“Getting commercial gain       & an enhanced   customer experience   through cloud basedintelligent digital signage”
Early Signage                ▐ Advertising                    Simple Message                    Large Brands            ...
Early Digital Signage                             ▐     Basic Messaging                             ▐     Static with simp...
Today - Interactive Digital Communications
Stupid   smart          smarter           One way         communcation
Stupid   smart   smarter                    Two way                  communcation
Third way of communcationStupid    smart       smarter
Case – TESCO (south korea)                         Increased online                         sales by: 130 %
”the problem”       (from a marketing perspective)•   Branding•   Products•   Drive traffic•   Increase sales•   Target yo...
Techniques available today•   QR codes•   Facial recognition•   RFID•   Ficidual markers•   NFC•   etc
What if...         QR/RFID + FR = ??Branding                 √Engage sales             √Targeted message         √Noice fr...
Possible problems...DATA NEVER LIES!
Digital Interactive Communications Components                     NEC     Hardware                                NEC LIVE...
Digital Communications - Hardware Options  Out-door                    Video Wall for                       outdoor       ...
Digital Communications – PC & Display integration      OPS Display                       OPS Controller                   ...
Virtual Store                © NEC IT Solutions 2011
Digital Wall – Virtual Store                           © NEC IT Solutions 2011
NEC LIVE - Interactive Digital Communications                             Website      Wayfinder                          ...
Context     Control      Content           CONTEXTServe a purpose – why?Right message to the right person
Context      Control   Content           CONTROLReportingDeploymentMaintenancePro-active
Context      Control   Content            CONTENTContent is king!
Arrivals – Arlanda
MTR
Carrasco Airport
Australian Open
Bolsa de Madrid
Wayfinder & UC Integration
Multi Channel / Multi Location / Flexible Timing
…More than just Digital Signage              (NEC LIVE / Field Analyst)                                Add a              ...
Adanalysis – Advanced Audience Measurement                                   Viewer Status                               S...
Lync integrated WayFinding                       © NEC IT Solutions 2011
Lync Integrated “Ask the Expert”                                                   Retail                                 ...
Lync integrated “Ask the Expert” Kiosks                               “Ask the Expert”      Private Consultation          ...
Building Projection                      © NEC IT Solutions 2011
Commercial relevance▐ Cost savings      Massive savings on Paper and Print      Consumes less carbon      Distribution ...
YOUR YEAR-ROUND  IT RESOURCE – access to everything  you’ll need to know
THE WHOLETECHNOLOGY   STACKfrom start to finish
COMMENT &  ANALYSISInsights, interviews and the latest thinking on technology solutions
VIDEOYour source of live information – all the presentations from         our live events
TECHNOLOGY     LIBRARY   Over 3,000 whitepapers,case studies, product overviews and press releases from all the       lead...
EVENTS, WEBINARS &    PRESENTATIONS           Missed the event?   Download the presentations thatinterest you. Catch up wi...
DirectoryA comprehensive A-Z listing     providing in-depth    company overviews
ALL FREE TO ACCESS    24/7
online.ipexpo.co.uk
Getting commercial gain & an enhanced customer experience through cloud based intelligent digital signage
Getting commercial gain & an enhanced customer experience through cloud based intelligent digital signage
Getting commercial gain & an enhanced customer experience through cloud based intelligent digital signage
Getting commercial gain & an enhanced customer experience through cloud based intelligent digital signage
Getting commercial gain & an enhanced customer experience through cloud based intelligent digital signage
Getting commercial gain & an enhanced customer experience through cloud based intelligent digital signage
Getting commercial gain & an enhanced customer experience through cloud based intelligent digital signage
Getting commercial gain & an enhanced customer experience through cloud based intelligent digital signage
Getting commercial gain & an enhanced customer experience through cloud based intelligent digital signage
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Getting commercial gain & an enhanced customer experience through cloud based intelligent digital signage

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Transcript of "Getting commercial gain & an enhanced customer experience through cloud based intelligent digital signage"

  1. 1. “Getting commercial gain & an enhanced customer experience through cloud basedintelligent digital signage”
  2. 2. Early Signage ▐ Advertising  Simple Message  Large Brands ▐ Manufacture  Metal with Enamel ▐ Typical Locations  Garages  Stations  Bars © NEC IT Solutions 2011
  3. 3. Early Digital Signage ▐ Basic Messaging ▐ Static with simple transitions ▐ Used for advertising & information ▐ Used in  Fast Food  Travel  Advertising © NEC IT Solutions 2011
  4. 4. Today - Interactive Digital Communications
  5. 5. Stupid smart smarter One way communcation
  6. 6. Stupid smart smarter Two way communcation
  7. 7. Third way of communcationStupid smart smarter
  8. 8. Case – TESCO (south korea) Increased online sales by: 130 %
  9. 9. ”the problem” (from a marketing perspective)• Branding• Products• Drive traffic• Increase sales• Target your audience• Break through the noice
  10. 10. Techniques available today• QR codes• Facial recognition• RFID• Ficidual markers• NFC• etc
  11. 11. What if... QR/RFID + FR = ??Branding √Engage sales √Targeted message √Noice free environment √
  12. 12. Possible problems...DATA NEVER LIES!
  13. 13. Digital Interactive Communications Components NEC Hardware NEC LIVE Software Displays Professional Artist Services Resource Creative Content © NEC IT Solutions 2011
  14. 14. Digital Communications - Hardware Options Out-door Video Wall for outdoor IP Cabinet 15mm LED Video Wall NEC SolutionsOut-door Semi Transportation 6mm LED Shopping Windows Slot-Options for P,M,X Series Hi ambient light environment X462UN 10x10 Retail Signage X461HB Indoor Venues NP4100 series Public Facilities Transportation LCD8205 X431BT Conference Rooms P & XS Series 40”-70” NEC Products Lobbies V Series 32”-65” close Viewing Distance far
  15. 15. Digital Communications – PC & Display integration OPS Display OPS Controller •Displays Full HD •With backlight LED video •Ultra-slim design •Easy maintenance •High brightness due to installation in •24/7 operations an expansion slot •Versatile •No need for power cable Gesture Motion Sensor Mobile Multitouch Control Connection
  16. 16. Virtual Store © NEC IT Solutions 2011
  17. 17. Digital Wall – Virtual Store © NEC IT Solutions 2011
  18. 18. NEC LIVE - Interactive Digital Communications Website Wayfinder Building Projection Information Kiosks Interactive Video Walls Digital Signage Mobile App
  19. 19. Context Control Content CONTEXTServe a purpose – why?Right message to the right person
  20. 20. Context Control Content CONTROLReportingDeploymentMaintenancePro-active
  21. 21. Context Control Content CONTENTContent is king!
  22. 22. Arrivals – Arlanda
  23. 23. MTR
  24. 24. Carrasco Airport
  25. 25. Australian Open
  26. 26. Bolsa de Madrid
  27. 27. Wayfinder & UC Integration
  28. 28. Multi Channel / Multi Location / Flexible Timing
  29. 29. …More than just Digital Signage (NEC LIVE / Field Analyst) Add a camera & some powerful software How Many Who? What did they see Viewers? For How Long? Presence Age, Gender and like?
  30. 30. Adanalysis – Advanced Audience Measurement Viewer Status Strong Interest Partial Interest Aware
  31. 31. Lync integrated WayFinding © NEC IT Solutions 2011
  32. 32. Lync Integrated “Ask the Expert” Retail Banks Health Housing Associations Arenas Hospitality © NEC IT Solutions 2011
  33. 33. Lync integrated “Ask the Expert” Kiosks “Ask the Expert” Private Consultation Public Communication © NEC IT Solutions 2011
  34. 34. Building Projection © NEC IT Solutions 2011
  35. 35. Commercial relevance▐ Cost savings  Massive savings on Paper and Print  Consumes less carbon  Distribution  Man hours on creatives▐ Supplier  Increased revenue from Advertising  Instant analytics on what works  Updates are immediate▐ Customer Experience  Relevant content displayed  Dynamic and Interesting content which is up to date © NEC IT Solutions 2011
  36. 36. YOUR YEAR-ROUND IT RESOURCE – access to everything you’ll need to know
  37. 37. THE WHOLETECHNOLOGY STACKfrom start to finish
  38. 38. COMMENT & ANALYSISInsights, interviews and the latest thinking on technology solutions
  39. 39. VIDEOYour source of live information – all the presentations from our live events
  40. 40. TECHNOLOGY LIBRARY Over 3,000 whitepapers,case studies, product overviews and press releases from all the leading IT vendors
  41. 41. EVENTS, WEBINARS & PRESENTATIONS Missed the event? Download the presentations thatinterest you. Catch up with convenient webinars. Plan your next visit.
  42. 42. DirectoryA comprehensive A-Z listing providing in-depth company overviews
  43. 43. ALL FREE TO ACCESS 24/7
  44. 44. online.ipexpo.co.uk

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