Your SlideShare is downloading. ×
Trends in small business outsourcing
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Trends in small business outsourcing

269
views

Published on

Published in: Business, News & Politics

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
269
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. WWW.INBOUNDOUTBOUNDMARKETING.COM Trends in Small Business Outsourcing
  • 2. SMALL BUSINESSES ARE ALSO CONTINUING TO PUSH THE ENVELOPE ON WHAT CAN BE OUTSOURCED. •THEY ARE DISCOVERING ELEMENTS THAT CAN BE OUTSOURCED EVEN IN PREVIOUSLY “CORE” ACTIVITIES. 2013 IO Marketing – Proprietary and Confidential
  • 3.  Re-examine what you consider to be activities only you or your employees can do.  If not the entire activity, can some parts of this at least be outsourced?  Be prepared to invest some time up front in training your outsourcing partner. 2013 IO Marketing – Proprietary and Confidential
  • 4. A DECADE AGO YOU MAY NEVER HAVE THOUGHT OF OUTSOURCING TO SOMEONE OUTSIDE OF YOUR LOCAL CIT Y OR REGION. NOW IT IS COMMONPL ACE TO FIND VENDORS AND INDEPENDENT CONTRACTORS ACROSS THE COUNTRY OR EVEN ACROSS THE WORLD. 2013 IO Marketing – Proprietary and Confidential
  • 5.  If you are a vendor, establish a presence on the networking sites of your choice –LinkedIn, Facebook, Twitter etc. to create an online brand presence.  Make it easy to be found and for customers to get to know you.  Evaluate which mode of communication gives you the best results.  Also take into consideration where your customers are located and how they prefer to be contacted.  Sign up with Skype, or other email and Internet marketing tools. 2013 IO Marketing – Proprietary and Confidential
  • 6. W E ’ R E SE E IN G P R I C I N G S T R U C T U R ES T H AT CO M B I N E T H E B EST O F B OT H . FO R E X A M P L E , W E B PAG E D ES I G N W I L L B E F I X E D AT A P R I C E P E R PAG E . S U B S EQ U E N T C H A N G ES REQ U EST E D BY T H E B U Y ER A R E PA I D FO R U S I N G A N H O U R LY R AT E FO R T H E E F FO RT. T H E CO M B I N AT I O N P R I C I N G C A N SAV E T HE B U Y E R A S M U C H A S 3 0 % O F T H E TOTA L CO ST A N D AVO I D CO N F L I C T S . I T A L S O A L I G N S I N T ER ESTS O F T H E B U Y E R A N D T H E V E N D O R . 2013 IO Marketing – Proprietary and Confidential
  • 7.  Split your project into 2 parts:  the part that is well defined and unlikely to change  the part that needs to change as you see results of each phase.  “Fix Price” the well defined part, while agreeing upon an hourly rate for the rest. 2013 IO Marketing – Proprietary and Confidential
  • 8. SMALL BUSINESSES ARE OPENING UP TO OUTSOURCING ONGOING PROCESSES, IN ADDITION TO PROJECTS. • Task (or project) outsourcing (e.g., file my taxes) is primarily a one- off activity while process outsourcing (e.g., manage my accounting) requires a relationship approach. • Process outsourcing also places greater responsibility on the vendor to become closely familiar with the client’s business and the client’s customers. 2013 IO Marketing – Proprietary and Confidential
  • 9.  For the projects you are outsourcing, see if some of the activities you do before and after the project can also be done by your outsourcing partner.  When outsourcing processes, evaluate providers for a strong understanding of the legal and regulatory issues associated with the process they would manage. 2013 IO Marketing – Proprietary and Confidential
  • 10. SMALL BUSINESSES ARE MATURING TO LOOK AT A VARIETY OF FACTORS BEFORE MAKING THE OUTSOURCING DECISION. •TASKS THAT REQUIRE PRESENCE IN THE SAME TIME ZONE AND A CULTURAL AWARENESS ARE BEING HOMESHORED. •TASKS THAT ARE NOT TIME SENSITIVE OR HEAVILY INFLUENCED BY CULTURE ARE BEING OFFSHORED . 2013 IO Marketing – Proprietary and Confidential
  • 11.  Evaluate if your outsourcing partners can train themselves on some of the cultural aspects if they belong to a different geography.  Offshore only those tasks that are well defined. For tasks that need your input several times a day, choose a provider who can work in your own time zone. 2013 IO Marketing – Proprietary and Confidential
  • 12. SMALL BUSINESSES APPRECIATE VENDORS WHO CAN SUPPORT THEM THROUGH THE PROJECT EXECUTION PROCESS. SMALL BUSINESSES ARE INCREASINGLY REALIZING THAT BRINGING CLARITY TO TASKS, DEFINING MILESTONES AND TIMELINES, TRACKING PROGRESS ETC. PLAY A PIVOTAL ROLE IN PROJECT SUCCESS. 2013 IO Marketing – Proprietary and Confidential
  • 13.  Evaluate how much time you and your employees are ending up spending on finding providers and on assigning and tracking their tasks. This could be another service you could outsource to an outside agency.  Look for strong communication skills and experience in setting up processes that produce results. 2013 IO Marketing – Proprietary and Confidential