Your SlideShare is downloading. ×
0
Addressing IT Challenges with EMC Atmos Cloud Storage
Addressing IT Challenges with EMC Atmos Cloud Storage
Addressing IT Challenges with EMC Atmos Cloud Storage
Addressing IT Challenges with EMC Atmos Cloud Storage
Addressing IT Challenges with EMC Atmos Cloud Storage
Addressing IT Challenges with EMC Atmos Cloud Storage
Addressing IT Challenges with EMC Atmos Cloud Storage
Addressing IT Challenges with EMC Atmos Cloud Storage
Addressing IT Challenges with EMC Atmos Cloud Storage
Addressing IT Challenges with EMC Atmos Cloud Storage
Addressing IT Challenges with EMC Atmos Cloud Storage
Addressing IT Challenges with EMC Atmos Cloud Storage
Addressing IT Challenges with EMC Atmos Cloud Storage
Addressing IT Challenges with EMC Atmos Cloud Storage
Addressing IT Challenges with EMC Atmos Cloud Storage
Addressing IT Challenges with EMC Atmos Cloud Storage
Addressing IT Challenges with EMC Atmos Cloud Storage
Addressing IT Challenges with EMC Atmos Cloud Storage
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Addressing IT Challenges with EMC Atmos Cloud Storage

1,586

Published on

This presentation will begin by talking about the dynamic change that cloud computing has brought to the IT landscape. It will further discuss recent challenges and opportunities that this new …

This presentation will begin by talking about the dynamic change that cloud computing has brought to the IT landscape. It will further discuss recent challenges and opportunities that this new technology paradigm has brought about. Specifically, it will look at the way that Service Providers and Enterprises are using EMC Atmos to extend their Journey to the Private Cloud. Attendees will gain a better understanding of how cloud technology is changing the modern business and how companies can best take advantage of these opportunities.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,586
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
109
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Kate Canestrari Senior Manager, Marketing EMC Cloud Infrastructure Group October 21, 2010 EMC Atmos
  • 2. Thumbs Up <ul><li>Recognize that you do a great job </li></ul>© Copyright 2010 EMC Corporation. All rights reserved.
  • 3. …But IT is Changing… I need access to information and apps on my iPad But I need more global space… today ! I need to cut my costs and improve my SLAs I’ve got a 10 TB app to install… help ! © Copyright 2010 EMC Corporation. All rights reserved.
  • 4. What Are You Doing About It? Think like a Service Provider – inside or serving Enterprises © Copyright 2010 EMC Corporation. All rights reserved. Ask Yourself Do you understand your costs to serve your applications? Is it competitive? How long does it take to serve end users? Can you move faster? Can you serve applications globally? Grow dynamically when the app is successful?
  • 5. An Introduction to EMC Atmos Increasing Operational Efficiency <ul><li>Massively scalable infrastructure </li></ul><ul><ul><li>Multiple petabytes; billions of objects </li></ul></ul><ul><ul><li>Hundreds of sites, fully distributed </li></ul></ul><ul><ul><li>Unified namespace </li></ul></ul><ul><li>Policy-based management </li></ul><ul><ul><li>Policy tells content where to go, what actions to take </li></ul></ul><ul><ul><li>Integrated object based metadata </li></ul></ul><ul><ul><li>Event driven policy evaluation </li></ul></ul><ul><li>Data services and access methods </li></ul><ul><ul><li>GeoProtect: replication & erasure coding </li></ul></ul><ul><ul><li>Compression, de-duplication, spin-down </li></ul></ul><ul><ul><li>Web services (REST/SOAP) and file system access </li></ul></ul><ul><li>Management at scale </li></ul><ul><ul><li>Multi-tenancy </li></ul></ul><ul><ul><li>Auto-config and auto-healing architecture </li></ul></ul><ul><ul><li>Manage more with fewer people </li></ul></ul>© Copyright 2010 EMC Corporation. All rights reserved.
  • 6. Atmos Customer Update <ul><li>Customer Segments </li></ul><ul><ul><li>Service Providers – 35% </li></ul></ul><ul><ul><li>Web & Media – 23% </li></ul></ul><ul><ul><li>Federal & Public Sector – 15% </li></ul></ul><ul><ul><li>Healthcare – 16% </li></ul></ul><ul><ul><li>Financial Services – 6% </li></ul></ul><ul><ul><li>Other – 5% </li></ul></ul><ul><li>Example customers </li></ul><ul><ul><li>AT&T </li></ul></ul><ul><ul><li>CareCore National </li></ul></ul><ul><ul><li>CareGroup </li></ul></ul><ul><ul><li>eBay </li></ul></ul><ul><ul><li>Eli Lilly </li></ul></ul><ul><ul><li>Unisys </li></ul></ul><ul><ul><li>VistaPrint </li></ul></ul>Over 40 Petabytes Shipped © Copyright 2010 EMC Corporation. All rights reserved.
  • 7. Key Use Cases for Cloud Storage Atmos Cloud Storage Boston © Copyright 2010 EMC Corporation. All rights reserved. Content-rich Web Applications App integration in a week through Web services Solves global content access challenges Gives developers control and IT easier management Makes protection across sites easy Extends to Atmos-based clouds Can separate archives into isolated tenants Archiving to the Cloud New York London Infrastructure-as-a-Service Scales to multiple PBs elastically Makes protection and distribution easy Supports multiple tenants natively
  • 8. Policy Management <ul><li>Increasing operational efficiency – accounts payable example </li></ul>Applications trigger policy with metadata 2 synch copies, striped Los Angeles Longtail Retention Status = complete Active Workflow Status = inprogress Business determines business objectives and value of data 1 asynch copies New York 1 asynch copies London 1 erasure coded copy, spun down, de-dupe New York 1 erasure coded copy, spun down, de-dupe London Policies drive actions at the object-level: Where to store information (location) What data services to apply (spin-down, compression, de-duplication, striping) What protection techniques to use © Copyright 2010 EMC Corporation. All rights reserved.
  • 9. Case Study: Content-rich Web Application <ul><li>Challenge </li></ul><ul><ul><li>Global distribution (Canada, U.S., EMEA) </li></ul></ul><ul><ul><li>Increasing mix of digital media (photos) </li></ul></ul><ul><li>Solution </li></ul><ul><ul><li>Deploy Atmos in three sites </li></ul></ul><ul><ul><li>Set different policies to enable different cost and margins for different types of customers: </li></ul></ul><ul><ul><ul><li>isPaid N—2 local replicas, no asynch remote </li></ul></ul></ul><ul><ul><ul><li>isPaid Y—2 local replicas, 1 asynch remote </li></ul></ul></ul><ul><ul><ul><li>Intelligently send content to printing facilities </li></ul></ul></ul><ul><ul><li>Create another “tenant” to use Atmos as a backup target through CIFS </li></ul></ul><ul><li>Benefits </li></ul><ul><ul><li>Saved ~$1.4M storage / $300K bandwidth </li></ul></ul><ul><ul><li>100% availability, meets or exceeds application latency requirements </li></ul></ul><ul><li>Vistaprint – $500M global marketing company </li></ul><ul><li>Critical Web app for online document creation </li></ul><ul><li>Three sites globally—Canada, U.S., EMEA </li></ul>Customer-Facing Web Application Backup Application Atmos Web Service Interfaces + Metadata Atmos Policy “isPaid N” Atmos Policy “isPaid Y” CIFS © Copyright 2010 EMC Corporation. All rights reserved. U.S. Canada EMEA
  • 10. Service Providers <ul><ul><li>Extending the global reach of available storage resources by delivering a globally accessible cloud storage ecosystem powered by EMC Atmos </li></ul></ul><ul><ul><li>Storage services delivered by reliable, trusted service providers </li></ul></ul><ul><ul><li>Unified technology - compatible API sets </li></ul></ul><ul><ul><li>Streamlined federation among a consortium of service providers </li></ul></ul><ul><ul><li>Application providers, developers and customers can leverage an ecosystem of Atmos-based service providers to gain access to a common set of cloud storage services around the globe. </li></ul></ul>© Copyright 2010 EMC Corporation. All rights reserved.
  • 11. EMC Atmos Announcement Leading Service Providers choose EMC Atmos <ul><li>October 20 th Announcement – MTI and Redstor Accelerate Journey to Private Cloud By Delivering New Cloud Storage Services- Powered by EMC Atmos </li></ul><ul><li>Service Providers are selecting Atmos to deliver cloud storage services </li></ul><ul><li>Growing set of independent software vendors (ISVs) integrated to Atmos API </li></ul><ul><li>Delivering a cloud ecosystem based on EMC Atmos technology </li></ul><ul><li>Vision for public cloud interoperability/federation powered by EMC Atmos </li></ul>Service Providers + ISVs = Powered by Atmos cloud ecosystem © Copyright 2010 EMC Corporation. All rights reserved.
  • 12. Case Study: Infrastructure-as-a-Service Cloud Storage Service Portal Atmos REST + Metadata Atmos Policy 2 Atmos Policy 1 Atmos Site 1 Reporting/Metering/Billing/Chargeback <ul><li>Challenge </li></ul><ul><ul><li>Delivering disruptive technology as a service </li></ul></ul><ul><ul><li>Solution </li></ul></ul><ul><ul><li>Deploy Atmos in multiple datacenters </li></ul></ul><ul><ul><li>Set policies for different levels of service </li></ul></ul><ul><ul><li>Integrate enablement technologies </li></ul></ul><ul><ul><ul><li>Self-service portal </li></ul></ul></ul><ul><ul><ul><li>Reporting </li></ul></ul></ul><ul><ul><ul><li>Metering (Atmos Cloud Delivery Platform) </li></ul></ul></ul><ul><ul><li>Align with Atmos trusted ISV solutions </li></ul></ul><ul><ul><li>Benefits </li></ul></ul><ul><ul><li>New business model, self-service storage to market in 90 days </li></ul></ul><ul><li>AT&T – $100B telecommunications company </li></ul><ul><li>Enterprise-class hosting services and management capabilities </li></ul><ul><li>Multiple datacenters across the globe </li></ul>© Copyright 2010 EMC Corporation. All rights reserved. Atmos Site 2
  • 13. Redstor MTI Powered by EMC Atmos Atmos API © Copyright 2010 EMC Corporation. All rights reserved. AT&T Synaptic Storage As a Service Hosted Solutions Stratus Trusted Cloud Peer 1 CloudOne Powered By EMC Atmos <ul><li>Connect to the Cloud with an on-premises footprint </li></ul><ul><ul><li>EMC Atmos </li></ul></ul><ul><ul><li>Seven10 </li></ul></ul><ul><ul><li>TwinStrata </li></ul></ul><ul><ul><li>Nasuni </li></ul></ul><ul><ul><li>Gladinet </li></ul></ul><ul><li>Archive files and free up Tier 1 NAS </li></ul><ul><ul><li>EMC FMA </li></ul></ul><ul><ul><li>EMC DiskXtender </li></ul></ul><ul><ul><li>Atempo </li></ul></ul><ul><li>Backup to the cloud and protect your data offsite </li></ul><ul><ul><li>EMC NetWorker </li></ul></ul><ul><ul><li>CommVault </li></ul></ul><ul><li>Archive older app data and improve app performance </li></ul><ul><ul><li>Informatica </li></ul></ul><ul><li>Boost productivity and collaboration </li></ul><ul><ul><li>Documentum </li></ul></ul><ul><ul><li>SharePoint/ Metalogix </li></ul></ul><ul><ul><li>Aspera </li></ul></ul><ul><ul><li>Signiant </li></ul></ul><ul><li>Accelerate and scale out custom applications </li></ul><ul><ul><li>eBay </li></ul></ul><ul><ul><li>Vistaprint </li></ul></ul><ul><ul><li>CareCore National </li></ul></ul>
  • 14. Atmos ISV Ecosystem Partners EMC Velocity Partner Program <ul><li>Data Analysis </li></ul><ul><li>Cloud Access </li></ul><ul><li>Medical Imaging </li></ul><ul><li>Cloud Backup/Archive </li></ul>Media Delivery and Collaboration Content App Performance © Copyright 2010 EMC Corporation. All rights reserved.
  • 15. EMC Atmos Products Give You A Solution <ul><li>Quickly offer self-service storage to better support developers and content-rich applications </li></ul><ul><li>Make data globally available for custom or packaged apps </li></ul><ul><li>Eliminate file system limitations on namespace, size, location, and provisioning </li></ul><ul><li>Manage 10X more in less time with automated data management </li></ul><ul><li>Elastically deploy and manage across multiple sites as one system </li></ul><ul><li>Understand and reduce costs with automation and utilization tracking </li></ul>© Copyright 2010 EMC Corporation. All rights reserved. LA CHI NY LON Nodes Storage Nodes Storage Nodes Storage vNodes NFS/iSCSI/FC Storage
  • 16. EMC Atmos Family Two deployment models to choose from © Copyright 2010 EMC Corporation. All rights reserved. EaP <ul><li>Atmos Virtual Edition </li></ul><ul><li>Software running on VMware ESX </li></ul><ul><li>Certified with EMC Unified Storage (NFS and FC) </li></ul><ul><li>Works with third party servers (per pre-requisites) and storage solutions </li></ul><ul><li>Starts at 10TB </li></ul><ul><li>Atmos Cloud Delivery Platform </li></ul><ul><li>Allows customers to instantly deploy a highly scalable, self-provisioned storage service based on EMC Atmos </li></ul><ul><li>extends the Atmos functionality by adding a self-service and robust metering capability to support chargeback and billing requirements </li></ul><ul><li>Atmos </li></ul><ul><li>Software + purpose-built hardware </li></ul><ul><li>Industry standard components and standard data center environments </li></ul><ul><li>Factory configured, racked and cabled </li></ul><ul><li>Flexible, cost-effective service model / user-serviceable </li></ul><ul><li>Optional HA and redundancy </li></ul><ul><li>30 drives per 3U drawer </li></ul><ul><li>Starts at 60TB / up to 720TB per rack </li></ul><ul><li>Atmos Software </li></ul><ul><li>Policy-driven scale out object storage </li></ul><ul><li>Common API among all deployment methods </li></ul><ul><li>Easy integration (1 week with 1 engineer) </li></ul><ul><li>Cloud-connected trusted solutions </li></ul>Billions of objects, Petabytes of capacity Atmos Policies / Services REST SOAP NFS CIFS IFS
  • 17. Atmos – Summary <ul><li>Atmos traction across multiple market segments </li></ul><ul><ul><li>Over 40 Petabytes shipped </li></ul></ul><ul><ul><li>Infrastructure-as-a-Service </li></ul></ul><ul><ul><li>Content Rich Web Applications </li></ul></ul><ul><ul><li>Cloud Archiving </li></ul></ul><ul><li>Service provider adoption is strong </li></ul><ul><ul><li>Selecting Atmos to enable cloud delivered services </li></ul></ul><ul><li>Growing number of ISVs integrated to the Atmos API </li></ul><ul><ul><li>Offering solutions across Atmos based service providers </li></ul></ul><ul><li>Delivering a cloud ecosystem based on EMC Atmos </li></ul>© Copyright 2010 EMC Corporation. All rights reserved.
  • 18. Cloud © Copyright 2010 EMC Corporation. All rights reserved.

×