Network optimization taking an end-to-end best practice approach IP’09 EXPO – Earls Court London Jean Critcher, Solution Director for Business Acceleration Peter Glock, Managing Consultant

the objective – to optimize all components IP'09 Expo - Network Optimization End to End Approach regional offices end-users/partners branch offices routers/switch primary data center application farm back-ups load balancers firewalls data/backup consolidation SAN optimization data availability, performance and scalability server/applications high availability server/links availability and load balancing server-based CPU extensive processing bandwidth optimization quality of service application acceleration and response time private or public VPN DAS/SAN/ NAS/IP SAN SAN storage

data/backup consolidation

SAN optimization

data availability, performance and scalability

server/applications high availability

server/links availability and load balancing

server-based CPU

extensive processing

bandwidth optimization

quality of service

application acceleration and response time

IP'09 Expo - Network Optimization End to End Approach performance lifecycle management the key to successful network optimization deployments and faster payback

step 1 : map business to IT initiatives identify your top business strategies impacting application decisions, for example : rapid go-to-market service launches expanding into new markets transforming internal business processes improving overall customer service quality improving customer centricity fostering more collaboration among employees identify your top IT initiatives to support these business strategies, for example: increasing security new application deployments, ie. collaborative tools impact on current business applications disaster recovery initiatives voice & communications enhancements infrastructure consolidation resolving current application issues IP'09 Expo - Network Optimization End to End Approach

identify your top business strategies impacting application decisions, for example :

rapid go-to-market service launches

expanding into new markets

transforming internal business processes

improving overall customer service quality

improving customer centricity

fostering more collaboration among employees

identify your top IT initiatives to support these business strategies, for example:

increasing security

new application deployments, ie. collaborative tools

impact on current business applications

disaster recovery initiatives

voice & communications enhancements

infrastructure consolidation

resolving current application issues

step 2 : identify the organizational needs IP'09 Expo - Network Optimization End to End Approach IT director: selecting a best of breed optimization technology solution that aligns to the business infrastructure services director: realizing cost benefits of consolidation without losing performance business application owner: improving application visibility and enabling business transparency CIO: employing a performance management solution strategy that adapts with business change end-user: improving application usage experience CEO : increase innovation and speed to market while reducing costs and maintaining quality

step 3 : identify applications application type and status new deployment release change legacy, already deployed application profile who is using it? which business units? is this a Top 10 corporate application number of users & their locations number of servers & locations what are the critical business processes what are the bandwidth and response time requirements what are the known performance issues IP'09 Expo - Network Optimization End to End Approach

application type and status

new deployment

release change

legacy, already deployed

application profile

who is using it? which business units?

is this a Top 10 corporate application

number of users & their locations

number of servers & locations

what are the critical business processes

what are the bandwidth and response time requirements

what are the known performance issues

step 4 : identify key performance indicators (KPIs) objective : to identify KPIs or metrics that will quantify performance & management requirements as they relate to a business objective For example….. to improve overall customer service quality with enhanced front of house systems: improve check-in/out time by y% to foster more collaboration among employees requires a new unified communication client deployment increase end-user access & usage of key corporate applications by x% to increase go-to-market services deployment , requires a release change to the current project lifecycle application decrease deployment time of new releases from 12 months to 6 months IP'09 Expo - Network Optimization End to End Approach

objective : to identify KPIs or metrics that will quantify performance & management requirements as they relate to a business objective

For example…..

to improve overall customer service quality with enhanced front of house systems:

improve check-in/out time by y%

to foster more collaboration among employees requires a new unified communication client deployment

increase end-user access & usage of key corporate applications by x%

to increase go-to-market services deployment , requires a release change to the current project lifecycle application

decrease deployment time of new releases from 12 months to 6 months

step 5 : determine the infrastructure constraints IP'09 Expo - Network Optimization End to End Approach Example Checklist application is “WAN ready” network transport and bandwidth usage efficiency performance impacts and bottlenecks for the server locations and remote users application level security application visibility and monitoring application reports relate to KPIs application SLAs map to KPIs through network and application performance profiling, behavior analysis and predictive modeling

step 6 : determine what to outsource what is core vs. non-core corporate activity what can be managed and maintained internally at low cost common areas considered: application development application performance planning and management WAN optimization and Application Delivery technology - validation, management and ongoing innovation network & IT infrastructure management service management IP'09 Expo - Network Optimization End to End Approach

what is core vs. non-core corporate activity

what can be managed and maintained internally at low cost

common areas considered:

application development

application performance planning and management

WAN optimization and Application Delivery technology - validation, management and ongoing innovation

network & IT infrastructure management

service management

step 7 : determine service model needs example service models IP'09 Expo - Network Optimization End to End Approach equipment resale & leasing delivery / support on any network from basic maintenance support to monitoring to fully managed services application traffic management application performance optimization application performance monitoring network-based application performance SLAs same delivery / support model with the MPLS VPN managed IT services focusing on the data center managed application infrastructure managed application solutions managed security solutions systems integration application-level SLAs delivery / support on any network consulting project management service management field services integrator CPE-based customizable services on any network network-centric standard and cost-effective solutions leveraging Orange MPLS VPN

equipment resale & leasing

delivery / support on any network

from basic maintenance support to monitoring to fully managed services

application traffic management

application performance optimization

application performance monitoring

network-based application performance SLAs

same delivery / support model with the MPLS VPN

managed application infrastructure

managed application solutions

managed security solutions

systems integration

application-level SLAs

delivery / support on any network

key technology players supporting these service models IP'09 Expo - Network Optimization End to End Approach managed IT services focusing on the data center consulting project management service management field services integrator CPE-based customizable services on any network network-centric standard and cost-effective solutions leveraging Orange MPLS VPN

step 8 : develop the business case weighting performance and management costs validating technology against business and technical requirements reactive or proactive monitoring reporting – technical and business-view network, IT infrastructure and application management required SLAs – from IT infrastructure, network and up to the application level service management and on-going consulting IP'09 Expo - Network Optimization End to End Approach

validating technology against business and technical requirements

reactive or proactive monitoring

reporting – technical and business-view

network, IT infrastructure and application management

required SLAs – from IT infrastructure, network and up to the application level

service management and on-going consulting

value proposition IP'09 Expo - Network Optimization End to End Approach Orange Business Services helps multi-national customers to achieve rapid go-to-market services deployment higher end-user productivity optimized resources adaptable to business change rapid ROI, lower TCO through a solution providing visibility, monitoring and management of applications, their performance and the underlying infrastructure. Business Acceleration

Orange Business Services helps multi-national customers to achieve

rapid go-to-market services deployment

higher end-user productivity

optimized resources adaptable to business change

rapid ROI, lower TCO

through a solution providing visibility, monitoring and management of applications, their performance and the underlying infrastructure.

HQ in London, 30 offices in 21 countries round the world with 3,000+ legal advisers first billion-dollar law firm 6 global practice areas: Banking & Finance; Capital Markets; Corporate / M&A, Litigation and Dispute Resolution; Real Estate; Tax, Pensions and Employment results and benefits roadblock to major strategic projects removed increased utilisation of network significant performance improvements seen for key business applications no disruption / change to users working practices positive feedback from end-users on improved network performance leading law partnership choose Orange for network optimization proof of concept consultancy Orange solution management of WAN optimization vendor selection – chosen provider was Riverbed proof of concept - pilot test that the technology would deliver the targeted benefits in the Clifford Chance environment plan specification, design, costings, Project Management support through 3 phases of roll-out issues and challenges unsuitable WAN/application infrastructure potentially slowing down major strategic projects – Data Center consolidation; Hub and Spoke collapse; global desktop refresh & rollout; new applications rollout; IPT, videoconferencing. growing impact on the global organisation – collaboration and productivity and, potentially, on customer service IP'09 Expo - Network Optimization End to End Approach

HQ in London, 30 offices in 21 countries round the world with 3,000+ legal advisers

first billion-dollar law firm

6 global practice areas: Banking & Finance; Capital Markets; Corporate / M&A, Litigation and Dispute Resolution; Real Estate; Tax, Pensions and Employment

results and benefits

roadblock to major strategic projects removed

increased utilisation of network

significant performance improvements seen for key business applications

no disruption / change to users working practices

positive feedback from end-users on improved network performance

Orange solution

management of WAN optimization vendor selection – chosen provider was Riverbed

proof of concept - pilot test that the technology would deliver the targeted benefits in the Clifford Chance environment

plan specification, design, costings, Project Management

support through 3 phases of roll-out

issues and challenges

unsuitable WAN/application infrastructure potentially slowing down major strategic projects – Data Center consolidation; Hub and Spoke collapse; global desktop refresh & rollout; new applications rollout; IPT, videoconferencing.

growing impact on the global organisation – collaboration and productivity and, potentially, on customer service

summary 8-step lifecycle approach to enable performance lifecycle management: map business needs to IT initiatives identify organizational needs identify applications identify key performance indicators (KPIs) identify infrastructure constraints determine what to outsource determine service model needs develop the business case IP'09 Expo - Network Optimization End to End Approach

8-step lifecycle approach to enable performance lifecycle management:

map business needs to IT initiatives

identify organizational needs

identify applications

identify key performance indicators (KPIs)

identify infrastructure constraints

determine what to outsource

determine service model needs

develop the business case

thank you! come and see us on stand 433 IP'09 Expo - Network Optimization End to End Approach