IP Expo 2009 - Network Optimization - Taking an End-to-End Best Practice Approach
 

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IP Expo 2009 - Network Optimization - Taking an End-to-End Best Practice Approach

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How does your IT infrastructure cope with additional demands placed on it by new sites and applications? At Orange, our customers have reacted to the current economic challenges by investing in ...

How does your IT infrastructure cope with additional demands placed on it by new sites and applications? At Orange, our customers have reacted to the current economic challenges by investing in optimisation technologies and readiness assessments. They believe this minimizes risks when deploying applications and consolidating infrastructure giving the best return on investment. In this session we will share our experience of successful optimization deployments and faster payback structured around an 8 step process.

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  • presentation title
  • the challenge business challenges, potential customer or market requirements locked opportunities that may be released through the solution “ the challenge” needs to structured in terms of business relevance client’s business aspiration and objectives IT alignment to those objectives day to day operation within the given frame work
  • how can these be resolved? some proposals…. application code enhancement server configuration tuning WAN optimization or acceleration proactive service management = a service catalogue addressing, application and IT infrastructure lifecycle changes
  • application traffic management includes CoS application control / QoS application performance optimization includes TCP acceleration Layer 7 acceleration compression & caching application performance monitoring includes reporting on activity per application reporting on performance proactive monitoring proactive alerting managed application infrastructure = the infrastructure that is required to provide applications to end-users (servers, OS, storage, etc.), hosted in our data centers and managed by us.
  • validated technology vendors maintenance and innovation capabilities that will support short-term & long-term web 2.0 and SOA KPIs monitoring & reporting hardware, software, application and/or service management and SLAs hardware provisioning, deployment, installation, ITIL-based operations application availability & response time expert support - consultant, service manager, etc. server management application management including performance troubleshooting and root-cause analysis
  • Value Prop – need to show customers that they will be successful because…… Biz / IT alignment not very interesting but needs to be implied. Sales will likely remember bullet points and stop and speak with customer to determine which is most important / business problem. Reference: HP Battlecard on app outsourcing. Take boxes out and put on 2 nd slide showing capabilities Remove “through a consultative-led….” line. Sales will not be able to articulate it. presentation title

IP Expo 2009 - Network Optimization - Taking an End-to-End Best Practice Approach Presentation Transcript

  • 1. Network optimization taking an end-to-end best practice approach IP’09 EXPO – Earls Court London Jean Critcher, Solution Director for Business Acceleration Peter Glock, Managing Consultant
  • 2. the objective – to optimize all components IP'09 Expo - Network Optimization End to End Approach regional offices end-users/partners branch offices routers/switch primary data center application farm back-ups load balancers firewalls
    • data/backup consolidation
    • SAN optimization
    • data availability, performance and scalability
    • server/applications high availability
    • server/links availability and load balancing
    • server-based CPU
    • extensive processing
    • bandwidth optimization
    • quality of service
    • application acceleration and response time
    private or public VPN DAS/SAN/ NAS/IP SAN SAN storage
  • 3. IP'09 Expo - Network Optimization End to End Approach performance lifecycle management the key to successful network optimization deployments and faster payback
  • 4. step 1 : map business to IT initiatives
    • identify your top business strategies impacting application decisions, for example :
      • rapid go-to-market service launches
      • expanding into new markets
      • transforming internal business processes
      • improving overall customer service quality
      • improving customer centricity
      • fostering more collaboration among employees
    • identify your top IT initiatives to support these business strategies, for example:
      • increasing security
      • new application deployments, ie. collaborative tools
      • impact on current business applications
      • disaster recovery initiatives
      • voice & communications enhancements
      • infrastructure consolidation
      • resolving current application issues
    IP'09 Expo - Network Optimization End to End Approach
  • 5. step 2 : identify the organizational needs IP'09 Expo - Network Optimization End to End Approach IT director: selecting a best of breed optimization technology solution that aligns to the business infrastructure services director: realizing cost benefits of consolidation without losing performance business application owner: improving application visibility and enabling business transparency CIO: employing a performance management solution strategy that adapts with business change end-user: improving application usage experience CEO : increase innovation and speed to market while reducing costs and maintaining quality
  • 6. step 3 : identify applications
    • application type and status
      • new deployment
      • release change
      • legacy, already deployed
    • application profile
      • who is using it? which business units?
      • is this a Top 10 corporate application
      • number of users & their locations
      • number of servers & locations
      • what are the critical business processes
      • what are the bandwidth and response time requirements
      • what are the known performance issues
    IP'09 Expo - Network Optimization End to End Approach
  • 7. step 4 : identify key performance indicators (KPIs)
    • objective : to identify KPIs or metrics that will quantify performance & management requirements as they relate to a business objective
    • For example…..
      • to improve overall customer service quality with enhanced front of house systems:
        • improve check-in/out time by y%
      • to foster more collaboration among employees requires a new unified communication client deployment
        • increase end-user access & usage of key corporate applications by x%
      • to increase go-to-market services deployment , requires a release change to the current project lifecycle application
        • decrease deployment time of new releases from 12 months to 6 months
    IP'09 Expo - Network Optimization End to End Approach
  • 8. step 5 : determine the infrastructure constraints IP'09 Expo - Network Optimization End to End Approach Example Checklist application is “WAN ready” network transport and bandwidth usage efficiency performance impacts and bottlenecks for the server locations and remote users application level security application visibility and monitoring application reports relate to KPIs application SLAs map to KPIs through network and application performance profiling, behavior analysis and predictive modeling
  • 9. step 6 : determine what to outsource
    • what is core vs. non-core corporate activity
    • what can be managed and maintained internally at low cost
    • common areas considered:
      • application development
      • application performance planning and management
      • WAN optimization and Application Delivery technology - validation, management and ongoing innovation
      • network & IT infrastructure management
      • service management
    IP'09 Expo - Network Optimization End to End Approach
  • 10. step 7 : determine service model needs example service models IP'09 Expo - Network Optimization End to End Approach
    • equipment resale & leasing
    • delivery / support on any network
    • from basic maintenance support to monitoring to fully managed services
    • application traffic management
    • application performance optimization
    • application performance monitoring
    • network-based application performance SLAs
    • same delivery / support model with the MPLS VPN
    managed IT services focusing on the data center
    • managed application infrastructure
    • managed application solutions
    • managed security solutions
    • systems integration
    • application-level SLAs
    • delivery / support on any network
    consulting project management service management field services integrator CPE-based customizable services on any network network-centric standard and cost-effective solutions leveraging Orange MPLS VPN
  • 11. key technology players supporting these service models IP'09 Expo - Network Optimization End to End Approach managed IT services focusing on the data center consulting project management service management field services integrator CPE-based customizable services on any network network-centric standard and cost-effective solutions leveraging Orange MPLS VPN
  • 12. step 8 : develop the business case weighting performance and management costs
    • validating technology against business and technical requirements
    • reactive or proactive monitoring
    • reporting – technical and business-view
    • network, IT infrastructure and application management
    • required SLAs – from IT infrastructure, network and up to the application level
    • service management and on-going consulting
    IP'09 Expo - Network Optimization End to End Approach
  • 13. value proposition IP'09 Expo - Network Optimization End to End Approach
    • Orange Business Services helps multi-national customers to achieve
      • rapid go-to-market services deployment
      • higher end-user productivity
      • optimized resources adaptable to business change
      • rapid ROI, lower TCO
    • through a solution providing visibility, monitoring and management of applications, their performance and the underlying infrastructure.
    Business Acceleration
  • 14.
    • HQ in London, 30 offices in 21 countries round the world with 3,000+ legal advisers
    • first billion-dollar law firm
    • 6 global practice areas: Banking & Finance; Capital Markets; Corporate / M&A, Litigation and Dispute Resolution; Real Estate; Tax, Pensions and Employment
    • results and benefits
    • roadblock to major strategic projects removed
    • increased utilisation of network
    • significant performance improvements seen for key business applications
    • no disruption / change to users working practices
    • positive feedback from end-users on improved network performance
    leading law partnership choose Orange for network optimization proof of concept consultancy
    • Orange solution
    • management of WAN optimization vendor selection – chosen provider was Riverbed
    • proof of concept - pilot test that the technology would deliver the targeted benefits in the Clifford Chance environment
    • plan specification, design, costings, Project Management
    • support through 3 phases of roll-out
    • issues and challenges
    • unsuitable WAN/application infrastructure potentially slowing down major strategic projects – Data Center consolidation; Hub and Spoke collapse; global desktop refresh & rollout; new applications rollout; IPT, videoconferencing.
    • growing impact on the global organisation – collaboration and productivity and, potentially, on customer service
    IP'09 Expo - Network Optimization End to End Approach
  • 15. summary
    • 8-step lifecycle approach to enable performance lifecycle management:
      • map business needs to IT initiatives
      • identify organizational needs
      • identify applications
      • identify key performance indicators (KPIs)
      • identify infrastructure constraints
      • determine what to outsource
      • determine service model needs
      • develop the business case
    IP'09 Expo - Network Optimization End to End Approach
  • 16. thank you! come and see us on stand 433 IP'09 Expo - Network Optimization End to End Approach