• Like
  • Save

Getting commercial gain & an enhanced customer experience through cloud based intelligent digital signage

  • 214 views
Uploaded on

 

More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
214
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. “Getting commercial gain & an enhanced customer experience through cloud basedintelligent digital signage”
  • 2. Early Signage ▐ Advertising  Simple Message  Large Brands ▐ Manufacture  Metal with Enamel ▐ Typical Locations  Garages  Stations  Bars © NEC IT Solutions 2011
  • 3. Early Digital Signage ▐ Basic Messaging ▐ Static with simple transitions ▐ Used for advertising & information ▐ Used in  Fast Food  Travel  Advertising © NEC IT Solutions 2011
  • 4. Today - Interactive Digital Communications
  • 5. Stupid smart smarter One way communcation
  • 6. Stupid smart smarter Two way communcation
  • 7. Third way of communcationStupid smart smarter
  • 8. Case – TESCO (south korea) Increased online sales by: 130 %
  • 9. ”the problem” (from a marketing perspective)• Branding• Products• Drive traffic• Increase sales• Target your audience• Break through the noice
  • 10. Techniques available today• QR codes• Facial recognition• RFID• Ficidual markers• NFC• etc
  • 11. What if... QR/RFID + FR = ??Branding √Engage sales √Targeted message √Noice free environment √
  • 12. Possible problems...DATA NEVER LIES!
  • 13. Digital Interactive Communications Components NEC Hardware NEC LIVE Software Displays Professional Artist Services Resource Creative Content © NEC IT Solutions 2011
  • 14. Digital Communications - Hardware Options Out-door Video Wall for outdoor IP Cabinet 15mm LED Video Wall NEC SolutionsOut-door Semi Transportation 6mm LED Shopping Windows Slot-Options for P,M,X Series Hi ambient light environment X462UN 10x10 Retail Signage X461HB Indoor Venues NP4100 series Public Facilities Transportation LCD8205 X431BT Conference Rooms P & XS Series 40”-70” NEC Products Lobbies V Series 32”-65” close Viewing Distance far
  • 15. Digital Communications – PC & Display integration OPS Display OPS Controller •Displays Full HD •With backlight LED video •Ultra-slim design •Easy maintenance •High brightness due to installation in •24/7 operations an expansion slot •Versatile •No need for power cable Gesture Motion Sensor Mobile Multitouch Control Connection
  • 16. Virtual Store © NEC IT Solutions 2011
  • 17. Digital Wall – Virtual Store © NEC IT Solutions 2011
  • 18. NEC LIVE - Interactive Digital Communications Website Wayfinder Building Projection Information Kiosks Interactive Video Walls Digital Signage Mobile App
  • 19. Context Control Content CONTEXTServe a purpose – why?Right message to the right person
  • 20. Context Control Content CONTROLReportingDeploymentMaintenancePro-active
  • 21. Context Control Content CONTENTContent is king!
  • 22. Arrivals – Arlanda
  • 23. MTR
  • 24. Carrasco Airport
  • 25. Australian Open
  • 26. Bolsa de Madrid
  • 27. Wayfinder & UC Integration
  • 28. Multi Channel / Multi Location / Flexible Timing
  • 29. …More than just Digital Signage (NEC LIVE / Field Analyst) Add a camera & some powerful software How Many Who? What did they see Viewers? For How Long? Presence Age, Gender and like?
  • 30. Adanalysis – Advanced Audience Measurement Viewer Status Strong Interest Partial Interest Aware
  • 31. Lync integrated WayFinding © NEC IT Solutions 2011
  • 32. Lync Integrated “Ask the Expert” Retail Banks Health Housing Associations Arenas Hospitality © NEC IT Solutions 2011
  • 33. Lync integrated “Ask the Expert” Kiosks “Ask the Expert” Private Consultation Public Communication © NEC IT Solutions 2011
  • 34. Building Projection © NEC IT Solutions 2011
  • 35. Commercial relevance▐ Cost savings  Massive savings on Paper and Print  Consumes less carbon  Distribution  Man hours on creatives▐ Supplier  Increased revenue from Advertising  Instant analytics on what works  Updates are immediate▐ Customer Experience  Relevant content displayed  Dynamic and Interesting content which is up to date © NEC IT Solutions 2011
  • 36. YOUR YEAR-ROUND IT RESOURCE – access to everything you’ll need to know
  • 37. THE WHOLETECHNOLOGY STACKfrom start to finish
  • 38. COMMENT & ANALYSISInsights, interviews and the latest thinking on technology solutions
  • 39. VIDEOYour source of live information – all the presentations from our live events
  • 40. TECHNOLOGY LIBRARY Over 3,000 whitepapers,case studies, product overviews and press releases from all the leading IT vendors
  • 41. EVENTS, WEBINARS & PRESENTATIONS Missed the event? Download the presentations thatinterest you. Catch up with convenient webinars. Plan your next visit.
  • 42. DirectoryA comprehensive A-Z listing providing in-depth company overviews
  • 43. ALL FREE TO ACCESS 24/7
  • 44. online.ipexpo.co.uk