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Trends and opportunities in the wireless market


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  • 1. Teresa CottamResearch Director & FounderOctober 2011Trends and opportunities in the wireless market
  • 2.  Telesperience is a UK-based analyst firm specialising in software (BSS and OSS) and data Telesperience looks at how CSPs can optimise their operational efficiency, improve their commercial agility and offer an enhanced customer experience through better use of software and data Teresa Cottam is the research director and founder. She has more than 17 years experience working in telecoms. Before founding Telesperience she was an Associate Principal Analyst with Analysys Mason, & prior to that the Research Director at Chorleywood Consulting. She begun her career in telecoms analysis at
  • 3. Martini lifestyleExclusive, expensive, restricted Inclusive, affordable, always
  • 4. What do customers want? Video & entertainment What do Internet customers Smartphones Access want? Social
  • 5. Retailers Personal device = personalised precision contextual marketing Ability to create innovative customer experiences Bridges online and store experiences – better customer insight from stores Meet customer expectation Create more effective employeesSmartphones enable, but done badly (e.g. poor QoS, badly targettedoffers etc.) will alienate
  • 6. Universities/Colleges Meet student needs – for free? Do they pay? Do they feel like customers? Information provision across campus, ranging from reminders, information to freshers and updates from the student union Innovative teaching models Meeting needs of researchers (e.g. for collaboration)Freshers week! Problem of managing high data
  • 7. Hotels and hospitality Wi-fi increasingly seen as a basic must-have Applications include mobile check-in to avoid queues and information provision Possibility of replacing basic pay-TV offer with streaming of much wider range of content Possibility to provide premium QoS which could be charged for Potential M2M and m-payment applicationsPotential cannibalisation of some lucrative applications by mobile
  • 8. UtilitiesSmart meters – M2M!  Cheaper for utilities  More convenient for customersNeed to be assured traffic is delivered reliably, possibility of maximisingnetwork capacity in off-peak
  • 9. Step 3 Smart Step 2 Managed Step 1
  • 10. Thanks for listening Follow us on Twitter @teresacottam
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