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Reducing the OPEX and CAPEX costs of creating a Cloud Service Delivery Platform.


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Imagine if you could deliver an internal cloud as quick and cheaper than Amazon. What would that mean for your business?

Imagine if you could deliver an internal cloud as quick and cheaper than Amazon. What would that mean for your business?

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  • 1. Reducing the OPEX and CAPEX Costs of Creating a Cloud Service Delivery Platform Andy Waterhouse TS Director (EMEA) EMC Ionix© Copyright 2011 EMC Corporation. All rights reserved. 1
  • 2. Cloud Computing is the Next Wave of IT • IT is too complex and costly Today’s CIO is in a • 70% of the IT budget keeps the lights on Tough Spot • Volume of information will grow 44x by 2020 Cloud is the Answer, • IT controlled: reliable and secure Private Cloud Is the • With cloud attributes: flexible, on-demand First Step • 70% plan to spend more on private clouds by 2012 IT Can Transform • Three step journey to the private cloud With a Private Cloud • Benefits: Lower costs, better service levels, agility Powered By EMC • Run IT as a service© Copyright 2011 EMC Corporation. All rights reserved. 2
  • 3. Three Approaches to Cloud Computing Verticalization Virtualization Applications Applications Middleware Middleware Über-cloud Database Database Operating Operating System System Server Virtual Infrastructure Storage CPU Pool Storage Pool Network VCE© Copyright 2011 EMC Corporation. All rights reserved. 3
  • 4. Barriers to Entry for Cloud • Security & Privacy – The security and privacy of cloud give many organisations pause as they think through their concerns. • Governance, SLA and QoS – How will an organisation be able to ensure that Governance, Service Level Agreements and overall Quality of Service are assured. • Reliability & Trust – Cloud outages are well documented and highly publicised, especially when primary proponents such as Amazon, Google and Rackspace experience such challenges. • Losing Control – The concern of losing control of the infrastructure, applications, everything. • Cross-Cloud Composition – The concept of composing distributed applications across clouds, orchestrating business processes from services hosted in different clouds, both public and private, and integrating multiple hybrid clouds together into a seamless business application is new. • Cost – How will this compare to the cost of a traditional big-server data centre? • Lock-In – How to ensure flexibility without being tied down.© Copyright 2011 EMC Corporation. All rights reserved. 4
  • 5. What Type of Cloud Infrastructure WillYour Business Require? Hybrid CloudEnterprise IT Trusted, converged, Private Public automated Infrastructure Public Cloud Simple Low Cost Flexible Dynamic Private Cloud Trusted Controlled Security and reliability of Reliable enterprise IT Secure Simplicity and agility of public cloud© Copyright 2011 EMC Corporation. All rights reserved. 5
  • 6. The Tenets Of the New Data Center • Standardization → Converged infrastructure is the new model • Automation → Policy-based deployment and maintenance of virtual data centers; API over UI • Visibility → Transparency across multiple levels – inter-cloud, data center, applications, infrastructure© Copyright 2011 EMC Corporation. All rights reserved. 6
  • 7. Challenges of Cloud Service Delivery Track and Manage Create and Launch Service Service Offerings Catalog Billing and Revenue PresentationManagement Assurance Approvals Control & Governance Self Service Customer Orchestrate Utilisation & Portal Delivery Consumption Reporting Secure Converged Heterogeneous Customers Technology Environment Lifecycle Management Process Workflow Infrastructure and Delivery Actions Integration Automation CMDB Operations Service Desk© Copyright 2011 EMC Corporation. All rights reserved. 7
  • 8. The Challenges in Quickly Standing upCloud Platforms Too many highly technical people are involved in provisioning the cloud platforms, wasting time (delaying other projects) and money New business opportunities are delayed impacting the bottom line as it takes too long to deliver the infrastructure for a new service Mistakes are made due to manually intensive processes, becoming costly as it takes time to determine the issue Not understanding the dependencies when needing to decommission a infrastructure service Not knowing when a change may have taken place that will take the infrastructure configuration out of platform compliance Creating a self-service portal requires software automation that most IT organizations are not familiar with© Copyright 2011 EMC Corporation. All rights reserved. 8
  • 9. Benefits of the Vblock Infrastructure Platforms Network Best of Breed Products with market leading performance elements in every category Rich APIs Complete System Integration with integrated roadmaps inclusive of all major components Resource Seamless Support for single point of configurationManagement validation ordering, delivery, support and warranty Partner Enablement for unprecedented global products/solutions resources, training, competitive Security intelligence, configuration and delivery support Optimized solutions including applications ports and targeted use cases Storage Compute © Copyright 2011 EMC Corporation. All rights reserved. 9
  • 10. Converged Infrastructure Management “Zero-Touch Infrastructure” “Automated Ops” Service Delivery/Portal Service Catalog vCenter Operations ITOPs vCloud Director Tenant Apps UIM/O vCenter Server* Storage UIM/P* IP IP • Provides purpose-built automated • Expanded visibility into Vblock service delivery of optimized cloud infrastructure: UCS, Storage, Fabric, infrastructure external IP Networking & external • Offers self service of IT requests, Storage - with EMC Ops Plug-ins automated provisioning and • Infrastructure root-cause & impact decommissioning of cloud resources analysis linked to VMware Solution * Included in Vblock BOM – all other solution components optional© Copyright 2011 EMC Corporation. All rights reserved. 10
  • 11. Vblock Service Delivery Platform Service Delivery/Portal Tenant Apps IP * Included in Vblock BOM – all other solution components optional© Copyright 2011 EMC Corporation. All rights reserved. 11
  • 12. Vblock Service Delivery Platform Security Zero-Touch Infrastructure Catalog Chargeback IT Service Management Service Delivery/Portal Orchestration Self-Service Portal Tenant Apps vCenter Server* UIM/P* IP * Included in Vblock BOM – all other solution components optional© Copyright 2011 EMC Corporation. All rights reserved. 12
  • 13. Vblock Service Delivery Platform RSA Zero-Touch Infrastructure VMware Service Manager Service vCenter Service Delivery/Portal Manager Chargeback IT Orchestrator vCloud Director Tenant Apps vCenter Server* UIM/P IP * Included in Vblock BOM – all other solution components optional© Copyright 2011 EMC Corporation. All rights reserved. 13
  • 14. Vblock SDP – Critical Capabilities RSA • Ability to Rapidly provision, De- Zero-Touch Infrastructure provision and automate Service vCenter Configuration Management VMware Service Manager Manager ChargebackService Delivery/Portal • Ability to deliver Self-service to IT Orchestrator vCloud Director customers in a Multi-Tenancy Tenant Apps Environment vCenter Server* • Ability to deliver Elasticity of Service UIM/PC* • Ability to remain Secure and avoid IP risk * Included in Vblock BOM – all other solution components optional • Ability to align cost to Service (i.e. Value for money) • Ability to integrate into Service Management systems© Copyright 2011 EMC Corporation. All rights reserved. 14
  • 15. Automation Speeds Service DeliveryWhile Reducing the Risk Of Human ErrorAutomates handoffs between senior IT technical staffWithout UIM/Provisioning Hand-off Hand-off Hand-off Provision Validation Provision Validation Provision Validation Connect to Compute Storage Network VMware•With UIM/Provisioning Server Admin • Network Admin – Allocate Cisco UCS blades – Create logical service profiles • Use Level 1 IT to networks (inside of the Vblock – Connect resources Staff plaforrm, not connecting Vblock platforms to external) • Automated Handoffs• Allocate logical identifiers • VMware Admin Provision Converged Infrastructure – MAC addresses, UUIDs (compute) • Reduce Time to Service – Install VMware ESX – WWNN, WWPN (storage) • Reduce data storesto Deliver – Format Effort – Create VMware ESX cluster in a particular VMware• Storage Admin vCenter Server – Configure the zones on the SAN – Configure DRS HA Clusters – Provision block storage, masking resources – Register VMware ESX host and data stores with the VMware vCenter Server cluster© Copyright 2011 EMC Corporation. All rights reserved. 15
  • 16. Example: Self-Service Infrastructure ProvisioningFor Delivery of Compute-as-a-Service Customer logs into the IT Provisioning Request is vSM Change Request is Orchestrator portal and created created and approved enters IT service request Vblock vCenter Service IT Orchestrator Accelerator Self-Service Manager Portal CMDB CM Incident Config. Mgmt. Mgmt. CI is created in the CMDB and the Change Approved UIM/P service Request is closed offerings are displayed in the portal based on customer vCenter Server permissions and role Host is created UIM Service Offerings Vblock platform infrastructure service is provisioned Vblock Platform© Copyright 2011 EMC Corporation. All rights reserved. 16
  • 17. Example: Self-Service vApp ProvisioningFor Delivery of Compute-as-a-Service VMware Service Manager Virtual Resource Presentation Layer Request is approved within Service Manager Customer logs into the administration portal Service Manager app store vCloud Director informs portal and requests an Service Manager when Request is sent from Service application virtual machine Manager to vCloud Director to deployment is complete deploy application vCloud Director Virtual Resource Distribution Layer Service Manager informs customer application is ready vCloud Director sends request command to vCenter Server to deploy needed virtual machines Customer accesses application through vCloud Director link vCenter Server Virtual Resource Creation Layer© Copyright 2011 EMC Corporation. All rights reserved. 17
  • 18. Unified InfrastructureManager/Operations Improves VisibilityVisibility across Vblocks and the surrounding environment Enterprise Service Analytics and • Organize topology and events from Managers VMware vCloud Director and Managers Dashboards and CMDBs vCenter Server, EMC Unified Infrastructure Manager, Cisco UCS Correlated Telemetry Stream Manager and MDS, storage devices RESTful web services Topology and events • Correlate information “in context” of higher-order abstractions: Vblocks, Unified Infrastructure Manager service offerings, provider and organization virtual data centers, vApps • Impact analysis • Views: search, alerts, visual Vblock Management System mashups • Rapid time-to-value: simple virtual© Copyright 2011 EMC Corporation. All rights reserved. appliance 18
  • 19. Enable Service Assurance With IntegrationBetween UIM/P and UIM/OperationsBoth Purpose built for Vblock Platforms Enterprise Management Enterprise Management vCenter, vCloud (or other) portals Platforms Platforms Provisioning and Configuration, synchronization compliance and fault events Unified Vblock Platform Management Ionix Unified Infrastructure Manager PROVISIONING OPERATIONS Vblock platform resource pool Cross-IT-silo context and deep visibility Unified Consolidated Configuration Policy-based provisioning, topology, VM operational compliance management configuration, events, and awareness analysis and change services Communication interfaces UCS Manager EMC Symmetrix UCS Manager UCS Cisco Manager Cisco MDS, EMC UCS Manager Management UCS Manager Nexus Unisphere Console© Copyright 2011 EMC Corporation. All rights reserved. 19
  • 20. Unified InfrastructureManager/Operations Service TopologyView Drill down to vApps running on the service VMs that are part of the vApp Search for a Unified Infrastructure Connected VLANs Assigned blades Connected storage Manager service© Copyright 2011 EMC Corporation. All rights reserved. 20
  • 21. Simplified Impact Analysis ThroughAbstractions Availability vApp VM  Performanc VIRTUAL e Resource  Redundanc Pool VM/vApp y Compute Datastor Port Group vDS Cluster e Virtual  Capacity PHYSICAL LOGICAL Data  Center Redundanc VLAN Network ESX LUN Unified Infrastructure Manager y Services UCS Blade Fabric  Capacity UCS Chassis  Interconnect Redundanc Arra MDS y y Vblock© Copyright 2011 EMC Corporation. All rights reserved. 21
  • 22. Elements of a Service Delivery Platform VMWare Service Manager ITO Self- Customer 3rd Party ITSM External Service Service Portal Portal Application Orchestrations Invocation Standard APIs (Web Services, RESTful web APIs, etc.) EMC Ionix IT Orchestrator Server Workload Disaster Closed-loop Automated Other Policies: Provisioning Management Recovery Change Fault (Adv, Power Enterprise Management, (Macro) Policies Policy Policies Management Remediation etc.) OrchestrationGovernanceand Security EMC Ionix IT Orchestrator Adapters (Provides Abstracted View of IT Infrastructure) Physical Virtual ITIL Service Environment Environment Support Apps EMC Ionix UIM VMware vSphere EMC Ionix ITOI EMC Ionix NCM EMC Ionix SM Embedded VMware vCloud (Micro) EMC Ionix ITOI Director EMC Ionix CM Orchestration EMC Ionix SRM EMC Back-up & Recovery © Copyright 2011 EMC Corporation. All rights reserved. 22
  • 23. Example of a Fully Managed Vblock - $ / VM / Month 3 yrTCOUniquely positioned to offer your Service Delivery Platform the best TCO Converged Small Medium Large X Large Technology Platform Blades 4 10 20 42 Sockets 8 20 40 84 Virtual Machines 200 300 1000 2000 No of Sites / Blocks 1 1 1 1 Management Stack Vmware Service Manager Vmware Cloud Director From From From From Vmware Chargeback EMC Ionix – UIM EMC Ionix – ITO Implementation Services 3yr SW Support Typical mid level cost from amazon today - $250© Copyright 2011 EMC Corporation. All rights reserved. 23
  • 24. EMC Ionix Cloud InfrastructureManagement Solutions Applications DELIVER NEW SERVICES • 5x faster • 80% more efficiently Storage Network Compute • With complete compliance ASSURE SERVICE UPTIME Speed to Service • 80% faster problem identification Complete Compliance • 60% faster resolution Service Assurance • 2x more efficient IT operations DELIVER COMPETITIVE ADVANTAGE© Copyright 2011 EMC Corporation. All rights reserved. 24
  • 25. Speed to Service and OperationsSummary • Purpose-Built for Vblock Platforms • Single-click-simple automated provisioning – Part of VMwares Zero Touch Infrastructure • Automated Operations Management – With complete Vblock Platform management – Also manages the rest of the datacentre • No Network, No Cloud….© Copyright 2011 EMC Corporation. All rights reserved. 25
  • 26. Questions?© Copyright 2011 EMC Corporation. All rights reserved. 26
  • 27. Thank You!© Copyright 2011 EMC Corporation. All rights reserved. 27
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