hello

we set up in September 2007

we make platforms,
not banners...

we help brands and publishers
create, manage and monetise
community and Rich Internet Applications

we’re not game changers
the game changed us

we embrace change

the lean years

get real, or die

we got real
Lower Your Cost of Change
Change Is Your Best Friend
Hire the Right Customers
Stay Lean
Meetings Are Toxic
Shrink Your Time
Actions Not Words
What’s The Big Idea?
Have An Enemy
Build Less
Test In The Wild
Rinse and Repeat

The competitive
advantage of being
small, lean and nimble
http://gettingreal.37signals.com/

Agile methodologies

Conventional, linear development process
Big ideas, big bang launch, big budgets
measure
new
adjust
design big strategy
user
big strategy and build
research
Iterative, Agile, emergent development process
Micro-strategies, big insights, rapid iterations
insights
plan
plan adjust
design
design adjust
launch
launch A. Continue
plan
little strategy
measure
measure design insights
B. Try something else
launch
measure
little strategy little strategy
learning curve
learning curve
Nicked and adapted for Web from David Armano

act like a start-up

old new
new vs new
media media

orchestra jazz
vs
model ensemble

traditional creative
vs
leader leader

new new media
rapid, iterative, visual
strong vision
small, evolving strategy
lean, agile, open
lightweight processes
URL here

old new media
big
slow
linear
interruptive
often tech-tied

articulate strategy through design
1800x

Amnesty.org
Ghana
(IS)
Amnesty.org.uk
United
States
Netherlands
Getting Content
Things Done
Blogging
Platform
Visible
activism
Irrepressible
Beijing
Olympics
Violence
Unsubscribe
Against
Women

make models and prototype

work very fast
17
days
12
week
s
5
days

work in real time
client in the room

involve techies at the top table

be social & build your network

be social & build your network

be generous

you don’t have to
change...
survival isn’t
mandatory

http://www.madebymany.co.uk
http://twitter.com/madebymany