netmanager - where the net works for you Align your network with your business objectives Jonathan Sharp Sales & Marketing Director Britannic Technologies

Agenda net manager - where the net works for you Introduction What We Were Being Asked For? Ipanema & Britannic Partnership What is netmanager? Approaches to WAN Management A New Approach – Autonomous Networking Application SLA’s & Network Governance Customer Experience Summary

Introduction

What We Were Being Asked For?

Ipanema & Britannic Partnership

What is netmanager?

Approaches to WAN Management

A New Approach – Autonomous Networking

Application SLA’s & Network Governance

Customer Experience

Summary

Well Established Leading Independent (privately owned) Solutions Provider and Award Winning Systems Integrator– celebrating 25 years in business IP Telephony, Unified Communications and Managed Network Services Exceptional Technical Expertise and Customer Focus Strong History of Innovation & Development Market leading portfolio of products and services combining in-house expertise and services with world leading strategic partnerships Introduction to Britannic net manager - where the net works for you

Well Established Leading Independent (privately owned) Solutions Provider and Award Winning Systems Integrator– celebrating 25 years in business

IP Telephony, Unified Communications and Managed Network Services

Exceptional Technical Expertise and Customer Focus

Strong History of Innovation & Development

Market leading portfolio of products and services combining in-house expertise and services with world leading strategic partnerships

How we work net manager - where the net works for you IPT LAN WAN VIDEO DESKTOP MOBILES Unified Communications, Systems & Support In-depth customer review and analysis of business requirements Translate Business Need into System Design

Commitment to Innovation net manager - where the net works for you 2005 Introduction of Britannic’s own SIP Gateway 2004 Introduction MPLS / IP Networking 2002 Introduction of IP Telephony into our portfolio 2000 acquisition of Software Development House to Support our Vision of Technology Convergence 1998 Introduction of network services portfolio 1984 formation of Britannic 2009 Introduction of netmanager service

What our customers want? net manager - where the net works for you  Improve Management Visibility  Cost Control & Reduction Service Resilience  Improve Network & Application Performance  Accurate future bandwidth predictions based on facts  Reliable, Focused and Capable Service Provider 

5 representing very important and 1 representing not very important (3.7) (3.5) (3.13) (2.14) (2.73) (2.83) What our customers want? net manager - where the net works for you

More than 60% of respondents in a recent survey were unsure as to how much bandwidth was required to support their critical business applications No one could accurately predict exactly how much bandwidth was costing to support the business critical applications The real cost of the network? net manager - where the net works for you

More than 60% of respondents in a recent survey were unsure as to how much bandwidth was required to support their critical business applications

No one could accurately predict exactly how much bandwidth was costing to support the business critical applications

CFO: What are you doing to reduce the costs? Application Manager: Will my application get the right performance? CIO: What % of our network is used by business critical applications? CEO: How can we become more competitive? Does this sound familiar? Business Priorities net manager - where the net works for you

Strategic Asset net manager - where the net works for you WAN Visibility, optimisation and acceleration have matured over the past few years. Organisations are now able to get more from their WAN and use it as a strategic enabler of many IT transformations, including: Data Centre Desktop Virtualisation Voice, Data and Video Convergence …however many enterprises still struggle with application performance and control

Data Centre

Desktop Virtualisation

Voice, Data and Video Convergence

“ netmanager delivers the best of both worlds - Britannic’s technical expertise and customer focus with Ipanema’s innovative technology as an affordable managed service” A new partnership net manager - where the net works for you Established in 1984 Established in 1999

netmanager is an exciting new managed service specifically designed to help you get more out of your network, supporting the convergence of voice, data and video technologies. netmanager will help you to: Improve Network Performance Guarantee Performance of Business Critical Applications Maximise Return on Investment Manage & Reduce Costs – right size the network Align your Network with Business Priorities What is netmanager? net manager - where the net works for you In summary netmanager will enable you to implement application and WAN governance

Improve Network Performance

Guarantee Performance of Business Critical Applications

Maximise Return on Investment

Manage & Reduce Costs – right size the network

Align your Network with Business Priorities

Britannic have been selling converged networks for over 5 years Pioneered the early adoption of migration from ISDN trunks to SIP trunks Developed the BriPORTAL to facilitate SIP requirements Dedicated NOC with 24/7 monitoring and alert notification Managing Convergence - where the net works for you

Britannic have been selling converged networks for over 5 years

Pioneered the early adoption of migration from ISDN trunks to SIP trunks

Developed the BriPORTAL to facilitate SIP requirements

Dedicated NOC with 24/7 monitoring and alert notification

Traditional approach to WAN management netmanager approach to WAN management Beyond WAN management WAN Management Approaches - where the net works for you

Traditional approach to WAN management

netmanager approach to WAN management

Beyond WAN management

Language Application Availability Cost Reduction Unified Communication Consolidation & Virtualisation Video Conferencing & Collaboration Business Agility VoIP Mobility Resilience / Continuity Sarbaines Oxley, legislation .... Square peg round hole! - where the net works for you Business Requirements

Language

Application Availability

Cost Reduction

Unified Communication

Consolidation & Virtualisation

Video Conferencing & Collaboration

Business Agility

VoIP

Mobility

Resilience / Continuity

Sarbaines Oxley, legislation

....

Language Circuits – Ethernet, MPLS, DSL Upload, Download speeds QoS SLAs Latency Bandwidth Routing .... Square peg round hole! - where the net works for you Technology

Language

Circuits – Ethernet, MPLS, DSL

Upload, Download speeds

QoS

SLAs

Latency

Bandwidth

Routing

....

=/= Language and focus are completely different The tools for one do not apply to the other A holistic view of the environment is necessary in meeting business requirements Square peg round hole! - where the net works for you Business Requirements Technology

Language and focus are completely different

The tools for one do not apply to the other

A holistic view of the environment is necessary in meeting business requirements

Traditional Methods WAN Branch office HQ Regional HQ Branch office “ Why is the voice quality occasionally bad?” “ How much bandwidth do we actually need?” “ What will the impact be of additional apps like video?” “ Why is my Citrix performing slowly?”

Higher Cost More Complexity Tactical Network Management net manager - where the net works for you Replace Equipment Consolidation (Virtualisation & Thin Clients) Ignore the problem Bandwidth Segmentation QOS/COS Accelerators Increase Bandwidth Fragmentation (use multiple Clouds) SOLUTION?

Coupling of Technology & Business Requirements Automatic Focused on monitoring and delivering actual application performance Business Orientated netmanager – the layer in-between net manager - where the net works for you T e c h n o l o g y Automated Intelligence B u s i n e s s

Coupling of Technology & Business Requirements

Automatic

Focused on monitoring and delivering actual application performance

Business Orientated

netmanager understands your actual business requirements Understands the limitations of the infrastructure. It can deliver Guaranteed Application SLAs It can inform you historically and in real time of everything The layer of Intelligence is Global – across your whole WAN What it means to you? net manager - where the net works for you

netmanager understands your actual business requirements

Understands the limitations of the infrastructure.

It can deliver Guaranteed Application SLAs

It can inform you historically and in real time of everything

The layer of Intelligence is Global – across your whole WAN

2001 IBM research paper invented the concept of Autonomous Networking. Designed to resolve the problem of ever-increasing complexity “ The resulting autonomic network architecture allows dynamic adaptation and re-organisation of the network according to the working, economical and social needs of the user “ wikipedia Design Principles; Self-Configuration Self-Healing Self-Optimization Self-Protection Ipanema is the only implementation of an Autonomic Networking tool. It is designed from the ground up on these principles. Unique approach – Autonomous Networking net manager - where the net works for you

2001 IBM research paper invented the concept of Autonomous Networking. Designed to resolve the problem of ever-increasing complexity

“ The resulting autonomic network architecture allows dynamic adaptation and re-organisation of the network according to the working, economical and social needs of the user “ wikipedia

Design Principles;

Self-Configuration

Self-Healing

Self-Optimization

Self-Protection

Ipanema is the only implementation of an Autonomic Networking tool. It is designed from the ground up on these principles.

Cooperative devices (ip|engines) Tele-managed sites (unequipped) Asia/Pac HQ Datacenter Corporate HQ EMEA HQ Autonomic Network Unique approach – Autonomous Networking net manager - where the net works for you

HQ Regional HQ Branch office Branch office WAN Global objectives Unique approach – Autonomous Networking net manager - where the net works for you Web Interface

Cooperative devices (ip|engines) Regional HQ Branch office Branch office WAN Synchronized Global Table HQ Unique approach – Autonomous Networking net manager - where the net works for you Time Topology (subnets) Applications Reporting Monitoring & Alarming

Real time and Historical Drill down accurate reports Historic and Unique Real Time Reporting net manager - where the net works for you Unique reporting QoE

Optimisation on you existing infrastructure Acceleration and caching Technologies SAP MPLS Data Center VPN Load balancing and failover Global intelligence across complex architectures A flexible framework – optimise ROI net manager - where the net works for you

Recap Together netmanager & Ipanema deliver; Next Generation WAN management True WAN optimisation Reduced complexity True visibility of your WAN A team of dedicated Network professionals within Britannic to assist Guaranteed Application Performances The appropriate answers to convergence

Together netmanager & Ipanema deliver;

Next Generation WAN management

True WAN optimisation

Reduced complexity

True visibility of your WAN

A team of dedicated Network professionals within Britannic to assist

Guaranteed Application Performances

The appropriate answers to convergence

Customer Experience - where the net works for you “ ” Andy Collins, IT Manager, Calfordseadon netmanager is able to give us instant and historical visibility on any network problems that occur. Before netmanager this would have taken us up to a couple of months to find out what the problem actually was!

Summary - where the net works for you Improve management visibility and control across your WAN Manage & reduce costs by right sizing your network and accurately predicting future bandwidth requirements Guarantee performance and efficiency of your network and applications Benefit from the technology without the complexity via our managed service netmanager promises to deliver real business benefits, aligning technology to the needs of business netmanager will help you to:

Improve management visibility and control across your WAN

Manage & reduce costs by right sizing your network and accurately predicting future bandwidth requirements

Guarantee performance and efficiency of your network and applications

Benefit from the technology without the complexity via our managed service

netmanager - where the net works for you Thank you Jonathan Sharp Sales & Marketing Director Britannic Technologies 01483 242554 [email_address] Questions: please visit Stand 445