insidAR - Augmenting physical works of a museum/gallery with digital information

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Previous conference sessions have presented various approaches to achieve more user engagement outside the museum context, for example through collaborative picture tagging. There are, however, great …

Previous conference sessions have presented various approaches to achieve more user engagement outside the museum context, for example through collaborative picture tagging. There are, however, great possibilities using new media to include the visitors of an exhibition space more actively as well. In this paper we would like to present insidAR, a solution for augmenting physical works of a museum/gallery with digital information.
insidAR, the name connects the words insider and augmented reality; the service is supposed to reveal insider information to the exhibition’s visitors and thereby develop a deeper understanding of the objects displayed and engage them in an active discussion about art. Augmented reality is a term that refers to the expansion of physical objects by computer-generated input such as audio, video, images or GPS data. In this way, insidAR supports curators to address the growing number of smartphone users and creates engagement between the exhibition space and its audience. This directly relates to this year’s conference theme of “Display: Consume: Respond – Digital Engagement with Art”.
Visitors are encouraged to share their own experience with a certain digitally connected exhibit or space through comments, photos, sounds or videos related, which they can upload using insidAR. This effectively enables a crowdsourced storytelling environment for the museum visit. Other visitors can explore the personal experiences of other users, rate the more interesting bits and virtually connect with the narratives of others. Naturally, the curated material will be clearly marked from the user generated content. After the visit, users can opt to receive a virtual package containing the entire digital story that they created from the collection shown. In this way the visit becomes much more memorable and creates engagement with the exhibits and their location even after the visit is over. In addition to this, there is also the possibility to create dynamic tours that combine navigation, information provision and entertainment, or virtual exhibitions for a selected collection.
The proposed approach uses technology for displaying, consuming and responding to art through an ecosystem approach where managing content, geo-localising it, constructing virtual exhibitions, publishing collections and actively involving users are an integral part. insidAR is based on ON:meedi:a, a service-oriented framework that can be easily customized to cover all necessary steps.

http://www.chart.ac.uk/chart2012/index.html

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  • 1. I N 2 [ Search! | Explore! | Access! | Interface! | Aggregate! | Experience! ] multimedia contentCHArt Conference 2012Display: Consume: Respond - Digital Engagement with ArtinsidAR - Augmenting physical works of a museum/gallery with digital informationJana Wedekind, MSc, BSc, FRSA, (jw@in-two.com)London, 15.11.2012 © IN2 search interfaces development Ltd • info@in-two.com
  • 2. I N 2 [ Search! | Explore! | Access! | Interface! | Aggregate! | Experience! ] multimedia content insidAR O N :meedi:a the media ecosystem for customised curated cross-platform content compilations © IN2 search interfaces development Ltd • info@in-two.com
  • 3. I N 2 [ Search! | Explore! | Access! | Interface! | Aggregate! | Experience! ] multimedia contentDisplaying: Online media management & publishing © IN2 search interfaces development Ltd • info@in-two.com
  • 4. I N 2 [ Search! | Explore! | Access! | Interface! | Aggregate! | Experience! ] multimedia content © IN2 search interfaces development Ltd • info@in-two.com
  • 5. I N 2 [ Search! | Explore! | Access! | Interface! | Aggregate! | Experience! ] multimedia contentDisplaying: Online media management & publishing © IN2 search interfaces development Ltd • info@in-two.com
  • 6. I N 2 [ Search! | Explore! | Access! | Interface! | Aggregate! | Experience! ] multimedia content © IN2 search interfaces development Ltd • info@in-two.com
  • 7. I N 2 [ Search! | Explore! | Access! | Interface! | Aggregate! | Experience! ] multimedia content © IN2 search interfaces development Ltd • info@in-two.com
  • 8. I N 2 [ Search! | Explore! | Access! | Interface! | Aggregate! | Experience! ] multimedia contentConsuming: Location-aware mobile apps‘(...) These two topics [mobile apps and tablets] have becomepervasive in everyday life, at least in the developed world, andmuseum audiences have ever-increasing expectations of being ableto learn on these devices whenever and wherever they may be. (...)Mobile Apps are the most relevant features of mobiles for museumsright now. (...) This year, the driving interest is in “apps” —particularly apps that take advantage of recent developments inlocation awareness and GPS. Museums and galleries are now ableto design mobile experiences tailored to the physical location of theirvisitors. (...)’ [1] © IN2 search interfaces development Ltd • info@in-two.com
  • 9. I N 2 [ Search! | Explore! | Access! | Interface! | Aggregate! | Experience! ] multimedia contentConsuming: Location-aware mobile apps‘Our museum data may not be crucial to survival, but itis essential to the visitor’s experience. The rightinformation delivered at the right moment increasesengagement and enjoyment; it makes the differencebetween an ordinary visit and a lasting memory.’ [2] © IN2 search interfaces development Ltd • info@in-two.com
  • 10. I N 2 [ Search! | Explore! | Access! | Interface! | Aggregate! | Experience! ] multimedia content iP Roy Ascotthone La plissure du texte (1983) 10:1 5 PM QR Cod e Sc ann er Scan ning QR co de... © IN2 search interfaces development Ltd • info@in-two.com
  • 11. I N 2 [ Search! | Explore! | Access! | Interface! | Aggregate! | Experience! ] multimedia contentResponding: Creating engagement throughpersonalised experiences‘The concept of blending — or augmenting — what wesee in the real world with related information, data,media, and even live action is a powerful one. Augmentedreality aims to do just that as a means to enhance theinformation we can perceive with our senses.’ [2] © IN2 search interfaces development Ltd • info@in-two.com
  • 12. I N 2 [ Search! | Explore! | Access! | Interface! | Aggregate! | Experience! ] multimedia contentResponding: Creating engagement throughpersonalised experiences © IN2 search interfaces development Ltd • info@in-two.com
  • 13. I N 2 [ Search! | Explore! | Access! | Interface! | Aggregate! | Experience! ] multimedia contentConclusion✤ Little expenses for creating a marker-based content trail.✤ No new hardware needs to be acquired.✤ Web-based approach ensures a future-proof and re-usable solution.✤ Content aggregation - Remixing culture.✤ insidAR promotes the re-use of digital material and facilitates the management, annotation and publishing of content.✤ User-generated content (UGC).✤ Increase the engagement with cultural content. © IN2 search interfaces development Ltd • info@in-two.com
  • 14. I N 2 [ Search! | Explore! | Access! | Interface! | Aggregate! | Experience! ] multimedia contentReferences✤ [1] The New Media Consortium. NMC Horizon Report: 2011 Museum Edition, http://www.nmc.org/publications/horizon-report-2011- museum-edition (28 September 2012).✤ [2] Mannion, S. British Museum - Augmented Reality: Beyond the Hype, http://www.museum-id.com/idea- detail.asp?id=336 (29 September 2012). © IN2 search interfaces development Ltd • info@in-two.com
  • 15. I N 2 [ Search! | Explore! | Access! | Interface! | Aggregate! | Experience! ] multimedia content O N :meedi:a http://www.onmeedia.com meet@onmeedia.com Acknowledgement The ON:meedi:a ecosystem is a further development of the IM3I project and its demonstration and deployment is co- financed by the IM3I+ project. The research leading to these results has received funding from the European Unions FP7 Seventh Framework Programme managed by REA - Research Executive Agency, under grant agreement No 222267 (IM3I) and No 286838 (IM3I+).   IM3I+ is run by IN2 search interfaces development Ltd, with Spring Techno GmbH and Co. KG and Music Information Center Austria as partners. © IN2 search interfaces development Ltd • info@in-two.com