Consumerisation of IT and its Impact on the Enterprise

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A look at how trends in the consumer space are shaping the enterprise IT and some ideas on how to capitalise on them by leveraging the power of Cloud and Big Data.

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Consumerisation of IT and its Impact on the Enterprise

  1. 1. Asen Tsvyatkov Strategy & Experience PlannerEMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 1
  2. 2. is cloud Computing driving a revolution, not only in enterprise IT but also in how we live our lives?EMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 2
  3. 3. how we live our lives is driving a Cloud computing revolution in enterprise ITEMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 3
  4. 4. • The Consumer as your Cloud Strategy • Consumerisation Drivers • Trends in Consumer behaviour • Consumerisation’s impact on the enterprise • Five learningsEMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 4
  5. 5. The Consumer as your Cloud strategyEMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 5
  6. 6. EMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 6
  7. 7. cloud strategy = self-contradictionEMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 7
  8. 8. technology = strategic asset Technological factors are the second most important external force - after the perennial top answer, market factors. IBM Global CIO Study 2011EMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 8
  9. 9. cloud strategy = self-contradiction technology = strategic assetEMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 9
  10. 10. What is your cloud strategy?EMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 10
  11. 11. What is your cloud strategy goal?EMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 11
  12. 12. EMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 12
  13. 13. EMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 13
  14. 14. • The Consumer as your Cloud Strategy • Consumerisation Drivers • Trends in Consumer behaviour • Consumerisation’s impact on the enterprise • Five learningsEMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 14
  15. 15. Consumerisation DriversEMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 15
  16. 16. Three drivers:PeopleEMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 16
  17. 17. Three drivers:People DevicesEMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 17
  18. 18. Three drivers:People Devices OccasionsEMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 18
  19. 19. Three drivers:People X Devices X OccasionsEMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 19
  20. 20. Three drivers:People X Devices X OccasionsEMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 20
  21. 21. More people are connected than ever 2 Billion Internet Users Worldwide (+14% in 2010)EMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 21
  22. 22. More people are connected than ever 2 Billion Internet Users Worldwide (+14% in 2010) 107 Trillion Emails sent worldwide (2010)EMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 22
  23. 23. More people are connected than ever 2 Billion Internet Users Worldwide (+14% in 2010) 107 Trillion Emails sent worldwide (2010) 3rd Biggest Country Occupies 30,000 servers. It’s called Facebook.EMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 23
  24. 24. More people are connected than ever 2 Billion Internet Users Worldwide (+14% in 2010) 107 Trillion Emails sent worldwide (2010) 3rd Biggest Country Occupies 30,000 servers. It’s called Facebook. 5.3 Billion Mobile Subscribers worldwideEMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 24
  25. 25. Three drivers:People X Devices X OccasionsEMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 25
  26. 26. Morgan Stanley 2010 EMC CONFIDENTIAL—INTERNAL USE ONLY © Copyright 2011 EMC Corporation. All rights reserved. 26
  27. 27. 1 Billion transistors X 1* IBM Global CIO Study 2011EMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 27
  28. 28. EMC CONFIDENTIAL—INTERNAL USE ONLY 28
  29. 29. Three drivers:People X Devices X OccasionsEMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 29
  30. 30. EMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 30
  31. 31. EMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 31
  32. 32. EMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 32
  33. 33. EMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 33
  34. 34. EMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 34
  35. 35. EMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 35
  36. 36. EMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 36
  37. 37. EMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 37
  38. 38. Three drivers:People X Devices X Occasions=Perfect atmospheric conditionsfor the CloudEMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 38
  39. 39. • The Consumer as your Cloud Strategy • Consumerisation Drivers • Trends in Consumer behaviour • Consumerisation’s impact on the enterprise • Five learningsEMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 39
  40. 40. Trends in consumer behaviourEMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 40
  41. 41. 24-7 AvailabilityEMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 41
  42. 42. 24-7 AvailabilityEMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 42
  43. 43. Technology dependence 70% Alcohol Telenav US Study of Mobile Behaviour 2010EMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 43
  44. 44. Technology dependence 70% Alcohol 55% Caffeine Telenav US Study of Mobile Behaviour 2010EMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 44
  45. 45. Technology dependence 70% Alcohol 55% Caffeine 33% Sex Telenav US Study of Mobile Behaviour 2010EMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 45
  46. 46. Technology dependence 70% Alcohol 55% Caffeine 33% Sex 22% Telenav US Study of Mobile Behaviour 2010 ToothbrushEMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 46
  47. 47. Attention deficit & multitaskingEMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 47
  48. 48. Societal infrastructure = expectation for greater access & integration with the global OSEMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 48
  49. 49. Gestural interfaces = thin-layer formatsEMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 49
  50. 50. Game mechanics =idealised experiencesEMC CONFIDENTIAL—INTERNAL USE ONLY 50
  51. 51. • The Consumer as your Cloud Strategy • Consumerisation Drivers • Trends in Consumer behaviour • Consumerisation’s impact on the enterprise • Five learningsEMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 51
  52. 52. Consumerisation’s impact on the EnterpriseEMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 52
  53. 53. Global IT Spending in $ Trillion Enterprise IT Consumer IT 0.9, 26% 2.5, 74%EMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 53
  54. 54. Consumer tech outpacing enterpriseEMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 54
  55. 55. EMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 55
  56. 56. EMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 56
  57. 57. EMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 57
  58. 58. EMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 58
  59. 59. s tEMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 59
  60. 60. EMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 60
  61. 61. s 16 tEMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 61
  62. 62. s 16 4 tEMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 62
  63. 63. s 64 16 4 tEMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 63
  64. 64. EMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 64
  65. 65. s 64 16 4 4 tEMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 65
  66. 66. s 64 16 4 1 4 tEMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 66
  67. 67. s 64 16 4 4 1 4 tEMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 67
  68. 68. EMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 68
  69. 69. EMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 69
  70. 70. EMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 70
  71. 71. EMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 71
  72. 72. EMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 72
  73. 73. EMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 73
  74. 74. EMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 74
  75. 75. EMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 75
  76. 76. EMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 76
  77. 77. Diffused productivity IDC Consumerisation of The Enterprise Report 2011EMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 77
  78. 78. Ladder Traditional hierarchy Singular path upward Move or stop moving Work-Life Balance Traditional family structure Standardised employee profilesEMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 78
  79. 79. Ladder Lattice Traditional hierarchy Reduced org layers Singular path upward Multiple upward paths Move or stop moving Orthogonal mobility Work-Life Balance Work-life fit Traditional family structure Assumes a greater variety of Standardised employee employee needs profilesEMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 79
  80. 80. Network Ladder Adaptive structure Lattice Multidirectional growth paths Traditional hierarchy Rapid response to market Reduced org layers Singular path upward dynamics Multiple upward paths Move or stop moving Collaborative relationships Orthogonal mobility Work-Life Balance Network effects dictate workplace Work-life fit Traditional family structure dynamics Assumes diverse, but static Standardised employee Work-life suffusion employee needs profiles Bottom-up dynamics High Career Mobility Self-employment and subcontractingEMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 80
  81. 81. More people, use more devices on more occasions, creating ever more Compatibility Bandwidth Computing power pressuresEMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 81
  82. 82. • The Consumer as your Cloud Strategy • Consumerisation Drivers • Trends in Consumer behaviour • Consumerisation’s impact on the enterprise • Five learningsEMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 82
  83. 83. Five LearningsEMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 83
  84. 84. So why is it that we spend resources Build One System developing two separate systems in the first place? Look at Braille on drive-through ATMsEMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 84
  85. 85. Closer to the customerEMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 85
  86. 86. Internalise innovationEMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 86
  87. 87. Think (and act) beyond the enterpriseEMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 87
  88. 88. Think (and act) beyond the enterpriseEMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 88
  89. 89. Think (and act) beyond the enterpriseEMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 89
  90. 90. Think (and act) beyond the enterpriseEMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 90
  91. 91. Accept adaptation “It is not the strongest of species that survive, nor the most intelligent, but the one most responsive to change.” Charles DarwinEMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 91
  92. 92. • The Consumer is your Cloud Strategy • Consumerisation Drivers • Trends in Consumer behaviour • Consumerisation’s impact on the enterprise • Five learningsEMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 92
  93. 93. EMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 93
  94. 94. Thank you! asen.tsvyatkov@emc.com http://uk.emc.com/ @asenasen Linkedin: asenasen Facebook: asenasenEMC CONFIDENTIAL—INTERNAL USE ONLY© Copyright 2011 EMC Corporation. All rights reserved. 94
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