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Getting commercial gain & an enhanced customer experience through cloud based intelligent digital signage

Getting commercial gain & an enhanced customer experience through cloud based intelligent digital signage






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    Getting commercial gain & an enhanced customer experience through cloud based intelligent digital signage Getting commercial gain & an enhanced customer experience through cloud based intelligent digital signage Presentation Transcript

    • “Getting commercial gain & an enhanced customer experience through cloud basedintelligent digital signage”
    • Early Signage ▐ Advertising  Simple Message  Large Brands ▐ Manufacture  Metal with Enamel ▐ Typical Locations  Garages  Stations  Bars © NEC IT Solutions 2011
    • Early Digital Signage ▐ Basic Messaging ▐ Static with simple transitions ▐ Used for advertising & information ▐ Used in  Fast Food  Travel  Advertising © NEC IT Solutions 2011
    • Today - Interactive Digital Communications
    • Stupid smart smarter One way communcation
    • Stupid smart smarter Two way communcation
    • Third way of communcationStupid smart smarter
    • Case – TESCO (south korea) Increased online sales by: 130 %
    • ”the problem” (from a marketing perspective)• Branding• Products• Drive traffic• Increase sales• Target your audience• Break through the noice
    • Techniques available today• QR codes• Facial recognition• RFID• Ficidual markers• NFC• etc
    • What if... QR/RFID + FR = ??Branding √Engage sales √Targeted message √Noice free environment √
    • Possible problems...DATA NEVER LIES!
    • Digital Interactive Communications Components NEC Hardware NEC LIVE Software Displays Professional Artist Services Resource Creative Content © NEC IT Solutions 2011
    • Digital Communications - Hardware Options Out-door Video Wall for outdoor IP Cabinet 15mm LED Video Wall NEC SolutionsOut-door Semi Transportation 6mm LED Shopping Windows Slot-Options for P,M,X Series Hi ambient light environment X462UN 10x10 Retail Signage X461HB Indoor Venues NP4100 series Public Facilities Transportation LCD8205 X431BT Conference Rooms P & XS Series 40”-70” NEC Products Lobbies V Series 32”-65” close Viewing Distance far
    • Digital Communications – PC & Display integration OPS Display OPS Controller •Displays Full HD •With backlight LED video •Ultra-slim design •Easy maintenance •High brightness due to installation in •24/7 operations an expansion slot •Versatile •No need for power cable Gesture Motion Sensor Mobile Multitouch Control Connection
    • Virtual Store © NEC IT Solutions 2011
    • Digital Wall – Virtual Store © NEC IT Solutions 2011
    • NEC LIVE - Interactive Digital Communications Website Wayfinder Building Projection Information Kiosks Interactive Video Walls Digital Signage Mobile App
    • Context Control Content CONTEXTServe a purpose – why?Right message to the right person
    • Context Control Content CONTROLReportingDeploymentMaintenancePro-active
    • Context Control Content CONTENTContent is king!
    • Arrivals – Arlanda
    • MTR
    • Carrasco Airport
    • Australian Open
    • Bolsa de Madrid
    • Wayfinder & UC Integration
    • Multi Channel / Multi Location / Flexible Timing
    • …More than just Digital Signage (NEC LIVE / Field Analyst) Add a camera & some powerful software How Many Who? What did they see Viewers? For How Long? Presence Age, Gender and like?
    • Adanalysis – Advanced Audience Measurement Viewer Status Strong Interest Partial Interest Aware
    • Lync integrated WayFinding © NEC IT Solutions 2011
    • Lync Integrated “Ask the Expert” Retail Banks Health Housing Associations Arenas Hospitality © NEC IT Solutions 2011
    • Lync integrated “Ask the Expert” Kiosks “Ask the Expert” Private Consultation Public Communication © NEC IT Solutions 2011
    • Building Projection © NEC IT Solutions 2011
    • Commercial relevance▐ Cost savings  Massive savings on Paper and Print  Consumes less carbon  Distribution  Man hours on creatives▐ Supplier  Increased revenue from Advertising  Instant analytics on what works  Updates are immediate▐ Customer Experience  Relevant content displayed  Dynamic and Interesting content which is up to date © NEC IT Solutions 2011
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