<ul><li>Beyond Usability: The future of mobile experiences </li></ul><ul><li>Silvia Zimmermann, President UPA Internationa...
Agenda <ul><li>Estimated revenues mobile applications </li></ul><ul><li>Operating Systems – Market Segmentation Est. 2010 ...
Estimated revenues mobile applications 18.03.10 Silvia Zimmermann, President UPA International  @ UCEXPO London 2013 2010 ...
Operating Systems – Market Segmentation Est. 2010 18.03.10 Silvia Zimmermann, President UPA International  @ UCEXPO London...
Apps aim to solve every mobility problem <ul><li>Travel </li></ul><ul><li>Entertainment </li></ul><ul><li>Telecom </li></u...
Key Drivers for new User and Usage Behaviour 18.03.10 Silvia Zimmermann, President UPA International  @ UCEXPO London <ul>...
New Forms of Devices 18.03.10 Silvia Zimmermann, President UPA International  @ UCEXPO London <ul><li>Large, medium or sma...
New Interaction Patterns – Application Displays 18.03.10 Silvia Zimmermann, President UPA International  @ UCEXPO London <...
Augmented Reality (AR) <ul><li>AR consists of  </li></ul><ul><ul><li>Live Video </li></ul></ul><ul><ul><li>Trigger (Face/P...
Augmented Reality (AR) (Contd.) 18.03.10 Silvia Zimmermann, President UPA International  @ UCEXPO London http://www.youtub...
New trends, remaining challenges <ul><li>Understanding the markets and understanding the users  </li></ul><ul><li>Generate...
Dynamic Mobile World Experience Design 18.03.10 Silvia Zimmermann, President UPA International  @ UCEXPO London User Needs...
Dynamic Mobile World Experience Design 18.03.10 Silvia Zimmermann, President UPA International  @ UCEXPO London User Needs...
Dynamic Mobile World Experience Design 18.03.10 Silvia Zimmermann, President UPA International  @ UCEXPO London User Needs...
Dynamic Mobile World Experience Design 18.03.10 Silvia Zimmermann, President UPA International  @ UCEXPO London Context Sp...
Dynamic Mobile World Experience Design 18.03.10 Silvia Zimmermann, President UPA International  @ UCEXPO London Context Sp...
Dynamic Mobile World Experience Design 18.03.10 Silvia Zimmermann, President UPA International  @ UCEXPO London © 2010. Si...
Summary <ul><li>Beyond Usability: The future of mobile experiences   </li></ul><ul><ul><li>Devices: Large, medium and smal...
Contact Data <ul><li>Silvia C. Zimmermann Institut für Software-Ergonomie und Usability Technoparkstrasse 1 CH-8005 Zurich...
Upcoming SlideShare
Loading in...5
×

UC Expo 2010 - Beyond Usability: The future of mobile experiences

719

Published on

Published in: Technology, News & Politics
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
719
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

UC Expo 2010 - Beyond Usability: The future of mobile experiences

  1. 1. <ul><li>Beyond Usability: The future of mobile experiences </li></ul><ul><li>Silvia Zimmermann, President UPA International </li></ul>Mobile Applications, Platforms & Solutions Theatre
  2. 2. Agenda <ul><li>Estimated revenues mobile applications </li></ul><ul><li>Operating Systems – Market Segmentation Est. 2010 </li></ul><ul><li>Apps aim to solve every mobility problem </li></ul><ul><li>Key Drivers for new User and Usage Behaviour </li></ul><ul><li>New Forms of Devices </li></ul><ul><li>New Interaction Patterns – Application Displays </li></ul><ul><li>Augmented Reality (AR) </li></ul><ul><li>New trends, old challenges </li></ul><ul><li>Dynamic Mobile World Experience Design </li></ul>18.03.10 Silvia Zimmermann, President UPA International @ UCEXPO London
  3. 3. Estimated revenues mobile applications 18.03.10 Silvia Zimmermann, President UPA International @ UCEXPO London 2013 2010 2009 29.5 6.8 4.3 Source: Gartner, 2009. Total revenue (in billion $) 
  4. 4. Operating Systems – Market Segmentation Est. 2010 18.03.10 Silvia Zimmermann, President UPA International @ UCEXPO London Source: Gartner, 2009.
  5. 5. Apps aim to solve every mobility problem <ul><li>Travel </li></ul><ul><li>Entertainment </li></ul><ul><li>Telecom </li></ul><ul><li>Banking </li></ul><ul><li>Government </li></ul><ul><li>Healthcare </li></ul><ul><li>Transportation </li></ul><ul><li>Industry </li></ul><ul><li>… </li></ul>18.03.10 Silvia Zimmermann, President UPA International @ UCEXPO London
  6. 6. Key Drivers for new User and Usage Behaviour 18.03.10 Silvia Zimmermann, President UPA International @ UCEXPO London <ul><li>Interaction is everywhere </li></ul><ul><li>Malleable Materials </li></ul><ul><li>Social Change – the „ Green and Eco-Friendly “ Generation </li></ul><ul><li>Social Networking - the „ WE “ Generation </li></ul><ul><li>Everybody Innovates - the „ I “ Generation </li></ul><ul><li>Multi-faceted Experiences - Exploratory Design Methods </li></ul>
  7. 7. New Forms of Devices 18.03.10 Silvia Zimmermann, President UPA International @ UCEXPO London <ul><li>Large, medium or small? Malleable and Wearable? </li></ul><ul><li>Larger display devices that still fit in the pocket are crucial </li></ul><ul><li>Small, light, portable is key as well as long battery life </li></ul><ul><li>Flexible Devices (wrappable) </li></ul><ul><li>Wearable Devices /Multi-touch /One-Finger Tracking </li></ul>2013 2010 2009 2008 t Picture Source: Youtube
  8. 8. New Interaction Patterns – Application Displays 18.03.10 Silvia Zimmermann, President UPA International @ UCEXPO London <ul><li>Augmented Reality (AR) </li></ul><ul><li>Near-eye displays (NED) </li></ul><ul><li>Voice and gesture interaction </li></ul><ul><li>Infrared Interaction </li></ul><ul><li>Projected LEDs </li></ul>Picture Source: Youtube Picture Source: Minory report Picture Source: Zimmermann, 2005 (Japan)
  9. 9. Augmented Reality (AR) <ul><li>AR consists of </li></ul><ul><ul><li>Live Video </li></ul></ul><ul><ul><li>Trigger (Face/Picture/Marker) </li></ul></ul><ul><ul><li>Information / Virtual Object </li></ul></ul><ul><li>AR concept </li></ul><ul><ul><li>User‘s Hardware </li></ul></ul><ul><ul><li>Software (Technical Platform) </li></ul></ul><ul><ul><li>Content Experience </li></ul></ul>18.03.10 Silvia Zimmermann, President UPA International @ UCEXPO London Picture Source: Layar.com.
  10. 10. Augmented Reality (AR) (Contd.) 18.03.10 Silvia Zimmermann, President UPA International @ UCEXPO London http://www.youtube.com/watch?v=NxQZuo6pFUw
  11. 11. New trends, remaining challenges <ul><li>Understanding the markets and understanding the users </li></ul><ul><li>Generate Sustainable Usage Patterns </li></ul><ul><li>Ensure best practise usability for Mobile Apps </li></ul><ul><li>Optimize scalable data display - User and Usage Interfaces </li></ul><ul><li>Ensure good Experience Design </li></ul><ul><li>Be aware of Security / Privacy Issues </li></ul><ul><li>Ensure ability to be always „online“ in terms of connectivity </li></ul><ul><li>Overcome current limitations of smart phones </li></ul><ul><li>… </li></ul>18.03.10 Silvia Zimmermann, President UPA International @ UCEXPO London
  12. 12. Dynamic Mobile World Experience Design 18.03.10 Silvia Zimmermann, President UPA International @ UCEXPO London User Needs / Software Objectives Functional Specification Web as Software Interface Task-Oriented User Needs / Site Objectives Content Require- ments Web as Hypertext System Information-Oriented User Needs / Device & Platform needs & Application Objectives Context Specification Dynamic Mobile World Context-Oriented Interaction Design Interface Design & Information Design Navigation Design & Information Design Information Architecture Dynamic, context dependent visual design Dynamic, context sensitive, trigger based navigation and interface design Abstract Concrete © 2000. Jesse James Garret, http://.jjg.net/. © 2010. Silvia C. Zimmermann, www.usability.ch Context sensitive dynamic interaction & information design Visual design
  13. 13. Dynamic Mobile World Experience Design 18.03.10 Silvia Zimmermann, President UPA International @ UCEXPO London User Needs / Device & Platform needs & Application Objectives Context Specification Dynamic, context dependent visual design Dynamic, context sensitive, trigger based navigation and interface design Context sensitive dynamic interaction & information design © 2010. Silvia C. Zimmermann, www.usability.ch … plus n more methods Usability Toolbox Personas Requirement Analysis Contextual Analysis Explore Device Needs Etnographic Studies Diary Studies Explore Platform Needs Explore Trigger Needs 6 dimensions of ExD (N. Shedroff) Breadth – Intensity – Triggers – Significance – Duration - Interaction
  14. 14. Dynamic Mobile World Experience Design 18.03.10 Silvia Zimmermann, President UPA International @ UCEXPO London User Needs / Device & Platform needs& Application Objectives Context Specification Dynamic, context dependent visual design Dynamic, context sensitive, trigger based navigation and interface design Context sensitive dynamic interaction & information design © 2010. Silvia C. Zimmermann, www.usability.ch Contextual Specifications, Platform Specifications, Content Requirements, Functional Requirements, Device Specifications, Trigger Specifications…
  15. 15. Dynamic Mobile World Experience Design 18.03.10 Silvia Zimmermann, President UPA International @ UCEXPO London Context Specification Dynamic, context dependent visual design Dynamic, context sensitive, trigger based navigation and interface design Context sensitive dynamic interaction & information design © 2010. Silvia C. Zimmermann, www.usability.ch Information Architecture, Context Architecture, Context Flow, Interaction Design, Virtual Object Design… User Needs / Device & Platform needs& Application Objectives
  16. 16. Dynamic Mobile World Experience Design 18.03.10 Silvia Zimmermann, President UPA International @ UCEXPO London Context Specification Dynamic, context dependent visual design Dynamic, context sensitive, trigger based navigation and interface design Context sensitive dynamic interaction & information design © 2010. Silvia C. Zimmermann, www.usability.ch Navigation Design, Display design, Interface Design, Trigger Design, Context Design… User Needs / Device & Platform needs& Application Objectives
  17. 17. Dynamic Mobile World Experience Design 18.03.10 Silvia Zimmermann, President UPA International @ UCEXPO London © 2010. Silvia C. Zimmermann, www.usability.ch Context Specification Dynamic, context dependent visual design Dynamic, context sensitivr, trigger based navigation and interface design Context sensitive dynamic interaction & information design Dynamic, context dependent visual design User Needs / Device & Platform needs& Application Objectives
  18. 18. Summary <ul><li>Beyond Usability: The future of mobile experiences </li></ul><ul><ul><li>Devices: Large, medium and small. Malleable and wearable. </li></ul></ul><ul><ul><li>Platforms: Trigger dependent and context sensitive. </li></ul></ul><ul><ul><li>Interaction Patterns: Augmented and dynamic. </li></ul></ul><ul><ul><li>Multi-faceted Experiences: Experience Design Methods </li></ul></ul><ul><ul><li>Dynamic Mobile World: Context oriented. </li></ul></ul>18.03.10 Silvia Zimmermann, President UPA International @ UCEXPO London
  19. 19. Contact Data <ul><li>Silvia C. Zimmermann Institut für Software-Ergonomie und Usability Technoparkstrasse 1 CH-8005 Zurich Switzerland +41 44 445 30 55 (Fon) +41 44 445 40 56 (Fax) http://www.usability.ch [email_address] </li></ul><ul><li>President Usability Professionals‘ Association http://www.usabilityprofessionals.org </li></ul>18.03.10 Silvia Zimmermann, President UPA International @ UCEXPO London

×