Leveraging Fixed Mobile ConvergenceRealising the Full Benefits of Unified Communications to Maximise Business Impact<br />...
The State of Communications Today<br />50-70% mobile phone minutes used within walls & halls of companies  70% of voice co...
The Mobile User’s Perspective: The Mobility Divide<br />My Corporate Communications Environment<br />My Mobile Communicati...
Corporate voice<br />The Cause – Three Separate Domains!<br />IP to IP communications<br />PC-based<br />Voice or messagin...
Mobile Unified Communications<br />Converged desktop<br />FMC<br /><ul><li>Majority of traditional Converged Desktop and F...
Mobile UC approach allows to cover all three of them
Successful delivery of Mobile UC solution requires partnership between enterprises and mobile network operator</li></ul>Mo...
Mobile Unified Communications<br />Single Number/Identity Pair PBX desk phone with mobile phone and PC client<br />Least C...
Single Contact Number<br />Previous Experience:<br />Phone numbers are tied to devices. Users need to publish multiple num...
Single Corporate Voice Mail with MWI<br />Previous Experience:<br />User needs to check multiple voice mails to retrieve a...
Any Mobile Phone as PBX Extension<br />Previous Experience:<br />Private corporate dialing is not available on user mobile...
Intelligent Message Routing<br />Problem Statement:<br />User can not  send or receive IM, if offline. SMS and IM are not ...
HigherValue<br />Value<br />Communications Enabled Applications<br />Unified Communications<br />IP Telephony<br />Richer ...
UC Desktop:  Web Browser Add-InIntegrating UC with Web Applications<br />Embed UC functionality into external and internal...
UC Desktop:  Microsoft Office Add-In<br /><ul><li>Click-to-call people from within Microsoft Outlook
Email, contact, calendar, task, or journal items
Save time not having to look up contact details or dial numbers
No PBX rip-and-replace as Outlook is integrated withmulti-vendor telephony environments
Microsoft OCS not required</li></ul>Low cost entry level Unified Communications solution<br />
Easy to Use Hot Desking<br />A Click away for Virtual Office Anywhere<br />Receive your office calls wherever you go<br />...
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Tm 7oct 1230_ian domville ip '09 - 8.10.09

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  • It is hard work being mobile as well.
  • Tm 7oct 1230_ian domville ip '09 - 8.10.09

    1. 1.
    2. 2. Leveraging Fixed Mobile ConvergenceRealising the Full Benefits of Unified Communications to Maximise Business Impact<br />Ian DomvilleSolutions ArchitectCommunications Enabled Business Solutions<br />
    3. 3. The State of Communications Today<br />50-70% mobile phone minutes used within walls & halls of companies 70% of voice communications end up in a message box Many people receive 100+ messages per day across 7 or more applications or devices93% of organizations experience businessdelays because decision makers are unavailable66% of customers leave due to poor or indifferent service<br />Unified Communications offers the biggest opportunity to improve productivity and responsiveness since the introduction of the PC<br />
    4. 4. The Mobile User’s Perspective: The Mobility Divide<br />My Corporate Communications Environment<br />My Mobile Communications Environment<br />?<br />Cellular<br />Enterprise Network<br />Internet<br />Primary communications device<br />Office/Portable communications<br />Office identity andmobile identity<br />Office number and mobile number<br />Office voice mail and mobile voice mail<br />Enterprise dial plan vs. external number dialing <br /> Corporate directory vs. local contact lists <br />Corporate conferencing vs. mobile conferencing service<br />User complexity and inefficient communications<br />
    5. 5. Corporate voice<br />The Cause – Three Separate Domains!<br />IP to IP communications<br />PC-based<br />Voice or messaging<br />Voice or messaging<br />Voice only<br />Corporate directories<br />Active Directory<br />Corporate directories<br />Mobile<br />Unified <br />Messaging<br />Voicemail<br />Voicemail<br />Presence<br />Voice only<br />Voice/IM/Collaboration/IM<br />Voice or messaging<br />SIP@operator.com<br />
    6. 6. Mobile Unified Communications<br />Converged desktop<br />FMC<br /><ul><li>Majority of traditional Converged Desktop and FMC solutions only address 2 domains
    7. 7. Mobile UC approach allows to cover all three of them
    8. 8. Successful delivery of Mobile UC solution requires partnership between enterprises and mobile network operator</li></ul>Mobile Unified Communications<br />Enabled by MNO<br />
    9. 9. Mobile Unified Communications<br />Single Number/Identity Pair PBX desk phone with mobile phone and PC client<br />Least Cost Call Routing<br />Presence <br />Reflects use of multiple devices<br />Mobile User<br />Corporate Directory & Dial Plan Access<br />SMS & Instant Messaging<br />Conferencing Collaboration<br />Chair Control<br />Unified Messaging Voicemail access and message waiting indicator<br />PBX Features <br />Hunt groups, boss/secretary, attendant camp-on, etc.<br />
    10. 10. Single Contact Number<br />Previous Experience:<br />Phone numbers are tied to devices. Users need to publish multiple numbers to be reached at all devices.<br />Solution:<br />User publishes a single number. All user devices are tied to this number.<br />New User Experience:<br />User publishes a single number (geographic or mobile). When this number is called, all user devices are alerted. When user makes a call from any device only a single CLID is presented.<br />End User Devices<br />Single Number Published in Corporate Directory<br />Mark<br />+918025292036<br />+19193764032<br />Richard<br />
    11. 11. Single Corporate Voice Mail with MWI<br />Previous Experience:<br />User needs to check multiple voice mails to retrieve all messages. Each voice mail delivers MWI to its own devices.<br />Solution:<br />Users keeps single corporate voice mail. MWI sent to all devices.<br />New User Experience:<br />User can check messages in a single voice mail box, from any device alerted with MWI.<br />Caller<br />User<br />Single Corporate Voice Mail associated with all devices<br />MWI sent to all devices<br />
    12. 12. Any Mobile Phone as PBX Extension<br />Previous Experience:<br />Private corporate dialing is not available on user mobile phone. Calls to multiple corporate sites incur long distance and international charges, unless a soft client is installed or call is made using company operator, DISA or Calling Card. <br />Solution:<br />MNO enables Source Based Routing, so mobile calls are routed through the Enterprise PBX<br />New User Experience:<br />User can dial directly corporate numbers from any type of mobile device. User does not pay long distance or international charges for calls serviced by Enterprise PBX<br />
    13. 13. Intelligent Message Routing<br />Problem Statement:<br />User can not send or receive IM, if offline. SMS and IM are not integrated and delivered separately.<br />Solution:<br />Message delivery is dependent on user reachability options. IM and SMS messages are intelligently routed to the user as a single stream of communication. <br />New User Experience:<br />User can maintain IM conversation while being “Offline”. Remote party does not need to guess or switch technologies (IM or SMS) to maintain contact.<br />IM to SMS<br />Bi-directional communication<br />SMS to IM<br />
    14. 14. HigherValue<br />Value<br />Communications Enabled Applications<br />Unified Communications<br />IP Telephony<br />Richer Communication & Collaboration with Context<br />Tactical<br />Strategic<br />
    15. 15. UC Desktop: Web Browser Add-InIntegrating UC with Web Applications<br />Embed UC functionality into external and internal web pages (ERP, HR, CRM, etc.)<br />Highlights email addresses and phone numbers on web pages<br />Click on highlighted email addresses and phone numbers, see presence, and click-to-call/IM/email<br />Calls people using existing PBX environments or Microsoft OCS<br />Saves time by not having to dial the phone, address an email, or find an IM contact <br />Web Browser Add-In<br />
    16. 16. UC Desktop: Microsoft Office Add-In<br /><ul><li>Click-to-call people from within Microsoft Outlook
    17. 17. Email, contact, calendar, task, or journal items
    18. 18. Save time not having to look up contact details or dial numbers
    19. 19. No PBX rip-and-replace as Outlook is integrated withmulti-vendor telephony environments
    20. 20. Microsoft OCS not required</li></ul>Low cost entry level Unified Communications solution<br />
    21. 21. Easy to Use Hot Desking<br />A Click away for Virtual Office Anywhere<br />Receive your office calls wherever you go<br />Temporarily assign an internal or external phone <br />Receive all of your office calls to your phone of choice (office, home, hotel, etc.)<br />Provide parties trying to reach you one number<br />Perfect for the mobile professional<br />Ecologically-friendly<br />What's Hot?<br /><ul><li>Ease of Use - Set up by user with a couple of clicks, irrespective of PBX used
    22. 22. Affordable, signalling-based hot-desking solution - No circuits reserved!
    23. 23. Secure, remote call forwarding with IP and TDM endpoint support</li></ul>Bring your office wherever you go<br />
    24. 24. Business Impact of Hot Desking<br />Reduce real-estate costs by increasing shared employee workspace, enabling buildings to be sold or sub-leased and real-estate expansion to be avoided<br />Reduce mobile telephony charges and improve productivity for office workers who frequently travel to other company locations<br />Increase revenue opportunities by providing customers with single number access to account representatives so that fewer calls are missed or not completed <br />High ROI, low capital outlay and eco-friendly<br />
    25. 25. Communication Enabled Applications<br />The Next Step<br />Improve processes by linking system events to human communication<br />The Solution<br />Agile Communication Environment and Services<br />Build integrated teams<br />Speed up information flow<br />Provide access to specific skill workers<br />Alert appropriate decision makers<br />Audit information flow access<br />Distribute the information to the right people<br />The Benefits<br />Improved agility to handle events quickly<br />Context aware environment<br />Communications Enabled <br />Applications and <br />Business Processes<br />
    26. 26. Abstract Communications for Business Process Applications<br />ApplicationDevelopment<br />Professional<br />Services<br />Enablement<br />Deployment<br />Consultancy<br />Other Partners<br /> BP Applications<br />API – Web Services<br />SOA Abstraction Layer<br />SOA Services and Composites<br />Adaptors<br />Communications Infrastructure<br />Nortel Call Server/ Softswitch<br />Nortel<br />Data Products<br />3rd Party<br />Data Products<br />3rd Party<br />Call Server/Softswitch<br />Media<br />Servers<br />3rd<br />Party Servers<br />Nortel<br />IMS Server<br />
    27. 27. Contact Management System<br />Stock Market Notification <br />Delivery Notification<br />GPS Location Based Services<br />Communications-Enabled Business Processes (CEBP)<br />
    28. 28. Please Join us on Stand 210 for a Demo<br />Thank You<br />

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