AppSense<br />Introducing user virtualization: A seamless user experience across all desktops,  all users, all devices...<...
USER VIRTUALIZATION <br />
AppSense at a Glance<br /><ul><li>#1 provider of “User Virtualization” infrastructure solutions
Enterprise software, services and support provider
Enabling technology for virtual desktop adoption
5,000+ customers, 350+ Certified Solution Partners, 1m+ users in FY09/10
53% revenue growth in 2010,  265 employees
Gold Microsoft and Citrix Partner Alliances, VMware, McAfee partnerships
New York, San Jose, London, Manchester, Munich, Amsterdam, Paris, Oslo, Melbourne</li></ul>UK - DEV<br />NYC - HQ<br />CA ...
Systems Integrator Alliances<br />
Customers Include…<br />
The heterogeneous nature of the desktop<br />Increasingly complex environment<br />Operating System<br />Virtual Desktop<b...
The heterogeneous nature of the desktop<br />Increasingly complex environment<br />Virtualize the user<br />Operating Syst...
Maintaining the user experience in a complex environment<br />User environment<br />Corporate Applications<br />Corporate ...
‘AppSense’ User Virtualization<br /><ul><li>Infrastructure to manage users across all delivery platforms (VDI, TS, Virtual...
Scalable to thousands of users
Enables the use of new desktop delivery models such as cloud
Personal Settings: A familiar working environment at all times
User Policy: Tailoring applications, configuring and self-healing the desktop
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Introducing user virtualisation: a seamless user experience across all desktops, all users, all devices

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In this session, you will learn: • Why user virtualisation is now an essential part of any desktop estate • How
you can benefit from one platform to manage users across all desktops • About accelerating Win7 migration
by ensuring a consistent user experience

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  • UV is the bridge for VDI and broader Desktop VirtualizationDemonstrate the viability of user virtualization as an independent categoryPresent the value of user virtualization in the ‘whole desktop’Demonstrate how user virtualization accelerates virtual desktop adoption
  • SIs are in order of their longevity with AppSense:CSC have endorsed our technology and use AppSense as the standard for all their desktop virtualization offerings, on both Citrix and VMware. CSC did more than $1M of business net to AppSense FY10Both HP and EDS have adopted AppSense and use the technology extensively, they are recommending AppSense to their large Enterprise accounts such as GM, State Farm, Pfizer.IBM has written “Technical Work Products” on AppSense and baked us into their solution, which they are actively marketing out the End User Services Group within GTS.Dell offers Flexible Computing which incorporates AppSense for Digital Identity for Custom solutions (note Dell has a DAAS offering based around Liquidware Labs – Profile Unity)Fujitsu recently won the DWP deal and are bidding on several large other opportunities primarily in Europe, including a large Scottish Bank that will incorporate AppSense.Avanade and Accenture both have reference architectures which include AppSense. Avanade is a major player in Windows 7 migration, and their implementation of the Microsoft Optimized PC, with App-V,EMC Consulting is committed to using AppSense as part of their VMware solution stack, along with Windows 7 migration and some Citrix business.All these partners have reference architectures based around AppSense and actively selling solutions including AppSense.SIs are the driver for large scale Enterprise business for AppSense.Accounts:GD = General DynamicsAhold = a major international supermarket operator based in Amsterdam in the NetherlandsFDA = Food and Drug AdministrationDMI = Distribution Management Inc. – US based companyUTMB = University of Texas Medical BranchSPSA = Strathclyde Police Services AuthorityAMB = Global Property Management company – HQ = San Francisco, CA
  • Top 30 customers from September 09 to September 10User Virtualization and Virtualising Desktops specifically is driving the growth in these sectors, as our clients deploy the AppSense suite. Together the customers spent over $20 millionIndustry Sectors by size (largest first)Finance and Insurance (11)Government &amp; Defense (9)Manufacturing and Utilities (6)Health (4) &amp; EducationLargest customer in the last 12 months DWP.Minimum spend per customer $250K
  • The introduction of new desktop and application delivery mechanisms makes the desktop estate more heterogeneousUsers are more demanding, increasingly mobile, and use various accessing devicesThe desktop can no longer be a monolithic, unique entity – as it has been until now.
  • The introduction of new desktop and application delivery mechanisms makes the desktop estate more heterogeneousUsers are more demanding, increasingly mobile, and use various accessing devicesThe desktop can no longer be a monolithic, unique entity – as it has been until now.
  • So the old method of the desktop being a unique entity is changing to a componentized model, consisting of standard OS, standard applications and an independently-managed user environment. These components are managed separately and brought together to form a fresh, new, personal desktop each time the user requires it. When the user is finished with their desktop session, the user environment is returned to the personality store and the corporate desktop assets are deleted. No desktop need be maintained, and the user is always presented with a pristine, personal desktop. This opens up opportunities for reduced desktop management, increased agility and a more secure desktop estate – all while ensuring full user adoption and satisfaction. It is vital that the desktop and user environment are able to be delivered using a combination of different OS and application delivery technologies and methodologies; such as TS, VDI, PC, Streaming etc
  • Goldman Sachs &amp; GartnerPenetration of fully virtualized 5 yrs – wont hit more than 12%Hetero = 85%+
  • IndirectEnabling component-based desktop using standardized, leveraged corporate assets across all delivery platformsCost reductionSecurity, agility, DR etcAccelerated migrationDirectMore effective, scalable management of the user experienceReduced support and desktop management costsEnvironment roll-back
  • Here are 4 examples, all that highlight the significance of User Virtualisation to the specific environment and challenge each company is facing in deploying a Virtualised Platform.More than Profile ManagementIncorporating the explosion of new mobile devices such as the iPad, and delivering the same user experience
  • Citrix Ready | Solution of the Year 2010 10 May 2010“…Citrix recognizes the company that best excels in delivering solutions complimentary to Citrix and drives the adoption of Citrix Solutions. Citrix recommends AppSense in enterprise environments and accelerates XenDesktop implementation”Everything Channel | 2010 Five-Star Partner Rating 29 March 2010“..The AppSense partner program was awarded Five-Stars in Everything Channel’s 16th annual Partner Program Guide, acknowledging its commitment and strength of its programs for reseller partners, which include IT integrators, technology solution providers and consultants.”Network Products Guide 2010 | Product Innovation Award 1 March 2010“.. Network Products Guide, the industry’s leading IT research and advisory guide, named AppSense, a winner of the 2010 Product Innovation Awards in the Software for Virtualization category.”SearchServerVirtualization.com | Product of the Year Award 13 January 2010“...AppSense won the award in the Desktop Virtualization category in SearchServerVirtualization.com 2009 Products of the Year Awards.”TechWorld 2009 | Desktop Software Product of the Year November 2009“...AppSense won Desktop Software Product of the Year award at Techworld Awards 2009.”Best of VMworld 2009 | Desktop Virtualization Category 07 September 2009“...AppSense won the Gold award in the Desktop Virtualization category in the Best of VMworld 2009 awards program.”
  • Introducing user virtualisation: a seamless user experience across all desktops, all users, all devices

    1. 1. AppSense<br />Introducing user virtualization: A seamless user experience across all desktops, all users, all devices...<br />20th October 2010<br />Gareth Kitson, Senior Product Marketing Manager<br />
    2. 2. USER VIRTUALIZATION <br />
    3. 3. AppSense at a Glance<br /><ul><li>#1 provider of “User Virtualization” infrastructure solutions
    4. 4. Enterprise software, services and support provider
    5. 5. Enabling technology for virtual desktop adoption
    6. 6. 5,000+ customers, 350+ Certified Solution Partners, 1m+ users in FY09/10
    7. 7. 53% revenue growth in 2010, 265 employees
    8. 8. Gold Microsoft and Citrix Partner Alliances, VMware, McAfee partnerships
    9. 9. New York, San Jose, London, Manchester, Munich, Amsterdam, Paris, Oslo, Melbourne</li></ul>UK - DEV<br />NYC - HQ<br />CA - CTO<br />ANZ - APAC<br />Global Operations. NYC Headquarters, Regional US Offices, UK Development HQ, European Offices<br />
    10. 10. Systems Integrator Alliances<br />
    11. 11. Customers Include…<br />
    12. 12. The heterogeneous nature of the desktop<br />Increasingly complex environment<br />Operating System<br />Virtual Desktop<br />Terminal Server<br />Hardware<br />Local Install<br />Virtual Apps<br />Desktop PC<br />Laptop<br />Thin Client<br />PDA<br />Applications<br />Traditional desktop model<br />“Personal machine”<br />Heterogeneous desktop estate<br />Various accessing devices<br />
    13. 13. The heterogeneous nature of the desktop<br />Increasingly complex environment<br />Virtualize the user<br />Operating System<br />Virtual Desktop<br />Terminal Server<br />Hardware<br />Local Install<br />Virtual Apps<br />Desktop PC<br />Laptop<br />Thin Client<br />PDA<br />Applications<br />Traditional desktop model<br />“Personal machine”<br />Heterogeneous desktop estate<br />Various accessing devices<br />
    14. 14. Maintaining the user experience in a complex environment<br />User environment<br />Corporate Applications<br />Corporate Applications<br />User environment<br />Operating System<br />Hardware<br />Corporate OS<br />Corporate OS<br />Citrix FlexCast, Terminal Server , Virtual Desktop, Streamed, Published, Cloud, Offline, Physical/Local<br />Applications<br />‘Traditional’ Desktop Experience<br />New Component-based Desktop<br />A standardized desktop with separated user environment<br />All accessing devices<br />
    15. 15. ‘AppSense’ User Virtualization<br /><ul><li>Infrastructure to manage users across all delivery platforms (VDI, TS, Virtual Apps, PC, Off-line etc)
    16. 16. Scalable to thousands of users
    17. 17. Enables the use of new desktop delivery models such as cloud
    18. 18. Personal Settings: A familiar working environment at all times
    19. 19. User Policy: Tailoring applications, configuring and self-healing the desktop
    20. 20. User Rights Management: Manage user rights on a per application or task basis
    21. 21. User Installed Applications: Persisting user installed applications and plug-ins</li></li></ul><li>2010 – the ‘P-to-V’ shift and heterogeneous desktop<br /><ul><li>Desktop refreshes enables other delivery mechanisms to exist
    22. 22. Combinations of local, virtual, published applications and desktops
    23. 23. Where relevant, component-based, stateless desktops</li></ul>Corporate Applications<br />User environment<br />Operating System<br />Hardware<br />Corporate OS<br />Applications<br />The ‘P-to-V’ Shift<br />1. Virtualized apps to physical PC<br />2. Published apps to physical PC<br />3. Published and physical desktop <br />Component-based Desktop<br />Traditional Desktop<br />
    24. 24. Customer Pain Points Solved By User Virtualization<br />STRATEGIC<br />TACTICAL<br />
    25. 25. Introducing User Rights Management<br />Released September 2010<br />
    26. 26. John really requires User Rights Management<br />User Rights Management enables flexible control of policies, achieving optimal scenario<br />
    27. 27. URM Functionality Options: Elevation<br />Ideal for Non-Administrator users that require ‘specific’ Administrator rights<br />Elevation of user rights for applications: <br />Specify applications to run with Administrator credentials. The user is not an Administrator, but runs specific applications as an Administrator. <br />Elevation of user rights for control panel applets: <br />Elevate privileges for individual applets such as wireless internet, printer, date & time, ensuring a standard user can still make the changes they need to do their job.<br />
    28. 28. URM Functionality Options: Reduction<br />Ideal for Administrator users that do not require ‘Full’ Administrator rights<br />Reducing Rights to restrict application rights: <br />Specify applications to run with reduced credentials. The user has Admin credentials by default, but is forced to run specific applications as non-Admin. <br />Reducing Rights to restrict access to system settings: <br />Prevent an Administrative user from altering settings that they should not change. This could include firewall settings or to prevent the stopping of certain core services. <br />
    29. 29. Summary<br />User Virtualization is a recognized category and AppSense and the market leaders in this space<br />Endorsed by Citrix and Microsoft and utilized by many global System Integrators<br />Our unique scalable technology allows independent management of the user across computing platforms<br />
    30. 30. Used by the most demanding enterprise customers<br />UTMBdecided to you Citrix XenDesktop to deliver virtual desktops to any user, in any location, on any device - however found they required more than basic profile management to personalize the standardized desktop components. <br />Kaweah Delta Health utilize AppSense to enable the standardization of their Citrix XenDesktop delivered Virtual Desktops across multiple accessing devices, including mobile Apple iPads. Users now receive the fastest logons and personalized desktops from standard desktop OS and Applications, regardless of how the desktop is delivered to them and across any accessing device. <br />QBEis utilizing AppSense user virtualization solutions to deliver desktop virtualization to support offshore developers and to help effectively manage their user profiles. With AppSense, QBE is experiencing faster logon times and end user satisfaction. In addition, AppSense is allowing seamless migration between desktops regardless of delivery mechanism or operating system. <br />Conexus Credit Union uses AppSense user virtualization technology to migrate users to new Windows operating system versions, as well as accelerate the adoption of App-V delivered applications by enabling the seamless sharing of user’s personal settings between App-V delivered applications, locally installed applications and published apps. They can now maintain personalization settings across any application and platform without effecting the user’s working experience.<br />
    31. 31. Awards<br />Citrix Ready | Solution of the Year<br />Everything Channel | Five-Star Partner Rating <br />Network Products Guide | Product Innovation Award <br />SearchServerVirtualization.com | Product of the Year Award <br />TechWorld| Desktop Software Product of the Year <br />Best of VMworld| Desktop Virtualization Category<br />
    32. 32. Thank You<br />

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