset manufacturers, operators and application developers. • Operator platform extensions – provides time to market advantages for device vendors, and can be licensed by ALP customers interested in pursuing opportunities with an operator. © 2009 ACCESS CO., LTD. All rights reserved. | Confidential 7
  • 8. Innovation AND standardization • Open • Advanced • LiMo - compliant © 2009 ACCESS CO., LTD. All rights reserved. | Confidential 8
  • 9. Advanced User Experience environment Application Application Application Application Advanced UI Engine Presentation Presentation Presentation logic Controls Controls Controls Actor separated (Look & Feel) Core from Application Logic Application Application Logic Logic Engine Director presentation layer Application R&D investments are preserved Deep, easy customization possible Consistent user experience © 2009 ACCESS CO., LTD. All rights reserved. | Confidential 9
  • 10. Advanced UX integrated in the platform • Exposes all platform capabilities to UI designers – Simultaneous rendering of data from various sources – Concurrent rendering of 2.5D and 3D graphical environments – Outstandingly smooth transition between applications • Integration removes boundaries – Construct cutting-edge, consistent user experiences – Creativity and customization pushed to the limits of the hardware © 2009 ACCESS CO., LTD. All rights reserved. | Confidential 10
  • 11. NetFront Browser: full access to the “cloud” • Most widely deployed: over 700 millions deployments worldwide • Broad embedded platform compatibility • Standards-based • Full-internet experience • Easily customizable, adaptable to OEMs requirements • Scalable to broad scope of devices © 2009 ACCESS CO., LTD. All rights reserved. | Confidential 11
  • 12. Another rich UI approach: NetFront Widgets • Simplify access to Internet content, easy and fast • Bring “smartphone quality” user experience to a feature phone • Fully standards-compliant with BONDI and W3C • Interoperable through several platforms – Mobile: BREW 3.1.5, Windows Mobile, S60 – PC: Windows XP Service Pack 2 and above, and Windows Vista Service Pack 1. © 2009 ACCESS CO., LTD. All rights reserved. | Confidential 12
  • 13. NFB Widget Services Support • NFB Widgets supports Web 2.0 Services • NFB Widgets supports existing and new services • Hi Functionality NFB Widgets – Widgets interact with other applications, – C an use several web API’s from different domains – SIP/IMS (Presence / IM / DLNA widgets) © 2008 ACCESS CO., LTD. All rights reserved. | Confidential 13
  • 14. Access to new Mobile Content and Services Emergency Weather forecast Multimodal Services Mobile Wallet Digital TV 14
  • 15. The value of the the ecosystem Silicon OEMs / ODMs / vendors Consumer Linux electronic community manufacturers Mobile network Service operators providers Content Strategic providers ISVs System Middleware/ integrators/ infrastructure distributors partners Confidential
  • 16. ACCESS Connect Ecosystem: ACE™ • Global ecosystem partner program for all ACCESS products • Premier ecosystem for innovative products in convergence and mobile solutions • Accelerate specific integrated solution development Confidential
  • 17. Over 100 ACE partners Confidential
  • 18. Thank You! © 2009 ACCESS CO., LTD. All rights reserved. | Confidential