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Marcus Jewell Sales Director Enterprise Mitel EMEA Applying the benefits of Virtualisation To real-time voice applications...
Mitel & VMware launch Mitel Virtual Solutions <ul><li>Mitel & VMware build a bridge </li></ul><ul><ul><li>Partnership made...
 
Breaking Down Barriers Between  the Telecom Closet & the Data Center <ul><li>Consolidation of voice  and non-voice applica...
Mitel Virtual Solutions <ul><li>Consolidation of real-time voice  and non-voice applications </li></ul><ul><li>Data center...
Business Challenges
Business Challenges Where IT Energy is Spent Source: VMware Fortune 100 Customers 42% Infrastructure Maintenance 30% Appli...
Business Challenges Where IT Energy is Spent <ul><li>Cause </li></ul><ul><li>Overwhelming complexity </li></ul><ul><li>Rel...
Mitel Virtual Solutions
Mitel Virtual Solutions <ul><li>Now real-time voice unified communications applications can be virtualized </li></ul><ul><...
<ul><li>“ Mitel is ahead of the game with their relationship with VMware – the timing is absolutely perfect. Our organizat...
Mitel Business Communications Leadership Developing the Future
Mitel Business Communications Leadership Developing the Future <ul><li>Virtualization </li></ul><ul><li>Business Intellige...
Mitel Business Communications Leadership Developing the Future 85% of all  virtualized applications  in the world  run on ...
<ul><li>Mitel UC applications running on  Industry Standard Servers in a virtualized  data centre will allow: </li></ul><u...
Capital Cost Savings   Reduction in server hardware and real estate <ul><ul><li>“… ..  virtualization has enabled us to re...
Operational Cost Savings   Reduction in energy costs due to fewer servers to power and cool down  <ul><ul><li>“… ..  since...
Time Savings   Efficiencies in data centre management <ul><ul><li>“… .  rolling voice into the virtual datacenter allows b...
Business Continuity   One plan for disaster recovery  <ul><ul><li>“… ..every process we don’t virtualize means duplicate e...
Free Up £££ from  Maintenance Infrastructure innovation 5% Source: VMware Fortune 100 Customer Application innovation 23% ...
Free Up £££ from  Maintenance to Innovation Source: VMware Fortune 100 Customer Infrastructure innovation 5% Application i...
Benefits INFRASTRUCTURE COST PER APP Before VMware After VMware WORKLOADS PER ADMIN Before VMware After VMware
Mitel Unified Communications:  Benefits <ul><li>Lower communications costs </li></ul><ul><li>Improved employee efficiency ...
Customer Scenario:  Existing Mitel Customer (Optional) 3300 ICP  Media Gateway(s) Local voice/media gateway Teleworker MCD...
Customer Scenario:  2 Data Centers Teleworker Carrier Network Teleworker <ul><li>Software-only solution with SIP trunking ...
Mitel Applications Suite <ul><li>Simplicity </li></ul><ul><ul><li>Single UC portal  </li></ul></ul><ul><ul><li>Server cons...
Mitel Virtual Solutions Competitive Differentiation <ul><li>Running on market leading virtualization platform: VMware vSph...
VMware vSphere 4 Competitive Differentiation <ul><li>Market leadership (IDC, 2009) </li></ul><ul><ul><li>VMware:72.4% </li...
Mitel Virtual Solutions <ul><li>VMware Ready Now! </li></ul><ul><ul><li>Unified Communicator Advanced (UCA) </li></ul></ul...
Resources Available: http://vmware.mitel.com <ul><li>Presentations </li></ul><ul><ul><li>Mitel Virtualization </li></ul></...
 
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UC Expo 2010 – Applying the benefits of Virtualisation to real-time voice applications

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  • Series X (3) 03/18/10 1092_5217
  • Series X (3) 03/18/10 1092_5217 #1 in the U.S. IP SMB market (up to 500 employees) in 2007 (Source: “InfoTrack for Unified Communications”: 2008 SMB Market Analysis) • #1 in the U.K. enterprise telephony market (sub 500 extensions) in 2008 (Source: MZA, Q4, 2008) • #2 in Canada IP communications market lines shipped in 2008 (Source: Info Track for Enterprise Communications, Q4, 2008) • #2 in U.K. enterprise IP telephony extensions shipped in 2008 (Source: MZA, Q4, 2008) • #2 in Western Europe, IP extensions shipped (sub 100 lines) in 2008 (Source: MZA, Q4, 2008)
  • Series X (3) 03/18/10 1092_5217 #1 in the U.S. IP SMB market (up to 500 employees) in 2007 (Source: “InfoTrack for Unified Communications”: 2008 SMB Market Analysis) • #1 in the U.K. enterprise telephony market (sub 500 extensions) in 2008 (Source: MZA, Q4, 2008) • #2 in Canada IP communications market lines shipped in 2008 (Source: Info Track for Enterprise Communications, Q4, 2008) • #2 in U.K. enterprise IP telephony extensions shipped in 2008 (Source: MZA, Q4, 2008) • #2 in Western Europe, IP extensions shipped (sub 100 lines) in 2008 (Source: MZA, Q4, 2008)
  • Series X (3) 03/18/10 1092_5217 We have taken a step back at VMW and we have asked the question – what are we fundamentally about? What we are fundamentally about is making that plumbing, that complexity disappear – in the datacenter, in the cloud, in the desktop. We can do it in an evolutionary manner: we can take people from where they are today, to where they really want to be, through a series of steps. In fact virtualization is the only way to get there without doing a wholesale rip and replace, and re-writing of applications (which, by the way, no enterprise can do). We can lay out a roadmap where every step of the way delivers value in of itself while at the same time takes companies where they need to go strategically.
  • Series X (3) 03/18/10 1092_5217 We have taken a step back at VMW and we have asked the question – what are we fundamentally about? What we are fundamentally about is making that plumbing, that complexity disappear – in the datacenter, in the cloud, in the desktop. We can do it in an evolutionary manner: we can take people from where they are today, to where they really want to be, through a series of steps. In fact virtualization is the only way to get there without doing a wholesale rip and replace, and re-writing of applications (which, by the way, no enterprise can do). We can lay out a roadmap where every step of the way delivers value in of itself while at the same time takes companies where they need to go strategically.
  • Series X (3) 03/18/10 1092_5217 FY’07 Solution Provider Program 03/18/10 GD_11292 Transition from TDM PBX switching to IP Real Time O/S to Open O/S (Linux) Support for Industry std Server HW (SUN, IBM, HP) Development of SW based call control platform (MCD) Virtualization leadership (Mitel Virtual – MCD, MAS, MBG)
  • Series X (3) 03/18/10 1092_5217 FY’07 Solution Provider Program 03/18/10 GD_11292
  • Series X (3) 03/18/10 1092_5217 FY’07 Solution Provider Program 03/18/10 GD_11292
  • Series X (3) 03/18/10 1092_5217 Consolidation of voice and non-voice applications Capital cost savings reduction in server hardware and real estate Operational cost savings reduction in energy costs due to fewer servers to power and cool down Efficiencies in data centre management time savings for provisioning servers A single disaster recovery/business continuity plan
  • Series X (3) 03/18/10 1092_5217
  • Series X (3) 03/18/10 1092_5217
  • Series X (3) 03/18/10 1092_5217
  • Series X (3) 03/18/10 1092_5217 :….our vmware/mitel customer – “……we don’t spend as much time doing break/fix any more - the time savings for IT staff has allowed us to take on new projects and implement new applications”
  • Series X (3) 03/18/10 1092_5217
  • Series X (3) 03/18/10 1092_5217 At Mitel, it means a whole lot more… We consider Unified Communications to be the integration of voice, email, instant messaging, unified messaging, mobility, presence, conferencing and collaboration, application integration (email, calendar, contact management, etc.) and more. By enabling an efficient approach to communicating, we are changing how individuals, groups and organizations conduct business.
  • Series X (3) 03/18/10 1092_5217 For those of you who are new to the Mitel Application Suite, MAS is a unified communications solution that brings together business-critical applications into an easy-to-use, cost-effective solution. MAS delivers such capabilities as unified messaging, speech-enabled auto-attendant, mobility, teleworking, sophisticated audio and web conferencing, entry level contact centers, and business reporting tailored to the needs of small to medium sized business.. It integrates seamlessly with the Mitel Communications Director, the Mitel 5000 Communications Platform (CP), and the Mitel Axxess PBX – all of which provide call control, extensive features and supports a wide range of innovative desktop devices and applications. MAS is focused on delivering (1) Simplicity in terms of offering multiple applications on a single server, and a single point of access to UC applications via the Mitel Unified Communicator Advanced Client. Flexibility in terms of enabling a business to supports its users in line with growing requirements, in addition to being to make applications based on user role requirements; and finally MAS is all about Choice in terms of network fit and deployment. One can choose to download MAS software on to Mitel certified servers like Sun, IBM, HP and Dell, or alternatively new this fall MAS software can be deployed on an APC card and then inserted in to a 3300 CXII, and coming first quarter next year with the software pre-integrated on either a 3300 or 5000 as an appliance.
  • Series X (3) 03/18/10 1092_5217 http://www.currentanalysislabs.com/h/2009/Avaya-Aura-Updates.asp
  • Series X (3) 03/18/10 1092_5217 Market Share Source (November 2009): http://searchservervirtualization.techtarget.com/news/article/0,289142,sid94_gci1372421,00.html http://searchservervirtualization.techtarget.com/news/article/0,289142,sid94_gci1377563,00.html
  • Series X (3) 03/18/10 1092_5217
  • Series X (3) 03/18/10 1092_5217
  • Transcript of "UC Expo 2010 – Applying the benefits of Virtualisation to real-time voice applications"

    1. 1. Marcus Jewell Sales Director Enterprise Mitel EMEA Applying the benefits of Virtualisation To real-time voice applications Flexible Working Theatre
    2. 2. Mitel & VMware launch Mitel Virtual Solutions <ul><li>Mitel & VMware build a bridge </li></ul><ul><ul><li>Partnership made in data centre heaven </li></ul></ul><ul><ul><li>Cracked the final frontier of voice telephony – virtualisation </li></ul></ul><ul><ul><li>A previously unmanageable problem </li></ul></ul><ul><ul><li>Solving the seemingly insoluble chasm between voice telephony and virtualised software </li></ul></ul>First in the Industry Mission critical voice applications NOW mainstream for the data centre
    3. 4. Breaking Down Barriers Between the Telecom Closet & the Data Center <ul><li>Consolidation of voice and non-voice applications </li></ul><ul><li>Capital cost savings due to a reduction in server hardware and real estate </li></ul><ul><li>Operational cost savings due to reduction in power and server provisioning costs </li></ul><ul><li>Efficiencies in data centre management such as time savings for provisioning servers and disaster recovery </li></ul>
    4. 5. Mitel Virtual Solutions <ul><li>Consolidation of real-time voice and non-voice applications </li></ul><ul><li>Data center virtualization benefits now extended to include voice: </li></ul><ul><ul><li>Capital cost savings due to a reduction in server hardware and real estate </li></ul></ul><ul><ul><li>Operational cost savings due to reduction in power and server provisioning costs </li></ul></ul><ul><ul><li>Efficiencies in data centre management such as time savings for provisioning servers </li></ul></ul><ul><ul><li>One business continuity /disaster recovery plan </li></ul></ul>
    5. 6. Business Challenges
    6. 7. Business Challenges Where IT Energy is Spent Source: VMware Fortune 100 Customers 42% Infrastructure Maintenance 30% Application Maintenance 23% Application Investment 5% Infrastructure Investment
    7. 8. Business Challenges Where IT Energy is Spent <ul><li>Cause </li></ul><ul><li>Overwhelming complexity </li></ul><ul><li>Reliance on brittle infrastructure </li></ul><ul><li>Effect </li></ul><ul><li>>70% of IT budgets just “maintaining” status quo/keeping the lights on </li></ul><ul><li><30% of IT budgets goes to innovation and competitive advantage </li></ul>Source: VMware Fortune 100 Customers 42% Infrastructure Maintenance 30% Application Maintenance 23% Application Investment 5% Infrastructure Investment
    8. 9. Mitel Virtual Solutions
    9. 10. Mitel Virtual Solutions <ul><li>Now real-time voice unified communications applications can be virtualized </li></ul><ul><ul><li>AND can run with other business applications on a single server </li></ul></ul><ul><li>Voice call quality is guaranteed - latency and jitter is now solved </li></ul><ul><li>Built on industry leading virtualization platform: VMware vSphere 4 </li></ul><ul><li>Scalable solution for all SMB markets </li></ul>
    10. 11. <ul><li>“ Mitel is ahead of the game with their relationship with VMware – the timing is absolutely perfect. Our organization is comfortable with virtualization having proved it on the data side – now we can take the last step and bring the voice side in.” </li></ul>Rob Neil, Head of ICT and Customer Services Ashford Borough Council Success Stories
    11. 12. Mitel Business Communications Leadership Developing the Future
    12. 13. Mitel Business Communications Leadership Developing the Future <ul><li>Virtualization </li></ul><ul><li>Business Intelligence </li></ul><ul><li>Cloud Computing </li></ul><ul><li>Green IT </li></ul><ul><li>Unified Communications </li></ul><ul><li>Social Software and Social Networking </li></ul><ul><li>Web Oriented Architecture </li></ul><ul><li>Enterprise Mashups </li></ul><ul><li>Specialized Systems </li></ul><ul><li>Servers – Beyond Blades </li></ul>Gartner’s Top 10 Strategic Technologies
    13. 14. Mitel Business Communications Leadership Developing the Future 85% of all virtualized applications in the world run on VMware. Gartner, December 2008
    14. 15. <ul><li>Mitel UC applications running on Industry Standard Servers in a virtualized data centre will allow: </li></ul><ul><ul><li>Consolidation of voice and non-voice applications </li></ul></ul><ul><ul><li>Capital cost savings </li></ul></ul><ul><ul><li>Operational cost savings </li></ul></ul><ul><ul><li>Efficiencies in data centre management </li></ul></ul><ul><ul><li>Disaster Recovery and Business Continuity </li></ul></ul>
    15. 16. Capital Cost Savings Reduction in server hardware and real estate <ul><ul><li>“… .. virtualization has enabled us to reduce the number of servers from a total of 60 to a phenomenal three servers, resulting in massive cost-savings” -Ashford Borough Council </li></ul></ul><ul><ul><li>“ …… we used to spend capital dollars on a regular basis, buying new servers 2 or 3 times a year – now we purchase new servers on a three-year cycle” </li></ul></ul><ul><ul><li>- Spalding University </li></ul></ul>
    16. 17. Operational Cost Savings Reduction in energy costs due to fewer servers to power and cool down <ul><ul><li>“… .. since fewer servers generate less heat, our cooling needs and overall energy costs are about 50% less.” </li></ul></ul><ul><ul><li>- Ideal Integrations </li></ul></ul><ul><ul><li>“… .. the reduction in server count is already saving us 40-45% on the electrical bill…we are expecting the savings to rise to a massive 60% as virtualization expands to voice ” </li></ul></ul><ul><ul><li>- Ashford Borough Council </li></ul></ul>
    17. 18. Time Savings Efficiencies in data centre management <ul><ul><li>“… . rolling voice into the virtual datacenter allows budget to be redirected to investments in line of business innovations such as tools to enhance customer satisfaction and drive revenue. ” - Ideal Integrations </li></ul></ul><ul><ul><li>“… ..the ability to move an entire Mitel-based system to another machine with a single drag and drop in the event of a hardware failure was one of the most compelling features in VMware vSphere ” - Gallagher, Flynn </li></ul></ul>
    18. 19. Business Continuity One plan for disaster recovery <ul><ul><li>“… ..every process we don’t virtualize means duplicate effort for maintenance, backup, and disaster recovery planning, so bringing voice inside the datacenter is a big step toward a seamless environment. ” - Spalding University </li></ul></ul><ul><ul><li>“… ..moving voice into the datacenter also means we can rid ourselves of a lot of duplicate effort, such as maintaining redundant business continuity and disaster recover plans for a separate voice network. ” </li></ul></ul><ul><ul><li>- Gallagher, Flynn </li></ul></ul>
    19. 20. Free Up £££ from Maintenance Infrastructure innovation 5% Source: VMware Fortune 100 Customer Application innovation 23% Infrastructure maintenance 42% Application maintenance 30% Before
    20. 21. Free Up £££ from Maintenance to Innovation Source: VMware Fortune 100 Customer Infrastructure innovation 5% Application innovation 23% Infrastructure maintenance 42% Application maintenance 30% Before After Application maintenance 15% Application innovation 45% Infrastructure innovation 10% Infrastructure maintenance 30%
    21. 22. Benefits INFRASTRUCTURE COST PER APP Before VMware After VMware WORKLOADS PER ADMIN Before VMware After VMware
    22. 23. Mitel Unified Communications: Benefits <ul><li>Lower communications costs </li></ul><ul><li>Improved employee efficiency and productivity </li></ul><ul><li>Enhanced responsiveness to customers, suppliers and partners </li></ul><ul><li>Streamlined IT management and lower total cost of ownership </li></ul>
    23. 24. Customer Scenario: Existing Mitel Customer (Optional) 3300 ICP Media Gateway(s) Local voice/media gateway Teleworker MCD 3300 Carrier Network Teleworker <ul><li>Leverage existing infrastructure </li></ul><ul><li>Easy migration - no need for rip and replace </li></ul><ul><li>Business continuity….. </li></ul>Small Branch Office Branch Office
    24. 25. Customer Scenario: 2 Data Centers Teleworker Carrier Network Teleworker <ul><li>Software-only solution with SIP trunking </li></ul><ul><li>VMware vSphere data center management tools </li></ul><ul><li>Virtual appliance benefits for data centers mgmt….. </li></ul>Small Branch Office Branch Office
    25. 26. Mitel Applications Suite <ul><li>Simplicity </li></ul><ul><ul><li>Single UC portal </li></ul></ul><ul><ul><li>Server consolidation </li></ul></ul><ul><li>Flexibility </li></ul><ul><ul><li>Scalable deployment options </li></ul></ul><ul><ul><li>Range of applications to meet varying UC needs </li></ul></ul>Mitel Speech Auto-Attendant Mitel Teleworker Solution Mitel Unified Communicator ® (UC) Mobile Mitel NuPoint Unified Messaging ™ (UM) Standard Edition Mitel Audio & Web Conferencing (AWC) Mitel Business Dashboard Mitel Customer Service Manager Mitel ® Applications Suite Consolidated Footprint Integrated Administration Consistent User Experience
    26. 27. Mitel Virtual Solutions Competitive Differentiation <ul><li>Running on market leading virtualization platform: VMware vSphere 4 </li></ul><ul><li>Hardware agnostic </li></ul><ul><li>Consolidation of real time voice and business applications on a single server </li></ul><ul><li>Simple, centralized management across voice and data apps </li></ul><ul><li>Protection for voice and data applications </li></ul><ul><li>Flexibility </li></ul>Dedicated Hardware Hardware Agnostic Non-real time apps Real time Telephony & Business apps Niche Virtualization Platform Industry Standard (VMWare) Telephony only Microsoft: Hyper-V Server Release 2 Windows focused Basic virtualization Non-real time applications Susceptible to OS patching, security, and reliability issues Cisco: Unified Computing System Rumors that support for VMWare on Cisco's Unified Computing system blade server coming Hardware centric Avaya: Aura System Platform Dedicated hardware Virtualized voice and business applications run on SEPARATE servers Alcatel: BICS Uses VMware to run call control, unified communications, contact center and system management on separate partitions on a single server platform
    27. 28. VMware vSphere 4 Competitive Differentiation <ul><li>Market leadership (IDC, 2009) </li></ul><ul><ul><li>VMware:72.4% </li></ul></ul><ul><ul><li>Microsoft:14.8% </li></ul></ul><ul><ul><li>Citrix, Ubuntu, Oracle, Red Hat: 1% </li></ul></ul><ul><li>Rate of innovation </li></ul><ul><li>Ease of integration in to existing environments </li></ul><ul><li>Ease of management </li></ul><ul><li>Scalability </li></ul>Simple (Multi Apps, Single Server Complex (Multiple Apps & Servers) Security, Availability, Disaster Recovery Installed Base Citrix: Xen Server OpenSource Very limited market presence (Niche) XenServer requires that hosts in a resource pool have the same vendor, model and features, XenServer provides all networking services within its virtual infrastructure Oracle: Oracle VM OpenSource Xen based, SUN xVM Very limited market presence Restrictive licensing and support policies Recently added management capabilities with Virtual Iron acquisition and now in the midst of SUN acquistion Microsoft: Hyper-V Server Release 2 Windows Server 2008 focused Limited mgmt options beyond Systems Center Virtual Manager & Citrix Essentials for Hyper-V Restricts live migration More $$$ to run apps on virtual machines than physical servers VWware: vSphere 4 Enables active virtual machines to migrate from one physical host to another without interruption, even when those physical systems are using different CPU models from the same manufacturer Enables third-party switches to be integrated within vSphere 4
    28. 29. Mitel Virtual Solutions <ul><li>VMware Ready Now! </li></ul><ul><ul><li>Unified Communicator Advanced (UCA) </li></ul></ul><ul><ul><li>Call Center Solutions (CCS) </li></ul></ul><ul><ul><li>Enterprise Manager (EM) </li></ul></ul><ul><ul><li>Virtual Mitel Communications Director (Virtual MCD) </li></ul></ul><ul><li>Virtual appliances available 2Q2010 </li></ul><ul><ul><li>Virtual Mitel Application Suite (MAS) </li></ul></ul><ul><ul><li>Virtual Mitel Border Gateway (MBG) </li></ul></ul><ul><li>Mitel Virtual Solutions software will be available on the VMware.com Virtual Appliance Marketplace </li></ul>
    29. 30. Resources Available: http://vmware.mitel.com <ul><li>Presentations </li></ul><ul><ul><li>Mitel Virtualization </li></ul></ul><ul><li>Overviews </li></ul><ul><ul><li>Mitel Virtualisation Overview </li></ul></ul><ul><ul><li>Virtualization Overview (for telephony audience) </li></ul></ul><ul><ul><li>UC Overview (for virtualisation audience) </li></ul></ul><ul><li>Data Sheets </li></ul><ul><ul><li>Virtual Mitel Communications Director Overview </li></ul></ul><ul><ul><li>VMware vSphere 4 Data Sheet </li></ul></ul><ul><li>Promotion </li></ul><ul><ul><li>Virtualisation Bulletin </li></ul></ul><ul><li>White Papers </li></ul><ul><ul><li>Analyst: Voice Virtualisation </li></ul></ul><ul><ul><li>Voice Virtualisation Technology </li></ul></ul>

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