• Share
  • Email
  • Embed
  • Like
  • Private Content
IP Expo 2009 - The Evolution of Computing Infrastructures
 

IP Expo 2009 - The Evolution of Computing Infrastructures

on

  • 1,050 views

We are moving towards an era when everything will be available as a service whether that is infrastructure platforms data applications or business ...

We are moving towards an era when everything will be available as a service whether that is infrastructure platforms data applications or business
processes. What are the benefits and risks in this new world? What are the timelines for this transition? What new business opportunities are available?
What does this mean for the CIO? These are the key questions that will be developed in this overview of Cloud Computing an evolution of IT delivery

Statistics

Views

Total Views
1,050
Views on SlideShare
1,037
Embed Views
13

Actions

Likes
0
Downloads
73
Comments
0

3 Embeds 13

http://jisi.dreamblog.jp 7
http://www.ipleaders.co.uk 4
http://www.slideshare.net 2

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    IP Expo 2009 - The Evolution of Computing Infrastructures IP Expo 2009 - The Evolution of Computing Infrastructures Presentation Transcript

    • The Value of Cloud in the Business Technology Ecosystem
      Ian Brooks
      EMEA Head of Innovation and Sustainable Computing, HP
      7th October 2009
    • 2
      The First Era
      reach
      TheInternet
      connectivity
      t
      2020
      1980
      1960
      2010
      2000
      1990
      1970
      2005
      © 2008 Hewlett-Packard Development Company, L.P.
    • 3
      The Second Era
      reach
      TheWeb
      information &e-commerce
      TheInternet
      connectivity
      t
      2020
      1980
      1960
      2010
      2000
      1990
      1970
      2005
      © 2008 Hewlett-Packard Development Company, L.P.
    • 4
      The Third Era
      reach
      TheCloud
      services
      TheWeb
      information &e-commerce
      TheInternet
      connectivity
      Transition points
      t
      2020
      1980
      1960
      2010
      2000
      1990
      1970
      2005
      © 2008 Hewlett-Packard Development Company, L.P.
    • What do we mean by cloud?
      5
      Service providers
      Service users
      The cloud is a means by which global class, highly scalable and flexible services can be delivered and consumed over the internet through an as-needed, pay-per-use business model.
      What’s new?
      New connections: information in context
      New capabilities: multi-tenant software
      New access: everything is a service
    • Why are people interested?
      Cost – Less requirement to buy servers, storage and IT support skills
      Time to market – The ability to try a new solution immediately and understand it’s benefits
      New insight – Able to profile mass audiences
      Reach – Access to new mass markets
      Elasticity - Matching IT investment to business demand
      Focus – Focus on core competencies
      5-Oct-09
      6
    • meet needs
      immediately
      Unmet Demand
      Over provisioned
      Making the most of energyCapacity Management & Surge Capability
      Utility services
      Business Demand
      In-House
      Capacity
      IT Demand (perf. & $’s)
      Provides Instant Capacity for Surges and Reduces Capacity to minimize costs based on pre-defined policies
      Over provisioned
      past
      future
      now
    • Get Ready for the Hype ...
      8
      04-Sep-2008
      Cloud Computing | © 2008 Hewlett-Packard Development Company, L.P.
    • XaaS, the concepts included in the Cloud
      9
      10/5/2009
      © 2009 Hewlett-Packard Development Company, L.P.
      • EaaS, Everything as a Service, the transformation of IT from a physical, well established environment into a capability that is available at people’s fingertips without knowledge of where the assets are.
      • SaaS, Software as a Service, an environment where users can run predefined applications directly from their web browser.
      • PaaS, Platform as a Service, an environment in which the user is provided with a rich environment in which he can run his applications as long as they are programmed in one of the languages supported by the platform (Java, Python or .Net)
      • IaaS, Infrastructure as a Service, an environment that provides the user with processing power, networking, storage and the other necessary resources allowing him to run his software and applications
    • What are the risks?
      Service levels – Can the service provider meet the business needs for network and application availability?
      Workloads – Are they suitable for Cloud?
      Complexity – Difficult to manage for a Cloud provider?
      Network Latency – Affects end-end service experience
      Lock-in – How easy is it to migrate from one provider to the next?
      Regulations – Where does the data reside?
      Security – Who will have access?
      Financial stability – How stable is the provider?
      5-Oct-09
      10
    • Enterprise Business offerings for enterprise IT and service providers
      11
      On premise
      Off premise
      AI as a Service
      Flexible computing services
      SaaS
      Hosting services
      Consulting services
      Hardware, Software and Services portfolio
      Dedicated
      Scalable Computing Infrastructure and PoDs
      Cloud Assure
      HP service provider enablement
      Data center services
      Cloud Services
      Blade System Matrix/Adaptive Infrastructure
      Virtualization + shared services
      Data center services
      Consolidation and recovery services
      Shared
    • Hosted / outsourced service provider
      IT organization(internal service provider)
      The business
      Market contextA service-centric perspective sheds light on all value chain constituents
      12
      Enterprise-class software
      Externalservices
      Shared infrastructure
      Dedicated infrastructure
      S
      Business outcome
      Enterprise-class software
      In-house service
      S
      Shared infrastructure
      Dedicated infrastructure
      Cloud service provider
      S
      Cloudservices
      Global-class software
      Massive scale-out infrastructure
    • IT’s job is to source services that result in the right business outcome
      Internal
      Better business outcomes
      IT Organization
      Accelerate growth
      Service portfolio
      Hosted or Outsourced
      Value Delivered
      Value Sourced
      Lower costs
      Cloud
      Mitigate risk
      5-Oct-09
      13
    • HP’s Enterprise cloud strategy
      Massive scale-out servers, storage, network
      Software for Infrastructure and management
      Data center infrastructure: design and optimization
      Data center services: in-house and outsourced
      Enable cloud providers
      Help customers secure, source, and govern cloud services
      Provide cloud services
    • 15
      Leverage industry standards for best flexibility
      Full rack depth
      Industry standard front to back cooling
      Enable highest available density (“flexible”)
      Highest node/square foot – 3520 nodes
      Highest watt/square foot – 35kW+ per rack
      Storage density – 12k HDDs
      Stackable
      Drive cooling efficiency for reduced power draw
      Higher allowable chilled water temperatures and close-coupled cooling allows more capacity
      Provide global supply chain to support WW deployments
      Deliver customization and integration to customer specifications
      5 October 2009
      HP Performance-Optimized Datacenter (POD)
    • Auto-Provisioning Environment
      Shared Services Utility (SSU) that implements a centrally managed, virtualized server, network and storage for utility computing environment.
      Management - OpenView
      Value added service
      Self-service
      Portal, Scheduling and billing
      Real time service dashboard
      Full service
      contact
      Flexible servicelevel
      Real time, policy-based service monitoring
      Dynamic service reconfiguration
      Validation
      Provisioning
      Help desk/Messaging Services
      -Service Center
      Automation
      Service delivery controller
      • Automation Center
      Shared & virtualized server, storage & network utility
      C-class blades and storage
      16
    • HP’s Enterprise cloud strategy
      Enable cloud providers
      Cloud Assure
      Service Portfolio Management solutions
      ITIL v3 authorship; COBIT, ISO, and other industry standards and practices
      Founding member of itSMF
      Help customers secure, source, and govern cloud services
      Provide cloud services
    • HP delivers on the Business Technology Ecosystem
      Business outcomes
      Business outcome
      Business Service Management
      Project & Portfolio Management
      Technology-enabledservices
      Snapfish, BookPrep, MagCloud
      EDS Application Services
      Business Availability Center
      Performance / Quality Center
      Enterprise-class applications
      Global-class cloud services
      Quality and Security Centers
      Security Center
      Service Manager Catalog
      Business Service Automation
      Infrastructure as a service
      Insight Dynamics - VSE
      Proliant BL2x220c
      Insight Orchestration
      Proliant / Integrity
      StorageWorks ExDS9100
      Infrastructure Utilityhomogeneous, centralized design
      Infrastructure Utilityheterogeneous, distributed design
      Externally hosted
      Storage Works
      Portable Optimized Datacenter
      ProCurve
      Concierge Services
    • HP Enterprise cloud strategy
      Enable cloud providers
      Help customers secure, source, and govern cloud services
      GS1
      SnapFish
      CloudPrint
      Bookprep
      MagCloud
      Gabble
      Provide cloud services
    • Multi-tenant Utility Rendering Service
      20
      Remote Clients
      Internet

      Service Instances
      Service Utility: Service Management,
      Resource Markets and Resource Allocation
      Utility Resources
      3. Manage multiple versions of input data
      2. Upload versions of input data to the URS
      1. Create input data in Alias Maya
      4. Submit rendering jobs against any version of the input data
      6. Repeat until your film is perfect!
      3. Purchase rendering power using the resource markets
      5. Download the rendered frames
      4. Manage your reserves of rendering resources
      © 2008 Hewlett-Packard Development Company, L.P.
    • The cloud hype is around cost; the cloud reality is about new value
      21
      Cost
      Value
      ?
      5-Oct-09
    • Cloud
      Cloud-centric clients
      Infrastructure as a Service
      Cloud SW & HW provider
      Cloud Service provider
      • Accelerate current cloud initiatives
      • Integrate EDS Cloud solutions
      • Leverage Labs to establish thought/technology leadership
      Services
      Infrastructure and application outsourcing, Workplace services, Datacenter services, Support/training services
      • Scale and expand services
      • Leverage go-to-market
      • Drive efficiency
      Software
      Distributed infrastructure management & automation
      Information Management
      Communications
      • Expand portfolio
      • Double R&D
      • Optimize go-to-market
      Hardware
      • Scale
      • Focused R&D for growth
      • Optimize go-to-market
      • Drive efficiency
      X86, Blades, Unix, Linux, Windows, Storage, Networking
      HP’s focused, multi-year strategy
      Cloud: The next frontier
      Execution
      Direction
      2009 – 20xx
      2002 2008
    • We would like to invite you to join us on stand 610