Google Android The perfect handset software storm
Converging forces <ul><li>Linux </li></ul><ul><li>The internet </li></ul><ul><li>Google’s growth  </li></ul><ul><li>Teleco...
The dawn of the droid <ul><li>2001 Andy Rubin’s Danger, Inc. unveils the Hiptop smartphone </li></ul><ul><li>2002 Rubin de...
Legacy comes with baggage <ul><li>J2ME designed for constrained resources </li></ul><ul><li>Lowest common denominator rule...
Hello, Android Linux 2.6 OHA formed Nov 2007 Hardware becomes capable Telecoms infrastructure becomes capable Users want t...
Hardware can handle it 2008: Qualcomm launch MSM7201A You want me to go HOW FAST ? 32Bit 528Mhz dual core CPU chipset Supp...
Mobile telecoms explosion <ul><li>GSM/GPRS paved the way </li></ul><ul><li>North American/European 3G coverage good </li><...
Software, evolved <ul><li>Google delivered! </li></ul><ul><li>2008 saw SDK widely available </li></ul><ul><li>Linux 2.6 </...
The big boys love Android 2007: Open Handset Alliance formed consisting of manufacturers and operators
Its all about the customer <ul><li>Users want the touchscreen internet experience… </li></ul><ul><li>… at the lowest cost ...
Google’s vision <ul><li>Has the resources to launch Mobile OS </li></ul><ul><li>Android integrates with web services </li>...
Handset Tsunami <ul><li>Motorola betting the farm on Android </li></ul><ul><li>Samsung i7500 imminent, more to follow </li...
Form factors blur <ul><li>Intel Medway system-on-a-chip due 2011 </li></ul><ul><li>Powers both smartphones and netbooks </...
Android everywhere ISB’s Android based Set Top Box SkyTone Alpha 680 Android netbook Navigation systems Digital photo frames
www.androidacademy.com Training, tutorials, news, views and forums
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W&M 2009 - Android: The perfect handset software storm

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W&M 2009 - Android: The perfect handset software storm

  1. 1. Google Android The perfect handset software storm
  2. 2. Converging forces <ul><li>Linux </li></ul><ul><li>The internet </li></ul><ul><li>Google’s growth </li></ul><ul><li>Telecoms ubiquity & bandwidth </li></ul><ul><li>Open source </li></ul><ul><li>Hardware capabilities (CPU/RAM) </li></ul><ul><li>Software maturity – Java (oops, “Dalvik”) </li></ul>
  3. 3. The dawn of the droid <ul><li>2001 Andy Rubin’s Danger, Inc. unveils the Hiptop smartphone </li></ul><ul><li>2002 Rubin demos to Google founders Sergey Brin and Larry Page </li></ul><ul><li>2003 Rubin steps down as CEO and forms Android Inc. </li></ul><ul><li>2005 Google acquires Android, Inc. </li></ul>
  4. 4. Legacy comes with baggage <ul><li>J2ME designed for constrained resources </li></ul><ul><li>Lowest common denominator rules </li></ul><ul><li>Delivery nightmare </li></ul><ul><li>Development nightmare </li></ul><ul><li>Compatibility never really achieved </li></ul><ul><li>Poor user experience </li></ul>
  5. 5. Hello, Android Linux 2.6 OHA formed Nov 2007 Hardware becomes capable Telecoms infrastructure becomes capable Users want touchscreen and internet handsets Google has the vision, resources and business goal
  6. 6. Hardware can handle it 2008: Qualcomm launch MSM7201A You want me to go HOW FAST ? 32Bit 528Mhz dual core CPU chipset Supports UMTS, HSDPA, Camera, GPS Used in T-Mobile G1 Tesco sell 1Gb mem sticks for £5
  7. 7. Mobile telecoms explosion <ul><li>GSM/GPRS paved the way </li></ul><ul><li>North American/European 3G coverage good </li></ul><ul><li>Interoperability </li></ul><ul><li>Customers understand </li></ul><ul><li>Revolutionary new services (GPS, email) </li></ul>
  8. 8. Software, evolved <ul><li>Google delivered! </li></ul><ul><li>2008 saw SDK widely available </li></ul><ul><li>Linux 2.6 </li></ul><ul><li>Java 1.5 </li></ul>Linux Java Open source is a seriously game changing business model. Google and Android embrace it 100%.
  9. 9. The big boys love Android 2007: Open Handset Alliance formed consisting of manufacturers and operators
  10. 10. Its all about the customer <ul><li>Users want the touchscreen internet experience… </li></ul><ul><li>… at the lowest cost </li></ul><ul><li>Apple doing a great job of educating them </li></ul><ul><li>Social networking explosion </li></ul><ul><li>Users avoid vendor and operator lock-in </li></ul>
  11. 11. Google’s vision <ul><li>Has the resources to launch Mobile OS </li></ul><ul><li>Android integrates with web services </li></ul><ul><li>Big, big future plans </li></ul>Sell more adverts!
  12. 12. Handset Tsunami <ul><li>Motorola betting the farm on Android </li></ul><ul><li>Samsung i7500 imminent, more to follow </li></ul><ul><li>LG “sometime in 2009” </li></ul><ul><li>More HTC models </li></ul><ul><li>Sony Ericsson “Christmas 2009” </li></ul>
  13. 13. Form factors blur <ul><li>Intel Medway system-on-a-chip due 2011 </li></ul><ul><li>Powers both smartphones and netbooks </li></ul><ul><li>Only difference between them is the screensize: suitable OS available? </li></ul>
  14. 14. Android everywhere ISB’s Android based Set Top Box SkyTone Alpha 680 Android netbook Navigation systems Digital photo frames
  15. 15. www.androidacademy.com Training, tutorials, news, views and forums

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