Your SlideShare is downloading. ×
0
IPA 'Game Changers' event,  13th May 2009 – Six to Start presentation
IPA 'Game Changers' event,  13th May 2009 – Six to Start presentation
IPA 'Game Changers' event,  13th May 2009 – Six to Start presentation
IPA 'Game Changers' event,  13th May 2009 – Six to Start presentation
IPA 'Game Changers' event,  13th May 2009 – Six to Start presentation
IPA 'Game Changers' event,  13th May 2009 – Six to Start presentation
IPA 'Game Changers' event,  13th May 2009 – Six to Start presentation
IPA 'Game Changers' event,  13th May 2009 – Six to Start presentation
IPA 'Game Changers' event,  13th May 2009 – Six to Start presentation
IPA 'Game Changers' event,  13th May 2009 – Six to Start presentation
IPA 'Game Changers' event,  13th May 2009 – Six to Start presentation
IPA 'Game Changers' event,  13th May 2009 – Six to Start presentation
IPA 'Game Changers' event,  13th May 2009 – Six to Start presentation
IPA 'Game Changers' event,  13th May 2009 – Six to Start presentation
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

IPA 'Game Changers' event, 13th May 2009 – Six to Start presentation

2,383

Published on

Dan Hon of Six to Start's presentation from the IPA Strategy Group's 'Game Changers: Strategy – Creativity – Technology' event on Wednesday 13th May 2009.

Dan Hon of Six to Start's presentation from the IPA Strategy Group's 'Game Changers: Strategy – Creativity – Technology' event on Wednesday 13th May 2009.

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,383
On Slideshare
0
From Embeds
0
Number of Embeds
30
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Six to Start We Told Stories IPA Game Changers, 13 April 2009
  • 2. We’re Six to Start. We invent and build new kinds of entertainment.
  • 3. Six to Start IPA Game Changers 09 We make games, stories and playful things where the internet is the glue knitting lots of different platforms together. Some people call these things Alternate Reality Games.
  • 4. Six to Start IPA Game Changers 09 ARG
  • 5. Six to Start IPA Game Changers 09 (Don’t get me started on ARGs)
  • 6. Six to Start IPA Game Changers 09 We Tell Stories. WINNER: SXSW WEB AWARDS 2009: Best of Show WINNER: SXSW WEB AWARDS 2009: Experimental Category March 2008, Penguin Books UK
  • 7. Six to Start IPA Game Changers 09 We Tell Stories. March 2008, Penguin Books UK
  • 8. Six to Start IPA Game Changers 09
  • 9. Six to Start IPA Game Changers 09 What we did. Cemented Penguin’s position through massive organic old and new media PR § Innovated in reaching new audiences § Advertised by driving people to new Penguin releases.
  • 10. Six to Start IPA Game Changers 09 What we did. 300k reads through massive organic old and new media PR § Zero ATL § Advertised by driving people to new Penguin releases.
  • 11. Six to Start IPA Game Changers 09 How we did it. A quick development period Fast approval turnaround Close creative collaboration Respect for talent Agile development Rapid prototyping
  • 12. Six to Start IPA Game Changers 09 What’s next. Smokescreen for Channel 4 Education
  • 13. Six to Start IPA Game Changers 09 hello@sixtostart.com

×