Service Oriented Architecture, Mash Ups and the Cloud: The Future of Business Transformation <br />UC Expo 2010, London<br...
TOPICS<br /><ul><li>The Business Issue
The Customer Environment
The Architecture
The User Experience
The Solutions</li></ul>© NEC Corporation 2010<br />2<br />
The Business Issue<br />© NEC Corporation 2010<br />3<br />
NEW BUYER EXPECTATIONS<br /><ul><li>Flexible & scalable software architectures.
 Data-center and cloud services offerings.
  Services that can be externalized.
   Web & RIA delivery models.
    Services-orientation.
     Policy-based Management.</li></ul>© NEC Corporation 2010<br />What is IT most willing to pay for?<br />UC aligned wit...
NEW USER EXPECTATIONS<br /><ul><li>Richer interaction experience
 Text before Voice
   Mobile before Desk
    The Internet is a tool
     Receptive to “New Way”
      No preconceived “PBX” notion</li></ul>© NEC Corporation 2010<br />How does the new workforce want to collaborate?<br...
The IT Environment<br />© NEC Corporation 2010<br />6<br />
The IT Environment<br />© NEC Corporation 2010<br />7<br />Next Generation Communications must fit naturally into the IT A...
DATA CENTER<br />Standard Server Environments<br />Standard Operating Systems<br />Dedicated or Virtualized<br />Cloud Ope...
Infrastructure Operations<br />Distributed Load-Balancing Software Architecture<br />Automatic Distribution of Policy Chan...
APPLICATION DELIVERY<br />Rich Web-centric Service Composition Environment<br />Open Web Services (XML/SOAP), Consumable i...
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UC Expo 2010 – Service oriented Architecture, mash ups and the cloud: The future of business transformation

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  • Flexible &amp; scalable software architectures.Designed to deliver services on-demand across the entire organization.Data-center and cloud services offerings.The flexibility to choose premise, cloud or hybrid deployment modelsServices that can be externalized. A need to enable easy and rich collaboration with customers, personalized to represent the business.Web &amp; RIA delivery models.User applications built on web delivery models that leverage rich internet applications and adapt to the nomadic user.Services-orientation.Open systems that leverage service-orientation and allow implementation of work-flow models that enable new process transformation.Simplified Policy Management.Systems managed on policy of services, definable on a per user, per workgroup, per service level enabling easy change, easy monitoring, and adaptability to user needs.
  • Leveraging a common IP network and a common computing infrastructure in the enterprise data center brings IT significant efficiencies. However, when communications systems fit naturally into their applications infrastructure the efficiency is even great, enabling them to leverage IT expertise that is already aligned with managing a variety of applications and they can take advantage of common app infrastructure such as security, credentials &amp; directories, web applications delivery frameworks and more.
  • Transcript of "UC Expo 2010 – Service oriented Architecture, mash ups and the cloud: The future of business transformation"

    1. 1. Service Oriented Architecture, Mash Ups and the Cloud: The Future of Business Transformation <br />UC Expo 2010, London<br />March 11th, 2010<br />Kurt Jacobs, NEC <br />Customer & Service Orientated Communications Theatre<br />
    2. 2. TOPICS<br /><ul><li>The Business Issue
    3. 3. The Customer Environment
    4. 4. The Architecture
    5. 5. The User Experience
    6. 6. The Solutions</li></ul>© NEC Corporation 2010<br />2<br />
    7. 7. The Business Issue<br />© NEC Corporation 2010<br />3<br />
    8. 8. NEW BUYER EXPECTATIONS<br /><ul><li>Flexible & scalable software architectures.
    9. 9. Data-center and cloud services offerings.
    10. 10. Services that can be externalized.
    11. 11. Web & RIA delivery models.
    12. 12. Services-orientation.
    13. 13. Policy-based Management.</li></ul>© NEC Corporation 2010<br />What is IT most willing to pay for?<br />UC aligned with IT Strategy.<br />4<br />
    14. 14. NEW USER EXPECTATIONS<br /><ul><li>Richer interaction experience
    15. 15. Text before Voice
    16. 16. Mobile before Desk
    17. 17. The Internet is a tool
    18. 18. Receptive to “New Way”
    19. 19. No preconceived “PBX” notion</li></ul>© NEC Corporation 2010<br />How does the new workforce want to collaborate?<br />The workforce majority has a new work style.<br />5<br />
    20. 20. The IT Environment<br />© NEC Corporation 2010<br />6<br />
    21. 21. The IT Environment<br />© NEC Corporation 2010<br />7<br />Next Generation Communications must fit naturally into the IT Applications Infrastructure…<br /> IP Network Infrastructure<br /> Computing Infrastructure<br /> Application Infrastructure<br /> Applications Delivery Framework<br />
    22. 22. DATA CENTER<br />Standard Server Environments<br />Standard Operating Systems<br />Dedicated or Virtualized<br />Cloud Operation<br />Platform as a Service (PaaS) Operation<br />Hybrid Configurations<br />UCC as a Service<br />Standards & Certifications<br />Internet Standards: W3C, IETF…<br />Credentials: NIST, FIPS, Assured Services…<br />© NEC Corporation 2010<br />8<br />
    23. 23. Infrastructure Operations<br />Distributed Load-Balancing Software Architecture<br />Automatic Distribution of Policy Changes<br />Intelligent Media Workflows<br />Information & Digital Assets<br />Synchronized Directories<br />Detailed Accounting Records<br />Recordings & Transcripts<br />Security Architecture<br />SOA Governance / WS-Security<br />User & System Level Credentials<br />Media Control Security <br />IT ARCHITECTURE<br />© NEC Corporation 2010<br />9<br />
    24. 24. APPLICATION DELIVERY<br />Rich Web-centric Service Composition Environment<br />Open Web Services (XML/SOAP), Consumable in ESBs<br />Server-side Java Objects & Service Logic<br />Flash Remoting Server-side Logic<br />Secure Client-Server Paths<br />User-centric Application Delivery<br />RIA/HTML5, mashing UC & Internet Services<br />All Services are Policy-based<br />Built-in RIA Client with User Plug-ins/Panels<br />Multi-Browser, Multi-Web Technology Support<br />Development Tool Chain<br />W3C Web Services & WSDLs<br />Supports Multiple IDEs<br />Simulation Tools<br />Code Samples<br />© NEC Corporation 2010<br />10<br />
    25. 25. The UCC System<br />© NEC Corporation 2010<br />11<br />
    26. 26. Ucc Services Infrastructure<br />© NEC Corporation 2010<br />Application Delivery<br />XML RPC<br />.NET Remoting<br />Web Conf Server<br />XML/HTML<br />Web Conferencing<br />Services<br />Agent Services<br />Rich Agent Session Controls <br />Audio Mixer with SIP Media <br />Web Server<br />XML/SOAP<br />Media Switching <br />Services<br />SIP<br /> IP Network Infrastructure<br /> Computing Infrastructure<br /> Application Infrastructure<br />
    27. 27. Web & RIA User Experience<br /><ul><li> User & Role Centric
    28. 28. Common Credentials, any Application
    29. 29. Easily integrate into Business Applications
    30. 30. Mash Ups and Merged Services</li></ul>© NEC Corporation 2010<br />13<br />Business Portals<br />Agent / Operator Clients<br />Web Conferences<br />Desktop Tools<br />Application Delivery<br />Switching<br />Collab.<br />Agent<br />
    31. 31. USER Desktop Experience<br /><ul><li> A new experience using Rich Internet Application (RIA)
    32. 32. Mash up of business tools using plug-in panels
    33. 33. Flexible delivery eliminates the “Fat App” dilemma</li></ul>© NEC Corporation 2010<br />14<br />RIA Framework<br />Travel<br />Social Pages<br />Meetings<br />Tweeting<br />Messaging<br />
    34. 34. Office anywhere Meetings<br />© NEC Corporation 2010<br />15<br />Screen Sharing<br />Web Phone<br />Co-browsing<br />Remote Control<br />Scheduled<br />Text Messaging<br />Call Me<br />File Sharing<br />Video<br />Webinars<br />Multiple Moderators<br />Ad-hoc<br />Annotation<br />1<br />2<br />3<br />
    35. 35. AGENT SERVICES<br />© NEC Corporation 2010<br />16<br />Messaging<br />IVR<br />Alarming<br />Co-browsing<br />Recording<br />Wall Boards<br />Agent Activity<br />Multi-Channel<br />Statistical Reports<br />Barge-in<br />Dashboards<br />Queue Status<br />Reporting<br />Announcements<br />Skill-based Routing<br />Supervisor<br />Management Dashboards<br />Customer Agents<br />
    36. 36. GLOBAL CUSTOMER AGENTS<br /><ul><li>Enable Anywhere Agents
    37. 37. Follow-the-Sun Call Distribution
    38. 38. Rich Multi-channel Customer Interaction
    39. 39. Administrative & Supervisory
    40. 40. Real-time Visibility
    41. 41. Statistical Reporting</li></ul>© NEC Corporation 2010<br />17<br />
    42. 42. SIP Services<br /><ul><li> Profile-based SIP policies enabled easy adaptation
    43. 43. SIP trunks for PBX, peer to peer or carrier services
    44. 44. Standard SIP phones, video, and other devices
    45. 45. Devices can be assigned to users, groups or shared</li></ul>© NEC Corporation 2010<br />18<br />Internet / IMS<br />Services<br />Web Page Server<br />XML/SOAP<br />Other SIP Systems<br />System-System Peering<br />Media Services<br />Media Services<br />Standard SIP<br />Media Gateways<br />3rd Party PBXs<br />SIP Trunk<br />Service Provider<br />Existing PBXs<br />SIP Carrier Services<br />Video<br />Surveillance<br />Specialized<br />Phone Sets<br />WiFi/DECT<br />Soft Phones<br />
    46. 46. Migration<br /><ul><li> Rich services added to existing telephony infrastructure
    47. 47. Software portability migrates IP Phones smoothly
    48. 48. Enables IT to carefully manage migration</li></ul>© NEC Corporation 2010<br />19<br />.NET Remoting<br />XML/HTML<br />Web Server<br />XML RPC<br />Agent Services<br />Conferencing Services<br />Rich Agent Sessions<br />SW Audio Mixer<br />Web Server<br />XML/SOAP<br />Media Switching Services<br />Jane<br />Customer<br />Joe<br />Adaptive SIP<br />Jane<br />Jane<br />X100<br />X200<br />Web Conference<br />RIA Client<br />Web Conference<br />Web Conference<br />RIA Client<br />
    49. 49. Distributed<br /><ul><li> Inherent Resiliency within or across locations
    50. 50. Services capabilities can be distributed as needed
    51. 51. Common directory services provides distributed, policy-based management</li></ul>© NEC Corporation 2010<br />20<br /> IP Network Infrastructure<br />Computing Infrastructure<br />Application Infrastructure<br />Computing Infrastructure<br />Application Infrastructure<br />Computing Infrastructure<br />Application Infrastructure<br />Computing Infrastructure<br />Application Infrastructure<br />Computing Infrastructure<br />Application Infrastructure<br />
    52. 52. Utilisation of the Cloud<br /><ul><li> Leverage Platforms as a Service (PaaS)
    53. 53. Extend Service Distribution using Hybrid Deployments
    54. 54. Enhance Resiliency of Service Delivery
    55. 55. Optimise Infrastructure Costs</li></ul>© NEC Corporation 2010<br />21<br />IP Network Infrastructure<br />Computing Infrastructure<br />Application Infrastructure<br />Computing Infrastructure<br />Application Infrastructure<br />Computing Infrastructure<br />Application Infrastructure<br />Computing Infrastructure<br />Application Infrastructure<br />Computing Infrastructure<br />Application Infrastructure<br />
    56. 56. 22<br /> UBIQUITIOUS Collaboration<br />Collaboration tools available wherever you are.<br />1<br />2<br />Your<br /> Company<br />3<br />© NEC Corporation 2010<br />
    57. 57. Mobile Web Meetings<br /><ul><li> Mobile users have easy access to their online meetings
    58. 58. Common credentials, directories, and access numbers</li></ul>© NEC Corporation 2010<br />23<br />Easy Login.<br />Easy Join.<br />Easy Schedule.<br />Web Meeting<br />Your<br /> Company<br />
    59. 59. The user Experience<br />© NEC Corporation 2010<br />24<br />
    60. 60. The Solutions<br />© NEC Corporation 2010<br />25<br />
    61. 61. Solutions for Vertical Markets<br /><ul><li> Open system to consume services into vertical applications
    62. 62. Communications services tailored to business workflows
    63. 63. Packaged or customised through system integrators</li></ul>Bank<br />Education<br />Hospitality<br />Pro Services<br />Healthcare<br />Education<br />Software<br />Systems<br />Property<br />Management<br />Systems<br />Customer<br />Relationship<br />Systems<br />Patient<br />Care<br />Systems<br />Client<br />Management<br />System<br />Open System<br />Switching<br />Collab.<br />Agent<br />26<br />© NEC Corporation 2010<br />26<br />
    64. 64. The Complete Solution<br />Globally, NEC brings a broad set of components to our customers to deliver complete solutions.<br />© NEC Corporation 2010<br />27<br />Web Collaboration<br />Wireless<br />Cloud Options<br />Servers<br />Netbooks<br />Agent Services<br />Displays<br />Thin Client<br />Media Services<br />Laptops<br />Digital Signage<br />Call Center<br />Network Switching<br />Desktop UC Software<br />Security<br />Mobility Solutions<br />
    65. 65. © NEC Corporation 2010<br />28<br />Thank You<br />Delivering on UNIVERGE360.<br />
    66. 66. Solutions FOR ALL SIZES<br /><ul><li> Scalability enables unique solutions for small & medium business
    67. 67. Flexibility allows business to grow or be part of larger organization
    68. 68. Appliance-oriented packaging for easy deployment</li></ul>© NEC Corporation 2010<br />29<br />eMail<br />Web Site<br />Credentials & Firewall<br />Messaging<br />Web Administration<br />Mobility<br />System-System Peering<br />Other SIP Systems<br />IP Network Infrastructure<br />3rd Party PBXs<br />Media Gateways<br />IP Network Infrastructure<br />SIP Carrier Services<br />NEC PBXs<br />SIP Trunk<br />Service Provider<br />Video Conference<br />Specialty Devices<br />IP Phones<br />Soft Media<br />WiFi / DECT<br />Surveillance<br />

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