Big Data

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The explosion of unstructured, file-based data was a phenomenon first experienced by users in specialised markets, but it is now manifest in organisations of all shapes and sizes. Technological breakthroughs that have allowed us to create and process vast quantities of data are creating both a challenge and an opportunity. Organisations are struggling to find more cost-effective means of managing “Big Data”, but are also benefitting by leveraging this data to create competitive advantage and engender customer loyalty. Organisations want a new type of storage system that supports Big Data and cloud requirements with speed, scalability and elasticity. With a heritage firmly rooted in grid computing and storage virtualisation, EMC Isilon scale-out storage is ideally suited for rapidly-scaling environments. Come and hear how.

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Big Data

  1. 1. Big Data, Big Opportunity Peter Godden Area Director Isilon Storage DivisionEMC CONFIDENTIAL—INTERNAL USE ONLY 1
  2. 2. !!! !!! “Big Data Is Less About Size, And More About Freedom” !!! ―Techcrunch THE ERA OF !!! “Findings: ‘Big BIG DATA !!! Data’ Is More Extreme Than Volume” “Big Data! It’s Real, It’s Real-time, and IS HERE… ― Gartner It’s Already Changing Your “Total data: ‘bigger’ World” than big data” ―IDB !!! !!! !!! ― 451 GroupEMC CONFIDENTIAL—INTERNAL USE ONLY 2
  3. 3. The EMC Big Data “Stack”4 Collaborative Act Documentum xCP ?3 Real Time Analyze Greenplum + Hadoop2 Structured & Unstructured1 Petabyte Scale Store Isilon + AtmosEMC CONFIDENTIAL—INTERNAL USE ONLY 3
  4. 4. Big Data Is Changing Enterprise Storage EXABYTES Big Data Sources File Based: 60.7% CAGR Block Based: 21.8% CAGR By 2012, 80% of all storage capacity sold will be for file-based data Source: IDCEMC CONFIDENTIAL—INTERNAL USE ONLY 4
  5. 5. Scale-UP Architectures NOT Ideal for Big Data Server Scalability Network Performance Management Availability Cost StorageEMC CONFIDENTIAL—INTERNAL USE ONLY 5
  6. 6. Architectural Transition - Scale-OUT for Big Data Server Scalability Network Performance Management Availability Cost StorageEMC CONFIDENTIAL—INTERNAL USE ONLY 6
  7. 7. It’s Day and Night Different Scale-Out Scale-Up Shared Nothing Shared Storage Automated Manual Linear Scalability Performance Bottlenecks Operational Efficiency Increasing ComplexityEMC CONFIDENTIAL—INTERNAL USE ONLY 7
  8. 8. Big Data Requires: Tremendous Scalability of Capacity and Performance. EMC Isilon Delivers.EMC CONFIDENTIAL—INTERNAL USE ONLY 8
  9. 9. Record File System IO/s PerformanceSingle File System 1,600,000 (SPEC Validated, June 2011) 403,000 94,000 106,000EMC CONFIDENTIAL—INTERNAL USE ONLY 9
  10. 10. Record File System Capacity Single File System 15+ PB 2 PB 64 TB 100 TBSource : Vendor Product Specifications EMC CONFIDENTIAL—INTERNAL USE ONLY 10
  11. 11. Isilon’s OneFS Scale-Out Operating SystemEMC CONFIDENTIAL—INTERNAL USE ONLY 11
  12. 12. Isilon Scale-out NAS Product PortfolioAPPLICATION SOFTWARE HARDWARE ACCELERATOR & BACKUP ISILON S-SERIES X-SERIES NL-SERIES EX NODES ACCELERATOROPERATING SYSTEM EMC CONFIDENTIAL—INTERNAL USE ONLY 12
  13. 13. Isilon Solutions For… Enterprise IT Enterprise High Workflows @ Shared Industry Performance Scale Infrastructure Solutions Computing • Large-scale home • Private Cloud • Media & Entertainment • Quantitative Finance directories • Tier-3 Server • Life Sciences • Seismic Processing • Large-Scale File- Virtualization Archives • Internet & Web 2.0 • Research & Analysis • Storage Consolidation • Disaster Recovery • EDA & Software • Bioinformatics & Business Development ContinuanceEMC CONFIDENTIAL—INTERNAL USE ONLY 13
  14. 14. Why Isilon?Because Big Data Demands New Thinking Product Families Purpose-built to Optimize for IOps, Throughput and/or $/TB. Record-breaking Scaling of Capacity and Performance. Remarkable Simplicity at Scale.EMC CONFIDENTIAL—INTERNAL USE ONLY 14
  15. 15. 2012 and Beyond… Directional guideposts that influence our thinking • Big Data changes the way data is stored and accessed • There is a widening definition of NAS • Enterprise scale-out will be a core differentiator • Large virtualized environments benefit from scale-out NAS • Storage and compute will increasingly converge© Copyright 2011 EMC Corporation. All rights reserved. 15
  16. 16. THANK YOUEMC CONFIDENTIAL—INTERNAL USE ONLY 16
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