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UC Expo 2010 - Beyond Usability: The future of mobile experiences

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  • 1.
    • Beyond Usability: The future of mobile experiences
    • Silvia Zimmermann, President UPA International
    Mobile Applications, Platforms & Solutions Theatre
  • 2. Agenda
    • Estimated revenues mobile applications
    • Operating Systems – Market Segmentation Est. 2010
    • Apps aim to solve every mobility problem
    • Key Drivers for new User and Usage Behaviour
    • New Forms of Devices
    • New Interaction Patterns – Application Displays
    • Augmented Reality (AR)
    • New trends, old challenges
    • Dynamic Mobile World Experience Design
    18.03.10 Silvia Zimmermann, President UPA International @ UCEXPO London
  • 3. Estimated revenues mobile applications 18.03.10 Silvia Zimmermann, President UPA International @ UCEXPO London 2013 2010 2009 29.5 6.8 4.3 Source: Gartner, 2009. Total revenue (in billion $) 
  • 4. Operating Systems – Market Segmentation Est. 2010 18.03.10 Silvia Zimmermann, President UPA International @ UCEXPO London Source: Gartner, 2009.
  • 5. Apps aim to solve every mobility problem
    • Travel
    • Entertainment
    • Telecom
    • Banking
    • Government
    • Healthcare
    • Transportation
    • Industry
    18.03.10 Silvia Zimmermann, President UPA International @ UCEXPO London
  • 6. Key Drivers for new User and Usage Behaviour 18.03.10 Silvia Zimmermann, President UPA International @ UCEXPO London
    • Interaction is everywhere
    • Malleable Materials
    • Social Change – the „ Green and Eco-Friendly “ Generation
    • Social Networking - the „ WE “ Generation
    • Everybody Innovates - the „ I “ Generation
    • Multi-faceted Experiences - Exploratory Design Methods
  • 7. New Forms of Devices 18.03.10 Silvia Zimmermann, President UPA International @ UCEXPO London
    • Large, medium or small? Malleable and Wearable?
    • Larger display devices that still fit in the pocket are crucial
    • Small, light, portable is key as well as long battery life
    • Flexible Devices (wrappable)
    • Wearable Devices /Multi-touch /One-Finger Tracking
    2013 2010 2009 2008 t Picture Source: Youtube
  • 8. New Interaction Patterns – Application Displays 18.03.10 Silvia Zimmermann, President UPA International @ UCEXPO London
    • Augmented Reality (AR)
    • Near-eye displays (NED)
    • Voice and gesture interaction
    • Infrared Interaction
    • Projected LEDs
    Picture Source: Youtube Picture Source: Minory report Picture Source: Zimmermann, 2005 (Japan)
  • 9. Augmented Reality (AR)
    • AR consists of
      • Live Video
      • Trigger (Face/Picture/Marker)
      • Information / Virtual Object
    • AR concept
      • User‘s Hardware
      • Software (Technical Platform)
      • Content Experience
    18.03.10 Silvia Zimmermann, President UPA International @ UCEXPO London Picture Source: Layar.com.
  • 10. Augmented Reality (AR) (Contd.) 18.03.10 Silvia Zimmermann, President UPA International @ UCEXPO London http://www.youtube.com/watch?v=NxQZuo6pFUw
  • 11. New trends, remaining challenges
    • Understanding the markets and understanding the users
    • Generate Sustainable Usage Patterns
    • Ensure best practise usability for Mobile Apps
    • Optimize scalable data display - User and Usage Interfaces
    • Ensure good Experience Design
    • Be aware of Security / Privacy Issues
    • Ensure ability to be always „online“ in terms of connectivity
    • Overcome current limitations of smart phones
    18.03.10 Silvia Zimmermann, President UPA International @ UCEXPO London
  • 12. Dynamic Mobile World Experience Design 18.03.10 Silvia Zimmermann, President UPA International @ UCEXPO London User Needs / Software Objectives Functional Specification Web as Software Interface Task-Oriented User Needs / Site Objectives Content Require- ments Web as Hypertext System Information-Oriented User Needs / Device & Platform needs & Application Objectives Context Specification Dynamic Mobile World Context-Oriented Interaction Design Interface Design & Information Design Navigation Design & Information Design Information Architecture Dynamic, context dependent visual design Dynamic, context sensitive, trigger based navigation and interface design Abstract Concrete © 2000. Jesse James Garret, http://.jjg.net/. © 2010. Silvia C. Zimmermann, www.usability.ch Context sensitive dynamic interaction & information design Visual design
  • 13. Dynamic Mobile World Experience Design 18.03.10 Silvia Zimmermann, President UPA International @ UCEXPO London User Needs / Device & Platform needs & Application Objectives Context Specification Dynamic, context dependent visual design Dynamic, context sensitive, trigger based navigation and interface design Context sensitive dynamic interaction & information design © 2010. Silvia C. Zimmermann, www.usability.ch … plus n more methods Usability Toolbox Personas Requirement Analysis Contextual Analysis Explore Device Needs Etnographic Studies Diary Studies Explore Platform Needs Explore Trigger Needs 6 dimensions of ExD (N. Shedroff) Breadth – Intensity – Triggers – Significance – Duration - Interaction
  • 14. Dynamic Mobile World Experience Design 18.03.10 Silvia Zimmermann, President UPA International @ UCEXPO London User Needs / Device & Platform needs& Application Objectives Context Specification Dynamic, context dependent visual design Dynamic, context sensitive, trigger based navigation and interface design Context sensitive dynamic interaction & information design © 2010. Silvia C. Zimmermann, www.usability.ch Contextual Specifications, Platform Specifications, Content Requirements, Functional Requirements, Device Specifications, Trigger Specifications…
  • 15. Dynamic Mobile World Experience Design 18.03.10 Silvia Zimmermann, President UPA International @ UCEXPO London Context Specification Dynamic, context dependent visual design Dynamic, context sensitive, trigger based navigation and interface design Context sensitive dynamic interaction & information design © 2010. Silvia C. Zimmermann, www.usability.ch Information Architecture, Context Architecture, Context Flow, Interaction Design, Virtual Object Design… User Needs / Device & Platform needs& Application Objectives
  • 16. Dynamic Mobile World Experience Design 18.03.10 Silvia Zimmermann, President UPA International @ UCEXPO London Context Specification Dynamic, context dependent visual design Dynamic, context sensitive, trigger based navigation and interface design Context sensitive dynamic interaction & information design © 2010. Silvia C. Zimmermann, www.usability.ch Navigation Design, Display design, Interface Design, Trigger Design, Context Design… User Needs / Device & Platform needs& Application Objectives
  • 17. Dynamic Mobile World Experience Design 18.03.10 Silvia Zimmermann, President UPA International @ UCEXPO London © 2010. Silvia C. Zimmermann, www.usability.ch Context Specification Dynamic, context dependent visual design Dynamic, context sensitivr, trigger based navigation and interface design Context sensitive dynamic interaction & information design Dynamic, context dependent visual design User Needs / Device & Platform needs& Application Objectives
  • 18. Summary
    • Beyond Usability: The future of mobile experiences
      • Devices: Large, medium and small. Malleable and wearable.
      • Platforms: Trigger dependent and context sensitive.
      • Interaction Patterns: Augmented and dynamic.
      • Multi-faceted Experiences: Experience Design Methods
      • Dynamic Mobile World: Context oriented.
    18.03.10 Silvia Zimmermann, President UPA International @ UCEXPO London
  • 19. Contact Data
    • Silvia C. Zimmermann Institut für Software-Ergonomie und Usability Technoparkstrasse 1 CH-8005 Zurich Switzerland +41 44 445 30 55 (Fon) +41 44 445 40 56 (Fax) http://www.usability.ch [email_address]
    • President Usability Professionals‘ Association http://www.usabilityprofessionals.org
    18.03.10 Silvia Zimmermann, President UPA International @ UCEXPO London