Tm 7oct 1350_keith_glancey

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Tm 7oct 1350_keith_glancey

  1. 1. Why Video : Market Trends and the New Way of Working Keith Glancey IP 09
  2. 2. Why Are We Here Today? <ul><li>Video – strategic tool for collaboration </li></ul><ul><ul><li>Productivity </li></ul></ul><ul><ul><li>Cost </li></ul></ul><ul><ul><li>Green </li></ul></ul><ul><li>Technology is ready for prime time </li></ul><ul><ul><li>Higher-quality, more reliable tools </li></ul></ul><ul><ul><li>Bandwidth more available </li></ul></ul>
  3. 3. 0 10 20 30 40 50 60 70 80 90 100 2000 2005 2010 2015 Individual work Same TZ Same place Same TZ Different place Different TZ Different place Future Collaborative Working Source: Forrester
  4. 4. Collaboration Is Key to Performance Interactivity But Being There in Person isn’t Always Possible Productivity HOW CAN WE IMPROVE THE WAY WE COMMUNICATE IM <ul><li>When </li></ul><ul><li>Quick, short messages </li></ul><ul><li>Value </li></ul><ul><li>Instant, but no data-sharing </li></ul>Voice <ul><li>When </li></ul><ul><li>Standard communications </li></ul><ul><li>Value </li></ul><ul><li>Familiar, but no data-sharing </li></ul>Email <ul><li>When </li></ul><ul><li>Time insensitive messages </li></ul><ul><li>Value </li></ul><ul><li>Ubiquitous, but slow and easily misunderstood </li></ul>
  5. 5. Collaboration Is Key to Performance Interactivity Productivity Video <ul><li>When </li></ul><ul><li>Progress meetings </li></ul><ul><li>Expertise </li></ul><ul><li>Multi-party </li></ul><ul><li>Rich media sharing </li></ul><ul><li>Value </li></ul><ul><li>Trust </li></ul><ul><li>Stronger relationships </li></ul>IM <ul><li>When </li></ul><ul><li>Quick, short messages </li></ul><ul><li>Value </li></ul><ul><li>Instant, but no data-sharing </li></ul>Voice <ul><li>When </li></ul><ul><li>Standard communications </li></ul><ul><li>Value </li></ul><ul><li>Familiar, but no data-sharing </li></ul>Email <ul><li>When </li></ul><ul><li>Time insensitive messages </li></ul><ul><li>Value </li></ul><ul><li>Ubiquitous, but slow and easily misunderstood </li></ul>
  6. 6. Dynamics of Collaboration Build & maintain relationships Communicate & Collaborate Present documents Discuss actions Quick questions IM Audio Web Video Telepresence Face to face Personal Video Interactivity Productivity
  7. 7. Visual Communication From Endpoint to Integrated Solutions VC only in meeting rooms 10 years ago VC as strategic tool Now VC integrated into business processes Future
  8. 8. IBM CEO Survey 2008 The Enterprise of the Future http://www.ibm.com/ibm/ideasfromibm/us/ceo/20080505/index.shtml Hungry For Change Collaboration Beyond the Organisation Globally Integrated Supportive to Evolving Business Models Corporate Social Responsibility
  9. 9. Globalisation Declining Trade barriers Shift in markets BPO & Off-shoring Global Trade Credit Technology Higher-quality more reliable tools Bandwidth more available Travel Issues Airport Congestion Road Congestion Travel Cost Enviromental impact Work-Life Balance
  10. 10. -30,000 Flights -$30M Travel Costs -210,000 Employee Hours TANDBERG does 1.2M video calls per year resulting in… -30,000 Tons of CO2
  11. 11. Video beyond the enterprise v: keith.glancey@tandberg.com
  12. 12. Thank you

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