VM09 – IP Expo<br />Matthew Pitchford<br />Senior Solutions Architect<br />October 2009<br />
VIRTUALIZATIONchanges everything<br />DELL CONFIDENTIAL<br />2<br />“<br />“<br />Virtualization is the highest-impact iss...
How, what and when you buy
How and how quickly you deploy
How you manage
How you charge
Technology, process, culture</li></li></ul><li>Customer IssuesChelsea Building Society<br />Business critical applications...
Customer IssuesHBOS<br />6000 x86 Physical servers in 2 datacentres<br />700 + new servers installed per year<br />Datacen...
TYPICAL PATH:  Virtualization projects rely on traditional processes<br />Operational Readiness<br />Technology Centric Ap...
Performance/capacity planning
Security</li></ul>DELL CONFIDENTIAL<br />5<br />
Dell SolutionChelsea Building Society<br />Migrate and consolidate legacy applications to virtual platform<br />Reduce dis...
Dell Solution HBOS<br />Build Virtual Infrastructure to provide Virtual Servers as the standard deployment platform for ne...
BETTER PATH:  optimize processes based on new paradigm<br />Workload <br />Analytics<br />Collaboration<br />Operational R...
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IP Expo 2009 - Dell Services Deliver Virtualisation in the Real World

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Learn how Dell helps customers find the “better path” to virtualization and ultimately lowers the total cost of ownership increases agility and reclaims
IT resources. We will present a real example of how Dell worked with a customer to virtualize and consolidate servers as well as consolidating storage
environments resulting in expanding IT capacity without building new facilities. Consultants from the Dell Virtualization Practice will give an overview of
this customer solution case study.

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  • Process enhancements not fully considered during designProve the benefit first; then develop how to operate it Little view towards automation
  • First, looks at not as a project to virtualized, but to assess and optimize workloads to deliver maximum ROI.Don’t look at design as a blueprint, but as a series of decisions / choices that can impact future flexibility and agility.They don’t’ look at migration as a sequential process, but one of those area that they can step on the gas pedal & go a little faster. The faster they go, can speed ROI. They think about how they can streamline the process.  They don’t think about how to manage, but how to implement a culture of continuous optimization operations to make sure efficient and effective.Second, operation readiness is something to consider early in the approach, after the initial assessment, or early in the design phase, and that is followed by design and automation around that ITSM process area to gain the efficiencies.  They also recognize that this is an iterative process. The first deployment may take a portion of the server farm, there is going to be an iterative process and each time you need to do the appropriate workload analytics to understand where you’ll get the best benefit. This may necessitate a review of your design decisions and enhancing those, as well as feeding those into the migration process.
  • BUT, what’s becoming evident as virtualization is becoming more pervasive is that…VIRTUALIZATION IS A DOUBLE EDGED SWORDCreating new challenges as many move down an “unplanned path” to virtual infrastructure. We see many customers struggling with unexpected consequences like:Unclear ROI, or worse, cost savings in one area are often resulting in unexpected cost escalations in others. Quite often we see customers go into virtualization with assumptions of the benefits, but no clear way to track Inflexible and chaotic infrastructure; ie. VM Sprawl, Unexpected data protection and management challenges, network slow down due to increased demands of virtual infrastructureOrganizational confusionIncreased RiskEnergy Waste There is of different approach, a better path to virtualization. One that results inFast, tangible ROIScalable & predictable infrastructureIT agility and improved Service levelsOrganizational Synergy… where silo’d organizational structures are broken down and groups start working together toward common organization benefits that v. promisesIT staff who are empowered for success in virtual world 
  • In addressing a virtualization project, better path and typical path.. at the end of the day, the difference is often the scale of ROI that is realized In the early days, there is no significant difference in ROI between better path / typical pathAs virtual infrastructure grows, in terms of number of servers virtualized as well as the breadth of functionality deployed, challenges and inefficiencies that were not addressed in the “unplanned path” have dramatic impacts on the overall success of virtualization. customer experience shows …Virtualization success is a result of addressing people, process and technology requirements; collaborative environments enable faster rates of adoptionProcess impact may be significant, however, dependent on company size, process maturity and IT objectives; operational process scope is more than ITSMWe believe virtualization changes virtually everything and by harnessing the power of change you can increase the rate of adoption by up to 4 timesWe believe there is a ‘right path’ and an ‘unplanned path’ to achieving virtualization; by following the ‘right path’ you can realize expected benefits up to 3 times faster. We believe that Virtualization is the Greenest initiative available to you and will deliver up to 3 times reduction in power, cooling and space costs.
  • IP Expo 2009 - Dell Services Deliver Virtualisation in the Real World

    1. 1. VM09 – IP Expo<br />Matthew Pitchford<br />Senior Solutions Architect<br />October 2009<br />
    2. 2. VIRTUALIZATIONchanges everything<br />DELL CONFIDENTIAL<br />2<br />“<br />“<br />Virtualization is the highest-impact issue changing infrastructure and operations through 2012. - Gartner<br />Changing<br /><ul><li>How you plan
    3. 3. How, what and when you buy
    4. 4. How and how quickly you deploy
    5. 5. How you manage
    6. 6. How you charge
    7. 7. Technology, process, culture</li></li></ul><li>Customer IssuesChelsea Building Society<br />Business critical applications running on NT4 / W2K OS with 5 year + old hardware<br />Application migration to modern OS deemed too complex and costly<br />Current hardware outside of standard support model, proving both costly and risky to maintain<br />No hardware refresh possible due to OS<br />Limited DR capability for these applications<br />Had a small VMware environment in place, but backup and restore of Virtual Machines was causing issues<br />Asked Dell to investigate the use of virtualization to address these issues (first services engagement with customer)<br />DELL CONFIDENTIAL<br />3<br />
    8. 8. Customer IssuesHBOS<br />6000 x86 Physical servers in 2 datacentres<br />700 + new servers installed per year<br />Datacentres over 95% capacity for power and cooling<br />Need for consolidation or 3rd datacentre<br />Long lead time to provision servers<br />High effort in man hours to provision a server<br />Low success rate in first time provision of servers<br />Long lead time to provision storage and networks to new servers<br />Recovery of physical servers consisted of Rebuild-Re-install-Reconfigure-Restore<br />Existing Microsoft Virtual Server 2005 environment not scalable enough to reduce datacentre capacity<br />DELL CONFIDENTIAL<br />4<br />
    9. 9. TYPICAL PATH: Virtualization projects rely on traditional processes<br />Operational Readiness<br />Technology Centric Approach<br />Migrate<br />Design<br />Assess<br />Migrate<br />But, virtualization breaks the traditional ITSM paradigm <br />Configurations<br />Chargeback<br />Change management<br /><ul><li>Problem resolution
    10. 10. Performance/capacity planning
    11. 11. Security</li></ul>DELL CONFIDENTIAL<br />5<br />
    12. 12. Dell SolutionChelsea Building Society<br />Migrate and consolidate legacy applications to virtual platform<br />Reduce disk space requirements of disk backup through compression and differential backups<br />Build in robust backup and recovery for virtual machines<br />Ensure that solution integrates with existing systems management <br />Provide capacity management capability<br />Integrate with existing hardware management solution<br />DELL CONFIDENTIAL<br />6<br />
    13. 13. Dell Solution HBOS<br />Build Virtual Infrastructure to provide Virtual Servers as the standard deployment platform for new systems<br />Migrate legacy physical servers onto Virtual Infrastructure to reduce datacentre power and cooling requirements<br />Implement process management to control and streamline server provisioning process<br />Implement Image level backups of Virtual Machines<br />Replicate critical Virtual Machines to DR datacentre<br />Capacity management built into the system design of the virtual infrastructure to guarantee complete DR capacity<br />DELL CONFIDENTIAL<br />7<br />
    14. 14. BETTER PATH: optimize processes based on new paradigm<br />Workload <br />Analytics<br />Collaboration<br />Operational Readiness<br />Assess & Rationalize<br />Manage & Continuous Optimization<br />Design <br />Decisions<br />Streamlined Migration<br />8<br />
    15. 15. Chelsea Building Society Results - Server Consolidation<br />Legacy estate consolidated onto 3 physical servers<br />Increase in server capacity to deploy new systems <br />Decrease in Power & Cooling usage<br />Deployment time of new systems reduced<br />Systems running on new high performance hardware<br />Increased resilience of Virtual Environment<br />VMware High Availability<br />Backup of Virtual Machine Images<br />Recovery to any other VMware Infrastructure<br />DELL CONFIDENTIAL<br />9<br />
    16. 16. Chelsea Building Society Results – Operational Efficiency<br />Improved backup and recovery capabilities of the virtual environment<br />Decreased the disk space requirements for the backup solution<br />Integrated the Virtual Infrastructure with Microsoft SCOM to maintain a consistent support platform<br />Integrated the Virtual Infrastructure with Dell Open Manage to give a consistent hardware support platform<br />Built in Capacity Management to the virtual infrastructure<br />DELL CONFIDENTIAL<br />10<br />
    17. 17. HBOSResults – Server Consolidation<br />10:1 consolidation ratio achieved with complete DR failover capacity<br />No requirement for 3rd datacentre<br />Virtual Servers adopted as standard platform for deployment, an exception must be requested for a physical server<br />Hundreds of physical servers migrated to virtual infrastructure<br />Eliminated need for cold standby servers in DR datacentre through Virtual Machine replication<br />DELL CONFIDENTIAL<br />11<br />
    18. 18. HBOSResults – Operational Efficiency<br />Server provisioning process documented, controlled, and streamlined (30 elapsed days removed from process)<br />Storage and network pre-allocated to virtual environment to increase flexibility and responsiveness<br />Virtual Machines backed up at image level to provide OS/Appplication/Configuration/Data in a set of encapsulated files<br />DR Failover of replicated Virtual Machines tested and proven<br />DELL CONFIDENTIAL<br />12<br />
    19. 19. Virtualization can be A DOUBLE EDGED SWORD<br />BETTER PATH<br /><ul><li> Fast, Tangible ROI
    20. 20. Scalable & Predictable
    21. 21. Agility & Improved Service
    22. 22. Organizational Synergy
    23. 23. Secure Environment
    24. 24. Green IT
    25. 25. Empowered Staff</li></ul>TYPICAL PATH<br />Unclear ROI<br />Inflexible & Chaotic<br />VM Sprawl<br />Organizational Confusion<br />Increased Risk<br />Energy Waste<br />Services Annuity<br />VS<br />DELL CONFIDENTIAL<br />13<br />
    26. 26. THE BETTER PATH EXTENDS BEYOND TECHNOLOGY<br />DELL CONFIDENTIAL<br />14<br />Bring benefits forward …<br />Opportunity<br />Rate of Adoption<br />BETTER PATH<br />$$$<br />Early <br />Days<br />TYPICAL PATH<br />Time<br />People Process Technology<br />

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