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IP Expo 2009 - Delivering Enterprise Cloud Services for Business Agility
 

IP Expo 2009 - Delivering Enterprise Cloud Services for Business Agility

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Innovative investment in the development of a new Cloud Services platform called Attenda Real Time Infrastructure (RTI) has provided Attenda with ...

Innovative investment in the development of a new Cloud Services platform called Attenda Real Time Infrastructure (RTI) has provided Attenda with
a powerful capability to increase the availability improve the efficiency increase the agility and reduce the cost of operating client infrastructures
transforming the way that clients’ applications are deployed managed and contracted. By integrating the Cloud Services platform within the Attenda
operations platform Attenda M.O. and integrated managed services our Cloud Service provides clients with the same high levels of availability performance
and security as delivered with physical infrastructures but with the benefits of rapid scalability increased agility and reduced cost. The Attenda Cloud
Services platform provides the capability to rapidly deploy and manage client enterprise web and messaging applications over the internet and to access
additional compute resource storage or network capacity on demand to meet unexpected business demands. In addition the Attenda RTI design enables
clients to take immediate advantage of new components and generations of technology as they become available continuously providing the optimal
computing platform and protecting their investment into the future. It is based upon a large deployment of HP servers using VMware virtualisation
technology and a shared virtualised platform of 3PAR storage and Cisco networking.

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  • 23/10/09
  • 23/10/09
  • 23/10/09
  • Gartner G00146683 Agility Ability to start, stop, and move the body quickly in different directions. The rapid change of direction.
  • “ The secret of success is consistency of purpose” Benjamin Disraeli

IP Expo 2009 - Delivering Enterprise Cloud Services for Business Agility IP Expo 2009 - Delivering Enterprise Cloud Services for Business Agility Presentation Transcript

  • Delivering Enterprise Cloud Services for Business Agility Simon Hansford VP, Service Strategy
  • Presentation courtesy of 3PAR “ From day one Attenda has invested in developing an industry-leading operations platform. 3PAR Utility Storage provides us with superior business agility and unmatched storage flexibility, whatever our clients’ requests are. It has given us an edge over the competition and has accelerated our time to market while providing a real added value for our clients. In addition, our total cost of ownership is much lower with 3PAR due to the platform’s incredible ease of management combined with reduced power and floor space needs.” Simon Hansford VP of Service Strategy, Attenda
  • Agenda
    • Cloud Computing:
      • Why is the IT market set to change?
      • How will it be delivered?
      • So what is it and what is available?
    • An Infrastructure as a Service (IaaS) Cloud
    • How should you plan to exploit cloud computing?
    • Green Computing Distributed data parallel cloud sustainability
    • Accountability Private Cloud Software-plus-services Web quality of service Quality of service control Agility Reliability Authentication Platform-as-a-service Computing
    • Architecture SaaS Transactions Syndication SML management
    • Policies Subscription Performance data services service oriented Storage Control a uthorization Open-source policies data interoperability Privacy applications computing Cloud Architecture SLA
    • Public Cloud loosely coupled assurance Utilities infrastructure as a service resiliency Network compliance agility Integration multi-tenancy Data bandwidth Grid Computing Business subscription Performance Security virtualization stewardship
  • Vendors have positions and offers!
    • IBM Blue Cloud, Lotus Bluehouse
    • SAP Business ByDesign
    • Microsoft Azure
    • 3PAR Cloud-Agile
    Pure-Play SaaS Enterprise vendors Consumer web
    • Google Gears, Earth, Picasa
    • Microsoft LIVE
    • eBay Turbo Lister, Outlook AddIn
    • Salesforce CRM
    • NetSuite Office integration
    • Zoho CRM Outlook Edition
  • To meet our demand, computing requires mass production
  • Traditional capacity management is expensive
    • Enterprises are moving toward an outsourced service delivery model.
    • Lower TCO – Resources are utilised across clients
    • Higher reliability – The provider is responsible for providing capacity when required
    • Greater agility – The provider dynamically reallocates resources across applications and clients
    Demand / Capacity Peak need Deployed Capacity Wasted Capacity Insufficient Capacity
  • We are facing Difficult Times
    • “ The global IT market outlook is a gloomy
    • one for 2009. with prospects of improvement in 2010”
    • Forrester: Global IT Market Outlook: 2009
    • Challenges:
    • Provide cheaper and faster implementations with immediate and identifiable value
    • Non-IT Executives Learn More about IT Capabilities
    • IT is More Focused Internally
    • Forces Grass Roots Innovation
    Challenges for businesses
    • “ The economic turbulence of late 2008 has created a more challenging situation than…. most CIOs have ever experienced.”
    • Gartner: CEIO New Year’s Resolutions, 2009
    • Challenges:
    • Too Much Customisation & Complexity
    • Cost Allocation and Chargeback is too simple
    • Cannot Prioritise the importance of IT Investments
    • No Institutional Knowledge of What Happened Last Time
    But Opportunities exist
  • Courtesy of Microsoft
  • Works how the business wishes to work Native Outlook Experience Works the Way You Do Easy Adaptability Works the Way Your Business Does Build, Deploy & Extend Works the Way Technology Should
  • On premise vs Hosted vs Cloud Buy Build On premise Cloud Hosted Application An off the shelf application that’s hosted externally Packaged Application An off the shelf application run by me Software as a Service An application that I buy in the Cloud Custom Application An application that I built and run in-house Hosted Application An off the shelf application that’s hosted externally Cloud Platform An application that I built but run in the Cloud
  • Where applications will reside Buy Build On premise Cloud Hosted Application Packaged Application Software as a Service Custom Application Hosted Application Cloud Platform ERP Collaboration Email Web site HR Core App Core App Cloud
  • Many definitions of Cloud Computing IDC, Defining “Cloud Services” and “Cloud Computing”, Cloud Computing Blog, September An emerging IT development, deployment and delivery model, enabling real-time delivery of products, services and solutions over the Internet. IDC A pool of abstracted, highly scalable, and managed compute infrastructure capable of hosting end-customer applications and billed by consumption. Forrester, Is Cloud Computing Read for the Enterprise?, March 2008 Forrester A Style of computing where massively scalable IT-enabled capabilities are delivered ‘as a service’ to external customers using Internet technologies. Gartner, Cloud Computing: Defining and Describing an Emerging Phenomenon, June 2008 Gartner
  • The confusion of Clouds Off-Premises Cloud Infrastructure as a Service Hosting Web Hosting Software as a Service Platform as a Service Native Web Applications Hardware managed by others Elastic Internet resources Shared applications Enterprise computing platform Hosted Web applications and content Programmable or programmatically accessible resources Grid computing
  • Different Cloud messages & positioning “ Green” Cloud “ Business SLA” Cloud “ High Security” Cloud “ Demo” Cloud “ Disaster Recovery” Cloud “ SME” Cloud
  • Web vendors first to arrive
    • Amazon
      • Extension of e-commerce
      • Early and broad cloud/Web platform services
      • Significant examples built on AWS
    • Google
      • Search, advertising, Gmail, Docs
      • Cloud concept and mashup leader
      • Google App Engine
    • Salesforce.com
      • Extension of SaaS application
      • First focused APaaS offering — Force.com
    • Facebook
      • Social network as a platform
      • Open extension versus active leadership
  • The Enterprise Vendors getting serious
    • Microsoft
      • Live/MSN and Xbox Live experience
      • "Software + services" and Azure
      • Large acquisitions and investments
    • IBM
      • Google partnership
      • Heritage in utility services, SOA and SaaS hosting
      • Cloud-enabling technologies
        • For example, Blue Cloud and IDataPlex
    • The Rest of the Brands
      • Cisco — Enabling technologies
      • HP — Focused on enabling technologies
      • SAP — Uncertain SaaS entry
      • 3PAR – Focused support of Service Providers
  • Trends in Cloud Computing
    • Outsourcing is becoming the norm.
    • Many parts of IT are commoditising, hence the economics of running IT in-house are even less favourable
    • Ownership of IT assets e.g. applications is becoming less critical – a liability to some!
    • Its about the Service – meeting the business requirement, the application and SLA.
    The Implication It's time to re-evaluate your approach to IT assets. Many assumptions regarding ownership and how to build IT capabilities are no longer valid.
  • Agenda
    • Cloud Computing:
      • Why is the IT market set to change?
      • How will it be delivered?
      • So what is it and what is available?
    • An Infrastructure as a Service (IaaS) Cloud
    • How should you plan to exploit cloud computing?
  • Today's infrastructure
    • Designed for your unique business
      • Will meet and exceed your stated needs
    • Designed for availability & performance
      • To meet the requirements of the business
    • Designed with the latest technology in mind
      • Recognising a 3 to 5 year investment
    • Incorporates appropriate DR
      • Recognising that it is often perceived as an expensive insurance policy
    Dedicated Client Infrastructure
  • But this approach has issues
    • Time to design & deploy
      • Not aligned with changes in business requirements
    • Designed with peak capacity in mind
      • Additional expense for idle capacity
    • Technology rapidly ages
      • No effective route to access new technology
    • DR not aligned to business requirements
      • Instead fits to a budgetary envelope
    Dedicated Client Infrastructure
  • The move towards the Cloud …
    • Dedicated Infrastructure
    • Meets your fixed requirements
    • Designed for minimum capacity
    • Highly secure
    • Attenda RTI
    • Delivers Business Agility
    • Increases Service Quality
    • Scales with your Business Demands
    • Reduces your Capital Costs
    • Processor
    • Memory
    • Storage
    • Network
    • Security
    Dedicated Client Infrastructure
  • Multiple scenarios : All or partial use of the Cloud
    • Attenda RTI
    • Delivers Business Agility
    • Increases Service Quality
    • Scales with your Business Demands
    • Reduces your Capital Costs
    • Processor
    • Memory
    • Storage
    • Network
    • Security
    Dedicated Client Infrastructure
    • Dedicated Infrastructure
    • Meets your fixed requirements
    • Designed for minimum capacity
    • Highly secure
  • The Building Blocks of an IaaS Cloud
    • Capacity is used to create a Virtual Server Farm
    • A Virtual Server Farm
      • Comprises Compute Units of Attenda RTI resource
        • The smallest compute unit available is 2GHz processor and 3GB memory
      • Comprises of dedicated Virtual Machines
      • A Virtual Server Farm is made up of multiples of these compute units , shared by a number of virtual machines i.e. n x (2GHz processor, 3GB memory) / n x VM’s
  • Utilising Attenda RTI Resources
      • Subscribed RTI Resources:
        • Can be allocated across one or more virtual machines as required
        • Are dedicated and uncontended for that client
        • Can run more virtual machines than the total available capacity in a contended configuration with prioritised resources
        • Can be temporarily extended via “Headroom”
    HEADROOM Virtual Machine 1 4 * 1.5GHz Virtual Machine 4 1 * 1.5GHz Virtual Machine 2 1 * 2.5GHz Virtual Machine 6 1 * 2GHz Virtual Machine 3 2 * 2GHz Virtual Machine 5 2 * 2GHz
  • Cloud Services will …
    • Increase Your Business Agility
      • Scale up and down your IT resources (processor, memory, storage and bandwidth) as your business dictates
      • Align your existing resources with change in application priorities
    • Increase Your Service Quality
      • Increase availability through a resilient design and latest technology that might otherwise be unaffordable
    • Future Proof Your IT Infrastructure
      • Benefit from a seamless upgrade path to latest technology
    • Reduce Your Capital Costs
      • Reduce the need to design to maximum capacity
      • Environmentally friendly, less resources, less energy
  • What does Attenda do?
    • Attenda operates and manages those business critical systems to ensure that they are 'Always On'.
    • We focus on IT Operations and only IT Operations.
    • 134 clients with industry leading client satisfaction.
    • Endorsed by the industry’s leading certifications & accreditations.
  •  
  • Recommendations
    • Today (Wednesday)
      • Review your current portfolio of IT products and services and map against the benefits and risks of Cloud computing.
    • The next 6 Months
      • Begin re-education. The culture of "build and manage everything" completely has changed.
      • Redefine your IT portfolio in terms of service components (what it does), instead of what it is built from.
    • Longer Term
      • Manage your IT assets with a life cycle approach. Use market maturity and commoditisation as indicators of when to reconsider approach.
      • Reduce focus and budgets for more-commoditised areas. Redeploy to areas that make a material difference.
  • THANK YOU [email_address]