QLogic enables I/O Consolidation & Convergence


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The presentation will outline the QLogic vision for future Data Center networks. It will also cover the latest technologies and product developments from QLogic relative to our key markets.

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  •  Technology is driving ever increasing processor performance, and there is a need for corresponding improvements in bandwidth and I/Os to maintain balance. Platform performance has been steadily increasing, and technology trends are such as virtualization, cloud, and convergence itself are driving higher I/O needs. For example with one class of x86 enterprise server processors, an Intel Xeon, compared to 2005, the average processor performance has increased 15-fold to today. That means in the same physical space, a server’s CPU performance provides the opportunity to do 15-times the work. The upper blue line on the graph illustrates the growth in performance. However, you will also note that in the same time period, I/O did not grow proportionally.  To take full advantage of the increase in CPU power, and provide for the I/O needs driven by virtualization and cloud computing, it necessitates a corresponding and proportional increase in the I/O performance to keep the system in balance and not I/O constrained. 
  • For the sixth consecutive year, QLogic gained market share in storage area network Fibre Channel adapters from its nearest competitor and maintained its number one position in 2009, according to new data published by the Dell'Oro Group in its Q4 2009 SAN Report. QLogic was the only vendor in the report to gain overall market share for calendar year 2009.Note: This market share chart shows a annual view.
  •  We were a very early investor in convergence, consistent with our principles of investing in new technologies. Our planning began in 2005, with 2006 investments. We fielded our first generation CNA in 2008, our second generation CNA single-chip solution in 2009. This time to market aggressiveness resulted in an impressive and encompassing set of design wins and revenue shipments in our FY10. The overall result was early market leadership in two very important markets. 
  • First, on August 12th, we announced that according to new data published by the Dell'Oro Group in its Q2 2010 market report, QLogic was the leader of the 10GbE converged network adapter market with over 58% market share in revenue for calendar Q2 2010. This represents a lead over our nearest competitor of 18.5 percentage points. This percentage of share and leadership spread fairly closely mimics our FC SAN adapter market leadership, also reinforcing the power and leverage of our FC market position. Then on August 23rd, we announced that according to more new data published by the Dell'Oro Group in its 2Q10 Network Adapter Report, QLogic took over the number two position for the first time, with 15.7 percent revenue share in the 10GbE adapter market, second only to Intel for the quarter. QLogic was the only company to have gained market share for five consecutive quarters. This is new market for QLogic.Who’d have thought that those Fibre Channel guys in Southern California could be a serious contender in the general 10GbE market? You’ll see through the remainder of my presentation and the others here today, that we are a serious contender in the new and expanding markets, and we uniquely have means, wherewithal, and commitment to success; we are playing to win. 
  •  Let’s look a little closer at the market opportunity around convergence. Historically, the market was served by dedicated networking technologies, one for LAN, or data networking, and one for SAN, or storage area networking. In both markets, there were two primary suppliers. In each market, the market leaders are pretty good at what they do, but there was little or no crossover opportunities.Why is this an opportunity for QLogic? First, QLogic didn’t sell both of the discrete adapters, not participating historically in the pure Ethernet market. If a user had only LAN connectivity and didn’t have SAN connectivity, a converged adapter could get them both, and it’s 100 percent incremental to QLogic. Whether a user had one, the other, or both, convergence does provide users the significant benefits listed.  Converge brings this functionality together using 10Gb Ethernet.  The first important thing to note is that the convergence opens up new SAM for QLogic. For example, the 1GbE NIC market for servers was over $500 million in 2009, and that TAM now becomes our SAM, over time.  Beyond our opportunity, having a converged adapter accomplish multiple functions has obvious benefits in terms of commonality, flexibility, and overall simplification, such as cabling. However, unlike past attempts at convergence, this approach preserves the operational model of the customer. There are still two driver stacks and all upper level software can remain unchanged. This is a key point to adoption. Perhaps one of the most important benefits of convergence, and one that will be key to its rate of adoption, is that operating systems drivers remain separate by function and the same as existed when the functions were separate. What this means is that the networking driver that an OEM is shipping today and the storage driver that same OEM is shipping today, are essentially the same drivers that the OEM ships with the converged adapter. That means it has all the maturity, feature / functionality, and interoperability of existing software, deployed on common hardware.
  •  If you’re going to be a leader in convergence, then you need to be at least as good as the market leader in the individual technologies, ideally better in one or more. That means you need to be a successful in storage networking, data networking, and clustering; in other words, strong successful multi-protocol experience. I think we stack up pretty well here, perhaps uniquely.  You may be surprised at the accomplishments in Ethernet. We’ve been doing 1GbE iSCSI products since 2002 and have gained considerable experience, with OEM qualifications at IBM and HP, among others. We are proud of our most recent accomplishment, achieving the #2 spot in 10GbE adapter, in general, second only to Intel, and the only vendor to gain share five consecutive quarters. Because of our early iSCSI and success with our 10GbE converged products, our networking stack software is fully qualified at all leading server OEMs. Of course we have been the market leader in Fibre Channel adapters since 2004 with 54.4 percent revenue share overall and over 70 percent in blade server mezzanine cards. Our leadership has resulted in the largest number of shipped 2/4/8Gb ports, over 7 million at last report by Dell’Oro. Because of our early investments in convergence, we began shipping our second generation converged 8100 series in 2009, which resulted in the #1 sport for CNA revenue, per Dell’Oro’s 2Q 2010 report. Our storage software stack is fully qualified and shipping at all server and storage OEMs.  Lastly, while we think that clustering is the last of three applications to converge, and there is longevity to InfiniBand as a dedicated high-performance low-latency interconnect, clustering will converge over time. As it does, we have the skill set, IP, and experience to get the most out of it. 
  • I’d like to spend a few minutes on our roadmap and plans. Everything we discuss here today is public information, so we won’t be able to discuss specific unannounced product plans, but we can talk in general about the technologies we are investing in and the timeframes we expect them to be products. As the umbrella for everything we do, Adaptive Convergence and its’ underlying capabilities define our strategy and direction. ConvergeFlex, VMflex, SecureFlex, and FlexOffload and their associated unpinning are applicable to all products, including converged and dedicated function products. Let’s start with converged networking products. We were an early investor in convergence, and successfully deployed our 8100 series 10GbE integrated single-chip product for CNAs and ASIC design over a year ago. That earned us leadership in converged network adapters and the second place spot in 10GbE adapters in general, both accomplishments which we have recently announced. Following my presentation, we are announcing our next generation converged product, the 3GCNA series. I won’t take away from that presentation, but offer a few highlights. The 3GCNA series builds on the success of our second generation product, is fully featured and highly competitive, and has already been adopted by several OEMs and actively in their development programs. The future of convergence includes higher link speeds, 10Gb going to 40Gb going to 100Gb as well as greater port density. It includes scaling of the host bus capabilities with follow on generations of PCI Express to ensure balance as the link speeds and port connectivity increases. Next we’ll look at our traditional markets. We were first to market with 8Gb FC adapters in 2008, and we are close to the cross-over point from 4Gb. We are well into development of 16Gb FC products and the OEMs have active programs underway. 16Gb FC is backward compatible to 8Gb and 4Gb, and we will maintain software compatibility. We expect 16Gb products to appear in the market in 2011, roughly three years apart from 8Gb. You should expect that our 16Gb products will have considerable new features with respect to virtualization, performance, and security, as well as updated standards compliance. There is some early work underway in 32Gb FC, but it’s a little early to predict market timing with much accuracy. Best guess is products would appear in 2014. We will continue to invest in Fibre Channel for the foreseeable future and anticipate it will remain an important part of our business in the horizon of our plan.Last is InfiniBand. In 2006 and 2007 we made investments in InfiniBand to serve the HPC and clustering markets. We moved from DDR, or 20Gb products, to QDR, or 40Gb products, which we are now shipping. Development is already underway for the next generation of 80Gb products 
  • Discuss design philosophy
  • The 4th Virtual Connect module to come from the HP/QLogic partnershipAnother example of QLogic’s strategic importance to HP and their Converged Infrastructure strategyAnother example of QLogic’s BladeSystem leadershipReduces the entry cost of the HP Virtual Connect solution
  • QLogic enables I/O Consolidation & Convergence

    1. 1. QLogic Enabling I/O Convergence Bob Aitchison Sales Director EMEA IP EXPO 2010 October 12, 20101
    2. 2. Where are we today? 2 October 12, 2010
    3. 3. Datacenter / industry trends Decoupling software from hardware, user and data mobility combined with cost savings 3 Consolidation Virtualization Technology Priorities center around: – Cost cutting – Efficiency / Optimization – Business needs – Server hardware savings – Power cooling costs – Real estate / floor space – Computing is changing – Moore’ Law – Industry consolidation October 12, 2010
    4. 4. Convergence – Not an Island  Convergence is aligned with huge growth in CPU performance and technology / market dynamics  2005 – 2010 • CPU performance 15x • I/O bandwidth only 2.5x  I/O needs to be balanced to maintain performance and efficiency 0 3 6 9 12 15 2005 2007 2009 2010 CPU IO Relative Virtualized Data Centers Cloud Service Providers October 5, 20104 QLogic Confidential
    5. 5. Overarching Strategies of Our OEMs Virtual Integrated Systems Unified Connect 5 October 12, 2010
    6. 6. • IT Infrastructure resources must become: The Shift Towards a Services-Based IT Environment Virtual Flexible On DemandEfficient Agile Adaptable 6 October 12, 2010
    7. 7. Commonalities Across these Environments Require High Mobility of VMs Convergence of Infrastructure OS-Agnostic Green/Eco-Friendly Space and Power Efficiency Exabyte-Scale Protocol-Agnostic 7 October 12, 2010
    8. 8. • The datacenter is a battleground for new business and technology models • Elements that were once managed in silos are now converging into an integrated datacenter architecture • Partners must deal with these rapid, complex changes and strengthen their competitive profiles The Shift Drives Change 8 October 12, 2010
    9. 9. The “buzzwords” are changing 9 Virtualized Data CentersCloud Service ProvidersConverged Enterprise October 12, 2010
    10. 10. QLogic’ heritage Unrivaled Expertise in a Multitude of Networking Markets Data Networking High Performance Computing Storage Networking Data Networking Storage Networking High Performance Computing 10 October 12, 2010
    11. 11. 0 60 10 20 30 40 50 2005 2006 2007 2008 2009 Total MFG Revenue 2009: $647.5M QLogic Emulex Others “ "Others“ includes Apple, ATTO Technology, Brocade, HP and Interphase Source: Dell’Oro Q409 SAN Report June 201011 QLogic Corporation The I/O Market Leader
    12. 12. Convergence – Early Investor Dell CNAs HP CNAs Cisco UCS CNAs Oracle CNAs HDS CNAs HP FlexLOM / IEA IBM x / BladeCenter CNAs NetApp CNAs EMC CNAs IBM p / BladeCenter CNAs Planning 2005 Investment 2006 1st Gen CNAs April 2008 2st Gen CNAs May 2009 Leading Server And Storage OEMs At Revenue FY10 (Initiator / Target) October12 QLogic Confidential
    13. 13. Market Leadership in Convergence  #1 in 10GbE converged network adapter market • Calendar Q2 2010 revenue  #2 in 10GbE adapter market • Calendar Q2 2010 revenue • Fragmented Source Dell’Oro 2Q2010 SAN Report and Dell’Oro 2Q2010 10Gb Ethernet Report October13 QLogic Confidential
    14. 14. Convergence – Expansion  Value Proposition • iSCSI, FCoE, Ethernet • Commonality • Flexibility • Simplification • Preserves operational model  Common drivers with single-function products Operating System Ethernet Drivers Fibre Channel Drivers LAN Brand B, I SAN Brand Q, E Converged Network Adapters  New growth for QLogic SAN / NAS / LANSAN / NAS / LAN SAN / NAS / LAN October14 QLogic Confidential
    15. 15. Critical Success Factors - Convergence Data Networking Storage Networking Server (HPC) Networking QLogic Credentials #1 1Gb offload iSCSI adapters / ASICs #2 10GbE adapters (Dell’Oro 2Q2010) OEM Qualified 10GbE networking stack #1 FC adapters since 2004 – 54.4% #1 FC Mezz adapters – > 70% #1 CNAs (Dell’Oro 2Q2010) OEM Qualified FC storage stack #2 InfiniBand HCAs OEM Qualified IB HPC stack October15 QLogic Confidential
    16. 16. Data Center Needs  Data Center managers are looking to • Consolidate IO hardware to reduce power and cabling cost • Provide dedicated bandwidth to VMs and Applications • Reduce IO emulation overhead by directly assigning IO hardware to VMs • Conserve IO slots by virtualizing IO hardware October 2010QLogic Confidential18
    17. 17. QLogic delivers the IO Interconnect Solution Customers have asked for 8200 Series 10GbE CNA 3200 Series 10GbE Adapter 8200 Series cLOM A Trifecta of New 10GbE Converged Networking Solutions 19 October 12, 2010
    18. 18. Introducing a Number of Industry Firsts for Converged Networking • The Industry’s First Third Generation CNA • Up to two generations ahead of competing products • Run FCoE, iSCSI and Ethernet CONCURRENTLY • Not on separate hardware and not at separate times— no operational disruptions • Perform switch-agnostic VM-to-VM Communication within physical machines • Further simplifying data center design and economics • The flexibility of deploying quad 1GbE and dual 10GbE ports from a single chip (cLOM) • Ideally suited for chip down applications 20 October 12, 2010
    19. 19. 3200 Series Intelligent Ethernet Adapters  Full TCP/IP offload  Interoperable with all Ethernet switches 8200 Series Converged Network Adapters  H/W offloads for FCoE, iSCSI  Concurrent NIC, FCoE and iSCSI  Interoperable with all iSCSI and FC/FCoE storage 3GCNA – The next Generation 21 October 12, 2010 • Multiple connectivity options RJ45 – 10GBASE-T Copper – Passive and Active Optical – SR • Advanced virtualization • Single pane of glass management
    20. 20. Raising the Bar • VMflex™: advanced virtualization services • ConvergeFlex™: concurrent protocol processing services • FlexOffload™: multiple protocol offload services • SecureFlex™: data security services 22 October 12, 2010
    21. 21. The Strategy for Unparalleled Flexibility FlexOffload 23 October 12, 2010
    22. 22. Converged Network Technology Thrusts 24 October 12, 2010
    23. 23. - Convergence Technologies Concurrent Network Protocols Virtualization Services Security Services Offload Assist TCP/IP, FC, FCoE, iSCSI, IB, RDMA (iWarp / RoCE) SR-IOV, VF, VEB, VEPA, VNTag, NPIV, NPAR TCP/IP, FC, FCoE, iSCSI, RDMA (iWarp / RoCE) MACsec, IPSec, FC-SP: Authentication & Encryption BIOS, PXE, UEFI, UEFI PXE, FCode/Open Boot, FCode Network Boot, iSCSI iBFT Boot VMware ESX Citrix XenServer Microsoft Hyper-V Oracle VM x86-64IA-32 IA-64 PowerPC SPARC Oracle Solaris HP-UXIBM AIX Microsoft Windows Linux October25 QLogic Confidential
    24. 24. IP FCoE Available Across 3GCNA: Concurrent, Diverse Protocol Support 10GbEEiSCSI 26 October 12, 2010
    25. 25. FlexOffload Technology Benefit CPU Performance With QLogic FlexOffload Technology CPU Performance With Software Initiator Software initiators are a choke point for virtual servers and applications QLogic FlexOffload conservers CPU resources for virtual machines and applications 27 October 12, 2010
    26. 26. SecureFlex Technology Data Security Encryption of Payload Storage QLogic SecureFlex Encrypted Payload QLogic SecureFlex Technology secures Data in transit (In-flight) until it reaches storage Storage devices can encrypt, storage and secure keys as value add 28 October 12, 2010
    27. 27. SecureFlex Technology Data Security Vendor Lock-in Competitive Data-at-Rest Solutions Storage QLogic SecureFlex Encrypted Payload Competitor Compete with storage vendor value add by encrypting data at host Not interoperable with existing Infrastucture deployments 29 October 12, 2010
    28. 28. Backup Oracle ERP 3Gb High Priority 4Gb Low Priority 3Gb Med Priority VMFlex Technology Switch-Agnostic QLogic NPAR Technology allows for creation of Virtual Adapters capable for TCP/IP or storage traffic (either iSCSI or FCoE) QLogic VMFlex Technology allows virtualized applications dedicated IO resources & QoS managed from single pane of glass QLogic’s embedded switch allows VM to VM communication w/o external switch Enables interoperability and TCO benefits 30 October 12, 2010
    29. 29. VMFlex  SR-IOV provides a solution to meet the Data Center IO needs, but SR-IOV availability earliest in 2012  The following interim solutions are currently available in the industry • IBM Virtual Fabric Adapter (VFA) • HP Flex 10 for Virtual Connect  QLogic VMflex technology offers support for • OEM proprietary technologies • Switch based and switch agnostic NIC partitioning (NPAR) • Standards based virtualization (SR-IOV, EVB, NIV/VEPA) October 2010QLogic Confidential32
    30. 30. QLogic NPAR October 2010QLogic Confidential33 Dual port CNA/NIC Hardware NPAR NPAR NPAR NPAR NPAR NPAR NPAR NPAR 4 partitions per port 8 partitions per adapter FCoE iSCSI NIC Flexible FCoE, iSCSI, or NIC mapping to NPAR Flexible bandwidth provisioning per NPAR
    31. 31. Benefits of QLogic NPAR  Application QoS with bandwidth provisioning in increments of 100Mbps ( ANY protocol – FcOE, FC, 10GBE, iSCSI and Concurrently)  IO slot conservation via port consolidation  Switch agnostic implementation removes switch dependency for NIC Partitioning functionality  Embedded L2 switch for VM to VM Communication  Single pane of glass management tools for physical and virtual adapter October 2010QLogic Confidential34
    32. 32. All Managed from a Single Window Pane / Dedicated GUI Console •Provides multi- platform single- pane-of-glass management: •FCoE •iSCSI •TCP/IP •Ease-of- administration •Ease of converged network deployment 35 October 12, 2010
    33. 33. Efficient VM to VM CommunicationStandards-based as-required security Balanced, Efficient , Offloaded I/OMultiple Concurrent Protocols QLogic 3GCNA Highlights October36 QLogic Confidential
    34. 34. Continued Technology Investments CY2009 CY2011 CY2013 Adaptive Convergence Converged Networks Fibre Channel Networks InfiniBand® Networks 10Gb Ethernet, iSCSI, FCoE; ASICs, Adapters 40/100GbE ASICs, Adapters Converged Networks 8Gb FC ASICs, Adapters 16Gb FC ASICs, Adapters Fibre Channel Networks InfiniBand® Networks 40Gb QDR ASICs, Adapters 80Gb EDR/FDR ASICs, Adapters October37 QLogic Confidential
    35. 35. Outlook: Technology Mix by 2013 38 October 12, 2010 “Q all around” HBAs for FC 8200 series for all Converged traffic 3200 series for “pure” 10GbE
    36. 36. HP QLogic Solutions 39 October 12, 2010
    37. 37. QLogic Confidential40 HP/QLogic Networking Portfolio Host Connect Infrastructure Software High Performance
    38. 38. HP StorageWorks SN6000 Stackable 8Gb Fibre Channel Switches 1U chassis 20 enabled device port: dual hot-swappable power/fan model Twenty total device ports - 8 Gbps/4 Gbps/2 Gbps* SFP Ports Four - 10 Gbps/20 Gbps XPAK Ports Mgmt. Ports (Ethernet and Serial) Enterprise Hardware Features • 8 or 20 device ports enabled per chassis • 8 and 20 port base configuration (single power supply model) • 20 port base configuration (dual power supply model) • 4 “always on” 10 Gbps stacking (ISL) ports – upgradeable to 20 Gbps via NDCLA license key • Auto-negotiates with slower switches, servers and storage – deploy in stacks and connect to existing switches through 8 Gbps ISLs • Transparent Router (TR) functionality – seamless interoperability with B-series and C-series switches • Supports multi-switch networks up to 30 switches Enterprise Software Features • Manage MSA/EVA storage, H-series switches and HBA from one GUI • Wizard-based installation/configuration • Drag-and-drop zoning • Adaptive Trunking • I/O StreamGuard (guaranteed video delivery) • Non-disruptive firmware/software upgrades • RADIUS security support • Stack management of up to 6 units • 7 Hops, 30 switch fabric, 500+ device ports • NPIV support for virtualized environments Simple SAN Connection Manager Enterprise Fabric Management Suite (optional)
    39. 39. HP StorageWorks Simple SAN Connection Manager Highly-evolved unified dashboard controls ALL devices • Learn one interface • Common tasks automated • Global viewpoint HP StorageWorks EVA/MSA Storage HP StorageWorks 8 Gbps, 4 Gbps, PCI-e and PCI-X HBAs*(HP StorageWorks SN6000 HP StorageWorks 8/20q) Effectively-managed SANs provide a competitive advantage! HP StorageWorks Simple SAN Connection Manager * Refer to Spock (http://spock.corp.hp.com/index.aspx) for specific model numbers:
    40. 40. SAN Deployment and Management Processes • Install servers, HBAs and storage • Cable servers, switches, storage • Assign LANs/SANs to installed servers Later, when needed • Add new storage – Create SAN connection/zoning – Provision Storage on host • Create new LUNs – Get SAN connection/create Zoning – Provision Storage on host • Add virtual machine – Provision host – Get SAN connection/create Zoning – Get SAN connection – Create LUNs on Storage system – Provision LUN on host system System Administrator Storage Administrator SAN Administrator S SM T TW F Project planning meetings And more meetings Change control approvals Re-cable and move into production inventory 4-6 weeks have passed by
    41. 41. HP StorageWorks SSCM coupled with EFMS • One meeting to define storage management tasks • Add/update? • LAN addressing • Configuration requirements • Use SSCM from a single management console to; • Manage HBA tasks • Manage SAN configuration/Zoning • Provision Storage • LUN creation • Partitioning • Use EFMS to performance monitor the fabric Project planning meetings Single Administrator can Deploy, Manage, Maintain with SSCM and performance monitor the fabric with EFMS inventory SSCM’s single pane of glass management of HBA, Switch and Storage resources provides optimal consolidation of the SAN infrastructure and associated management tasks. EFMS provides performance monitoring of the fabric as well as additional capabilities for a SAN switch
    42. 42. LINKACTIVITY CACHE 10/100 BASE - TPort 1Port 0 ACTLINK CLI SERVICE 4G 2G 4G 2G LINKACTIVITY CACHE 10/100 BASE - TPort 1Port 0 ACTLINK CLI SERVICE 4G 2G 4G 2G Mgmt 1/ Mgmt 2 UID Mgmt 1/ Mgmt 2 UID 0-1> 10-11> 2-3> 12-13> 4-5> 14-15> 6-7> 16-17> 8-9> 18-19> L A L A L A L A L A L A L A L A L A L A L A L A L A L A L A L A L A L A L A L A HP StorageWorks 8/20q Fibre Channel Switch HP StorageWorks 8/20q Fibre Channel Switch L A 17 L A 16 1 9 1 8 L A L A 0-1> 10-11> 2-3> 12-13> 4-5> 14-15> 6-7> 16-17> 8-9> 18-19> L A L A L A L A L A L A L A L A L A L A L A L A L A L A L A L A L A L A L A L A HP StorageWorks 8/20q Fibre Channel Switch HP StorageWorks 8/20q Fibre Channel Switch L A 17 L A 16 1 9 1 8 L A L A 8 GBit FC 8 GBit FC 8 Gbit FC 8 Gbit FC First time SAN installations: • Targets customers that are more price sensitive • Typically departmental or smaller environments • LFF supports capacity optimization • Kit supports two servers with full redundant paths HP P2000 G3 FC DC SMB SAN Starter Kit Configuration and Use Cases Server 1 Server 2 SN6000 SN6000 P2000
    43. 43. • Integration capability through VC FlexFabric • API Integration of HP Simple SAN Connection Manager (SSCM) and Virtual Connect Enterprise Management (VCEM) Virtual Connect Integration Enabling the FlexFabric Ecosystem API
    44. 44. HP Convergence - VCEM and SSCM Integration - via HP VC FlexFabric API Now SSCM has visibility in to HP BladeSystem c-Class components: • Enclosure • Server bays • Server Mezz Card − Mask and map MSA/EVA LUNs to c-Class servers • VCFC modules Single pane of glass from HP BladeSystem c-Class to HP StorageWorks EVA/MSA • Lower administration costs – One tool for entire HP solution • Gain operational efficiencies • HP unique end-to-end solution “Integration of HP Virtual Connect Enterprise Manager and HP Simple SAN Connection Manager via VC FlexFabric API enables a unique end-to-end view of server to storage connectivity in the fabric.”
    45. 45. Virtual Connect/SSCM Integration - Topology Display Enclosures Server Blades Server Mez Cards VC Module Connections Switch port connections Storage
    46. 46. The Strategy for Unparalleled Flexibility FlexOffload 52 October 12, 2010
    47. 47. • Features industry-first flex port technology that enables ports to be dynamically allocated • Flex ports can shift protocol support on-the-fly • Support Fibre Channel, iSCSI or FCoE data—instantaneously • The most critical capability to have during an industry transition is flexibility  HP Selects “The Bullet” to Power Flagship Wire-Once Virtual Connect FlexFabric Module • Protocol-Agnostic Data Mobility • Management Tools are Fully Integrated “The Bullet” FCoE Switching ASIC 53
    48. 48. 54 BladeSystem iSCSI or NAS FCoE CEE Ethernet FC Converged Network Solution for c-Class  8 External Ports (SFP+) • 4 Flex ports - user configurable for 10Gb CEE or 8Gb FC operation • 4 10Gb CEE Ports  16 Internal 10Gb CEE ports to server blades  2 Internal Inter-Switch Links (ISLs) • Shared with 2 External Ports  Mgmt Interfaces to Onboard Administrator or VCEM HP Virtual Connect FlexFabric 24 port Ethernet+FC Module (FCF) Full compatibility with H-series FC Switch Family
    49. 49. 55 Challenge: • Increasing SWD sales with Converged Infastructure solutions • Justifying Virtual Connect Perception: Virtual Connect delivers unique value, but the price is too high Tactical Solution – what often happens: • Remove Virtual Connect, replace with a lower cost SAN • Level the price position – but lose the HP value • HP solution now similar to IBM and Dell bundles ESS Solution with HP BladeSystem - The Conventional Approach The Barrier to Converged Infrastructure
    50. 50. 56 Trunking LTU Not Required Trunking Included in Switch Price Single Application for Managing Adapters, Switches and Storage Converged Management – HP Virtual Connect, H-Series SAN Converged Infrastructure The New Approach
    51. 51. • No one has this level of convergence • No one offers customers this level of flexibility • Only Q Does it All: FC/IB/Ethernet; Application from Storage to Network to Server • QLogic Continues to Lead the Converged Networking Market in Both Technology Innovation and Business Execution QLogic. Build Different. 58 October 12, 2010