IP Expo 2009 - Creating a new and flexible IT infrastructure with BT Virtual Data Centre

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    “ The whole project was managed very smoothly by BT and most users of our applications have been completely unaware of the transition. But what all of our people have noticed is that applications now run much more quickly, are much more reliable, and are available at all times.” Andrew Unsworth Head of IT The City of Edinburgh Council   “ The second phase of the project will embrace even more complex consolidation involving for example SQL, Auto CAD, Oracle and Business Objects applications. Given the success of the first phase we have absolute confidence in BT’s capability and ability to execute.” Andrew Unsworth Head of IT The City of Edinburgh Council Executive summary In 2001 the City of Edinburgh Council entered into a 10-year IT outsourcing partnership with BT. Under the £100 million contract, BT has taken full responsibility for the day-to-day operation and evolution of the Council’s networked IT infrastructure. BT inherited a diverse array of equipment and operating systems, running a wide variety of applications. By 2005 it had became apparent that the Council’s server infrastructure was in need of substantial overhaul. Servers were not centrally hosted but distributed throughout the Council. Support costs were escalating and concern was growing about the longevity and resilience of the estate. BT decided that in order to safeguard service it needed to implement greater control and consolidate the server estate into a centralised data centre environment. A server virtualisation approach was adopted: enabling greater utilisation of server resources, lower support costs and increased resilience by reducing potential points of failure.The programme extended over a 14-month period during which all 19 selected applications had been successfully migrated into a hosted virtual server environment, with zero unscheduled downtime. Applications now run much more quickly, are more reliable, and are available at all times. The virtualisation project has also enhanced resilience and assured business continuity. The City of Edinburgh Council reaffirmed its confidence in BT by extending the outsourcing partnership until 2016, and a second phase of the virtualisation project is now being planned.

    We have invested heavily in this service – the framework has taken two years to develop. Customers are looking for new and innovative ways to maintaining and maximising the services they offer without having to invest in large infrastructures. With VDC, they benefit from an ideal solution that doesn’t require a large capital investment.

    Purpose of this slide: Communicate NetApp’s value proposition for the Cloud deployment Key points: Extreme Flexibility: NetApp offers a comprehensive set of capabilities for Data management all within one Unified Storage Architecture. This makes it much easier for customers to deploy a comprehensive Cloud solution. One such customers is T-systems, who has over 170 customers running in their “Dynamics Services” shared ITaaS model – all on NetApp. For example, T-systems maintains an always-on environment for these customers, putting NetApp features like Data Motion and MultiStore to full use. They’ve built a DR solution as part of their overall offering using NetApp MetroCluster. They rely on NetApp for their end-to-end data management and storage needs, delivering savings to their customers of up to 30% overall. The T-systems example is developed further in a dedicated slide later in the deck. Outstanding Efficiency: NetApp is the leader in efficient storage solutions, typically using 50% or less storage than our competitors . NetApp deduplication and storage virtualization innovations have led the industry in building greener data centers that save you money and have less environmental impact. Proven Expertise: And NetApp has a track record of delivering IT as a Service solutions to customers, having pioneered IT as a Service (shared storage) models with companies like Telstra, T-systems and Sprint, as well as enterprise customers, over the past several years (since 2004). We have developed an architectural approach, management framework, and delivery methodology to take full advantage of NetApp technology. We openly share this approach with customers and Systems Integrators in delivering breakthrough Cloud deployments. What’s more, NetApp has deep and ongoing relationships with leading virtualization, networking and automation technology partners. Following slides go to details of each of the points.

    Purpose of this slide: Communicate NetApp’s value proposition for the Cloud deployment Key points: Extreme Flexibility: NetApp offers a comprehensive set of capabilities for Data management all within one Unified Storage Architecture. This makes it much easier for customers to deploy a comprehensive Cloud solution. One such customers is T-systems, who has over 170 customers running in their “Dynamics Services” shared ITaaS model – all on NetApp. For example, T-systems maintains an always-on environment for these customers, putting NetApp features like Data Motion and MultiStore to full use. They’ve built a DR solution as part of their overall offering using NetApp MetroCluster. They rely on NetApp for their end-to-end data management and storage needs, delivering savings to their customers of up to 30% overall. The T-systems example is developed further in a dedicated slide later in the deck. Outstanding Efficiency: NetApp is the leader in efficient storage solutions, typically using 50% or less storage than our competitors . NetApp deduplication and storage virtualization innovations have led the industry in building greener data centers that save you money and have less environmental impact. Proven Expertise: And NetApp has a track record of delivering IT as a Service solutions to customers, having pioneered IT as a Service (shared storage) models with companies like Telstra, T-systems and Sprint, as well as enterprise customers, over the past several years (since 2004). We have developed an architectural approach, management framework, and delivery methodology to take full advantage of NetApp technology. We openly share this approach with customers and Systems Integrators in delivering breakthrough Cloud deployments. What’s more, NetApp has deep and ongoing relationships with leading virtualization, networking and automation technology partners. Following slides go to details of each of the points.

    Purpose of this slide: To echo the infrastructure requirements on slide 9 and how NetApp storage technologies satisfy those needs. Key points : Note that some of the capabilities are current and proven, others are to be introduced or enhanced in the future. NetApp’s technology capabilities are built on the Data ONTAP platform, which is the foundation of the NetApp Unified Storage Architecture. From here forward, selectively dive in to each point as needed. More detailed slides addressing each point are in the backup section. Drill down into each technology in detail by pulling slides from backup when appropriate. At a high level, cover the benefits of the elements of this slide: Secure multi-tenancy: A virtualized technology that enables multiple clients in one storage system. Service automation and management: Ease of data management to allow self-service, metered usage, and charge-back model. Data mobility: Move data around for upgrade or business needs without the need to shut down physical systems. Storage efficiency: Efficient storage technology such as thin provisioning, deduplication, etc., as well as scale-out scalability. Integrated data protection: Building data backup, disaster recovery, archiving, and compliance all in one solution. Last but not least: NetApp Unified Storage Architecture, unique in the industry, built on top of Data ONTAP, is the foundation for all those capabilities. Also worth mentioning are the requirements for scalability and resilient infrastructure . Those are very important capabilities that are covered in depth in the technical pitch.

    Purpose of this slide: Explain how 7 NetApp components work together for maximum efficiency. Key points: As your data continues to grow at a rapid pace, you don’t need to grow your storage footprint at anywhere close to that pace. You can accomplish this when you deploy the technologies that we’ve brought to bear. This is a visual example of the set of things that we provide today. These are not individual components, but rather a suite of features that together bring extreme efficiencies to data storage. Storage Efficiency

    Purpose of this slide: Establish NetApp’s proven experience in serving customers in cloud deployment and our position as a preferred technology partner. Key points: NetApp has a strong, strong presence, and we can claim a high degree of leadership in this market. We have been chosen by some of the largest cloud services providers as their storage infrastructure. The top level is the enablers of technology that deliver products or services to the people who build or use clouds. This is where NetApp is going to play. We’re going to be a provider of technology and product and services. People who deliver on cloud-based services. We’re not going to be a provider of services to the end user. So we’ll provide our technology to the providers. And we’ll deliver our technology to the providers. People who are building clouds, either internal or external, that deliver applications as a service. They may purchase and users may purchase these services from resellers, and end users will be the final consumers of this technology in a way.

    Key client value - Enables alignment and prioritisation of optimisation strategy to stakeholder pain points Early view of optimisation potential, with flexible but prescriptive delivery approach Width, consistency and cost effectiveness over bespoke approaches Supports staged delivery to meet compelling needs, with early release of benefits. Supports and benefits from alignment of enterprise systems to strategic, standardised outcomes

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    IP Expo 2009 - Creating a new and flexible IT infrastructure with BT Virtual Data Centre - Presentation Transcript

      • BT Global Services
      • Craig Parker – BT
      • Martin Cooper - NetApp
      • Creating a new and flexible IT infrastructure with BT Virtual Data Centre
    2. North America UK EUROPE Centre of Excellence LATAM Satellite DC 5 Hubs, with regional satellite data centre. Meshed, Virtualised, & Automation APAC Regional Hub
      • One Operating Model
      • Customer Self Provisioning of IAAS
      IT Services vision and portfolio
      • Our Vision
      • The provider of managed Infrastructure as a Service (IaaS) to our top 500 customers globally
      • Create an Infrastructure & Software As A Service business in 2 years
      • One global operating approach supporting multiple virtualised, cost effective data centres, and centres of excellence.
      • To enable this vision we are building….
      • An agile, virtualised infrastructure
      • That reduces our cost base and capex outlay
      • That is standardised and automated
      • Which is service focused
      • Enables business continuity
      • And is Multi-geographic
    3. BT Global Services - Data Centre Services
      • Customers
      • 1,994 customer platforms across EMEA
      • Reach, Skills and Capabilities
      • 38 customer-facing data centres across EMEA
      • 985 data centre operations staff
      • Managed servers 22,699 for external customers
      • BT GS acquired 30 companies in the last 3 years: 19 specific to IT Services
      • Products
      • IT Optimisation Professional Services
      • Web and Application Hosting
      • Managed IT Infrastructure Services
      • Virtual Data Centre
      • Data Centre Services
    4. BT Virtualises a Major Financial institution – 700 Servers
    5. Server virtualisation project enables increased business agility and assured business continuity
      • A proactive approach to service improvement by BT under a ten-year outsourcing agreement has increased application performance and improved business resilience for the City of Edinburgh Council
      • BT inherited a diverse array of equipment and operating systems, running a wide variety of applications
      • Servers were not centrally hosted but distributed throughout the Council
      • Support costs were escalating and concern was growing about the longevity and resilience of the estate
      • BT decided that in order to safeguard service it needed to implement greater control and consolidate the server estate into a centralised data centre environment
      Business issue
      • 30 servers running 19 applications migrated into a hosted virtual server environment, with zero unscheduled downtime
      • Applications run more quickly, are more reliable, and are available at all times
      • Enhanced resilience and assured business continuity
      • A second phase of the virtualisation project is now being planned
      Result
      • IT Outsourcing
      • Fully BT Managed Server virtualisation hosted within a data centre environment, using VMWare ESX Server virtual infrastructure software
      Solution “ The whole project was managed very smoothly by BT and most users of our applications have been completely unaware of the transition. But what all of our people have noticed is that applications now run much more quickly, are much more reliable, and are available at all times.” Andrew Unsworth Head of IT The City of Edinburgh Council
    6. What is BT’s solution?
      • Per customer single site
      • Server & storage only
      • Manually deploy, manage & change
      • Per customer single site
      • Customer self service
      • Automation of deploy, manage & change
      • Network, Server, Storage
      • Shared, multi site, global
      • Click to buy/build
      • Full Autonomics/Automation
      • Pre provisioned
    7. VDC Architecture IP Storage SRM
    8. Creating and Managing the Virtual Data Centre
      • During the creation of the VDC, the customer can:
      • Add virtual servers (specifying parameters such as capacity performance)
      • Select the Internet bandwidth
      • Add Value Added Services
      • Set the firewall rules
      • The customer is given a price for this VDC.
      • The new VDC is easy to manage.
      • The customer can:
      • Check various reports (e.g. Bandwidth, Firewall Rules, Performance, Storage, Asset Information etc.)
      • Control the status of the virtual machine
      • Modify specific properties of the VDC
    9. VDC Demo
    10. Why NetApp? Extreme Flexibility Always-on data mobility, Secure multi-tenancy, and ease of management Outstanding Efficiency NetApp ® Unified Storage Architecture delivers efficiency across your virtualized data center Proven Expertise Track record in serving enterprises and expertise in deployments
    11. NetApp – Infrastructure as a Service Storage
      • Extreme Flexibility
      • Secure multi-tenancy
      • Service automation and management
      • Data mobility
      Applications Servers Network Management NetApp ® Unified Storage Architecture
    12. NetApp - Compound Effect of Storage Efficiency Data Growth Snapshot™ Copies SATA Drives and PAM Deduplication The Effect of Storage Efficiency Storage Costs Capacity Requirements RAID-DP ® Thin Provisioning Virtual Cloning Thin Replication
    13. NetApp - Proven Leadership in the Cloud
      • BT – Virtual Data Centre
      • BT Oracle ® on Demand
      • Navitaire
      • SAP ® ByDesign
      • Intuit Quickbase
      • Rackspace
      • Yahoo! E-Mail
      • “ Music service”
      • Oracle apps
      • SAP apps
      • Intuit apps
      • Azaleos
      • BT Digital Vault
      • Photobucket
      • “ Music” backup
      • Iron Mountain Digital
      • CSC
      • Perot Systems Backup
      IT as a Service (ITaaS) * Private internal clouds NetApp is the technology partner of choice for enterprise class cloud deployments. IaaS PaaS SaaS StaaS
    14. Lower costs, better performance, reduced risk
      • CustomerBenefits
      • Up to 40% TCO compared with traditional approach
      • Click to build, click to buy – convenience, agile
      • Aligned infrastructure which now reacts dynamically to business needs
      • IT becomes an assured service
      • No capital investment required - Opex model
      • Inherently resilient. BT security endorsed
    15. Continuous Migration Process Leveraging infrastructure to achieve strategic platform objectives
      • Enables the optimisation of infrastructure supporting enterprise systems.
      • Approach based on metrics led recommendations – technology, business, risk based
      • Execution is conveyor and role based, reducing risk and delivery resource requirements
    16. CMP Assessment Delivering early insight through key data point analysis
      • What good could look like
      • Outline cost to get there
      • Roadmap for target environment – what does/doesn’t fit
    17. Couple of Summaries
      • “ Any infrastructure-as-a-service offering that can provide a platform where organisations can scale their computing, network, and storage requirements in real time, according to their needs, will have obvious appeal.”
      • Roy Illsley, Senior Research Analyst, Butler Group
      “ BT is one of the very first movers in Europe with its infrastructure-as-a-service offer and the only global provider that will be deploying this service across a vast network of data centres both in the UK and Europe. Other differentiators for BT include a strong central platform allowing customers to provision services on the fly and a solid professional services organisation to support customers with higher end requirements.” Dustin Kehoe, Principal Analyst, Current Analysis
    18. Summary
      • Provides clients with an innovative Data Centre service without the initial CAPEX hurdle , by leveraging BT’s investment in next generation Data Centre technologies, Network, Assets and Processes
      Next Generation Application Services
      • Provides transformation, through IT infrastructure outsourcing, application , IT and network capabilities in one integrated and seamless delivery model
      • Paying back investments within
      • 18 months
      • Low risk migration
      Integrated Service Delivery Model
      • Gives flexible service and commercial models to allow the customer to move from a fixed to variable cost model across applications development, management, operations
      • Retail – provides a platform for application consol
      • Insurance – foundation for Policy’s as a Service
      • Financial Services – Low latency trading
      Outcomes Focused
      • Enables access to BT’s innovation , and R&D
      • Continuous access to a global skills pool giving the client reassurance of delivery – applications and infrastructure – end to end
      Continuous Innovation Investment in VDC The Key Enabler Reduced TCO up to 40% over 5 Yrs >£20m invested BT VDC
      • BT Global Services
      • Q&A
      • Thank you
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