CAPITALISING ON THECLOUD: HOW TO BUILD, CONSUME AND MANAGE YOUR CLOUDColin I’Anson©2011 Hewlett-Packard Development Compan...
The Instant-On EnterpriseIT turns business & government “on,” instantly                      Evolving        Everything & ...
Strategic role of IT is changingIT becomes the builder and broker of services          TRANSFORM legacy                   ...
What is a Hybrid Cloud environment?         Traditional                                 Private             IT            ...
Build Consume and Manage           Seamless heterogeneous management, security and           governance of services across...
BUILD A CLOUD
Build ‘to do list’   Build the factory     Focused   or diverse products?     Layered   or tower?   Create the cloud s...
HP Functional Architecture - Summary                                        Business                      IT    Design    ...
Foundation: Converged InfrastructureData Center Architecture of the Future• Technologies that                   FlexFabric...
500 Mixed VM Infrastructure                              • 100% integrated management                                and c...
500 Mixed VM Infrastructure                                                                                     Cell LAN S...
HP Functional Architecture - Summary                                        Business                     IT     Design    ...
Understanding the software design      Functional     Architecture                      Product Mapping                   ...
Functional Reference Architecture                                                                Portal & Service Access  ...
HP CloudSystem Service Provider Product Mapping                                                                           ...
Int Product/           HP CloudSystem Service Provider Operational Integration                                            ...
Professional Services•    Converged Infrastructure installation     – Integrated   deployment is an integral part of the p...
HP Cloud MapsRapidly create cloud services• Navigate the steps to create a service catalog                     HP INNOVATI...
Cloud Maps: The Infrastructure Service Template• The infrastructure service template  specifies the requirements for an  a...
CONSUME
Using a Cloud Infrastructure you see ...•    Nothing ...•    Except ...21
Lifecycle of Cloud ServicesBuild and Manage     Build your     service catalog                                    Provisio...
Service Delivery Models                                              Hybrid Interoperability                On-Premises   ...
HP CloudSystem out-of-the-box cloud bursting                      POC now; Savvis availability by end 2011;               ...
Cloud flexibility on your siteHP CloudSystem with Utility Ready Computing                                                 ...
COST – TOTAL ECONOMICCOST OF OWNERSHIP
Total economic CO Includes EverythingInfrastructure   hardware IT infrastructure including software to manage   tenant OS ...
Solution Design•    HP CloudSystem Matrix with 3PAR array to support:     – either   500 large VM (AWS EC2 large) with 400...
Business Case: 500 Large/2000 Small VM (5 years)                                   Item total    Sub total     Item %     ...
TCO and ROI Summary                           Service Provider                        Service Provider 2000               ...
CONCLUSIONLeadership and innovation
HP CloudSystem: industry’s most complete cloudplatform                        CloudSystem                                 ...
Build Consume and Manage            Seamless heterogeneous management, security and            governance of services acro...
The INSTANT-ON      ENTERPRISE is here.A JOURNEY THROUGH IT INNOVATION29TH NOVEMBER – 1ST DECEMBER VIENNA, AUSTRIAHP Disco...
FILL IN YOUR FEEDBACK FORMTO ENTER A COMPETITION TO WIN      AN HP TOUCHPAD !!!
WE LOOK FORWARD TO SEEING YOU IN   THE HP EXPERIENCE LOUNGE!           THANK YOU.
YOUR YEAR-ROUND  IT RESOURCE – access to everything  you’ll need to know
THE WHOLETECHNOLOGY   STACKfrom start to finish
COMMENT &  ANALYSISInsights, interviews and the latest thinking on technology solutions
VIDEOYour source of live information – all the presentations from         our live events
TECHNOLOGY     LIBRARY   Over 3,000 whitepapers,case studies, product overviews and press releases from all the       lead...
EVENTS, WEBINARS &    PRESENTATIONS           Missed the event?   Download the presentations thatinterest you. Catch up wi...
DirectoryA comprehensive A-Z listing     providing in-depth    company overviews
ALL FREE TO ACCESS    24/7
online.ipexpo.co.uk
Capitalising on the cloud: How to build, consume and manage your Cloud
Capitalising on the cloud: How to build, consume and manage your Cloud
Capitalising on the cloud: How to build, consume and manage your Cloud
Capitalising on the cloud: How to build, consume and manage your Cloud
Capitalising on the cloud: How to build, consume and manage your Cloud
Capitalising on the cloud: How to build, consume and manage your Cloud
Capitalising on the cloud: How to build, consume and manage your Cloud
Capitalising on the cloud: How to build, consume and manage your Cloud
Capitalising on the cloud: How to build, consume and manage your Cloud
Capitalising on the cloud: How to build, consume and manage your Cloud
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Capitalising on the cloud: How to build, consume and manage your Cloud

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The best solutions are designed to help you and your IT organisation become the builder and broker of services - maintaining control, building value, and leveraging the power of private and public clouds. Most enterprises are creating a hybrid service portfolio comprising services from many sources - traditional, private cloud, and public cloud services.

It is critical that you align the right model to the right service. And to be able to do that, you have to build, consume and manage appropriate cloud services in an effective and secure way.

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Capitalising on the cloud: How to build, consume and manage your Cloud

  1. 1. CAPITALISING ON THECLOUD: HOW TO BUILD, CONSUME AND MANAGE YOUR CLOUDColin I’Anson©2011 Hewlett-Packard Development Company, L.P.The information contained herein is subject to change without notice
  2. 2. The Instant-On EnterpriseIT turns business & government “on,” instantly Evolving Everything & everyone’s Business connected Models 1 Everyone expects immediate gratification & instant results Technology 2 Advancement Enterprise & IT one in the same s 3 Respond to continuous Changing opportunity & competition Workforce Anywhere, Any time, Any way2
  3. 3. Strategic role of IT is changingIT becomes the builder and broker of services TRANSFORM legacy MANAGE AND infrastructure and SECURE across applications and legacy applications processes and cloud assets BUILD public, private CONSUME and hybrid public services cloud services securely3
  4. 4. What is a Hybrid Cloud environment? Traditional Private IT Cloud Public Cloud A Hybrid Cloud Environment seamlessly manages services delivery from public, private and traditional IT sources4
  5. 5. Build Consume and Manage Seamless heterogeneous management, security and governance of services across traditional, public, and private cloud CLOUD SERVICE AUTOMATION MANAGE AND SECURE Cloud and existing IT services BUILD CONSUMTurn key private Cloud Solutions E Flexible, secureand public for Private & Burst Public Clouds Flexible cloud services for cloudclouds with full services all businessescloud service TRANSFORMautomation Infrastructure and applications for the Cloud ENTERPRISE CLOUD SERVICE – COMPUTECLOUDSYSTEM Consulting services to plan, design, and implement cloud HP CLOUD 5 CLOUD DISCOVERY WORKSHOP
  6. 6. BUILD A CLOUD
  7. 7. Build ‘to do list’ Build the factory  Focused or diverse products?  Layered or tower? Create the cloud service instances in the factory Operate to meet SLAs7
  8. 8. HP Functional Architecture - Summary Business IT Design User Portal Management Aggregation Order Demand Contract Management Management Service Catalog Burst Delivery Hybrid Govern Secure Service & Application Service S P Configuration & Activation Assurance a I a a Supply a a Resource Management Resource S a Health S S Infrastructure Blades Network Storage Non HP8 Public Cloud Private Infrastructure Cloud Traditional
  9. 9. Foundation: Converged InfrastructureData Center Architecture of the Future• Technologies that FlexFabric • Virtual Connect [Flex-10] serve as a foundation • Intelligent Resilient Framework for building a next gen • TippingPoint Security Matrix Operating Environment IT vision App Hyperviso • Insight Dynamics Converged Networking Virtual Resource OS r • Insight Control• Virtual Resource Pools Pools • SIM • ProLiant Orchestration Compute & servers Storage• Power and Facilities • Integrity Resources servers Management • BladeSystem • EVA• Provisioning and • 3PAR Power & Capacity Mgmt • P4000 Management • X9000 Data Center Smart Grid • Thermal Logic • Insight Control• Converged Network • Environmental Edge9
  10. 10. 500 Mixed VM Infrastructure • 100% integrated management and control software • ready <4 weeks after delivery of infrastructure) • Optimise server use • Sufficient (and no more memory) • Minimise power • Thin provisioned storage • Guaranteed network • Tenant failover methods – to meet SLA • Management resilience • Backup • Disaster recovery tools10
  11. 11. 500 Mixed VM Infrastructure Cell LAN Switches 4 4 2 2 4 10 GbE 4 2 2 x c7000 2 enclosures 32 x BL460c G7 2 x DL360 G7 (Virtual Servers) (CMS & vCenter) 1 x c3000 enclosure 8 8 8 8 4 x BL460c G7 FC 8 Gb/s 2 2 2 (CSA & AP4SaaS) SAN Switches 2 8 8 8 8 EML442e 3PAR T400 Tape Library Disk Array11
  12. 12. HP Functional Architecture - Summary Business IT Design User Portal Management Private Public Portal Aggregation Order Demand Portal Contract Management Management Service Catalog Burst Cloud Delivery ControllerService Secure Hybrid Govern Service & Application S P Configuration & Activation Assurance a I a a Supply a a Resource Management Resource S a Health S S Converged Infrastructure Infrastructure Blades Network Storage Non HP12 Public Cloud Private Infrastructure Cloud Traditional
  13. 13. Understanding the software design Functional Architecture Product Mapping Operational Integration Intra product Inter product External Outbound API GUI/CLI connectors13
  14. 14. Functional Reference Architecture Portal & Service Access GovernanceDemand Demand User & Access SLA • Risk Usage Reporting Service Modeling Mgmt. Compliance • Compliance Offer Service Catalog & Repository • Policies • Standards & Mgmt. Quality of Architecture Order Management Billing & Rating Business Experience • Strategy Request Processing Quality of • DemandDelivery Service Usage • Financial Service & Activation Service • Invoicing Modeling Service Model Repository • Procurement & Design Capacity Service • Client Relationships Service Management Modeling Service Monitoring Health Configuration • Service Design (Service) Management • Service Transition Capacity Resource Pool Mgr • Service OperationSupply Modeling Dynamic Usage Resource • Continuous Resource (Resourc Resource Health Improvement Template Resource Meterin Security e) Configuration Management Design g • Program Resource Pool Catalog & Repository • Identity Mgmt. Resource Provider Manager • Application SOFTWAR • Information POWER & SERVERS STORAGE NETWORK INFORMATION CLOUD E • Infrastructure Infrastructure COOLING • Monitoring 14 Enterprise mgmt Version 4.0
  15. 15. HP CloudSystem Service Provider Product Mapping AP4SaaS Portal Services AP4SaaS Demand The image part with relationship ID rId2 was not found in the file. Admin AP4SaaS Interface AP4SaaS Admin Interface AP4SaaS IAM BAC SLM Internet Usage Enterprise Management AP4SaaS Service Catalog Project & Portfolio Management AP4SaaS ArcSight Security Monitoring AP4SaaS IAM Application Security Centre Internet Usage BAC BPM Universal CMDB CMS TippingPoint IDS/IIPS Service Manager Operation AP4SaaS Asset Manager BAC-UCMDB Cloud lifecycle mgmt Orchestration Internet Usage CSA ControllerDelivery CSA Controller – Service Catalog Operation CSA Orchestration Controller - ADM/DMA Sitescope Sitescope Allocation Server Automation Manager Network Automation CSA Controller - Allocation Manager Sitescope Insight Template Designer & Cloud lifecycle mgmt Server Automation Operation Orchestration, CC AP4SaaSSupply Dynamics - Insight Dynamics Allocation Manager SIM fault mgmt, CSA Controller Capacity Network Automation IUM & event mgmt, Cloud Maps SIM Discovery, Insight Planning Insight Dynamics API. Dynamics Recovery SIM Insight Control perf. mgmt AP4SaaS Insight Control, VCEM Mgmt, VCEM Reporting CSA CSA - Universal CMDB Matrix OE Systems Insight Manger Database HP supported Systems Insight Network Automation Server Automation VCEM HP partner Manager 15 Hypervisors Management
  16. 16. Int Product/ HP CloudSystem Service Provider Operational Integration solution Integration AP4SaaS Portal Services Inter product AP4SaaS integration Demand Admin AP4SaaS The image part with relationship ID rId2 was not found in the file. Interface AP4SaaS Admin Interface AP4SaaS IAM BAC SLM Internet Usage Enterprise Management AP4SaaS Service Catalog Project & Portfolio Management AP4SaaS ArcSight Security Monitoring AP4SaaS IAM Application Security Centre Internet Usage BAC BPM Universal CMDB CMS TippingPoint IDS/IIPS Service Manager Operation AP4SaaS Asset Manager BAC-UCMDB Cloud lifecycle mgmt Orchestration Internet Usage CSA ControllerDelivery CSA Controller – Service Catalog Operation CSA Orchestration Controller - ADM/DMA Sitescope Sitescope Allocation Server Automation Manager Network Automation CSA Controller - Allocation Manager Sitescope Insight Template Designer & Cloud lifecycle mgmt Server Automation Operation Orchestration, CC AP4SaaSSupply Dynamics - Insight Dynamics Allocation Manager SIM fault mgmt, CSA Controller Capacity Network Automation IUM & event mgmt, Cloud Maps SIM Discovery, Insight Planning Insight Dynamics API. Dynamics Recovery SIM Insight Control perf. mgmt AP4SaaS Insight Control, VCEM Mgmt, VCEM Reporting CSA CSA - Universal CMDB Matrix OE Systems Insight Manger Database HP supported Systems Insight Network Automation Server Automation VCEM HP partner Manager 16 Hypervisors Management
  17. 17. Professional Services• Converged Infrastructure installation – Integrated deployment is an integral part of the product• Cloud controller deployment• Portal development and deployment• Create cloud maps• Education – With high re-use it is worth investing in excellence of know how for the factory – ‘make your own cloud maps’17
  18. 18. HP Cloud MapsRapidly create cloud services• Navigate the steps to create a service catalog HP INNOVATION yourself, quickly and consistently• For popular applications like Microsoft®, Oracle, SAP, Workflows and VMware Deployment scripts• Easy to import and integrate into your Sizers environment Best practice templates White papers www.hp.com/go/cloudmapsMicrosoft is a U.S. registered trademark of Microsoft Corporation.18
  19. 19. Cloud Maps: The Infrastructure Service Template• The infrastructure service template specifies the requirements for an application infrastructure• Developed by using drag-and-drop designer• Validation rules check templates for errors• Add cost tracking for components• Published to self-service portal• Stored as XML format and can be shared• Include workflows to capture the steps required to automate simple or complex tasks (repeatable, standard processes) 19 HP Cloud Maps - hp.com/go/cloudmaps
  20. 20. CONSUME
  21. 21. Using a Cloud Infrastructure you see ...• Nothing ...• Except ...21
  22. 22. Lifecycle of Cloud ServicesBuild and Manage Build your service catalog Provision with Cloud Maps Provision composite infrastructur applications e Initiate via single portal Manage and Release monitor resources to cloud the pool22
  23. 23. Service Delivery Models Hybrid Interoperability On-Premises Off-Premises Traditional Outsourced IT Private IT Virtual Public Cloud Private Cloud Cloud Customer Single, dedicated Single or multiple Multiple “unrelated” organisation organisation organisationsManagement Customer or Customer or Service Provider Service Service Provider Payment Provider Monthly contract Method Owned Asset Pay as you go or pay as you go Sample Mission Critical High Availability Dev & test, Workload applications applications productivity apps HP seamlessly delivers and manages services across multiple delivery models
  24. 24. HP CloudSystem out-of-the-box cloud bursting POC now; Savvis availability by end 2011; other SP availability 201224
  25. 25. Cloud flexibility on your siteHP CloudSystem with Utility Ready Computing Local burst• Infrastructure capacity built to never run out• Ensure security & compliance by keeping all infrastructure business application on your own site• HP CloudSystem Matrix ‘by Ideal Use Case the hour’ • Variable, predictable business applications (e.g., month end close) • “Local burst”: Pay for infrastructure • Business sensitive data only when it’s actually in use • Full application bursting www.hp.com/go/utilityreadycomputing25
  26. 26. COST – TOTAL ECONOMICCOST OF OWNERSHIP
  27. 27. Total economic CO Includes EverythingInfrastructure hardware IT infrastructure including software to manage tenant OS license Every person hypervisors set up services plant power capital Every cost depreciation tax benefitPower and cooling Business carbon credits impact of power Plus upsides downtimeMaintenance, Operation and Admin infrastructure maintenance admin & operations Every budget server and OS lifecycle maintenance end user automation27 business operations costs (unplanned downtime)
  28. 28. Solution Design• HP CloudSystem Matrix with 3PAR array to support: – either 500 large VM (AWS EC2 large) with 400GB storage – or 2000 small VM (AWS EC2 small) with 100GB storage – Includes network and tape back-up• Automation software for: – Converged infrastructure (Matrix operating environment) – Enterprise cloud automation including server lifecycle management (CSA) – Service provider portal (AP4SaaS)• VMware hypervisors and hypervisor manager• Open source Linux OS• 5 year support28
  29. 29. Business Case: 500 Large/2000 Small VM (5 years) Item total Sub total Item % Sub total % Total Economic Cost ofInfrastructure Ownership (500 large) hardware IT infrastructure including Insight Software 816,918 € 24.3% set up services 347,433 € 10.3% plant power capitial -18,652 € -0.6% Public cloud income depreciation tax benefit 0€ 1,145,699 € 34.0% tenant OS license 0€ Cost per Storage month VM size Hypervisors (VMware) € 160,868 € 160,868 4.8% 100G per Small 1 Virtual CPU € 124.00 1 VMPower and cooling TCO year 1 year 2 year 3 year 4 year 5 TOTAL carbon credits 0€ BoM, Build & Hardware Support € 1,143,697 € 788,525 €0 €0 €0 € 1,932,222 power 393,165 € 393,165 € 11.7% operate (incl power) Admin and € 86,755 € 1,092,911 € 214,065 € 214,065 € 214,065 € 1,821,863 Tenant operations € 57,888 € 1,157,767 € 1,215,656Maintenance, Operation and Admin Annual Cost € 1,288,341 € 3,039,203 € 214,065 € 214,065 € 214,065 € 4,969,740 infrastructure maintenance 143,051 € 4.2% ROI year 1 year 2 year 3 year 4 year 5 TOTAL € admin & operations 505,911 € 15.0% Revenue € 595,200 € 2,976,000 € 2,976,000 € 2,976,000 € 2,976,000 12,499,200 server and OS lifecycle New VCPUs (yearly) 200 300 0 0 0 maintenance 303,025 € 9.0% Total Number of VCPUs 400 2,000 2,000 2,000 2,000 end user automation 715,924 € 21.3% Margin -116.5% -2.1% 92.8% 92.8% 92.8% 60.2% business operations costs Cash flow -€ 693,141 -€ 756,344 € 2,005,591 € 4,767,525 € 7,529,460 (unplanned downtime) 0€ 1,667,911 € 49.5%Total 3,367,642 € 100.0% 29
  30. 30. TCO and ROI Summary Service Provider Service Provider 2000 500 Large VM Small VM € 3.4m € 5.1m 49% Gross 59% Gross Increase from Increase from 40% to 80% year 40% to 80% year 1 occupancy 1 occupancy Per VM/per instance software Service Provider 2000 Service Provider licenses Small VM 500 Large VM € 3.4m € 5.0m 45% Gross 60% Gross No SaaS aggregation, No SaaS aggregation, public cloud portal, public cloud portal, billing billing mediation mediation Enterprise Enterprise Large VM Large VM € 2.9m € 4.2m30
  31. 31. CONCLUSIONLeadership and innovation
  32. 32. HP CloudSystem: industry’s most complete cloudplatform CloudSystem CloudSystem Service Provider CloudSystem Enterprise Public, hosted private, Matrix Private, hybrid, XaaS XaaS Private, IaaS • Aggregate cloud services for • Unify management across private, public and hosted private clouds • Deploy a robust private cloud quickly hybrid, and traditional IT • Optimised for multi-tenancy • Infrastructure and basic application • Advanced application-to- provisioning in minutes • Customer-unique portal experience infrastructure lifecycle • CloudStart service offering management • Highly flexible, scalable, customisable solution32
  33. 33. Build Consume and Manage Seamless heterogeneous management, security and governance of services across traditional, public, and private cloud CLOUD SERVICE AUTOMATION MANAGE AND SECURE Cloud and existing IT services BUILD CONSUMTurnkey private Cloud Solutions E Flexible, secureand public for Private & Burst Public Clouds Flexible cloud services for cloudclouds with full services all businessescloud service TRANSFORM ENTERPRISE CLOUDautomation Infrastructure and applications for the Cloud SERVICE – COMPUTECLOUDSYSTEM Consulting services to plan, design, HP CLOUD and implement cloud 33 CLOUD DISCOVERY WORKSHOP
  34. 34. The INSTANT-ON ENTERPRISE is here.A JOURNEY THROUGH IT INNOVATION29TH NOVEMBER – 1ST DECEMBER VIENNA, AUSTRIAHP Discover is the showcase technology event where you willlearn what it takes to start your Instant-On Enterprise journey.Held annually this event brings the power of people, technologyand ideas together to solve your most difficult enterprise ITchallenges.LEARN MORE and REGISTERhp.com/go/discover
  35. 35. FILL IN YOUR FEEDBACK FORMTO ENTER A COMPETITION TO WIN AN HP TOUCHPAD !!!
  36. 36. WE LOOK FORWARD TO SEEING YOU IN THE HP EXPERIENCE LOUNGE! THANK YOU.
  37. 37. YOUR YEAR-ROUND IT RESOURCE – access to everything you’ll need to know
  38. 38. THE WHOLETECHNOLOGY STACKfrom start to finish
  39. 39. COMMENT & ANALYSISInsights, interviews and the latest thinking on technology solutions
  40. 40. VIDEOYour source of live information – all the presentations from our live events
  41. 41. TECHNOLOGY LIBRARY Over 3,000 whitepapers,case studies, product overviews and press releases from all the leading IT vendors
  42. 42. EVENTS, WEBINARS & PRESENTATIONS Missed the event? Download the presentations thatinterest you. Catch up with convenient webinars. Plan your next visit.
  43. 43. DirectoryA comprehensive A-Z listing providing in-depth company overviews
  44. 44. ALL FREE TO ACCESS 24/7
  45. 45. online.ipexpo.co.uk

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