IP Expo 2009 - The Evolution of Computing Infrastructures
 

IP Expo 2009 - The Evolution of Computing Infrastructures

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We are moving towards an era when everything will be available as a service whether that is infrastructure platforms data applications or business ...

We are moving towards an era when everything will be available as a service whether that is infrastructure platforms data applications or business
processes. What are the benefits and risks in this new world? What are the timelines for this transition? What new business opportunities are available?
What does this mean for the CIO? These are the key questions that will be developed in this overview of Cloud Computing an evolution of IT delivery

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IP Expo 2009 - The Evolution of Computing Infrastructures IP Expo 2009 - The Evolution of Computing Infrastructures Presentation Transcript

  • The Value of Cloud in the Business Technology Ecosystem
    Ian Brooks
    EMEA Head of Innovation and Sustainable Computing, HP
    7th October 2009
  • 2
    The First Era
    reach
    TheInternet
    connectivity
    t
    2020
    1980
    1960
    2010
    2000
    1990
    1970
    2005
    © 2008 Hewlett-Packard Development Company, L.P.
  • 3
    The Second Era
    reach
    TheWeb
    information &e-commerce
    TheInternet
    connectivity
    t
    2020
    1980
    1960
    2010
    2000
    1990
    1970
    2005
    © 2008 Hewlett-Packard Development Company, L.P.
  • 4
    The Third Era
    reach
    TheCloud
    services
    TheWeb
    information &e-commerce
    TheInternet
    connectivity
    Transition points
    t
    2020
    1980
    1960
    2010
    2000
    1990
    1970
    2005
    © 2008 Hewlett-Packard Development Company, L.P.
  • What do we mean by cloud?
    5
    Service providers
    Service users
    The cloud is a means by which global class, highly scalable and flexible services can be delivered and consumed over the internet through an as-needed, pay-per-use business model.
    What’s new?
    New connections: information in context
    New capabilities: multi-tenant software
    New access: everything is a service
  • Why are people interested?
    Cost – Less requirement to buy servers, storage and IT support skills
    Time to market – The ability to try a new solution immediately and understand it’s benefits
    New insight – Able to profile mass audiences
    Reach – Access to new mass markets
    Elasticity - Matching IT investment to business demand
    Focus – Focus on core competencies
    5-Oct-09
    6
  • meet needs
    immediately
    Unmet Demand
    Over provisioned
    Making the most of energyCapacity Management & Surge Capability
    Utility services
    Business Demand
    In-House
    Capacity
    IT Demand (perf. & $’s)
    Provides Instant Capacity for Surges and Reduces Capacity to minimize costs based on pre-defined policies
    Over provisioned
    past
    future
    now
  • Get Ready for the Hype ...
    8
    04-Sep-2008
    Cloud Computing | © 2008 Hewlett-Packard Development Company, L.P.
  • XaaS, the concepts included in the Cloud
    9
    10/5/2009
    © 2009 Hewlett-Packard Development Company, L.P.
    • EaaS, Everything as a Service, the transformation of IT from a physical, well established environment into a capability that is available at people’s fingertips without knowledge of where the assets are.
    • SaaS, Software as a Service, an environment where users can run predefined applications directly from their web browser.
    • PaaS, Platform as a Service, an environment in which the user is provided with a rich environment in which he can run his applications as long as they are programmed in one of the languages supported by the platform (Java, Python or .Net)
    • IaaS, Infrastructure as a Service, an environment that provides the user with processing power, networking, storage and the other necessary resources allowing him to run his software and applications
  • What are the risks?
    Service levels – Can the service provider meet the business needs for network and application availability?
    Workloads – Are they suitable for Cloud?
    Complexity – Difficult to manage for a Cloud provider?
    Network Latency – Affects end-end service experience
    Lock-in – How easy is it to migrate from one provider to the next?
    Regulations – Where does the data reside?
    Security – Who will have access?
    Financial stability – How stable is the provider?
    5-Oct-09
    10
  • Enterprise Business offerings for enterprise IT and service providers
    11
    On premise
    Off premise
    AI as a Service
    Flexible computing services
    SaaS
    Hosting services
    Consulting services
    Hardware, Software and Services portfolio
    Dedicated
    Scalable Computing Infrastructure and PoDs
    Cloud Assure
    HP service provider enablement
    Data center services
    Cloud Services
    Blade System Matrix/Adaptive Infrastructure
    Virtualization + shared services
    Data center services
    Consolidation and recovery services
    Shared
  • Hosted / outsourced service provider
    IT organization(internal service provider)
    The business
    Market contextA service-centric perspective sheds light on all value chain constituents
    12
    Enterprise-class software
    Externalservices
    Shared infrastructure
    Dedicated infrastructure
    S
    Business outcome
    Enterprise-class software
    In-house service
    S
    Shared infrastructure
    Dedicated infrastructure
    Cloud service provider
    S
    Cloudservices
    Global-class software
    Massive scale-out infrastructure
  • IT’s job is to source services that result in the right business outcome
    Internal
    Better business outcomes
    IT Organization
    Accelerate growth
    Service portfolio
    Hosted or Outsourced
    Value Delivered
    Value Sourced
    Lower costs
    Cloud
    Mitigate risk
    5-Oct-09
    13
  • HP’s Enterprise cloud strategy
    Massive scale-out servers, storage, network
    Software for Infrastructure and management
    Data center infrastructure: design and optimization
    Data center services: in-house and outsourced
    Enable cloud providers
    Help customers secure, source, and govern cloud services
    Provide cloud services
  • 15
    Leverage industry standards for best flexibility
    Full rack depth
    Industry standard front to back cooling
    Enable highest available density (“flexible”)
    Highest node/square foot – 3520 nodes
    Highest watt/square foot – 35kW+ per rack
    Storage density – 12k HDDs
    Stackable
    Drive cooling efficiency for reduced power draw
    Higher allowable chilled water temperatures and close-coupled cooling allows more capacity
    Provide global supply chain to support WW deployments
    Deliver customization and integration to customer specifications
    5 October 2009
    HP Performance-Optimized Datacenter (POD)
  • Auto-Provisioning Environment
    Shared Services Utility (SSU) that implements a centrally managed, virtualized server, network and storage for utility computing environment.
    Management - OpenView
    Value added service
    Self-service
    Portal, Scheduling and billing
    Real time service dashboard
    Full service
    contact
    Flexible servicelevel
    Real time, policy-based service monitoring
    Dynamic service reconfiguration
    Validation
    Provisioning
    Help desk/Messaging Services
    -Service Center
    Automation
    Service delivery controller
    • Automation Center
    Shared & virtualized server, storage & network utility
    C-class blades and storage
    16
  • HP’s Enterprise cloud strategy
    Enable cloud providers
    Cloud Assure
    Service Portfolio Management solutions
    ITIL v3 authorship; COBIT, ISO, and other industry standards and practices
    Founding member of itSMF
    Help customers secure, source, and govern cloud services
    Provide cloud services
  • HP delivers on the Business Technology Ecosystem
    Business outcomes
    Business outcome
    Business Service Management
    Project & Portfolio Management
    Technology-enabledservices
    Snapfish, BookPrep, MagCloud
    EDS Application Services
    Business Availability Center
    Performance / Quality Center
    Enterprise-class applications
    Global-class cloud services
    Quality and Security Centers
    Security Center
    Service Manager Catalog
    Business Service Automation
    Infrastructure as a service
    Insight Dynamics - VSE
    Proliant BL2x220c
    Insight Orchestration
    Proliant / Integrity
    StorageWorks ExDS9100
    Infrastructure Utilityhomogeneous, centralized design
    Infrastructure Utilityheterogeneous, distributed design
    Externally hosted
    Storage Works
    Portable Optimized Datacenter
    ProCurve
    Concierge Services
  • HP Enterprise cloud strategy
    Enable cloud providers
    Help customers secure, source, and govern cloud services
    GS1
    SnapFish
    CloudPrint
    Bookprep
    MagCloud
    Gabble
    Provide cloud services
  • Multi-tenant Utility Rendering Service
    20
    Remote Clients
    Internet

    Service Instances
    Service Utility: Service Management,
    Resource Markets and Resource Allocation
    Utility Resources
    3. Manage multiple versions of input data
    2. Upload versions of input data to the URS
    1. Create input data in Alias Maya
    4. Submit rendering jobs against any version of the input data
    6. Repeat until your film is perfect!
    3. Purchase rendering power using the resource markets
    5. Download the rendered frames
    4. Manage your reserves of rendering resources
    © 2008 Hewlett-Packard Development Company, L.P.
  • The cloud hype is around cost; the cloud reality is about new value
    21
    Cost
    Value
    ?
    5-Oct-09
  • Cloud
    Cloud-centric clients
    Infrastructure as a Service
    Cloud SW & HW provider
    Cloud Service provider
    • Accelerate current cloud initiatives
    • Integrate EDS Cloud solutions
    • Leverage Labs to establish thought/technology leadership
    Services
    Infrastructure and application outsourcing, Workplace services, Datacenter services, Support/training services
    • Scale and expand services
    • Leverage go-to-market
    • Drive efficiency
    Software
    Distributed infrastructure management & automation
    Information Management
    Communications
    • Expand portfolio
    • Double R&D
    • Optimize go-to-market
    Hardware
    • Scale
    • Focused R&D for growth
    • Optimize go-to-market
    • Drive efficiency
    X86, Blades, Unix, Linux, Windows, Storage, Networking
    HP’s focused, multi-year strategy
    Cloud: The next frontier
    Execution
    Direction
    2009 – 20xx
    2002 2008
  • We would like to invite you to join us on stand 610