I-Open E-Mail Format Analytics 2006-2009
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I-Open E-Mail Format Analytics 2006-2009

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This is the E-Mail Matrix designed by Betsey Merkel, Co-Founder and Director, The Institute for Open Economic Networks (I-Open) and used to organize Civic Forum conversations and accounts for I-Open ...

This is the E-Mail Matrix designed by Betsey Merkel, Co-Founder and Director, The Institute for Open Economic Networks (I-Open) and used to organize Civic Forum conversations and accounts for I-Open e-mail interest in Civic Forum programming in Northeast Ohio from 2006 through 2009.

This form is typical of matrices used in designing and investing in new conversations focused on aspects of Open Source Economic Development. Civic Forum conversations build networks and communities focused on categories of the Innovation Framework, and topics representing citizen priorities affecting education, economic, and workforce development.

Visit the Institute for Open Economic Networks (I-Open) at http://www.i-open.org

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  • This is the E-Mail Matrix designed by Betsey Merkel, Co-Founder and Director, The Institute for Open Economic Networks (I-Open) and used to organize Civic Forum conversations accounting for I-Open e-mail interest in Civic Forum programming in Northeast Ohio from 2006 through 2009.

    This matrix points to the need for communities and regions to participate at higher levels of organization, process, and tools to identify, connect, and align creativity and resources for transformative, sustainable innovation.

    This form is typical of matrices used in designing and investing in new conversations focused on aspects of Open Source Economic Development. Civic Forum conversations build networks and communities focused on categories of the Innovation Framework, and topics representing citizen priorities affecting education, economic, and workforce development.

    You can learn more about I-Open at http://i-open-2.strategy-nets.net
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I-Open E-Mail Format Analytics 2006-2009 Presentation Transcript

  • 1. Tracks 31 mos. I-Open e-mail opens and click rate 09/06 thru 07/09. I-Open content published thru meta filter Innovation Framework; distributed via email, F2F programs, social media, broadcast, online communities. # RESULTS TOPICS DIALOGUE AND BRAINPOWER SUBSCRIB AFTER 7 futuring CONNECTED NETWORKS INCLUSION BRANDING RESULTS PROGRAM QUALITY, NAME OF STORIES PLACES ERS DAYS: # questions science CIVIC FORUM AFTER 7 NAME OF COMMUNITY DATE MAILED TIME OF DAY MAILED OPENS The women TOPIC SUMMARY PROGRAM DAYS: # email "Opens" workforce CLICKS newsletter total should lifestyle senders be viewed storytelling Futuring: The Knowledge- business 0 Midtown Brews Question Cycle and 07/08/09 10:00 AM 3665 663 80 0 0 0 0 0 futuring development Getting to Enterprise Futuring: The Knowledge- business 1 Midtown Brews Question Cycle and 07/02/09 10:00 AM 3678 664 56 1 0 0 0 0 futuring development Getting to Enterprise Building Brainpower: women, workforce 1 WENetwork Women, Careers and 06/10/09 10:00 AM 550 127 14 1 0 0 0 0 workforce, lifestyle development Lifestyle Branding Stories: Storytelling from the storytelling, 0 Midtown Brews 06/02/09 10:00 AM 3692 1186 701 0 0 0 0 0 culture Depths of a Region's culture Culture Dialogue and Inclusion: Engage in a new conversation, web 1 Civic Forum 05/21/09 10:00 AM 3708 988 437 0 0 0 1 0 web 2.0 conversation on the 2.0 social web - Part 2 Dialogue and Inclusion: Engage in a new conversation, web 1 Civic Forum 05/14/09 10:00 AM 560 120 11 0 0 0 1 0 web 2.0 conversation on the 2.0 social web - Part 1 Building Brainpower: women, workforce 1 WENetwork Women, Careers and 05/12/09 10:00 AM 3720 966 451 1 0 0 0 0 workforce, lifestyle development Lifestyle Branding Stories: Storytelling from the culture, 1 Midtown Brews 05/11/09 10:00 AM 3720 1192 755 0 0 0 0 1 culture Depths of a Region's storytelling Culture Dialogue and Inclusion: Engage in a new conversation, web. 1 Civic Forum 05/07/09 10:00 AM 565 106 9 0 0 0 1 0 web 2.0 conversation on the 20 social web How Women Contribute women, economic workforce 0 WENetwork to Building Smart 05/06/09 10:00 AM 538 107 9 0 0 0 0 0 development development Quality, Connected Cities Building Innovative Networks for a Cool, global, business global business 0 Midtown Brews Connected Place: NE 05/06/09 10:00 AM 3634 1136 855 0 0 0 0 0 development, development Ohio as a Global Leader innovation in BioTech Strengthening creativity, Brainpower: Creativity, collaboration, business 1 Civic Forum Collaboration and 04/23/09 10:00 AM 3647 1045 390 1 0 0 0 0 economic development Innovation for Economic development, Renewal technology Building Brainpower: workforce 1 Civic Forum 04/16/09 10:00 AM 3650 934 345 1 0 0 0 0 sustainability, jobs The Green Jobs Initiative development How Women Contribute women, economic workforce 1 WENetwork to Building Smart 04/13/09 10:00 AM 3628 891 275 0 0 1 0 0 development development Quality, Connected Cities "Quality, Connected Places: Shrinking a water, climate 1 Civic Forum Community's Carbon 04/09/09 10:00 AM 3686 1059 460 0 0 1 0 0 water change Footprint with Water Efficiency Building Innovative Networks for a Cool, global, business global business 1 Midtown Brews Connected Place: NE 04/07/09 10:00 AM 3670 1096 544 0 1 0 0 0 development, development Ohio as a Global Leader innovation in BioTech Quality, Connected civic service, Places: The Value 1 WENetwork 04/06/09 10:00 AM 3692 910 256 0 0 1 0 0 economic civic service Volunteering Brings to development Building Cool I-OPEN E-MAIL FORMAT FOR F2F/ONLINE COLLABORATIVE COMMUNITIES BETSEY MERKEL, I-OPEN PUBLISHED UNDER CREATIVE COMMONS LICENSE 3.0
  • 2. Tracks 31 mos. I-Open e-mail opens and click rate 09/06 thru 07/09. I-Open content published thru meta filter Innovation Framework; distributed via email, F2F programs, social media, broadcast, online communities. Dialogue & Inclusion: 1 Civic Forum "The New Landscape of 04/03/09 10:00 AM 3743 943 254 0 0 0 1 0 health care health care Health Care Reform" "Green Jobs Initiative" climate, solar, workforce 1 Midtown Brews with Bill MacDermott, 04/01/09 10:00 AM 3475 1208 632 1 0 0 0 0 global development Cleveland Solar & Wind Strengthening Dialogue & Inclusion: "The New 0 Midtown Brews 03/07/09 10:00 AM 845 222 31 0 0 0 0 0 health care health care Landscape of Health Care Reform" Strengthening Dialogue & Inclusion: "The New 0 Midtown Brews 03/05/09 10:00 AM 3505 1178 739 0 0 0 0 0 health care health care Landscape of Health Care Reform" Strengthening Dialogue & Inclusion: "The New 1 Midtown Brews 03/04/09 10:00 AM 1121 458 0 0 0 1 0 health care health care Landscape of Health Care Reform" "Building Brainpower education, web 0 Midtown Brews with new models of 02/02/09 10:00 AM 3554 1038 360 0 0 0 0 0 education 2.0 online education" "Building Brainpower as a competitive asset with education, web 1 Midtown Brews networks and new 01/29/09 10:00 AM 3635 1187 593 0 1 0 0 0 education 2.0 models of online education" "Quality, Connected Places: Shrinking a water, climate 1 Midtown Brews Community's Carbon 01/07/09 10:00 AM 2927 544 54 0 0 1 0 0 water change Footprint with Water Efficiency" "Branding Stories of creativity, citizen 1 Midtown Brews Humanity: Art, Advocacy 11/10/08 10:00 AM 813 273 73 0 0 0 0 1 creativity priorities, global and Global Networks" Branding Stories: Art, creativity, citizen 0 Midtown Brews Advocacy and Global 11/06/08 10:00 AM 2955 1229 1317 0 0 0 0 0 creativity priorities, global Networks "2008 Presidential Campaign Issues: government, Growing the Economic workforce 0 WENetwork 11/06/08 10:00 AM 495 86 2 0 0 0 0 0 leadership, Viability of Women" Part development women, workforce 2: Where Do We Go From Here?" "2008 Presidential Campaign Issues: government, Growing the Economic workforce 1 WENetwork 11/02/08 10:00 AM 496 100 5 1 0 0 0 0 leadership, Viability of Women" Part development women, workforce 2: Where Do We Go From Here?" Branding Stories: Art, creativity, citizen 1 Midtown Brews Advocacy and Global 10/27/08 10:00 AM 2966 537 66 0 0 0 0 1 creativity priorities, global Networks "2008 Presidential government, Campaign Issues: workforce 0 WENetwork 10/09/08 10:00 AM 469 106 13 0 0 0 0 0 leadership, Growing the Economic development women, workforce Viability of Women" "2008 Presidential government, Campaign Issues: workforce 1 WENetwork 10/04/08 10:00 AM 471 135 8 1 0 0 0 0 leadership, Growing the Economic development women, workforce Viability of Women" "The Changing Landscape of Public citizen priorities, 0 Midtown Brews Advocacy: Citizen- 10/03/08 10:00 AM 316 79 14 0 0 0 0 0 civic service web 2.0 Community Priorities and Web 2.0" The Changing Landscape of Public Advocacy: citizen priorities, 1 Midtown Brews 10/01/08 10:00 AM 2607 545 47 0 0 0 1 0 civic service Citizen-Community web 2.0 Priorities and Web 2.0 I-OPEN E-MAIL FORMAT FOR F2F/ONLINE COLLABORATIVE COMMUNITIES BETSEY MERKEL, I-OPEN PUBLISHED UNDER CREATIVE COMMONS LICENSE 3.0
  • 3. Tracks 31 mos. I-Open e-mail opens and click rate 09/06 thru 07/09. I-Open content published thru meta filter Innovation Framework; distributed via email, F2F programs, social media, broadcast, online communities. The Changing Landscape of Public Advocacy: citizen priorities, 1 Midtown Brews 09/25/08 10:00 AM 2996 566 25 0 0 0 1 0 civic service Citizen-Community web 2.0 Priorities and Web 2.0 "Building Lifetime Relationships: How has women, lifestyle, 1 WENetwork networking enhanced 09/10/08 10:00 AM 3002 524 19 0 1 0 0 0 lifestyle relationships your business and personal life?" technology, Making Fast Food Faster: innovation, business 0 Midtown Brews Technology Innovating 09/04/08 10:00 AM 3003 477 38 0 0 0 0 0 business development the Service Industry development technology, Making Fast Food Faster: innovation, business 1 Midtown Brews Technology Innovating 08/25/08 10:00 AM 3022 532 68 1 0 0 0 0 business development the Service Industry development "Preparing for Longevity: women, lifestyle, 1 WENetwork Women Living the 08/05/08 10:00 AM 3103 499 33 1 0 0 0 0 lifestyle relationships Longest Life" Building the Waterloo creativity, 1 Midtown Brews Band Culture for a 08/04/08 10:00 AM 3122 567 102 0 0 1 0 0 economic creativity Vibrant Collinwood development Youngstown Business Incubator: A Global global, business global business 0 Midtown Brews Model of Quality, 07/23/08 10:00 AM 3111 513 40 0 0 0 0 0 development, development Connected Business innovation Innovation Youngstown Business Incubator: A Global global, business global business 1 Midtown Brews Model of Quality, 07/15/08 10:00 AM 3154 496 38 0 0 1 0 0 development, development Connected Business innovation Innovation Youngstown Business Incubator: A Global global, business global business 0 Midtown Brews Model of Quality, 07/11/08 10:00 AM 3208 489 56 0 0 0 0 0 development, development Connected Business innovation Innovation women, "How Our Experiences experience, 1 WENetwork Affect Who We Are 07/10/08 10:00 AM 3210 505 33 0 1 0 0 0 lifestyle personal Today" development The Youngstown Business Incubator: A global, business global business 0 Midtown Brews Global Model of Quality, 07/07/08 10:00 AM 3216 595 70 0 0 0 0 0 development, development Connected Business innovation Innovation The Youngstown Business Incubator: A global, business global business 1 Midtown Brews Global Model of Quality, 07/03/08 10:00 AM 3228 591 52 0 0 1 0 0 development, development Connected Business innovation Innovation "Essential Footing: land, government, 0 Midtown Brews NEO's County-Wide Land 06/06/08 10:00 AM 3287 511 75 0 0 0 0 0 land citizen priorities Bank Initiative" "Essential Footing: land, governmen, 0 Midtown Brews NEO's County-Wide Land 06/04/08 10:00 AM 3266 620 68 0 0 0 0 0 land citizen priorities Bank Initiative" "Something my Mother women, lifestyle, 1 WENetwork 06/01/08 10:00 AM 3275 631 32 1 0 0 0 0 lifestyle taught me" relationships Essential Footing: Our land, government, 1 Midtown Brews County-Wide Land Bank 05/30/08 10:00 AM 3295 636 56 0 0 0 1 0 land citizen priorities Initiative MIGHTY BLUE: The water, economic 0 Midtown Brews Great Lakes Basin 04/04/08 10:00 AM 3341 707 134 0 0 0 0 0 development, water Compact government water, economic MIGHTY BLUE: The development, 0 Midtown Brews Great Lakes Basin 04/01/08 10:00 AM 3353 649 75 0 0 0 0 0 water government, Compact citizen priorities MIGHTY BLUE: The water, economic 1 Midtown Brews Great Lakes Basin Water 03/24/08 10:00 AM 3372 891 105 0 0 0 1 0 development, water Compact government Creative Capital for a creativity, 0 Midtown Brews 21st Century Digital 03/03/08 10:00 AM 3369 862 111 0 0 0 0 0 economic creativity Media Marketplace development I-OPEN E-MAIL FORMAT FOR F2F/ONLINE COLLABORATIVE COMMUNITIES BETSEY MERKEL, I-OPEN PUBLISHED UNDER CREATIVE COMMONS LICENSE 3.0
  • 4. Tracks 31 mos. I-Open e-mail opens and click rate 09/06 thru 07/09. I-Open content published thru meta filter Innovation Framework; distributed via email, F2F programs, social media, broadcast, online communities. Creative Capital for a creativity, 1 Midtown Brews 21stC Digital Media 02/28/08 10:00 AM 3386 899 101 0 1 0 0 0 economic creativity Marketplace development Our Ohio Energy energy, economic Portfolio: Economic 0 Midtown Brews 02/13/08 10:00 AM 2960 867 100 0 0 0 0 0 development, energy Development in your citizen priorities Backyard Our Ohio Energy energy, economic Portfolio: Economic 1 Midtown Brews 02/06/08 10:00 AM 3387 899 69 0 0 1 0 0 development, energy Development in your citizen priorities Backyard Habitat for Humanity civic service, 0 Midtown Brews 10/03/07 10:00 AM 2474 495 150 0 0 0 0 0 civic service and Meet The Bloggers housing Habitat for Humanity civic service, 0 Midtown Brews 09/26/07 10:00 AM 2486 1658 1358 0 0 0 0 0 civic service and Meet The Bloggers housing technology, Michael DeAloia and innovation, business 0 Midtown Brews 09/06/07 10:00 AM 2341 498 31 0 0 0 0 0 Meet The Bloggers business development development technology, Michael DeAloia and innovation, business 1 Midtown Brews 08/30/07 10:00 AM 2360 664 39 1 0 0 0 0 Meet The Bloggers business development development Habitat for Humanity civic service, 1 Midtown Brews 07/27/07 10:00 AM 2528 664 51 0 0 1 0 0 civic service and Meet The Bloggers housing creativity, Sarah Morrison, Director, collaboration, 0 Midtown Brews 07/09/07 10:00 AM 2533 328 25 0 0 0 0 0 creativity MORRISONDANCE innovation, technology creativity, Sarah Morrison, Director, collaboration, 0 Midtown Brews 07/03/07 10:00 AM 2537 650 34 0 0 0 0 0 creativity MORRISONDANCE innovation, technology creativity, Sarah Morrison, Director, collaboration, 1 Midtown Brews 06/28/07 10:00 AM 2554 805 52 1 0 0 0 0 creativity MORRISONDANCE innovation, technology climate, solar, 1 Midtown Brews EcoCity Cleveland 06/07/07 10:00 AM 2579 759 79 1 0 0 0 0 energy global sustainability, Holly Harlan and the E4S business 1 Midtown Brews 04/26/07 10:00 AM 2572 786 44 1 0 0 0 0 business Team development development economic Euclid Corridor 1 Midtown Brews 04/05/07 10:00 AM 2542 779 44 0 0 0 1 0 development. transportation Transportation Project transportation physics, business 1 Midtown Brews Lawrence Krauss 12/07/06 10:00 AM 2477 929 86 1 0 0 0 0 innovation development Lev Gonick, VP for technology, Information Technology innovation, 1 Midtown Brews Services & CIO, Case 10/30/06 10:00 AM 2401 801 136 1 0 0 0 0 technology business Western Reserve development University Meet the Bloggers and citizen priorities, 1 Midtown Brews 10/05/06 10:00 AM 2372 0 0 0 0 0 1 0 civic service Citizen Journalism technology technology, Tech Czar Michael innovation, 1 Midtown Brews 09/07/06 10:00 AM 2313 0 0 0 0 0 1 0 technology DeAloia business development 46 195131 47400 13485 17 5 9 12 3 I-OPEN E-MAIL FORMAT FOR F2F/ONLINE COLLABORATIVE COMMUNITIES BETSEY MERKEL, I-OPEN PUBLISHED UNDER CREATIVE COMMONS LICENSE 3.0