IPA 'Game Changers' event, 13th May 2009 – Made by Many presentation

we set up in September 2007

we make platforms, not banners...

we help brands and publishers create, manage and monetise community and Rich Internet Applications

we’re not game changers the game changed us

we embrace change

the lean years

get real, or die

we got real Lower Your Cost of Change Change Is Your Best Friend Hire the Right Customers Stay Lean Meetings Are Toxic Shrink Your Time Actions Not Words What’s The Big Idea? Have An Enemy Build Less Test In The Wild Rinse and Repeat

The competitive advantage of being small, lean and nimble http://gettingreal.37signals.com/

Agile methodologies

Conventional, linear development process Big ideas, big bang launch, big budgets measure new adjust design big strategy user big strategy and build research Iterative, Agile, emergent development process Micro-strategies, big insights, rapid iterations insights plan plan adjust design design adjust launch launch A. Continue plan little strategy measure measure design insights B. Try something else launch measure little strategy little strategy learning curve learning curve Nicked and adapted for Web from David Armano

act like a start-up

old new new vs new media media

orchestra jazz vs model ensemble

traditional creative vs leader leader

new new media rapid, iterative, visual strong vision small, evolving strategy lean, agile, open lightweight processes URL here

old new media big slow linear interruptive often tech-tied

articulate strategy through design 1800x

Amnesty.org Ghana (IS) Amnesty.org.uk United States Netherlands Getting Content Things Done Blogging Platform Visible activism Irrepressible Beijing Olympics Violence Unsubscribe Against Women

make models and prototype

work very fast 17 days 12 week s 5 days

work in real time client in the room

involve techies at the top table

be social & build your network

be generous

you don’t have to change... survival isn’t mandatory

http://www.madebymany.co.uk http://twitter.com/madebymany

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IPA 'Game Changers' event, 13th May 2009 – Made by Many presentation

by IPA Strategy Group on May 14, 2009

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IPA ’Game Changers’ event, 13th May 2009 – Made by Many presentation — Presentation Transcript