Novell® Cloud Manager: The Simplest Way to Build and Manage your Cloud

Novell Cloud Manager ® Jo De Baer Product Management Novell, Inc.

Defining Cloud Characteristics Shared Infrastructure IT service-centric Rapid Elasticity On-demand/Self Service Acquisition Model Pay Per-Use Billing Standard Internet Protocols Measureable 4 © Novell, Inc. All rights reserved.

The Cloud Stack Google Apps, Salesforce.com, online retail, web conferencing, online tax preparation SaaS and imaging/printing services Microsoft Azure, Force.com, Google App Engine, AWS AMI (App runtime environment PaaS offered as a service) Storage EC2, Rackspace Cloud, Google, Bluelock vCloud, Terremark, BT, AT&T, Verizon, GoGrid, Joyent, Servers IaaS Networks SunGard 5 © Novell, Inc. All rights reserved.

Challenges in Today's Data Centers Slow Service Delivery – Bringing a new service to life involves multiple teams – Poor coordination can mean service delivery times of 90+ days Too Little Automation – Expensive and error prone manual workflows can lead to business service disruptions Lack of Transparency – Poor visibility into the operations of business services makes it hard to guarantee service levels and correctly interpret anomalies Inflexibility – Vendor lock-in prevents you from leveraging best of breed tools 8 © Novell, Inc. All rights reserved.

Provisioning a New Server Negotiate the Bill Receive the Server 60 to 90 days or more! What took so long?! Place the Order Provision the Server Servers Network Storage 12 © Novell, Inc. All rights reserved.

Virtual Provisioning: Extremely Fast BUT Only server team Cost information lost benefits - Poor financial visibility Provision the Server - Sacrifices economic incentives Servers Network Storage 13 © Novell, Inc. All rights reserved.

Create Standard Configurations Cloud computing allows you to create standard configurations based on business requirements ... Infrastructure Infrastructure Application Manager Manager Administrator Create Publish Customize Offerings Offerings Deployments ... and build out business services via a self-service work-flow driven provisioning process 14 © Novell, Inc. All rights reserved.

Challenges In Today's Data Centers Slow Service Delivery – Bringing a new service to life involves multiple teams – Poor coordination can mean service delivery times of 90+ days Too Little Automation – Expensive and error prone manual workflows can lead to business service disruptions Lack of Transparency – Poor visibility into the operations of business services makes it hard to guarantee service levels and correctly interpret anomalies Inflexibility – Vendor lock-in prevents you from leveraging best of breed tools 17 © Novell, Inc. All rights reserved.

How Cloud Computing Helps Giving application administrators and business owners a view into the operational performance of their services Kelly Application Administrator Ron Business Owner Provide Transparency Communicate Value 18 © Novell, Inc. All rights reserved.

Advantages for Infrastructure Administrators Provide visibility into current capacity and future capacity needs Control current capacity with Build a pipeline of future financial incentives needs to get visibility Jim 19 © Novell, Inc. All rights reserved. Infrastructure Manager

Challenges In Today's Data Centers Slow Service Delivery – Bringing a new service to life involves multiple teams – Poor coordination can mean service delivery times of 90+ days Too Little Automation – Expensive and error prone manual workflows can lead to business service disruptions Lack of Transparency – Poor visibility into the operations of business services makes it hard to guarantee service levels and correctly interpret anomalies Inflexibility – Vendor lock-in prevents you from leveraging best of breed tools 20 © Novell, Inc. All rights reserved.

Heterogeneous Infrastructure Support • Support for existing and future infrastructure • Dealing with heterogeneous environments • Expanding to infrastructure not under control Cloud Service Cloud Service 21 © Novell, Inc. All rights reserved.

Criteria for Assessing Cloud Management Solutions Does it … 1. Speed up, simplify and make the process to deploy a new business service more efficient? 2. Allow you to create standard configurations based on business requirements 3. Control who gets access to what and how much 4. Provide visibility into current capacity and future capacity needs 5. Support existing and future infrastructure 6. Show application administrators and owners operational performance of their applications 22 © Novell, Inc. All rights reserved.

Novell Cloud Manager ® Novell Cloud Manger creates and manages a cloud environment that delivers on the promise of utility computing by provisioning workloads on demand in a secure and compliant manner. 24 © Novell, Inc. All rights reserved.

Enable Self Service Novell Cloud Manager enables IT to provide users a ® self service Web 2.0 portal for business service provisioning while maintaining security, compliance, and control • Benefits: – Rapid application acquisition – Increase IT agility – Drive down TCO – Business competitive advantage (time to market) 25 © Novell, Inc. All rights reserved.

Workload: The (New) IT Paradigm Application Workload Middleware Operating System A workload is an A workload is A workload or a integrated stack of portable and collection of application, middleware, platform agnostic workloads makes and operating system –it can run in up a business that accomplishes a physical, virtual or service, which is computing task cloud computing what the end user environments consumes 26 © Novell, Inc. All rights reserved.

How Workloads Build a Business Service Workloads Business Service Database workload on physical hardware in legacy data center Application server virtualized in private cloud Presentation and Example: SAP inventory report seen by user graphics server running in public cloud 27 © Novell, Inc. All rights reserved.

Self-Service Provisioning Example I'll create a SAP 7.0 NetWeaver stack with a Central Instance and an Oracle database We need a new I'm tired of setting sends an email ERP system. up individual workloads ad hoc. maintains Workload Template (WT) Catalog creates Business Business creates published in Service Request Service workload templates contains contains Workload Workload configure Workload Workload Workload Workload WT clone Workload Template WT Template Definition Definition Instance Instance Configuration Instance Ron Business Owner Kelly Application Administrator Jim Infrastructure Manager 28 © Novell, Inc. All rights reserved.

Accelerate Service Delivery Automated approval work-flows and standardized services catalog eliminates long lead times, and costly manual processing Novell Cloud Manager ensures that both initial delivery of a ® business service, and ongoing change requests are completed in minutes versus days • Benefits: – Breadth of image deployment options – Standardized workload catalog offering drives up server utilization and drives down capital costs 29 © Novell, Inc. All rights reserved.

Service Delivery Work-Flow Application Business Service Business Service Administrator Request Request Cloud Cloud Administrator Administrator Cloud Approval Approval Administrator Sponsor Sponsor Approval Sponsor Approval Pre-deployment Pre-deployment Server, storage Workload Workload and network teams Configuration(s) Configuration(s) Workload Workload Deployment(s) Deployment(s) Post-deployment Post-deployment Server, storage Workload Workload Configuration(s) and network teams Configuration(s) Application Business Service Business Service Available Available Administrator 30 © Novell, Inc. All rights reserved.

Multi-tenant Shared Infrastructure Administrators can define host groups, organizational groupings, allocate resources, and define service levels while Novell Cloud ® Manager ensures customer/consumer isolation in the shared virtual and physical infrastructure • Benefits: – Lower capital costs – Flexible cloud implementations to meet the simplest to most complex business and technology drivers 31 © Novell, Inc. All rights reserved.

IT Cost Allocation Transparency Novell Cloud Manager helps IT extend business service ® acquisition costs • Benefits: – Restore cost transparency into the virtualized infrastructure 32 © Novell, Inc. All rights reserved.

Optimize Utilization Novell Cloud Manager provides capacity planning ® related insights and reclamation policies to increase resource utilization • Benefits: – Minimize VM sprawl – Decrease capital costs – Intelligent workload placement based on utilization reporting 33 © Novell, Inc. All rights reserved.

Enterprise Ready Novell Cloud Manager provides out-of-the-box ® integration with Novell Sentinel , Operations Center , ™ ™ Identity Manager , and Access Manager ™ ™ LDAP support for user authentication • Benefits: – Integrations in the Novell intelligent Sentinel workload management portfolio maximize your ROI when investing in a cloud management product Access Manager Identity Manager – Leverage IT centralized directory for user authentication Novell Operations Center 34 © Novell, Inc. All rights reserved.

Advantages For Infrastructure Managers • Reduce rework by creating templates for common workload types and service levels • Control access to workload templates, service levels, and resource configurations • Track capacity utilization to control expense • Automatically choose the required location for each workload in order to achieve service level objectives 36 © Novell, Inc. All rights reserved.

Advantages For Application Administrators • Simplified creation of business services • Accelerated delivery of business services • Visibility into operational performance of the business service • Reserve resources for business services by calendar or in response to changing demands 37 © Novell, Inc. All rights reserved.

Advantages For Business Owners • Reduce the cost of providing new business services by streamlining processes • Increase IT efficiency, transparency • Recognize IT “value” 38 © Novell, Inc. All rights reserved.

Unpublished Work of Novell, Inc. All Rights Reserved. This work is an unpublished work and contains confidential, proprietary, and trade secret information of Novell, Inc. Access to this work is restricted to Novell employees who have a need to know to perform tasks within the scope of their assignments. No part of this work may be practiced, performed, copied, distributed, revised, modified, translated, abridged, condensed, expanded, collected, or adapted without the prior written consent of Novell, Inc. Any use or exploitation of this work without authorization could subject the perpetrator to criminal and civil liability. General Disclaimer This document is not to be construed as a promise by any participating company to develop, deliver, or market a product. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. Novell, Inc. makes no representations or warranties with respect to the contents of this document, and specifically disclaims any express or implied warranties of merchantability or fitness for any particular purpose. The development, release, and timing of features or functionality described for Novell products remains at the sole discretion of Novell. Further, Novell, Inc. reserves the right to revise this document and to make changes to its content, at any time, without obligation to notify any person or entity of such revisions or changes. All Novell marks referenced in this presentation are trademarks or registered trademarks of Novell, Inc. in the United States and other countries. All third-party trademarks are the property of their respective owners.

Novell® Cloud Manager: The Simplest Way to Build and Manage your Cloud

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