VMware View – enhancing the virtual PC experienceRichard FlandersGroup Manager – Product MarketingVMware

Why is the User-Experience so important?Agenda:VMware View Overview and BackgroundPCoIP – Why a new protocol?Other elements of the View solutionQuestions?

The IT Spending Market Landscape for 2009January 11, 2009Goldman Sachs Global Investment Research US Technology Strategy: Independent InsightIT Spending Survey: Mapping 2009This is the 44th issue in our it spending survey series. Our survey panel is made up of 100 managers with strategic decision-making authority at multinational fortune 1000 Companies.Developed market IT spend declines 8% in 2009 & emerging market growth of 3% = 5% decline overall globally.However, 72% of CIOs plan to fund initiatives focused on reducing operating expenses, including personnel costs.

Challenges in the desktop space:BudgetComplianceUSERSOSDEVICESAPPSSecuritySLA

The Desktop DilemmaUser RequirementsUser RequirementsIT RequirementsIT RequirementsUser RequirementsIT RequirementsUser RequirementsPersonalized Desktops that follow themFlexible access anywhere using multiple devicesDesktop Biz Continuity & Disaster RecoveryLegacy, Win32, Web apps work well togetherRich Application InterfacePersonalized Desktops that follow themFlexible access anywhere using multiple devicesDesktop Biz Continuity & Disaster RecoveryLegacy, Win32, Web apps work well togetherRich Application InterfaceManage disparate desktop images easilyManage explosion in multitude of devicesProvide secure, continuous access to desktops, appsManage Legacy, Win32 and Web appsLow management costsPersonalized Desktops that follow themFlexible access anywhere using multiple devicesDesktop Biz Continuity & Disaster RecoveryLegacy, Win32, Web apps work well togetherRich Application InterfaceManage disparate desktop images easilyManage explosion in multitude of devicesProvide secure, continuous access to desktops, appsManage Legacy, Win32 and Web appsLow management costsManage disparate desktop images easilyManage explosion in multitude of devicesProvide secure, continuous access to desktops, appsManage Legacy, Win32 and Web appsLow management costsPersonalised Desktops that follow themFlexible access anywhere using multiple devicesDesktop Biz Continuity & Disaster RecoveryLegacy, Win32, Web apps work well togetherRich Application Interface

Virtualisation is the solution to this dilemma:Virtualisation enables Isolation, Encapsulation & Mobility!Run different operating systems side-by-sideRun legacy Win32 apps next to web 2.0 applicationsMove OS, apps, desktop to different devicesSeparate user data and settings into a universally accessible VM Enterprise AppOperating SystemVMware Virtualization

VMware View 3: Integrated SolutionVirtual DesktopsOffline DesktopUnified AccessVMware Infrastructure 3ClientsView ManagerView ComposerThinAppApplicationsIncludes: VI3 Enterprise, View Manager, View Composer, ThinApp and Offline Desktop (Experimental)

What does VMware View 3 include?VMware View Manager 3VMware View 3Offline Desktop(Experimental)Remote UserExperienceUnified AccessView ComposerVirtual PrintingThin AppEnhancedExperienceHassle Free PrintingAnywhereMobilityApplication VirtualizationSingle Management PlatformStorage Optimization

Meeting the Challenges of the Desktop head-on:ManagementLower CostsFlexibilitySecurityBenefitsStreamlined and Simplified Desktop ManagementReduced Desktop Maintenance and Support Costs$Improved End User SLAs and Desktop Business ContinuityImproved Security and Compliance

Where do customers use VMware view?Desktop Replacement Replace traditional PCs with centralized virtual desktops for better control and efficient management. End users have flexibility.Disaster Recovery and Business ContinuityProvide continuous availability of desktops by making high availability and disaster recovery solutions more cost-effective, simpler, and more reliable.Desktops as a Secure ServiceEliminate the need for moves, adds or changes. Allow third parties to access corporate applications in secure, controlled way.Focused SolutionsOffshore development: giving developers control while keeping IP in data center. Platform migration: providing access to, e.g. from Vista to XP and vice versa. Application compatibility resolution. Mergers and acquisitions.

Case Study: Huntsville HospitalBusiness ChallengesQuickly and easily provision desktops to the usersLower Cost of PC ManagementSatisfy HIPAA requirementsAccess desktop anytime, anywhere using multiple devicesDesktop Disaster RecoverySolutionVMware View deployment ( Carts on wheels) SAN Storage, Blade Servers (60 desktops/blade)Why VMware View?Payback period: 7 months for all 1600 desktopsRapid provisioning: <15 mins to provisionDesktop Business Continuity solution for doctorsFlexible secure access to sensitive data “We’re in the process of opening a new emergency room at the hospital. Because of the critical nature of the computing environment, it has to be up and running extremely quickly. With VMware View, instead of having to buy 150 PCs and fully configure them, we’re going to roll out 150 thin clients, connect them to their pre-configured hosted virtual desktops, and be on our way.”Tony Wilburn, Network Specialist, Huntsville Hospital

Case Study: NECBusiness ChallengesReduce operational costsIncrease security Desktop tasks were time-consumingSolutionVMware View and NEC Virtual PC Center Why VMware View?3 Support staff for 12,000 desktopsTCO cut by 46%, admin tasks reduced by 1/3Software deployment time reduced from 3 months to a few hoursZero data left on thin clients20,000 desktops to be deployed by end of '09“While it once took not only a substantial amount of effort but also two or three months to deploy new software, it is now possible for this to be accomplished in a matter of just a few hours.”Susumu ShimanoSr. Manager, MIS Division

Why is the User-Experience so important?Agenda:VMware View Overview and BackgroundPCoIP – Why a new protocol?Other elements of the View solutionQuestions?

The VDI user-experience is crucial!Desktop virtualisation projects need to deliver these elements of the user-experience:Easy-to-use connection interface at first log-on – the user should simply have to enter username and password A user-experience that mirrors that of the full PC as closely as possibleThe ability to view video, flash applications and embedded html content without noticeable degradation of image or performanceThe ability to integrate other convergent devices, e.g. softphones, within the virtualised PC instance Some VDI projects fail to gain acceptance within customer environments because they do not deliver these elements of the user-experience.

So how does VMware overcome the “user challenge”?

Why is the User-Experience so important?Agenda:VMware View Overview and BackgroundPCoIP – Why a new protocol?Other elements of the View solutionQuestions?

VMware View Vision – why PCoIP?To provide a display protocol suitable for all users, from the Task Worker to the Designer

From the Task Worker to the Designer:Professionals Researchers Mobile WorkersRemote Workers Call Centers Administrative & Clerical IllustrationDesign Professionals Knowledge WorkerTask WorkerPower User / Designer Custom ProgramsInstall RequirementsOffice Applications“Administrator Intended Applications”

Progressive Build Example using PCoIP:Perceptually Lossless, Built over a few framesHigh quality picture Lossless text. 1 – 3 bits/pixelInitial Image, Low BW and latency, Grainy pictureLossless text. 0.2 – 0.5 bits/pixelLosslessBuilt as BW permitsLossless pictureLossless text5 – 15 bits/pixel

So what does PCoIP offer View users? VMware PCoIP:Broadest coverage of use cases and deployment options:Uncompromised user experienceSingle protocol fit for the Task Worker to the DesignerVMware-developed protocol through co-development with Teradici, which is a leading innovator in the VDI spaceDesigned for the LAN and the WANFlexible software and hardware deployment options

When will the PCoIP protocol be available?The PCoIP protocol is currently in Beta stage and will be released as part of the next version of View.

Why is the User-Experience so important?Agenda:VMware View Overview and BackgroundPCoIP – Why a new protocol?Other elements of the View solutionQuestions?

What other elements of VMware View contribute to the overall business case?

UpdatedView Composer: Storage Optimization and Image ManagementLowering Overall Storage CostsUp to 90% reductionManage 1000s of desktopsStreamline Desktop ManagementVery Quick ProvisioningSimplified updating, patching and upgrading while retaining user settingsGuarantees that updates are applied to every desktop

ThinApp: Application Management through VirtualizationOperating SystemProblem: Tightly coupled relationships between OS, Applications and Data.Symptoms:Application conflicts and issues with “badly behaving applications”Inability to deploy all required applications to specific desktop imageExpensive application compatibility testing with large testing matrixApplicationApplicationApp FilesApp FilesSolution: VMware application virtualization to decouple applications and data from the OS

ThinApp: Application Management through VirtualisationFeaturesDecouples applications & data from OSAgent-less architecture Wide platform and application supportPlugs into existing Application Management toolsBenefitsReduces Storage Costs Minimizes desktop images to be managedStreamlines application patch updatesAllows multiple versions of applications to be usedOperating SystemApplicationApplicationApp FilesApp FilesApplicationApplicationsandboxsandboxVOSVOSOperating System

Offline Desktop (Experimental): Anywhere Mobility!Enables end-users to check-out their hosted Virtual Machines to a local physical computer for a full user experience Enables administrators to extend security and encryption policies of the centralized virtual desktops to the end-user’s local computer Centralized Virtual DesktopsView ManagerVMware Infrastructure 3

Offline Desktop (Experimental): Anywhere Mobility!When checked out – the virtual machine has a “heartbeat” back to the datacenter allow administrators to deactivate if necessary When the user checks-in, only the delta is checked inCentralized Virtual DesktopsVMware Infrastructure 3View Manager

View Manager: Virtual PrintingDriver Free Printing: No Installation and Maintenance of printer driversAll printers automatically availableMinimize network utilization with advanced print stream compressionHigh quality printing even over WAN connectionsVirtual DesktopsVMware Infrastructure 3View ClientView Client

View Manager: Unified AccessLeverage View Manager’s secure connection brokering capability for other platforms accessible by RDPTerminal ServersBlade PCsPhysical PCsLoad Balancing of multiple Terminal Servers Monitoring and auditing within View ManagerBlade PCsPhysical PCsTerminal Servers

Summary of VMware View:Summary of BenefitsStreamlined Desktop and Application ManagementReduced Desktop Maintenance and Support CostsImproved End User SLAs and Desktop Business ContinuityImproved Security and Compliance

Questions please?

Thank You for your time.