Online Video & Fundraising Success

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Online Video & Fundraising Success

  1. 1. Course ObjectiveTo learn why to produce short videos to growyour business and raise capital.To understand tactics to produce videos quicklyand cost-effectively.
  2. 2. Key Learning Outcomes● Key steps in producing video● How to produce a good-enough video forunder $2,000 (and even free)● What is required to produce a high qualityprofessional video
  3. 3. Player / HostingVimeoYouTubeLive StreamsGoogle Hangouts On AirLiveStreamUStreamVideo Tools
  4. 4. ● Crowdfunding: Kickstarter, Indiegogo etc.● AngelList● GustNice to have● Robust YouTube channel● Video on WebsiteWhere is Video Required
  5. 5. Video Matters● Promote expertise● Powerful communications tool● Quickest route to building reputation● Many investors product videos to tell theworld what they are looking for● Video transcends geographic location
  6. 6. The Killer Video● Short! < 2 minutes● Entertaining● Memorable● Shareable
  7. 7. Great Videos. Great Visibility.
  8. 8. Great Videos. Great Fundraising.
  9. 9. Great Videos. Great Impressions.
  10. 10. $1,000- Assuming you have storyboard- Short 30 second animation$5,000+- High Quality Animation- Creative$10,000+- TalentCost
  11. 11. Cost
  12. 12. Timing● 1-4 weeks to produce storyboard● 2-4 weeks to produce animation● 3-5 weeks to produce with talent● Budget minimum of 5 weeks for a simpleproject● 10 weeks for a complex project
  13. 13. ● Write your own storyboard● Crowdsource input on storyboard● Sketch out scenes● If people are in the video, solicit friends tohelp produce voice overs, music, etc.● Ask several peers how to save money in theprocess.Save Time and Money
  14. 14. Keys to Success● Get Comfortable on Camera● Content / storyboard strategy● Prepared support network● Source cost-effective talent
  15. 15. Action Plan● Learn○ See what videos work○ Decide what messaging is for your video● Produce Storyboards○ Sketching ideas saves significant time and expense● Peer Feedback○ Bounce ideas off your network○ Hone key messaging● Launch First Video○ Make the first one cheap. Iterate.
  16. 16. Next Steps● Join our Master Fundraising Course● Join us now for 50% off● "FAN" www.udemy.com/raisemoneyusingdigitalmedia/● Feedback: Jason (at) INVESTyR.com

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