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Tm 7oct 1230_ian domville ip '09  - 8.10.09

Tm 7oct 1230_ian domville ip '09 - 8.10.09






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  • It is hard work being mobile as well.

Tm 7oct 1230_ian domville ip '09  - 8.10.09 Tm 7oct 1230_ian domville ip '09 - 8.10.09 Presentation Transcript

  • Leveraging Fixed Mobile ConvergenceRealising the Full Benefits of Unified Communications to Maximise Business Impact
    Ian DomvilleSolutions ArchitectCommunications Enabled Business Solutions
  • The State of Communications Today
    50-70% mobile phone minutes used within walls & halls of companies 70% of voice communications end up in a message box Many people receive 100+ messages per day across 7 or more applications or devices93% of organizations experience businessdelays because decision makers are unavailable66% of customers leave due to poor or indifferent service
    Unified Communications offers the biggest opportunity to improve productivity and responsiveness since the introduction of the PC
  • The Mobile User’s Perspective: The Mobility Divide
    My Corporate Communications Environment
    My Mobile Communications Environment
    Enterprise Network
    Primary communications device
    Office/Portable communications
    Office identity andmobile identity
    Office number and mobile number
    Office voice mail and mobile voice mail
    Enterprise dial plan vs. external number dialing
    Corporate directory vs. local contact lists
    Corporate conferencing vs. mobile conferencing service
    User complexity and inefficient communications
  • Corporate voice
    The Cause – Three Separate Domains!
    IP to IP communications
    Voice or messaging
    Voice or messaging
    Voice only
    Corporate directories
    Active Directory
    Corporate directories
    Voice only
    Voice or messaging
  • Mobile Unified Communications
    Converged desktop
    • Majority of traditional Converged Desktop and FMC solutions only address 2 domains
    • Mobile UC approach allows to cover all three of them
    • Successful delivery of Mobile UC solution requires partnership between enterprises and mobile network operator
    Mobile Unified Communications
    Enabled by MNO
  • Mobile Unified Communications
    Single Number/Identity Pair PBX desk phone with mobile phone and PC client
    Least Cost Call Routing
    Reflects use of multiple devices
    Mobile User
    Corporate Directory & Dial Plan Access
    SMS & Instant Messaging
    Conferencing Collaboration
    Chair Control
    Unified Messaging Voicemail access and message waiting indicator
    PBX Features
    Hunt groups, boss/secretary, attendant camp-on, etc.
  • Single Contact Number
    Previous Experience:
    Phone numbers are tied to devices. Users need to publish multiple numbers to be reached at all devices.
    User publishes a single number. All user devices are tied to this number.
    New User Experience:
    User publishes a single number (geographic or mobile). When this number is called, all user devices are alerted. When user makes a call from any device only a single CLID is presented.
    End User Devices
    Single Number Published in Corporate Directory
  • Single Corporate Voice Mail with MWI
    Previous Experience:
    User needs to check multiple voice mails to retrieve all messages. Each voice mail delivers MWI to its own devices.
    Users keeps single corporate voice mail. MWI sent to all devices.
    New User Experience:
    User can check messages in a single voice mail box, from any device alerted with MWI.
    Single Corporate Voice Mail associated with all devices
    MWI sent to all devices
  • Any Mobile Phone as PBX Extension
    Previous Experience:
    Private corporate dialing is not available on user mobile phone. Calls to multiple corporate sites incur long distance and international charges, unless a soft client is installed or call is made using company operator, DISA or Calling Card.
    MNO enables Source Based Routing, so mobile calls are routed through the Enterprise PBX
    New User Experience:
    User can dial directly corporate numbers from any type of mobile device. User does not pay long distance or international charges for calls serviced by Enterprise PBX
  • Intelligent Message Routing
    Problem Statement:
    User can not send or receive IM, if offline. SMS and IM are not integrated and delivered separately.
    Message delivery is dependent on user reachability options. IM and SMS messages are intelligently routed to the user as a single stream of communication.
    New User Experience:
    User can maintain IM conversation while being “Offline”. Remote party does not need to guess or switch technologies (IM or SMS) to maintain contact.
    IM to SMS
    Bi-directional communication
    SMS to IM
  • HigherValue
    Communications Enabled Applications
    Unified Communications
    IP Telephony
    Richer Communication & Collaboration with Context
  • UC Desktop: Web Browser Add-InIntegrating UC with Web Applications
    Embed UC functionality into external and internal web pages (ERP, HR, CRM, etc.)
    Highlights email addresses and phone numbers on web pages
    Click on highlighted email addresses and phone numbers, see presence, and click-to-call/IM/email
    Calls people using existing PBX environments or Microsoft OCS
    Saves time by not having to dial the phone, address an email, or find an IM contact
    Web Browser Add-In
  • UC Desktop: Microsoft Office Add-In
    • Click-to-call people from within Microsoft Outlook
    • Email, contact, calendar, task, or journal items
    • Save time not having to look up contact details or dial numbers
    • No PBX rip-and-replace as Outlook is integrated withmulti-vendor telephony environments
    • Microsoft OCS not required
    Low cost entry level Unified Communications solution
  • Easy to Use Hot Desking
    A Click away for Virtual Office Anywhere
    Receive your office calls wherever you go
    Temporarily assign an internal or external phone
    Receive all of your office calls to your phone of choice (office, home, hotel, etc.)
    Provide parties trying to reach you one number
    Perfect for the mobile professional
    What's Hot?
    • Ease of Use - Set up by user with a couple of clicks, irrespective of PBX used
    • Affordable, signalling-based hot-desking solution - No circuits reserved!
    • Secure, remote call forwarding with IP and TDM endpoint support
    Bring your office wherever you go
  • Business Impact of Hot Desking
    Reduce real-estate costs by increasing shared employee workspace, enabling buildings to be sold or sub-leased and real-estate expansion to be avoided
    Reduce mobile telephony charges and improve productivity for office workers who frequently travel to other company locations
    Increase revenue opportunities by providing customers with single number access to account representatives so that fewer calls are missed or not completed
    High ROI, low capital outlay and eco-friendly
  • Communication Enabled Applications
    The Next Step
    Improve processes by linking system events to human communication
    The Solution
    Agile Communication Environment and Services
    Build integrated teams
    Speed up information flow
    Provide access to specific skill workers
    Alert appropriate decision makers
    Audit information flow access
    Distribute the information to the right people
    The Benefits
    Improved agility to handle events quickly
    Context aware environment
    Communications Enabled
    Applications and
    Business Processes
  • Abstract Communications for Business Process Applications
    Other Partners
    BP Applications
    API – Web Services
    SOA Abstraction Layer
    SOA Services and Composites
    Communications Infrastructure
    Nortel Call Server/ Softswitch
    Data Products
    3rd Party
    Data Products
    3rd Party
    Call Server/Softswitch
    Party Servers
    IMS Server
  • Contact Management System
    Stock Market Notification
    Delivery Notification
    GPS Location Based Services
    Communications-Enabled Business Processes (CEBP)
  • Please Join us on Stand 210 for a Demo
    Thank You