• Save
UC Expo 2010 - Beyond Usability: The future of mobile experiences
 

UC Expo 2010 - Beyond Usability: The future of mobile experiences

on

  • 1,012 views

 

Statistics

Views

Total Views
1,012
Views on SlideShare
1,010
Embed Views
2

Actions

Likes
2
Downloads
0
Comments
0

1 Embed 2

http://www.slideshare.net 2

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    UC Expo 2010 - Beyond Usability: The future of mobile experiences UC Expo 2010 - Beyond Usability: The future of mobile experiences Presentation Transcript

      • Beyond Usability: The future of mobile experiences
      • Silvia Zimmermann, President UPA International
      Mobile Applications, Platforms & Solutions Theatre
    • Agenda
      • Estimated revenues mobile applications
      • Operating Systems – Market Segmentation Est. 2010
      • Apps aim to solve every mobility problem
      • Key Drivers for new User and Usage Behaviour
      • New Forms of Devices
      • New Interaction Patterns – Application Displays
      • Augmented Reality (AR)
      • New trends, old challenges
      • Dynamic Mobile World Experience Design
      18.03.10 Silvia Zimmermann, President UPA International @ UCEXPO London
    • Estimated revenues mobile applications 18.03.10 Silvia Zimmermann, President UPA International @ UCEXPO London 2013 2010 2009 29.5 6.8 4.3 Source: Gartner, 2009. Total revenue (in billion $) 
    • Operating Systems – Market Segmentation Est. 2010 18.03.10 Silvia Zimmermann, President UPA International @ UCEXPO London Source: Gartner, 2009.
    • Apps aim to solve every mobility problem
      • Travel
      • Entertainment
      • Telecom
      • Banking
      • Government
      • Healthcare
      • Transportation
      • Industry
      18.03.10 Silvia Zimmermann, President UPA International @ UCEXPO London
    • Key Drivers for new User and Usage Behaviour 18.03.10 Silvia Zimmermann, President UPA International @ UCEXPO London
      • Interaction is everywhere
      • Malleable Materials
      • Social Change – the „ Green and Eco-Friendly “ Generation
      • Social Networking - the „ WE “ Generation
      • Everybody Innovates - the „ I “ Generation
      • Multi-faceted Experiences - Exploratory Design Methods
    • New Forms of Devices 18.03.10 Silvia Zimmermann, President UPA International @ UCEXPO London
      • Large, medium or small? Malleable and Wearable?
      • Larger display devices that still fit in the pocket are crucial
      • Small, light, portable is key as well as long battery life
      • Flexible Devices (wrappable)
      • Wearable Devices /Multi-touch /One-Finger Tracking
      2013 2010 2009 2008 t Picture Source: Youtube
    • New Interaction Patterns – Application Displays 18.03.10 Silvia Zimmermann, President UPA International @ UCEXPO London
      • Augmented Reality (AR)
      • Near-eye displays (NED)
      • Voice and gesture interaction
      • Infrared Interaction
      • Projected LEDs
      Picture Source: Youtube Picture Source: Minory report Picture Source: Zimmermann, 2005 (Japan)
    • Augmented Reality (AR)
      • AR consists of
        • Live Video
        • Trigger (Face/Picture/Marker)
        • Information / Virtual Object
      • AR concept
        • User‘s Hardware
        • Software (Technical Platform)
        • Content Experience
      18.03.10 Silvia Zimmermann, President UPA International @ UCEXPO London Picture Source: Layar.com.
    • Augmented Reality (AR) (Contd.) 18.03.10 Silvia Zimmermann, President UPA International @ UCEXPO London http://www.youtube.com/watch?v=NxQZuo6pFUw
    • New trends, remaining challenges
      • Understanding the markets and understanding the users
      • Generate Sustainable Usage Patterns
      • Ensure best practise usability for Mobile Apps
      • Optimize scalable data display - User and Usage Interfaces
      • Ensure good Experience Design
      • Be aware of Security / Privacy Issues
      • Ensure ability to be always „online“ in terms of connectivity
      • Overcome current limitations of smart phones
      18.03.10 Silvia Zimmermann, President UPA International @ UCEXPO London
    • Dynamic Mobile World Experience Design 18.03.10 Silvia Zimmermann, President UPA International @ UCEXPO London User Needs / Software Objectives Functional Specification Web as Software Interface Task-Oriented User Needs / Site Objectives Content Require- ments Web as Hypertext System Information-Oriented User Needs / Device & Platform needs & Application Objectives Context Specification Dynamic Mobile World Context-Oriented Interaction Design Interface Design & Information Design Navigation Design & Information Design Information Architecture Dynamic, context dependent visual design Dynamic, context sensitive, trigger based navigation and interface design Abstract Concrete © 2000. Jesse James Garret, http://.jjg.net/. © 2010. Silvia C. Zimmermann, www.usability.ch Context sensitive dynamic interaction & information design Visual design
    • Dynamic Mobile World Experience Design 18.03.10 Silvia Zimmermann, President UPA International @ UCEXPO London User Needs / Device & Platform needs & Application Objectives Context Specification Dynamic, context dependent visual design Dynamic, context sensitive, trigger based navigation and interface design Context sensitive dynamic interaction & information design © 2010. Silvia C. Zimmermann, www.usability.ch … plus n more methods Usability Toolbox Personas Requirement Analysis Contextual Analysis Explore Device Needs Etnographic Studies Diary Studies Explore Platform Needs Explore Trigger Needs 6 dimensions of ExD (N. Shedroff) Breadth – Intensity – Triggers – Significance – Duration - Interaction
    • Dynamic Mobile World Experience Design 18.03.10 Silvia Zimmermann, President UPA International @ UCEXPO London User Needs / Device & Platform needs& Application Objectives Context Specification Dynamic, context dependent visual design Dynamic, context sensitive, trigger based navigation and interface design Context sensitive dynamic interaction & information design © 2010. Silvia C. Zimmermann, www.usability.ch Contextual Specifications, Platform Specifications, Content Requirements, Functional Requirements, Device Specifications, Trigger Specifications…
    • Dynamic Mobile World Experience Design 18.03.10 Silvia Zimmermann, President UPA International @ UCEXPO London Context Specification Dynamic, context dependent visual design Dynamic, context sensitive, trigger based navigation and interface design Context sensitive dynamic interaction & information design © 2010. Silvia C. Zimmermann, www.usability.ch Information Architecture, Context Architecture, Context Flow, Interaction Design, Virtual Object Design… User Needs / Device & Platform needs& Application Objectives
    • Dynamic Mobile World Experience Design 18.03.10 Silvia Zimmermann, President UPA International @ UCEXPO London Context Specification Dynamic, context dependent visual design Dynamic, context sensitive, trigger based navigation and interface design Context sensitive dynamic interaction & information design © 2010. Silvia C. Zimmermann, www.usability.ch Navigation Design, Display design, Interface Design, Trigger Design, Context Design… User Needs / Device & Platform needs& Application Objectives
    • Dynamic Mobile World Experience Design 18.03.10 Silvia Zimmermann, President UPA International @ UCEXPO London © 2010. Silvia C. Zimmermann, www.usability.ch Context Specification Dynamic, context dependent visual design Dynamic, context sensitivr, trigger based navigation and interface design Context sensitive dynamic interaction & information design Dynamic, context dependent visual design User Needs / Device & Platform needs& Application Objectives
    • Summary
      • Beyond Usability: The future of mobile experiences
        • Devices: Large, medium and small. Malleable and wearable.
        • Platforms: Trigger dependent and context sensitive.
        • Interaction Patterns: Augmented and dynamic.
        • Multi-faceted Experiences: Experience Design Methods
        • Dynamic Mobile World: Context oriented.
      18.03.10 Silvia Zimmermann, President UPA International @ UCEXPO London
    • Contact Data
      • Silvia C. Zimmermann Institut für Software-Ergonomie und Usability Technoparkstrasse 1 CH-8005 Zurich Switzerland +41 44 445 30 55 (Fon) +41 44 445 40 56 (Fax) http://www.usability.ch [email_address]
      • President Usability Professionals‘ Association http://www.usabilityprofessionals.org
      18.03.10 Silvia Zimmermann, President UPA International @ UCEXPO London