The Data Centre of the Future vs. The Future of the Data Centre Presented by Richard Scannell Senior Vice President GlassHouse Technologies, Inc. 7 Oct 2009

Current Data Centre Trends Massive Consolidation Pressures on operational expense End of life facilities Power demand per square foot versus 5 years ago Virtualisation is the Killer App Utilisation, Fluidity, Resilience. Rethinking DR Historic approaches dead Continue to present to business a very technical, not services, orientation Everything is difficult…

Massive Consolidation

Pressures on operational expense

End of life facilities

Power demand per square foot versus 5 years ago

Virtualisation is the Killer App

Utilisation, Fluidity, Resilience.

Rethinking DR

Historic approaches dead

Continue to present to business a very technical, not services, orientation

Everything is difficult…

Shifts in the ecosystem Historically, very horizontal in nature NW, Fabric, Storage, Server, DB, Apps, Services Today - becoming much more vertical Dell/Equalogic, Oracle/SUN, EMC/VMware, Cisco/Servers, HP/EDS Current Cloud providers Amazon, Safesforce.com, Iron Mountain How hard to remain a one-trick pony supplier?

Historically, very horizontal in nature

NW, Fabric, Storage, Server, DB, Apps, Services

Today - becoming much more vertical

Dell/Equalogic, Oracle/SUN, EMC/VMware, Cisco/Servers, HP/EDS

Current Cloud providers

Amazon, Safesforce.com, Iron Mountain

How hard to remain a one-trick pony supplier?

Definition of the Cloud Cloud computing is a pay-per-use model for enabling available, convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, services) that can be rapidly provisioned and released with minimal management effort or service provider interaction (National Institute of Standards and Technology)

Cloud computing is a pay-per-use model for enabling available, convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, services) that can be rapidly provisioned and released with minimal management effort or service provider interaction

Cloud Benefits Customer Reduced Capex (no more hardware refresh) Pay for what you use Rapidly scale up and release Reduced Opex (less hardware to manage and support) Drives responsible use of assets and accountability for decisions back up to the Business Cloud Provider Deploy services faster Flexibility (client can rapidly scale up) Sweat assets Push back deployment to client? Reduced management through automation

Customer

Reduced Capex (no more hardware refresh)

Pay for what you use

Rapidly scale up and release

Reduced Opex (less hardware to manage and support)

Drives responsible use of assets and accountability for decisions back up to the Business

Cloud Provider

Deploy services faster

Flexibility (client can rapidly scale up)

Sweat assets

Push back deployment to client?

Reduced management through automation

Cloud Concepts Overview Key Characteristics Deployment Models Delivery Models Private or Internal Cloud On-demand Self Service Software as a Service (SaaS) Platform as a Service (PaaS) Infrastructure as a Service (IaaS) Community Cloud Public Cloud Shared Cloud Hybrid Cloud Ubiquitous Network Access Location Independent Resource Pooling Rapid Elasticity Pay Per Use

Infrastructure as a Service Roadmap 2009 2010 Future… True Pay as you Go ‘utility’ Complex policy allocation Fixed cost resources Generic policies + management Basic resource provisioning Limited interoperability between clouds No Regulatory Compliance Security Concerns Long-term viability of service provider? Data storage & recovery Flexible resource costs Defined Regulatory Compliance Regulatory compliance under development Limited dynamic resource allocation Defined Cloud Standards Security Tools available for underlying virtualisation layer Departmental policy segmentation + management On the fly resource modifications

Current Cloud Trends Massive capital investments being made Vendors scurrying to port existing tools or develop new ones Price is compelling – pennies Offerings are simple – roadmaps are elegant Adoption is at the “low end” SMB Developers “old” data CFO will be a HUGE target

Massive capital investments being made

Vendors scurrying to port existing tools or develop new ones

Price is compelling – pennies

Offerings are simple – roadmaps are elegant

Adoption is at the “low end”

SMB

Developers

“old” data

CFO will be a HUGE target

Where is the Hard Deck? SMB will adopt in entirety, and early SaaS will continue to grow and move major apps in the cloud As IaaS Cloud Bursting becomes a reality, companies will move away from a just-in-case mentality and towards a just-enough mentality Very few businesses drive competitive advantage through IT infrastructure - what are the characteristics of companies that will continue to operate their own data centres? Adoption should be very deep if performance lives up to hype cycle

SMB will adopt in entirety, and early

SaaS will continue to grow and move major apps in the cloud

As IaaS Cloud Bursting becomes a reality, companies will move away from a just-in-case mentality and towards a just-enough mentality

Very few businesses drive competitive advantage through IT infrastructure - what are the characteristics of companies that will continue to operate their own data centres?

Adoption should be very deep if performance lives up to hype cycle

Crossroads Buy Side Invest in DC project – run the risk of being obsolete within a couple of years Hold off on DC investment – get caught behind the 8-ball if Cloud is marketing hype Figure out some balance between both? CIO will be under huge pressure to have a Cloud Strategy – soon… Will move from buying from EOMs or their channels to Cloud providers, or brokers – vendor relationships will go through significant changes Maintaining the right balance in IT Staffing

Buy Side

Invest in DC project – run the risk of being obsolete within a couple of years

Hold off on DC investment – get caught behind the 8-ball if Cloud is marketing hype

Figure out some balance between both?

CIO will be under huge pressure to have a Cloud Strategy – soon…

Will move from buying from EOMs or their channels to Cloud providers, or brokers – vendor relationships will go through significant changes

Maintaining the right balance in IT Staffing

Crossroads Sell Side Potential massive shift in number (and sizes) of customers Historic channel distribution (VARs) become irrelevant? Emergence of new models – e.g. cloud brokers, affinity groups Services will be key Cloud strategy Cost Modeling Migration services Security/Audit reviews

Sell Side

Potential massive shift in number (and sizes) of customers

Historic channel distribution (VARs) become irrelevant?

Emergence of new models – e.g. cloud brokers, affinity groups

Services will be key

Cloud strategy

Cost Modeling

Migration services

Security/Audit reviews

Sticking Points Moving currently deployed major apps to PaaS IT can’t account for how these are deployed in existing infrastructure. Major risk in migration, even to other fixed assets Regulatory compliance – where is the data? Security – sensitivity of data Channel inertia – OEM’s will have to tread lightly Demand forecasting on the buy side – can’t do it today – how will this get better?

Moving currently deployed major apps to PaaS

IT can’t account for how these are deployed in existing infrastructure. Major risk in migration, even to other fixed assets

Regulatory compliance – where is the data?

Security – sensitivity of data

Channel inertia – OEM’s will have to tread lightly

Demand forecasting on the buy side – can’t do it today – how will this get better?

Cost and Capacity Analysis Model Resource 1 Resource 2 Resource 3 Resource 4 Unit Cost = The Sum of Costs / the Quantity of Units Resource 1 Resource 2 Resource 3 Resource 1 Resource 2 Resource 3 Resource 4 Resource 1 Resource 2 Resource 1… Resource 1… FTE Allocations Data Centre Work Space Capital Expenditures Based on Hardware Based on Software External 3 rd Party Suppliers Transfer Internal Suppliers SW Operational Expenditures Device 1 Device 2 Device… Device 1 Device… Device 2 Employment Costs Accommodations Costs Maintenance Costs Service & Support Costs Cost Types Market Information Company Information Service Cost Hardware and Software Costs

Cost Analysis and Modelling Current Future Disk Server Back-up NW Data Centre Dsk Detail Svr Bu DC Nwk n Detail Detail Detail Detail Dsk £x Svr Bu DC Nwk £x £x £x £x £x £x £x £x £x £x n/a £x £x £x £x £x £x n/a n/a 1 2 3 4 Service 1 (cust’rs*price) Service 2 (cust’rs*price) TOTAL Service 1 (cust’rs*cost) Service 2 (cust’rs*cost) TOTAL TOTAL £xx £xx £xx £xx £xx £xx £XX Cost & Capacity Services Costs & Prices Current Costs Dsk Detail Svr Bu DC Nwk n Detail Detail Detail Detail Future Costs Costs & Prices Current Cost Cost of Change Future Cost Overall Benefit £xx £xx £xx £xx Cost Justification Model Disk Server Back-up NW Data Centre Service 1 (cust’rs*price) Service 2 (cust’rs*price) TOTAL Service 1 (cust’rs*cost) Service 2 (cust’rs*cost) TOTAL TOTAL £xx £xx £xx £xx £xx £xx £xx Future ‘Cloud’ Services Costs & Prices Dsk £x Svr Bu DC Nwk £x £x £x £x £x £x £x £x £x £x n/a £x £x £x £x £x £x n/a n/a 1 2 3 4

Services needs Cost baseline Service definition and cost Which cloud? Comparison of services and costs Get me there Bring me back Move me to a different cloud Migration services What's the impact? App deployment, App availability, DR

Cost baseline

Service definition and cost

Which cloud?

Comparison of services and costs

Get me there

Bring me back

Move me to a different cloud

Migration services

What's the impact?

App deployment, App availability, DR

Migration Approach Current Future Single Pane of Glass Migration Conveyor Migration Task Maintenance Rescheduling Scenario Builder Slots Migration Task Planning site buildings floors rooms tiles racks assets servers Application Component Application Component Instance Application Package site buildings floors rooms tiles racks assets servers Reporting Task Management Management Dashboard Gap Analysis – Infrastructure Interdependencies Downstream/Upstream Links Service Migration A Service Migration B Service Migration C Service Migration D Service Migration E Service Migration F Service Migration G

Rescheduling

Scenario Builder

Task Management

Management Dashboard

Gap Analysis – Infrastructure

Interdependencies

Downstream/Upstream Links

GlassHouse Technologies, Inc. GlassHouse Technologies is a global provider of data centre consulting services. Focused on data centre consolidations, virtualisation, security, storage, data protection and managed services, GlassHouse consultants offer a vendor-independent approach to architect, implement and operate IT environments that drive high performance and agility through cloud computing and a service provider model. GlassHouse delivers its services through TransomSM, a unique delivery framework comprised of proprietary software tools, methodologies and domain expertise. This proven approach enables customers to identify and mitigate operational inefficiencies, recognise significant cost savings, reduce risk, and create more stable environments that achieve unprecedented returns on their infrastructure investments.

GlassHouse Technologies is a global provider of data centre consulting services. Focused on data centre consolidations, virtualisation, security, storage, data protection and managed services, GlassHouse consultants offer a vendor-independent approach to architect, implement and operate IT environments that drive high performance and agility through cloud computing and a service provider model.

GlassHouse delivers its services through TransomSM, a unique delivery framework comprised of proprietary software tools, methodologies and domain expertise. This proven approach enables customers to identify and mitigate operational inefficiencies, recognise significant cost savings, reduce risk, and create more stable environments that achieve unprecedented returns on their infrastructure investments.

Thank you! Questions? Richard Scannell, Senior Vice President GlassHouse Technologies, Inc. T: +1 508 663 0502 [email_address] www.glasshouse.com

Thank you!

Questions?

Richard Scannell, Senior Vice President

GlassHouse Technologies, Inc.

T: +1 508 663 0502

[email_address]

www.glasshouse.com