IP Expo 2009 - The Evolution of Computing Infrastructures


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We are moving towards an era when everything will be available as a service whether that is infrastructure platforms data applications or business
processes. What are the benefits and risks in this new world? What are the timelines for this transition? What new business opportunities are available?
What does this mean for the CIO? These are the key questions that will be developed in this overview of Cloud Computing an evolution of IT delivery

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IP Expo 2009 - The Evolution of Computing Infrastructures

  1. 1. The Value of Cloud in the Business Technology Ecosystem<br />Ian Brooks<br />EMEA Head of Innovation and Sustainable Computing, HP<br />7th October 2009<br />
  2. 2. 2<br />The First Era<br />reach<br />TheInternet<br />connectivity<br />t<br />2020<br />1980<br />1960<br />2010<br />2000<br />1990<br />1970<br />2005<br />© 2008 Hewlett-Packard Development Company, L.P.<br />
  3. 3. 3<br />The Second Era<br />reach<br />TheWeb<br />information &e-commerce<br />TheInternet<br />connectivity<br />t<br />2020<br />1980<br />1960<br />2010<br />2000<br />1990<br />1970<br />2005<br />© 2008 Hewlett-Packard Development Company, L.P.<br />
  4. 4. 4<br />The Third Era<br />reach<br />TheCloud<br />services<br />TheWeb<br />information &e-commerce<br />TheInternet<br />connectivity<br />Transition points<br />t<br />2020<br />1980<br />1960<br />2010<br />2000<br />1990<br />1970<br />2005<br />© 2008 Hewlett-Packard Development Company, L.P.<br />
  5. 5. What do we mean by cloud?<br />5<br />Service providers<br />Service users<br />The cloud is a means by which global class, highly scalable and flexible services can be delivered and consumed over the internet through an as-needed, pay-per-use business model. <br />What’s new?<br />New connections: information in context<br />New capabilities: multi-tenant software<br />New access: everything is a service<br />
  6. 6. Why are people interested?<br />Cost – Less requirement to buy servers, storage and IT support skills<br />Time to market – The ability to try a new solution immediately and understand it’s benefits<br />New insight – Able to profile mass audiences <br />Reach – Access to new mass markets <br />Elasticity - Matching IT investment to business demand<br />Focus – Focus on core competencies<br />5-Oct-09<br />6<br />
  7. 7. meet needs<br />immediately<br />Unmet Demand<br />Over provisioned<br />Making the most of energyCapacity Management & Surge Capability<br />Utility services<br />Business Demand<br />In-House<br />Capacity<br />IT Demand (perf. & $’s)<br />Provides Instant Capacity for Surges and Reduces Capacity to minimize costs based on pre-defined policies<br />Over provisioned<br />past<br />future<br />now<br />
  8. 8. Get Ready for the Hype ...<br />8<br />04-Sep-2008<br />Cloud Computing | © 2008 Hewlett-Packard Development Company, L.P.<br />
  9. 9. XaaS, the concepts included in the Cloud<br />9<br />10/5/2009<br />© 2009 Hewlett-Packard Development Company, L.P.<br /><ul><li>EaaS, Everything as a Service, the transformation of IT from a physical, well established environment into a capability that is available at people’s fingertips without knowledge of where the assets are.
  10. 10. SaaS, Software as a Service, an environment where users can run predefined applications directly from their web browser.
  11. 11. PaaS, Platform as a Service, an environment in which the user is provided with a rich environment in which he can run his applications as long as they are programmed in one of the languages supported by the platform (Java, Python or .Net)
  12. 12. IaaS, Infrastructure as a Service, an environment that provides the user with processing power, networking, storage and the other necessary resources allowing him to run his software and applications</li></li></ul><li>What are the risks?<br />Service levels – Can the service provider meet the business needs for network and application availability?<br />Workloads – Are they suitable for Cloud?<br />Complexity – Difficult to manage for a Cloud provider?<br />Network Latency – Affects end-end service experience<br />Lock-in – How easy is it to migrate from one provider to the next?<br />Regulations – Where does the data reside?<br />Security – Who will have access?<br />Financial stability – How stable is the provider?<br />5-Oct-09<br />10<br />
  13. 13. Enterprise Business offerings for enterprise IT and service providers<br />11<br />On premise<br />Off premise<br />AI as a Service<br />Flexible computing services<br />SaaS<br />Hosting services<br />Consulting services<br />Hardware, Software and Services portfolio<br />Dedicated<br />Scalable Computing Infrastructure and PoDs<br />Cloud Assure <br />HP service provider enablement <br />Data center services<br />Cloud Services<br />Blade System Matrix/Adaptive Infrastructure<br />Virtualization + shared services<br />Data center services<br />Consolidation and recovery services<br />Shared<br />
  14. 14. Hosted / outsourced service provider<br />IT organization(internal service provider)<br />The business<br />Market contextA service-centric perspective sheds light on all value chain constituents<br />12<br />Enterprise-class software<br />Externalservices<br />Shared infrastructure<br />Dedicated infrastructure<br />S<br />Business outcome<br />Enterprise-class software<br />In-house service<br />S<br />Shared infrastructure<br />Dedicated infrastructure<br />Cloud service provider<br />S<br />Cloudservices<br />Global-class software<br />Massive scale-out infrastructure<br />
  15. 15. IT’s job is to source services that result in the right business outcome<br />Internal<br />Better business outcomes<br />IT Organization<br />Accelerate growth <br />Service portfolio<br />Hosted or Outsourced<br />Value Delivered<br />Value Sourced<br />Lower costs<br />Cloud<br />Mitigate risk<br />5-Oct-09<br />13<br />
  16. 16. HP’s Enterprise cloud strategy<br />Massive scale-out servers, storage, network <br />Software for Infrastructure and management<br />Data center infrastructure: design and optimization<br />Data center services: in-house and outsourced<br />Enable cloud providers<br />Help customers secure, source, and govern cloud services <br />Provide cloud services<br />
  17. 17. 15<br />Leverage industry standards for best flexibility<br />Full rack depth <br />Industry standard front to back cooling<br />Enable highest available density (“flexible”)<br />Highest node/square foot – 3520 nodes <br />Highest watt/square foot – 35kW+ per rack<br />Storage density – 12k HDDs<br />Stackable<br />Drive cooling efficiency for reduced power draw<br />Higher allowable chilled water temperatures and close-coupled cooling allows more capacity<br />Provide global supply chain to support WW deployments<br />Deliver customization and integration to customer specifications<br />5 October 2009<br />HP Performance-Optimized Datacenter (POD)<br />
  18. 18. Auto-Provisioning Environment <br />Shared Services Utility (SSU) that implements a centrally managed, virtualized server, network and storage for utility computing environment. <br />Management - OpenView<br />Value added service<br />Self-service<br />Portal, Scheduling and billing<br />Real time service dashboard<br />Full service<br />contact<br />Flexible servicelevel<br />Real time, policy-based service monitoring<br />Dynamic service reconfiguration<br />Validation<br />Provisioning<br />Help desk/Messaging Services<br />-Service Center<br />Automation<br />Service delivery controller<br /><ul><li>Automation Center</li></ul>Shared & virtualized server, storage & network utility<br />C-class blades and storage<br />16<br />
  19. 19. HP’s Enterprise cloud strategy<br />Enable cloud providers<br />Cloud Assure<br />Service Portfolio Management solutions<br />ITIL v3 authorship; COBIT, ISO, and other industry standards and practices<br />Founding member of itSMF<br />Help customers secure, source, and govern cloud services <br />Provide cloud services<br />
  20. 20. HP delivers on the Business Technology Ecosystem<br />Business outcomes<br />Business outcome<br />Business Service Management<br />Project & Portfolio Management<br />Technology-enabledservices<br />Snapfish, BookPrep, MagCloud<br />EDS Application Services<br />Business Availability Center<br />Performance / Quality Center<br />Enterprise-class applications <br />Global-class cloud services <br />Quality and Security Centers<br />Security Center<br />Service Manager Catalog<br />Business Service Automation<br />Infrastructure as a service<br />Insight Dynamics - VSE<br />Proliant BL2x220c<br />Insight Orchestration<br />Proliant / Integrity<br />StorageWorks ExDS9100<br />Infrastructure Utilityhomogeneous, centralized design<br />Infrastructure Utilityheterogeneous, distributed design<br />Externally hosted<br />Storage Works<br />Portable Optimized Datacenter<br />ProCurve<br />Concierge Services<br />
  21. 21. HP Enterprise cloud strategy<br />Enable cloud providers<br />Help customers secure, source, and govern cloud services <br />GS1<br />SnapFish<br />CloudPrint<br />Bookprep<br />MagCloud<br />Gabble<br />Provide cloud services<br />
  22. 22. Multi-tenant Utility Rendering Service<br />20<br />Remote Clients<br />Internet<br />…<br />Service Instances<br />Service Utility: Service Management,<br />Resource Markets and Resource Allocation<br />Utility Resources<br />3. Manage multiple versions of input data<br />2. Upload versions of input data to the URS<br />1. Create input data in Alias Maya<br />4. Submit rendering jobs against any version of the input data<br />6. Repeat until your film is perfect!<br />3. Purchase rendering power using the resource markets <br />5. Download the rendered frames<br />4. Manage your reserves of rendering resources<br />© 2008 Hewlett-Packard Development Company, L.P.<br />
  23. 23. The cloud hype is around cost; the cloud reality is about new value<br />21<br />Cost<br />Value<br />?<br />5-Oct-09<br />
  24. 24. Cloud<br />Cloud-centric clients<br />Infrastructure as a Service<br />Cloud SW & HW provider<br />Cloud Service provider<br /><ul><li>Accelerate current cloud initiatives
  25. 25. Integrate EDS Cloud solutions
  26. 26. Leverage Labs to establish thought/technology leadership</li></ul>Services<br />Infrastructure and application outsourcing, Workplace services, Datacenter services, Support/training services<br /><ul><li>Scale and expand services
  27. 27. Leverage go-to-market
  28. 28. Drive efficiency</li></ul>Software<br />Distributed infrastructure management & automation <br />Information Management<br />Communications<br /><ul><li>Expand portfolio
  29. 29. Double R&D
  30. 30. Optimize go-to-market</li></ul>Hardware<br /><ul><li>Scale
  31. 31. Focused R&D for growth
  32. 32. Optimize go-to-market
  33. 33. Drive efficiency</li></ul>X86, Blades, Unix, Linux, Windows, Storage, Networking<br />HP’s focused, multi-year strategy<br />Cloud: The next frontier<br />Execution<br />Direction<br />2009 – 20xx<br />2002 2008<br />
  34. 34. We would like to invite you to join us on stand 610 <br />