How a Cloud Computing Service Provider Used Utility Storage to Maximize Virtual Server and Desktop ROI


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Intercept-IT prides itself on being a flexible service provider, housing real talent, and saving its clients millions of pounds each year. So when the UK-based Hosting Service Provider found itself having to compromise between either highly robust or a high performance storage-both of which were necessary to support its virtual server and desktop environments-Intercept-IT realized that it was time for a change. Fast forward a few years, and the Cloud Computing company has replaced its inefficient, unreliable, and poorly performing network of storage devices with a robust and flexible utility storage system that has enhanced the reliability and the performance of its virtual server and desktop environment.

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How a Cloud Computing Service Provider Used Utility Storage to Maximize Virtual Server and Desktop ROI

  1. 1. How a Cloud Computing Service Provider <br />Used Utility Storage to Maximize <br />Virtual Server and Desktop ROI <br />Gary Collins – CTO & Co-founder<br />
  2. 2. About Intercept<br /><ul><li>Company formed in 2002
  3. 3. Privately owned
  4. 4. 45+ Employees
  5. 5. £10m Annual Revenue
  6. 6. Firstto market with onlinedesktop™
  7. 7. 2000 hosted users across 87 different companies</li></li></ul><li>What We Do<br />On-premise Services<br />Optimising on-premise deployments using the latest in virtualisation technologies<br />Online<br />Services<br />Enterprise IT with no capital outlay for a simple low cost monthly subscription<br />Managed<br />Services<br />Proactive consultancy and specialist support to help achieve your business goals<br />Servers<br />Desktops<br />Applications<br />Storage<br />onlinecrm™<br />onlinemail™<br />onlinecomms™<br />onlinedesktop™<br />onlineworkspace™<br />Multi Vendor Support<br />Remote Monitoring<br />Pro-active Days<br />Selective Sourcing<br />
  8. 8. The Journey to Utility Storage (2002 to 2005)<br /><ul><li>Service Launched mid 2002
  9. 9. 2 Data Centres (London and Milton Keynes)
  10. 10. Physical Servers
  11. 11. Storage on DAS and Fibre Channel SAN
  12. 12. Software based replication</li></li></ul><li>Storage Architecture v1 (2002 to 2006)<br />
  13. 13. The Journey to Utility Storage (2006 to 2009)<br /><ul><li>January 2006 – Experienced a Situation…!
  14. 14. Issue with an array reporting incorrect size
  15. 15. Software solution replicated the changes
  16. 16. Breach of SLA, total customer rebates of £50,000+
  17. 17. Re-architected the storage infrastructure
  18. 18. Maximum uptime and resilience
  19. 19. Improved data protection levels
  20. 20. Never lose any data</li></li></ul><li>Storage Architecture v2 (2006 to 2009)<br />
  21. 21. The Journey to Utility Storage (2006 to 2009)<br /><ul><li>Data protection levels were excellent
  22. 22. Management was extremely easy
  23. 23. Growing Virtual Server Infrastructure
  24. 24. Growing Storage Requirements
  25. 25. VM’s have different behaviours (70% write / 30% read)
  26. 26. Challenges balancing capacity against performance
  27. 27. Unpredictable workloads due to customer multi-tenancy
  28. 28. Regularly reconfiguring arrays to improve performance
  29. 29. Heavy over allocation of capacity</li></li></ul><li>The Journey to Utility Storage (2009 to Current)<br /><ul><li>Scoped out requirements:
  30. 30. Performance (IOPS)
  31. 31. Capacity (TeraBytes)
  32. 32. TCO / Management
  33. 33. Costs / Budgets / ROI
  34. 34. Started conversations with existing Intercept suppliers (EqualLogic, HDS, NetApp, EMC)
  35. 35. 3PAR recommended by existing Intercept customers </li></li></ul><li>The Journey to Utility Storage (2009 to Current)<br /><ul><li>Why did we choose 3PAR?
  36. 36. Guaranteed Performance Levels (IOPS & Latency)
  37. 37. Thin Provisioning
  38. 38. Thin Replication
  39. 39. Thin Reclamation
  40. 40. Wide Striping
  41. 41. Dynamic Optimisation
  42. 42. Adaptive Optimisation
  43. 43. References from Carphone Warehouse and large Scottish Bank</li></li></ul><li>Storage Architecture v3 (2009 to Current)<br />Sized for 20,000 IOPS <br />with less than 10ms Latency<br />Benchmarked at 32,000 IOPS <br />with less than 5ms Latency<br />
  44. 44. Logical Solution Overview<br />
  45. 45. What's Next?<br />"Over time, a small business will not have economies of scale to make it worth staying in the IT business. Within five years, a huge percentage of small businesses will get most of their computing resources from external cloud providers.” Source: Thomas Bittman, Gartner<br /><ul><li>Continual Storage Expansion (Capacity & Performance)
  46. 46. Evaluation of Enterprise SSD’s
  47. 47. Extra Nodes when we hit current limits</li></li></ul><li>In Summary<br />Phenomenal Performance Levels<br />Increased virtual machine density<br />67% Reduction in storage footprint Thin Provisioning and Thin Reclamation<br />50% Reduction in storage-related power consumption<br />Happy Customers<br />Happy Staff<br />Happy CTO<br />
  48. 48. Any Questions?<br />Thank you for your time<br />Visit Intercept on Stand 459 <br /><br />Visit 3PAR on Stand 847<br /><br />